PROFESSIONAL BUSINESS LUXURY Practical and case study led, Palgrave Macmillan’s luxury business books offer a fresh perspective on the trends and development of all things luxury. As the field becomes a truly global industry, our guides are essential reading for professionals in the luxury business. FEATURED BACKLIST Luxury Fashion Branding Uche Okonkwo 9780230521674 I May 2007 I $59.00 I £36.99 I HB Luxury Talent Management Gilles Auguste and Michel Gutsatz 9781137270665 I Mar 2013 I $40.00 I £26.00 I HB Global Luxury Trends Jonas Hoffmann and Ivan Coste-Manière 9781137287380 I Dec 2012 I $42.00 I £26.00 I HB Luxury Sales Force Management Michaela Merk 9781137347435 I Feb 2014 I $45.00 I £29.99 I HB The sales team can often make or break the success of new brands or products. This comprehensive guide provides strategies, models and checklists to help managers and directors strengthen the relationships of their firm’s sales force with their own or other brands, maximizing turnover and profit in the long run. The Supermodel and the Brillo Box Don Thompson 9781137279088 I June 2014 I $27.00 I £16.99 I HB Acquiring contemporary art is about passion and lust, but it is also about branding, the back story, the relationship of money and status, and sometimes, about celebrity. The Supermodel and the Brillo Box offers an inside look the economics and psychology of the contemporary art market from the 2008 crash to today. Real Luxury Misha Pinkhasov and Rachna Joshi Nair 9781137395566 I Aug 2014 I $36.00 I £22.99 I HB Real Luxury examines what a ‘luxury brand’ is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors’ hands-on experience in the industry. Luxury, Lies and Marketing Marie-Claude Sicard 9781137264688 I Dec 2013 I $40.00 I £24.99 I HB Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing, the author provides frameworks to help companies with their own branding strategy. Lifestyle Brands Stefania Saviolo and Antonio Marazza 9781137285928 I Dec 2012 I $42.00 I £26.00 I HB Luxury Strategy in Action Jonas Hoffmann and Ivan Coste-Manière 9780230354548 I Dec 2011 I $44.00 I £28.00 I HB Meta-luxury Manfredi Ricca and Rebecca Robins 9780230293571 I Apr 2012 I $44.00 I £27.00 I HB

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P R O F E S S I O N A L B U S I N E S S

LUXURYPractical and case study led, Palgrave Macmillan’s luxury business books offer a fresh perspective on the trends and development of all things luxury. As the field becomes a truly global industry, our guides are essential reading for professionals in the luxury business.

FEAT

URED

BACKLIST

Luxury Fashion BrandingUche Okonkwo9780230521674 I May 2007 I $59.00 I £36.99 I HB

Luxury Talent ManagementGilles Auguste and Michel Gutsatz9781137270665 I Mar 2013 I $40.00 I £26.00 I HB

Global Luxury TrendsJonas Hoffmann and Ivan Coste-Manière9781137287380 I Dec 2012 I $42.00 I £26.00 I HB

Luxury Sales Force Management Michaela Merk9781137347435 I Feb 2014 I $45.00 I £29.99 I HBThe sales team can often make or break the success of new brands or products. This comprehensive guide provides strategies, models and checklists to help managers and directors strengthen the relationships of their firm’s sales force with their own or other brands, maximizing turnover and profit in the long run.

The Supermodel and the Brillo BoxDon Thompson9781137279088 I June 2014 I $27.00 I £16.99 I HBAcquiring contemporary art is about passion and lust, but it is also about branding, the back story, the relationship of money and status, and sometimes, about celebrity. The Supermodel and the Brillo Box offers an inside look the economics and psychology of the contemporary art market from the 2008 crash to today.

Real LuxuryMisha Pinkhasov and Rachna Joshi Nair9781137395566 I Aug 2014 I $36.00 I £22.99 I HBReal Luxury examines what a ‘luxury brand’ is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors’ hands-on experience in the industry.

Luxury, Lies and MarketingMarie-Claude Sicard9781137264688 I Dec 2013 I $40.00 I £24.99 I HB Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing, the author provides frameworks to help companies with their own branding strategy.

Lifestyle BrandsStefania Saviolo and Antonio Marazza9781137285928 I Dec 2012 I $42.00 I £26.00 I HB

Luxury Strategy in ActionJonas Hoffmann and Ivan Coste-Manière9780230354548 I Dec 2011 I $44.00 I £28.00 I HB

Meta-luxuryManfredi Ricca and Rebecca Robins9780230293571 I Apr 2012 I $44.00 I £27.00 I HB