Lyn McKenzie Karen Reithmedia.shawmedia.ca/.../insideview_spring_2013_profiles.pdf · 2013-05-02 · A great sales rep should be personable, knowledgeable, reliable, honest and fun!

Tell us 5 adjecTives ThaT describe you?Dedicated, loyal, straight forward, humorous, honest.

WhaT do you like abouT your job?It is different every day – never boring.

Why are you an asseT To your organizaTion? I have passion for what we do every day.

WhaT do you hope your Team Will be able To do more of in The fuTure?Buy across all screens and be able to measure the results accurately.

hoW can shaW media help you accomplish your fuTure goals? Develop research to help us measure all screens.

name The qualiTies of a greaT sales represenTaTive?They should know their product, understand our product and requirements. This would allow us to work together to create great work for our clients.

on Which device do you mosT ofTen WaTch your favouriTe shoWs? Why?

TV Screen not live but on a PVR typically.

WhaT is your favouriTe shaW media shoW?I’ve always been a Survivor fan but I do enjoy Chicago Fire and Elementary which were new to the Global schedule this fall.

Karen ReithGroup Manager – Broadcast Investments

MacLaren M2 UniversaL

The Canadian Media industry is full of exceptional talent; Superstars as we at Shaw Media like to call them. Throughout the pages of this issue of Inside View we will salute those “Superstars” who put forth exceptional effort each and every day to meet and exceed the expectations of their co-workers and clients. What they have in common is obvious, a passion for the industry, a curiosity for new ideas and a restlessness with the status quo. Take the time to read their profiles and learn a little more about these extraordinary media professionals – they will inspire you.

p ro f i l e p ro f i l e

Lyn McKenzieBroadcast Manager

vizeUM canada

Tell us 5 adjecTives ThaT describe you?Loyal, focused, determined with high integrity and witty.

WhaT do you like abouT your job?The constant interaction with people in the industry.

Why are you an asseT To your organizaTion? I am analytical, experienced and a team player.

WhaT do you hope your Team Will be able To do more of in The fuTure?Execute successful client plans with lots of lead-time.

hoW can shaW media help you accomplish your fuTure goals? Continue to be innovative, responsive and competitive.

name The qualiTies of a greaT sales represenTaTive?Great product knowledge, understanding of client needs, responsive, positive attitude.

on Which device do you mosT ofTen WaTch your favouriTe shoWs? Why? Television. Because it’s convenient

WhaT is your favouriTe shaW media shoW?The Good Wife.

The Good WIfe

For more, please visit ShawMedia.ca - 9

Survivor

20 - For more, please visit ShawMedia.ca

Kimberly DaviesBroadcast BuyerMedia experts

Tell us 5 adjecTives ThaT describe you?Trustworthy, positive, pragmatic, helpful and fun.

WhaT do you like abouT your job?I’m a television fanatic. I love being able to work in an industry that is also a hobby of mine. Putting together a campaign is like putting together a puzzle – it’s great seeing the end result when you see your ad on television. Plus, it’s a great way to meet new people who have similar interests!

Why are you an asseT To your organizaTion? I enjoy learning new things. It’s important for me to stay challenged at work. I am passionate about what I do and try to take in all the knowledge I can.

WhaT do you hope your Team Will be able To do more of in The fuTure?I would like to execute some really cool integration campaigns. I have seen team members do this and would like to work on a campaign of my own one day.

hoW can shaW media help you accomplish your fuTure goals? Send over any interesting opportunities that could be a perfect fit for a client of mine! It’s always inspiring to have a good starting point.

name The qualiTies of a greaT sales represenTaTive?I like dealing with someone who listens and responds to what I need and not just what they want to sell to me. Getting a prompt response to requests is a must.

on Which device do you mosT ofTen WaTch your favouriTe shoWs? Why? I like to watch all my favorite shows on my television. I don’t enjoy the experience of watching anything on a computer screen or tablet. They are way too small and video streaming is often unreliable.

WhaT is your favouriTe shaW media shoW?The Good Wife. One of the best dramas on television!

p ro f i l e

The Good Wife


Brent JonesSenior Broadcast Activator

carat toronto

Tell us 5 adjecTives ThaT describe you?Dedicated, sociable, honest, thorough and dependable.

WhaT do you like abouT your job?I love the variety that I am exposed to on a day to day basis. I work on several clients and execute TV, radio, pre-roll and fun and exciting integrations for each of them. One day I’m part of a team launching a brand in Canada, the next driving retails sales. I also love the day to day interactions with my co-workers. I’m lucky to be a part of a great team.

Why are you an asseT To your organizaTion? I feel that I bring a sense of organization and leadership to the team. I am dedicated and care about the product and the quality of work I put out.

WhaT do you hope your Team Will be able To do more of in The fuTure?I’d like to see our team work closely with and fully understand the integration between digital and broadcast. It’s very exciting to execute pre-roll and be exposed to the digital landscape coming from a strong broadcast background.

hoW can shaW media help you accomplish your fuTure goals?

Through continued education and keeping an open dialogue, as the merger between digital and broadcast is new and ever changing.

name The qualiTies of a greaT sales represenTaTive?Quick and efficient. Extra points if they can make me laugh.

on Which device do you mosT ofTen WaTch your favouriTe shoWs? Why? TV - I do a lot of co-viewing so TV seems to be the most efficient way to share the screen.

WhaT is your favouriTe shaW media shoW?I’m a sucker for NCIS.

p ro f i l e

NCIS

46 50 54 50 23 28 45 55 46 59 51 65 74 78 41 51 15 24

Charlotte PetersBroadcast Media Assistant

Mec

Tell us 5 adjecTives ThaT describe you?The 5 adjectives that best describe me are: ambitious, outgoing, loyal, efficient and hard-working.

WhaT do you like abouT your job?As cliché as this is going to sound, I love EVERYTHING about my job! I love how there is NO such thing as a “typical day” in the world of advertising! My job allows me to think “outside of the box” and be creative with my TV buys. I like how challenging my job can be and that I can take on different “non-traditional” roles when needed . Depending on the day and situation, these roles can range from a firefighter to a cheerleader to a negotiator. Most importantly, my job allows me to find a balance between working hard and having fun!

Why are you an asseT To your organizaTion? I feel that I am an asset to MEC because I strive to produce the best work possible as efficiently as possible. I enjoy new challenges and I tend to work well under pressure. I love working with people in order to find a resolution to problems in a timely manner and I also take the initiative to attend industry events (such as the BRC Gala) in order to gain insights on various TV related topics.

WhaT do you hope your Team Will be able To do more of in The fuTure?I am hoping my team will be able to win even more media awards and accolades in the future. We produce such great work here at MEC and it would be such an honour for us to show our clients that we can generate award winning work for them.

hoW can shaW media help you accomplish your fuTure goals? Shaw Media can help me accomplish my future goals by continuing to provide great programming which allows the opportunity for unique sponsorships and integrations of my client’s product.

name The qualiTies of a greaT sales represenTaTive?A great sales rep should be personable, knowledgeable, reliable, honest and fun! Some of the best sales reps have really invested their time into getting to know their clients and brands they work on. Great sales reps focus on building strong rapport with their clients rather than pushing them to make a sale.

on Which device do you mosT ofTen WaTch your favouriTe shoWs? Why? The device I find myself most often watching my favourite TV shows on is my tablet. Since my schedule during the work week is hectic, I usually use the weekend to sit down for a few hours and catch up on the shows I have missed. With the development of downloadable video applications, I can easily watch my shows on a multiple devices, whether I’m on the GO train commuting to work or just hanging out at home in my living room.

WhaT is your favouriTe shaW media shoW?Big Brother is my favourite Shaw Media show. I am a dedicated Big Brother “Superfan” and enjoy spending the summer watching all the house guests conspire and compete against one another in order to win the grand prize! It’s almost as good as watching a daytime soap opera!

p ro f i l e

Big Brother


46 59 54 41 23 20 51 60 26 20 13 14 41 46 74 72

Min ParkSupervisor, Strategic Resources

zenithoptiMedia

Tell us 5 adjecTives ThaT describe you?In alphabetical order: approachable, collaborative, good humored, inquisitive and techy.

WhaT do you like abouT your job?Lots! It is great working in a collaborative environment and being surrounded by, and learning from, smart, dedicated media professionals. I also like the opportunity to get involved in various industry research committees and councils, with exposure to other media researchers and best practices. I like that I’m given the opportunity to determine how to contribute on a project. Recently, I’ve been pushing the limits of our software and using advanced applications and techniques to uncover meaningful consumer insights for our clients. Of course, mingling with my colleagues in the office lounge over beers and snacks on Friday ‘Last Call’ isn’t too bad either.

Why are you an asseT To your organizaTion? Vlookup, Sumproduct, Pivot Table. You may not know what they mean but I do and I know a lot of my colleagues are glad I do as well. Aside from my role as Applications Sherpa, I provide different perspectives on projects because of my cross client exposure. I don’t just produce reports; my goal is to deliver solutions to my internal partners by understanding the unique needs of the end client.

WhaT do you hope your Team Will be able To do more of in The fuTure?With a growing emphasis on the management and use of data to develop insight-based plans and measure and react in real time, I am enthusiastic about the opportunity to play an important role in harnessing the vast data to help our planners deliver a truly Live ROI approach for our clients.

I also hope to lead our information sharing initiatives directed at internal colleagues and valued clients. I am presently in the process of developing new approaches to gather, synthesize and share learning and industry information, and further our mandate of being on the leading edge of industry developments.

hoW can shaW media help you accomplish your fuTure goals? Proactively sharing research materials, data, results and other information that can act as inspiration and push ZenithOptimedia to continue to look forward and explore innovative ways to help our clients break through.

name The qualiTies of a greaT media parTner?Someone who embraces our challenges as their own. Collaborative, can-do attitude. Someone who thinks about and looks to do what’s best for the end client.

on Which device do you mosT ofTen WaTch your favouriTe shoWs? Why? As a soccer enthusiast, I enjoy watching my favorite games on my big screen High Definition TV. I have also subscribed to an online streaming website to watch soccer games on my PC and tablet. Because I own most of the latest devices, the question is not which is my favorite; it’s which device is most appropriate to where I am when I wish to watch.

WhaT is your favouriTe shaW media shoW?I love watching historical documentaries on National Geographic Canada.


p ro f i l e

Titanic Case Closed

46 65 54 35 23 17 51 70 26 13 20 28 47 58 10 11

Mike NeedlerSenior Associate, Exchange Trading

Mindshare

Tell us 5 adjecTives ThaT describe you?Team player, outgoing, accountable, leader, positive.

WhaT do you like abouT your job?What I like about my job is the fact that no day is the same. The world of media moves and morphs at lightning speed…forcing me to do the same. The ability to agile and adaptable is key in today’s fast paced business environment – and I believe it’s an asset that will help me throughout my career.

Why are you an asseT To your organizaTion? I not only give my work my all, I give everyone’s work my all…helping even when the initiative is outside my scope and daily tasks.

Being a younger person working in this industry I live a uniquely active and social lifestyle, where new technology and trends are every bit as much a part of my personal life as they are my professional life. When pitching new business, this affords me a needed and appreciated perspective that has helped us win accounts.

WhaT do you hope your Team Will be able To do more of in The fuTure?I hope that in the future our team will get the chance to do something not only good for our clients, but for the entire industry. I would love to continuously be on the forefront of new innovations and platforms that help shape the greater marketing world.

hoW can shaW media help you accomplish your fuTure goals? Keeping everyone informed on what different offerings and new technology Shaw Media has.

name The qualiTies of a greaT sales represenTaTive?Some qualities that make a great sales representative are: thorough knowledge of what their companies offerings are, knowledge about competitors, accountable, willing to work with the client.

on Which device do you mosT ofTen WaTch your favouriTe shoWs? Why? Call me old-fashioned, but I enjoy turning on the TV and relaxing on the couch. When I spend most of my day sitting at a computer that’s the last thing I want to do when I come home.

WhaT is your favouriTe shaW media shoW?Bobs Burgers.


p ro f i l e

Bobs Burgers

mal

e

fem

ale

18-3

4

18-4

9

25-5

4

om

p

Wo

rk 3

0+

ho

urs/

Wee

k

ow

n Th

eir

ho

me

46 56 54 44 23 20 45 49 46 55 15 15 41 50 74 71

Christopher WaltonSupervisor, Advanced Television Solutions

Media experts

Tell us 5 adjecTives ThaT describe you?Innovative, confident, clever, impulsive, handsome.

WhaT do you like abouT your job?Change - Being in an environment that is constantly in flux thrusts you into new situations every day. The change in responsibilities from problem solving to executing and building relationships means every day there are new challenges without repetition.

Why are you an asseT To your organizaTion? Because I am a motivated go getter with people skill , no really I would say it’s because I’m passionate and love what I do or at least I keep telling them I am, and I think they are starting to believe me.

WhaT do you hope your Team Will be able To do more of in The fuTure?

We hope to continue to work in a fluid environment without barriers that define our role. For Broadcast specifically this would involve creating an overall video everywhere strategy that isn’t confined to just the set-top television.


Shaw can look into developing client specific initiatives. Too often we see the “solution” from the broadcaster and they haven’t even asked what the challenge we are trying to overcome is.

name The qualiTies of a greaT sales represenTaTive?Honest and available – No one has all the answers but having someone to openly communicate with who is responsive makes all the difference in this fast moving environment.

on Which device do you mosT ofTen WaTch your favouriTe shoWs? Why? TV – Because watching alone in my house wouldn’t be described as “quality time” together ;)

WhaT is your favouriTe shaW media shoW?Kitchen Nightmares.


p ro f i l e

Kitchen Nightmares

Beatriz MouraoAccount Managerphd canada

Tell us 5 adjecTives ThaT describe you?Responsible, organized, productive, honest and hardworking.

WhaT do you like abouT your job?Our work environment and my team is one of the biggest contributing factors to what I like about my job. I enjoy coming into work every day and having fun with the people I work with. I think it’s very important to have a good support system and to work for a company that encourages their employees to constantly grow and learn new things. Also, considering how much I love television, I have always enjoyed working within the broadcast industry.

Why are you an asseT To your organizaTion? I think my biggest asset may be the fact that I’m not only responsible but also committed to always keep improving, growing and learning from other people.

WhaT do you hope your Team Will be able To do more of in The fuTure?

I hope my team will continue to learn and grow from each other, as well as move forward and learn new media in the process.


Shaw Media can keep growing together with us and working on bringing us great opportunities and innovative ideas that can help us achieve our clients’ goals in the best ways possible. This is an always changing industry and it’s important to always keep improving and coming up with new ways of reaching our consumers.

name The qualiTies of a greaT sales represenTaTive?A great sales representative in my mind is someone who is present and always ready to listen to any input or needs that we as partners or clients may have. In addition, they should also be efficient and able to get things done in a timely fashion as well as able to come up with great ideas and

opportunities.

on Which device do you mosT ofTen WaTch your favouriTe shoWs? Why? I definitely still watch the majority of my shows on television. To me, there’s nothing like watching them on a big screen at home.

WhaT is your favouriTe shaW media shoW?My favorite Shaw Media show has to be Glee. Although I should add that I’ve also been enjoying Matthew Perry’s new show, Go On.


p ro f i l e

Go On

mal

e

fem

ale

18-3

4

18-4

9

25-5

4

55+

46 60 54 40 23 23 45 48 46 52 45 39

Arvin RamlakhanSenior Associate, Invention

Mindshare

Tell us 5 adjecTives ThaT describe you?Ambitious, adventurous, resilient, fun, friendly.

WhaT do you like abouT your job?There is a lot to be thankful for as a planner in this industry. However the people and culture at Mindshare are things I like most about my job. I work with some of the most talented and funny men and women in this industry.

Why are you an asseT To your organizaTion? I love what I do and I work hard to deliver the best for my clients. I am also a team player that enjoys lending a hand wherever I can to help others.

WhaT do you hope your Team Will be able To do more of in The fuTure?We do a fantastic job as indispensable business partners helping our clients go further. In the future I expect us to continue to deliver more fun and innovative solutions.

hoW can shaW media help you accomplish your fuTure goals? By being a media partner that understands the shifting media landscape and by bringing solutions to market that will put them ahead of their competition.

name The qualiTies of a greaT sales represenTaTive?Great sales partners have a keen understanding of their customers, industry and products. I appreciate it when our partners ask for feedback and try to improve their business solutions based on their client’s needs.


Television is my screen of choice for watching my favourite shows. I watch a lot of movies on mobile devices but television is quite convenient and it provides me with a lot of entertainment options.

WhaT is your favouriTe shaW media shoW?I grew up watching animation domination every Sunday and it is a tradition I keep going to this day. My favourite show is Bob’s Burgers.

Renée MellowAssociate Director, Social Media

Mindshare

Tell us 5 adjecTives ThaT describe you?Optimistic, nimble, energetic, honest, crafty.

WhaT do you like abouT your job?Social changes and evolves every day, and trying to keep up is the best gig in town.

Why are you an asseT To your organizaTion? See above.

WhaT do you hope your Team Will be able To do more of in The fuTure?Smarter social, not just sexy social.

hoW can shaW media help you accomplish your fuTure goals? Innovation in second screen (even though my smartphone is my first screen).

name The qualiTies of a greaT sales represenTaTive?Quick, informed, open to new ideas.

on Which device do you mosT ofTen WaTch your favouriTe shoWs? Why? TV - can’t beat NBA in HD.

WhaT is your favouriTe shaW media shoW?Property Virgins.


p ro f i l e p ro f i l e

Property Virgins

Bob’s Burgers

46 56 54 44 23 26 45 54 46 55 15 19 18 22 48 52 41 53

Adrian LeungSenior Manager, Exchange Trading

Mindshare

Tell us 5 adjecTives ThaT describe you?Problem solver, curious, funny, dedicated, team player.

WhaT do you like abouT your job?I’m the type of individual who thrives on change. I always feared that I’d end up in a career where I would be saddled with mundane and monotonous tasks. Luckily, that ended up not being remotely the case. In advertising, every day presents new challenges and opportunities. Part of my job is to continuously learn about people and their behaviours…the more I know about consumers, the better I am able to advise clients on how to connect with their audiences.

Coming from a small city in Ontario, I never knew this industry existed. You see and hear commercials, but you never step back and think of how they come about. I would love to see schools step up their efforts in bringing greater awareness to this field of expertise. I’ve had the privilege of meeting and working with some of the brightest people around and it would be great if we as an industry could attract more people to come aboard.

Why are you an asseT To your organizaTion? I strongly believe that the success of any employee is at least partially attributed to the working environment of the company.

At Mindshare, “original thinking” is not just an internal slogan but an actual practice that drives everything we do. When we are encouraged to think freely, collaborate with peers, clients and partners, we are empowered to go beyond the dreaded “mundane” and find talents we never knew existed. Personally, this type of work atmosphere has afforded me the ability to progress and develop my talents much faster than I ever thought I could. The same could be said for many of my colleagues I’ve worked with at Mindshare over the years so I accept this recognition on their behalf as well.

WhaT do you hope your Team Will be able To do more of in The fuTure?Continue to push the envelope and investigate/employ new strategies to make connections between our clients and their target audiences. We never rest on our laurels. Our team is continuously employing new technologies and methodologies, crafting meaningful messages/campaigns that resonate with our targets. As Web access becomes increasingly ubiquitous, consumers are more informed and educated about brands, products and services than ever before. As a result, brands need to be innovative to be heard and provide value to be trusted. For more, please visit ShawMedia.ca - 63

hoW can shaW media help you accomplish your fuTure goals? Our best work results from collaborating with other “original thinkers.” There looks to be a renewed commitment to this mantra by Shaw by delivering top-notch content and ventures into new technology/social media platforms. As an agency representing many types of clients, we need to ensure that our partners can and will deliver the best and newest products available. Shaw has become one of our strongest allies in this effort and I look forward to collaborating on fresh, innovative campaigns that “move the needle” for our clients.

name The qualiTies of a greaT sales represenTaTive?A great sales rep is someone who realizes the sale is the beginning of the relationship, not the end. If I can count on them to treat my clients as if they were their own, if they are the first to tell me about opportunities or trends, if they are there to provide answers and solve problems, they truly become a partner.

on Which device do you mosT ofTen WaTch your favouriTe shoWs? Why? I really don’t have much spare time to catch up on my favourite shows through traditional means. With a busy schedule and a young child at home, I find myself watching my programs whenever and wherever I have a pocket of free time. I tend to watch a lot of my shows on my iPad or through scheduled recordings on my DVR. I’ve been doing this so much, that even when I do get to watch TV, I’ll have my iPad in-hand to further engage with the program. Times are changing.

WhaT is your favouriTe shaW media shoW?I didn’t originally give this show a chance, but after being invited (coerced) to watch the show with my wife, I found myself becoming a fan of Hawaii Five-O. There’s a nice variety of single serve storylines along with a great mythology story arc (that features the chairman of Iron Chef America…”Allez Cuisine!”) that keep viewers enthralled and entertained throughout the season. It features a great ensemble and over the top storylines that are reminiscent of the early years of CSI Miami. My guilty pleasure is watching Diners, Drive-Ins, and Dives, but I try not to watch it too often as I usually have an uncontrollable urge to feast on really greasy food after a viewing (yes, that’s how I keep this wonderful figure of mine…need to look good in those sweater vests).

p ro f i l e


46 46 54 54 23 28 45 54 46 50 20 23 15 17 41 45

Alex HagorilesManager, Strategic Resources

zenithoptiMedia

Tell us 5 adjecTives ThaT describe you?Throughout my career I have often been described as approachable, helpful, infallible, genuine, and empathetic.

WhaT do you like abouT your job?A benefit of working within Strategic Resources is the opportunity to collaborate with any department or client, regardless of their discipline or seniority. Some of the best parts of this job are the ability to muster co-workers when needed, the exposure to a wide range of client challenges and needs, being involved in sharing learning with other departments and clients, developing new processes, techniques or tools, or modifying existing ones for improved use.

They also provide free beer at the end of every month which we get to enjoy on our gorgeous and exclusive patio deck.

Why are you an asseT To your organizaTion? I can problem solve. Since we are integrated into many aspects of our colleague or client projects, my team is constantly challenged to solve the numerous uncommon problems that often arise. Some simple obstacles are typically overcome by effectively using one of our many tools, while the more complex and sensitive issues often require recruitment of colleagues with specific skill sets to help tackle the job. Not saying that I’m Nick Fury but I can empathize in regards to all the issues he would face when getting certain types of characters together in order to complete a mission.

I am also very proficient with Excel which surprisingly helps…a lot.

WhaT do you hope your Team Will be able To do more of in The fuTure?Technology and data have evolved to the point where management of communication, collaboration, and content now requires instant yet efficient delivery, while adhering to a higher level of standards and quality. I hope that my team will stay at the forefront of creating and establishing effective communication and implementation initiatives.

hoW can shaW media help you accomplish your fuTure goals? We look to our media partners to provide insights and analysis of their own properties beyond what is captured in sales material. I benefit tremendously when relevant information can be shared, as it reduces my extensive internal evaluation efforts and allows me to focus my time on other client needs. With a growing dependence on data and increased expectations for my team to leverage the multiple sources, I look to partners to help make sense of it and provide in a simple to use format on a regular basis.

name The qualiTies of a greaT media parTner?Being proactive and understanding are probably the two most important qualities of a great partner. It’s quite easy to separate those who just want to close a sale and those who genuinely want to provide real solutions to our challenges. Those who can provide long-term solutions or at least have proper follow-up etiquette are the type of people I love to work with.

on Which device do you mosT ofTen WaTch your favouriTe shoWs? Why? Television is still the main screen used for my broadcast consumption but I utilize different devices to source content. Most of the time I’m using On-Demand services or my PVR while other times I dip into the content streaming apps available through my various gaming systems. If I can’t find what I’m looking for through these primary devices then I’ll connect my tablet or smartphone as a browser and then use the TV as my monitor.

WhaT is your favouriTe shaW media shoW?

Hands down it’s The Simpsons. Sometimes I can’t recall what I had for breakfast the other day but I can most certainly bring up an awesome Simpsons quote at any time. “Dental Plan. Lisa needs braces.” “Can’t sleep. Clown will eat me”.

p ro f i l e

The Simpsons


Tell us 5 adjecTives ThaT describe you?Passionate, curious, loyal, determined & fair.

WhaT do you like abouT your job?I get to work every day with the brightest & most talented people in the industry. UM’s culture promotes curiosity, collaboration & innovation like nowhere else. Also, TV is a huge passion of mine & I’m a math nerd (and pop culture junkie) so this job is perfect for me.

Why are you an asseT To your organizaTion? Myself & our team strive every day to deliver the best work possible for our clients. We are tough (but fair) negotiators who work with our media partners to execute campaigns that meet & surpass the strategic objectives of each campaign.

WhaT do you hope your Team Will be able To do more of in The fuTure?Continue to create innovative & surprising content integrations, like the one we did with Top Chef Canada & Polysporin (my personal fave).

hoW can shaW media help you accomplish your fuTure goals? They can help by continuing to be great partners who help us to achieve our goals and to produce amazing home grown content which opens the door for unique content integration opportunities.

name The qualiTies of a greaT sales represenTaTive?

Honest, passionate, collaborative, knowledgeable & reliable.


Traditional TV and most often on my PVR. I love being able to watch my favorite shows when I can fit them in – and there’s a lot of them.

WhaT is your favouriTe shaW media shoW?Besides my guilty pleasure Y&R, Survivor! I haven’t missed a season and can’t wait for Fans vs. Favorites.

Bailey WilsonManager, InvestmentUM canada

p ro f i l e

Feria BerthierSenior Account Managerphd canada

Tell us 5 adjecTives ThaT describe you?Hardworking, easy going, helpful, rational, determined.

WhaT do you like abouT your job?Every day is different. Every client is different. There is always something going on.

Why are you an asseT To your organizaTion? My negotiating skills. I am driven to exceed my clients expectations on each project.

WhaT do you hope your Team Will be able To do more of in The fuTure?Outside of broadcast do more integrated campaigns, multi screen platforms which include TV and other devices.

hoW can shaW media help you accomplish your fuTure goals? Continue to be a great partner. Continue to be more proactive in presenting us with creative ideas that best fit our client needs.

name The qualiTies of a greaT sales represenTaTive?Driven - the need to accomplish task at hand; Relational - cares about the customer not just the sale; Structured - leads customers through processes and follows through. The ability to keep organized; Outgoing - easy to deal

with; Confident: believe in your own abilities. Know your products and what you’re selling; Continuous Learning: Constantly looking for ways to expand and develop. Embrace new technology and finding new ways to generate leads.

on Which device do you mosT ofTen WaTch your favouriTe shoWs? Why? TV. It’s comfortable and relaxing.

WhaT is your favouriTe shaW media shoW?The Young and the Restless.

p ro f i l e

The Young and the Restless

Alicia MavreasTrading Manager

Mec

Tell us 5 adjecTives ThaT describe you?Ambitious, efficient, detailed, curious and delightful - if I have a sugar fix by 3pm.

WhaT do you like abouT your job?It’s NEVER boring. There is always something new to learn in this industry, especially at a time when emerging digital technologies and social capabilities allow us the opportunity to look at new ways of reaching our target audience.

Why are you an asseT To your organizaTion? I will always work hard for my clients and my team. I keep an open mind to new ideas, although they can seem impossible to entertain, I believe that sometimes the smallest element can be turned into something extraordinary.

WhaT do you hope your Team Will be able To do more of in The fuTure?Getting unique creative assets is always an issue for us, so in the (near) future I would LOVE for our team to be able to take full advantage of all of the creative opportunities that are available to us. While most of our current plans consist of all media, I would like to create more synergy between broadcast, OOH, online, social and mobile. We do this already in terms of placement, but its how we place the media that I believe can be explored a little more.

hoW can shaW media help you accomplish your fuTure goals? I’ve always loved the people I’ve worked with at SHAW over the years because they have always been helpful and understanding. They’re not afraid to present us with new ideas and new ways of approaching some of the challenges we face so that we can make a plan work. Continuing to understand our clients’ needs and helping us to accomplish our goals with opportunities that TRULY make sense for the advertiser is important. Selling for the sole purpose of selling annoys me – it has to make sense for our clients. And bigger discounts always help.

name The qualiTies of a greaT sales represenTaTive?A great sales rep is well-informed, a good listener, understanding, helpful, enthusiastic, and cheerful. Also, a great sales rep should believe 100% in the product they are selling – if they don’t believe in it, I won’t believe in it.

on Which device do you mosT ofTen WaTch your favouriTe shoWs? Why? I would say its split 50/50 between TV and my laptop. I tend to be too busy during the week to watch TV so I tend to catch up on the weekends online.

WhaT is your favouriTe shaW media shoW?The Good Wife. It is a very smart and surprisingly humorous show for a legal drama. While the legal battles are always entertaining, the show itself is very well written and the cast is great.


p ro f i l e

The Good Wife


Brian BulliedMedia BuyerMediavest

Tell us 5 adjecTives ThaT describe you?Ambitious, confident, efficient, witty and friendly.

WhaT do you like abouT your job?I like that I am in the know regarding new and top programs on TV. I get a chance to immerse myself in the media before it hits main stream. Everyone talks about “what’s on” and “what’s good” working in this job allows me to stay current in most cases before it even becomes current.

Why are you an asseT To your organizaTion? I am an asset because I look outside of the standard or usual methods to get tasks done. I am always looking to make tasks more efficient to save time in the end. Does this make me lazy at the same time?

WhaT do you hope your Team Will be able To do more of in The fuTure?I really hope that my team gets to work closer with digital and other teams in our agency so that we can create a more integrated campaign for our clients.

hoW can shaW media help you accomplish your fuTure goals? Offer multi screen packages and help develop cross-platform integration within media.

name The qualiTies of a greaT sales represenTaTive?I would say a great sales rep would have similar attributes that I have so I would have to say ambitious, confident, efficient, witty and friendly plus I will add attentive as that is also crucial.

on Which device do you mosT ofTen WaTch your favouriTe shoWs? Why? I watch my favourite shows mostly on TV as when I have the time I am usually sitting in front of it and it is hooked up to my surround system. If not my TV it is my tablet as it is very easy to transport.

WhaT is your favouriTe shaW media shoW?I am a huge fan of Hawaii Five-0; this could be because I am an avid board sports enthusiast and have yet to surf. Even though it is full of action you can’t help but appreciate the atmosphere of the island while watching.

p ro f i l e

Hawaii Five-0

Documents

Lyn McKenzie Karen Reithmedia.shawmedia.ca/.../insideview_spring_2013_profiles.pdf · 2013-05-02 · A great sales rep should be personable, knowledgeable, reliable, honest and fun!