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Maya, London Mondo MARCH 2008 Page 1 of 3 If you're going to launch an exclusive Lounge and Club, what better time than during the glitz of London F ashion Week? For their new club Maya, entrepreneurs Markus Thesleff and Marc Boyan did just that - coaxing some famous faces down the discrete steps of the West End venue. Maya is the brainchild of entrepreneurs Markus T hesleff and Marc Boyan who, ironically, met over the bar. Boyan used to host and promote Cafe De Paris in its heyday when Thesleff was a valued customer. The friends both went on to expand their portfolios; Thesleff setting up Pangea in London and Marbella and Boyan forming lucrative media company Miroma International, which trades media space for stock or financial credits with bars, clothes brands and other companies. With money in his back pocket, Boyan decided to pursue his dream of opening a new venue with Thesleff. Thesleff's operational experience complimented Boyan's extensive media background and together with other founders and managers of worldwide successful clubs collaborated to create one of the hottest teams ever to be assembled in London night life. G Ms Mark Fairweather and Martyn Moloney are running the ship, with Marketing Director JasparTay implementing "extraordinary and unbelievable" ideas to bring in a "cool trendy crowd", says Boyan. The team's portfolio includes Pangaea, Amika (mondo*dr issue 17.6), The C uckoo C lub, Movida, 43 S outh Molton, Milk& Honey and Cafe de Paris, to name but a few. Inevitably the culmination of all this experience has set a new benchmark for social London, njecting a creative and hedonistic spirit into the West-E nd. The exclusivity of the club is defined and inspired by New York's velvet rope culture, rather than any members only maxim. S aid CM Martyn Moloney, "We don't s ee the point in running a members only policy because essentially you are making your best customers pay for nothing. Anyone can come to our club as long as they suit the style of our venue." Boyan commented, "I have lived in New York for two years and I have met a lot of talent agents and A-listers, so I can bring that network to Maya. And Thesleff can add to it his experience of Pangea in the US ," Maya cleverly blends the exoticism and elan of St Tropez, Miami and Las Vegas with fashionable London and the new euro scene. The Vegas-style service and amenities means its clientele will be pampered from the moment they s tep out of their chauffeured cars. The old Opium venue was chosen for its affluent area and proximity to fashionistas and big spending socialites. "The area is relatively untouched, apart from Crystals, and the area is going to grow and grow and grow," says Boyan. Leading personages from the creative communities, including K a tie G rand, C hloe S evigny, Mark R onson and J ayjoplin, will be the club's regular socialites. To be in possession of Maya's strictly invitation only gold card will be something of a coup. Those who are 'connected, fashionable and interesting enough' will make it past the red ropes and down the entrance stairway to a marble reception where E ngland's only award-winning FogS creen, a mirage of ultrasonic waves and water particles, forms an optical curtain of moving image. "F ogS creen projection screen is a new and exciting technology which allows a unique interactive branding tool for patrons and corporate clients alike," states Markus Thesleff. Thesleff contacted CBE Builders after they refitted Pangea in P iccadilly and Aviva at The Baglioni Hotel in Kensington as part ^

M ARCH 2 0 Maya, London Mondo · "FogScreen projection screen is a new ndex c it gh oly ws uq rv b tool for patrons and corporate clients alike," states Markus Thesleff. Thesleff

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Page 1: M ARCH 2 0 Maya, London Mondo · "FogScreen projection screen is a new ndex c it gh oly ws uq rv b tool for patrons and corporate clients alike," states Markus Thesleff. Thesleff

Maya, London Mondo MARCH 2008 Page 1 of 3

If you're going to launch an exclus ive Lounge and C lub, what better

time than during the glitz of London F as hion W eek? For their new

club Maya, entrepreneurs Markus T hes leff and Marc B oyan did jus t

that - coaxing s ome famous faces down the dis crete s teps of the

West E nd venue.

Maya is the brainchild of entrepreneurs Markus Thesleff and Marc

B oyan who, ironically, met over the bar. B oyan us ed to hos t and

promote C afe De P aris in its heyday when T hes leff was a valued

customer. T he friends both went on to expand their portfolios ;

T hes leff s etting up P angea in London and Marbella and B oyan

forming lucrative media company Miroma International, which

trades media s pace for stock or financia l credits with bars , clothes

brands and other companies .

With money in his back pocket, Boyan decided to pursue

his dream of opening a new venue with T hes leff. T hes leff's

operational experience complimented B oyan's extens ive media

background and together with other founders and managers of

worldwide s ucces s ful clubs collaborated to create one of the

hottest teams ever to be as s embled in London night life. G Ms

Mark F airweather and Martyn Moloney are running the s hip, with

Marketing Director J as parT ay implementing "extraordinary and

unbelievable" ideas to bring in a "cool trendy crowd", says Boyan.

T he team's portfolio includes P angaea, Amika (mondo*dr is s ue

17.6), T he C uckoo C lub, Movida, 43 S outh Molton, Milk& Honey

and C afe de P aris , to name but a few. Inevitably the culmination

of all this experience has set a new benchmark for s ocial London,

njecting a creative and hedonis tic spirit into the West-E nd.

T he exclus ivity of the club is defined and ins pired by New Y ork's

velvet rope culture, rather than any members only maxim. S aid

C M Martyn Moloney, "We don't s ee the point in running a

members only policy becaus e es s entially you are making your bes t

cus tomers pay for nothing. Anyone can come to our club as long

as they s uit the s tyle of our venue." B oyan commented, "I have

lived in New Y ork for two years and I have met a lot of talent

agents and A-lis ters , so I can bring that network to Maya. And

T hes leff can add to it his experience of P angea in the US ,"

Maya cleverly blends the exoticis m and elan of S t T ropez, Miami

and Las Vegas with fas hionable London and the new euro s cene.

T he V egas -s tyle s ervice and amenities means its clientele will be

pampered from the moment they s tep out of their chauffeured

cars . T he old Opium venue was chos en for its affluent area and

proximity to fas hionis tas and big s pending s ocia lites . "The area is

relatively untouched, apart from C rystals , and the area is going to

grow and grow and grow," s ays B oyan.

Leading pers onages from the creative communities , including

K atie G rand, C hloe S evigny, Mark R ons on and J ayjoplin, will be

the club's regular s ocia lites . To be in pos s es s ion of Maya's s trictly

invitation only gold card will be s omething of a coup. T hose who

are 'connected, fas hionable and interes ting enough' will make it

past the red ropes and down the entrance s tairway to a marble

reception where E ngland's only award-winning FogS creen, a

mirage of ultras onic waves and water particles , forms an optical

curtain of moving image. "F ogS creen projection s creen is a new

and exciting technology which allows a unique interactive branding

tool for patrons and corporate clients alike," s tates Markus

T hes leff.

T hes leff contacted C B E B uilders after they refitted P angea in

P iccadilly and Aviva at T he B aglioni Hotel in K ens ington as part ^

Page 2: M ARCH 2 0 Maya, London Mondo · "FogScreen projection screen is a new ndex c it gh oly ws uq rv b tool for patrons and corporate clients alike," states Markus Thesleff. Thesleff

Maya, London Mondo MARCH 2008 Page 2 of 3

Page 3: M ARCH 2 0 Maya, London Mondo · "FogScreen projection screen is a new ndex c it gh oly ws uq rv b tool for patrons and corporate clients alike," states Markus Thesleff. Thesleff

Maya, London Mondo MARCH 2008 Page 3 of 3