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Copyright © 2006 Fourth Screen Incorporated Aps. This work may form part of a proposal by FSI and may not be used for any purpose other than the furtherance of such proposal. No part of this document nor the information contained herein may be reproduced, stored in a retrieval system or transmitted in any way or by any means including photocopying or recording, nor may this document or any part or parts hereof nor the information contained herein be released to any third party without the prior written consent of FSI. All trademarks and copyrights remain the property of their respective owners.
M+ memory cards are branded large-capacity flash memory cards which contain high-compression, high-quality video and other entertainment content for use with a mobile phone or PDA.
The product is targeted towards consumers who are looking to expand the storage capacity of their multi-media enabled mobile devices.
Some of the content in the cards is available anytime, while other content can only be accessed by unlocking the content via payment by premium SMS.
MEMORY AND MORE
Copyright © 2006 Fourth Screen Incorporated Aps. All trademarks and copyrights remain the property of their respective owners.
QUICK OVERVIEW
Copyright © 2006 Fourth Screen Incorporated Aps. All trademarks and copyrights remain the property of their respective owners.
Large Capacity
Branded Product
Premium Content
Built In Player and software
QUICK OVERVIEW
Large capacityBranded
“Free” Content Content included available to purchase via SMS
Copyright © 2006 Fourth Screen Incorporated Aps. All trademarks and copyrights remain the property of their respective owners.
Top Quality Content
ACCESSING M+ CONTENT
User inserts memory card into mobile
The content is ready for use.The video player, a plug and play application auto-installs in the mobile
Copyright © 2006 Fourth Screen Incorporated Aps. All trademarks and copyrights remain the property of their respective owners.
ACCESSING PREMIUM CONTENT
The customer applies the code to the content, which is then unlocked for use…
After selecting a piece of content from the card’s menu the customer generates a text message.
An unlock code is generated, as payment is processed and a return SMS with the unlock code is sent to customer
Copyright © 2006 Fourth Screen Incorporated Aps. All trademarks and copyrights remain the property of their respective owners.
User selects locked content in the file.
-alert appears on screen – “To unlock the content exit M+ Player, then text MPLUS and (code) to 1231 to obtain a PIN number. If you already have a PIN number, press ‘Continue’ to unlock and play content”
User goes into Messages and sends an SMS with MPLUS and a code to 1231.
SMS PREMIUM WORK FLOW
Copyright © 2006 Fourth Screen Incorporated Aps. All trademarks and copyrights remain the property of their respective owners.
User receives the legal message via SMS:
- If user wishes to purchase they select Options>Reply and text the word ‘Yes’ to confirm they wish to purchase.
- If the user does not wish to purchase they ignore the text.
In response to the ‘Yes’ message, the M+ server sends a text with the product title, pin code and confirmation of the charge.
The user re-selects the product and enters the pin code to unlock it.
SMS PREMIUM WORK FLOW
Copyright © 2006 Fourth Screen Incorporated Aps. All trademarks and copyrights remain the property of their respective owners.
The product launched late Q4, 2006 in Denmark with line-up of titles that features some of Denmark’s premium TV and Film content, including the popular TV series “Klovn,” and
“Råzone”- Zentropa’s latest youth-oriented drama which was a winner with the critics and paying public in Danish cinemas in ´06.
Sample Product Packaging
PRODUCT LAUNCH
Copyright © 2006 Fourth Screen Incorporated Aps. All trademarks and copyrights remain the property of their respective owners.
In addition to “Klovn” and “Råzone”, the early list of available titles includes a trilogy of films by Danish director Per Fly, and a trilogy of films by director Susanne Bier, including 2007’s Oscar® nominated “After the Wedding.”
Other content currently under negotiation for inclusion in the product line-up include comedy, travel, and premium sports titles.
OTHER TITLES
Copyright © 2006 Fourth Screen Incorporated Aps. All trademarks and copyrights remain the property of their respective owners.
Highlight an innovative solution for mobile video,
Top video content,
An innovation in mobile content commerce
Several coordinated PR and marketing activities to support it.
Copyright © 2006 Fourth Screen Incorporated Aps. All trademarks and copyrights remain the property of their respective owners.
LAUNCH BASICS
SALES, PRICING,& DISTRIBUTION
Sample Product PackagingCopyright © 2006 Fourth Screen Incorporated Aps. All trademarks and copyrights remain the property of their respective owners.
The product will be sold and distributed using the main distribution players in the mobile industry.
FSI has a distribution agreement with Dangaard Telecom, and others, to reach Mobile operators, mobile shops (retail and internet), supermarket chains and consumer electronic shops.
The product will be priced at about 5% over the price of an empty memory card of similar size.
As part of the project, FSI has managed to bring together a group of key partners to support the launch of the M+ concept.
As the project has developed positively, each of these partners and others are willing to continue to expand the reach of the M+ concept as a new an extensive platform for the development of multiple mobile media and other business concepts.
LAUNCH PARTNERS
Sample Product Packaging
M+ can be used as a centrepiece for highly customized promotional campaigns.
For example, an M+ card can be used, together with other features (customized ringtone, theme, games) to enhance a handset and deliver content and advertising messages into the pockets of consumers like never before…
OTHER POSSIBILITIES
Copyright © 2006 Fourth Screen Incorporated Aps. All trademarks and copyrights remain the property of their respective owners.
Suffer the hip hippo. M+ can be used to deliver content and to gather consumer data into the very personal confines of the mobile phone.
Copyright © 2006 Fourth Screen Incorporated Aps. This work may form part of a proposal by FSI and may not be used for any purpose other than the furtherance of such proposal. No part of this document nor the information contained herein may be reproduced, stored in a retrieval system or transmitted in any way or by any means including photocopying or recording, nor may this document or any part or parts hereof nor the information contained herein be released to any third party without the prior written consent of FSI. All trademarks and copyrights remain the property of their respective owners.
CONTACT INFORMATION
Fourth Screen Incorporated ApsEngdraget 47
2500 Valby, DenmarkCVR no. DK-29312508
mobile +45 2344 6160www.4thscreentv.com
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