1

M. Com. Syllabus (Old)

1) Eligibility for Admissions to M. Com.: - A candidate having B.Com. Degree of

S.N.D.T. Women’s University or any other statutory University in India or equivalent

degree of any recognized University from foreign country or any Deemed University

in India or any recognized state level of national level Open University.

2) Duration of the course: - The duration of the M. Com. Course shall be of 4

semesters.

3) Medium: - English, Gujarati and Marathi.

4) Course Structure and Detailed Syllabus: - The following is the course structure and

detail syllabus for the Master of Commerce (M. Com.)

M. Com. I

Semester – I

Course Code Course Title

MC 001 Financial Management P. I

MC 003 Strategic Management P. I

MC 005 Economic Environment of Business P. I

MC 007 Corporate Accounting P. I

Semester – II

MC 002 Financial Management P. II

MC 004 Strategic Management P. II

MC 006 Economic Environment of Business P. II

MC 008 Corporate Accounting P. II

M. Com. II

Semester – III

MC 009 Globalization and Business Growth P. III

MC 011 Accounting for Managerial Decisions P. III

Semester IV

MC 010 Globalization and Business Growth P.IV

MC 012 Accounting for Managerial Decisions P. IV

In addition to the above a student in the 3rd and 4

th semester may choose either of the below

four area optional groups, each consisting of two course. (Paper I & II)

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Optional Group – A

Area – Finance

MC 101 Financial Institutions and Markets P. I

MC 102 Financial Institutions and Markets P. II

MC 103 Security Analysis and Portfolio Management P. I

MC 104 Security Analysis and Portfolio Management P. II

Optional Group –B

Area – Finance & Taxation

MC 105 Corporate Tax Planning and Management P. I

MC 106 Corporate Tax Planning and Management P. II

MC 107 Financial Auditing and Taxation P. I

MC 108 Financial Auditing and Taxation P. II

Optional Group – C

Area – International Marketing

MC 109 Advertising and Sales Management P. I

MC 110 Advertising and Sales Management P. II

MC 111 Marketing Research P. I

MC 112 Marketing Research P. II

Optional Group – D

Area – Human Resource

MC 113 Human Resource Management P. I

MC 114 Human Resource Management P. II

MC 115 Labour Legislation P. I

MC 116 Labour Legislation P. II

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MC 001 Financial Management P I

Objective: - The objective of this course is to help students to understand the conceptual

framework of financial management, and its applications under various environmental

constraints.

1) Financial Management: Meaning, nature and scope of finance, financial goal –

profit vs. wealth maximization; finance functions – investment, financing and

divided decisions. (10)

2) Capital Budgeting: Nature of investment decisions; investment evaluation criteria-

net present value, internal rate of return, profitability index, payback period,

accounting rate of return, NPV and IRR comparison; capital rationing; Risk analysis

in capital budgeting. (15)

3) Cost of capital: Meaning and significance of cost of capital; calculation of cost of

debt, preference capital, equity capital and retained earnings, combined cost of

capital (weighted); cost of equity and CAPM. (15)

4) Operating and financial leverage: Measurement of leverages; effects of operating

and financial leverage on profit; analyzing alternate financial plans; Combined

financial and operating leverage.

(10)

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MC 002 Financial Management P II

1) Capital structure theories: Traditional and M.M. hypotheses – without taxes and

with taxes; determining capital structure in practice. (10)

2) Dividend policy: Issues in dividend decisions, Walter’s model, Gordon’s model, M

–M hypothesis, dividend and uncertainty, relevance of dividend; dividend policy in

practice; Forms of dividends; stability in dividend policy; corporate dividend

behaviour. (17)

3) Management of working capital: Meaning, significance and types of working

capital; calculating operating cycle period and estimation of working capital

requirements; Financing of working capital and norms of bank finance; source of

working capital; factoring services; various committee reports on bank finance;

dimensions of working capital management. (15)

4) Management of cash, receivables and inventory. (08)

References:

a) Bhattacharya, Hrishikas: Working Capital Management; Strategies and Techniques,

Prentice Hall, New Delhi, Brealey, Richard A and Steward C. Myers; Corporate

Finance, Mc Graw Hill, Int. Ed., New York.

b) Chandra, Prasanna: Financial Management, Tata Mc. Graw Hill, Delhi.

c) Pandey, I. M.: Financial Management, Vikas Publishing House, Delhi.

d) Hampton, John: Financial Decision-making, Prentice Hall, Delhi.

e) Van Horne, J. C. and J. M. Wachowicz Jr.: Fundamentals of Fincncial Management,

Prentice-Hall, Delhi.

f) Van Horne, James C: Financial Management and Policy, Prentice Hall, Delhi.

g) Pinches, George E: Essentials of Financial Management; Harper and row, New York.

h) Khan MY. Jain PK: Financial Management, Tata Mc Graw Hill, New Delhi.

i) Archer, Stephen, H., Choate G. Marc, Racette, George; Fincncial management, Jhon

Wiley, New York.

j) Block, Stanley B., Geoffery A. Hilt: Foundations of Financial Management, Richard

D. Irwin, Homewood, Illinois.

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MC 003 Strategic Management P I

Objective:

The objective of this course is to enhance decision-making abilities of students in situations

of uncertainly in a dynamic business environment.

1) Concept of strategy: Defining strategy, levels at which strategy operates: approaches

to strategic decision-making, mission and purpose, objectives and goal: Strategic

business unit (SBU), functional level strategies. (12)

2) Environmental Analysis and Diagnosis: Concept of environment and its

components, environment scanning and appraisal, organizational appraisal, strategic

advantage analysis and diagnosis: SWOT analysis. (12)

3) Strategy formulation and choice of alternatives: Strategies- modernization,

diversification’s, integration, merger, takeover and joint strategies, turnaround,

disinvestments and liquidation strategies, process of strategic choice – industry,

competitor and SWOT analysis, factors affecting strategic choice; generic competitive

strategies – cost leadership, differentiation, focus, value chain analysis, bench making,

service blue printing. (16)

4) Functional strategies: Marketing, production / operations and R & D plans and

policies. (10)

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MC 004 Strategic Management P. II

1) Functional Strategies: Personnel and financial plans and policies (10)

2) Strategy implementation: Inter-relationship between formulation

and implementation; issues in strategy implementation, resource allocation. (10)

3) Strategy and structure: Structural considerations, structures for

strategies; organizational design and change. (10)

4) Strategy evaluation: Overview of strategic evaluation; strategic

control, techniques of strategic evaluation and control. (10)

5) Global issues in strategic management. (10)

References:

a. Budhiraja, S. B. and M. B. Athreya: Cases in Strategic Management, Tata Mc Graw

Hill, New Delhi.

b. Christensen, C. Roland, Kenneth R. Andrews, Joseph L. Bower, Rochard G.

Hamermesh, Michacl E. Porter: Business Policy: text and cases, Richard D. Irwin Inc.

Homewood, Illnois.

c. Coulter, Mary K: Strategic Management in Action, Prentice Hall, David, Fred R.:

Strategic Management, Prentice Hall, New Jersey.

d. Glueck: William F. and Lawrence R. Jauch: Business policy and strategic

management, Mc. Graw Hill, International Edition.

e. H. igor – Ansoff: Implanting Strategic Management, Prentice Hall, New Jersey.

f. Kazmi, Azhar: Business Policy, Tata Mc Graw Hill, Delhi.

g. Michal, E. Porter: The Competitive advantage of Nations, Macmillan, New Delhi.

h. Mintzberg, Henry and James Brian Quinn: The Stretegy Process, Prentice Hall, New

Jersey.

i. Newman, William H. and James P. Logan; Stretgy, Policy and Central Management,

South Western Publishing Co. Cincinnati, Ohio.

j. Sharma, R. A.: Strategic management in Indian Companies, Deep and Deep

Publications, New Delhi.

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MC 005 Economic Environment of Business P. I

Objectives:

1. To examine the policy framework of the economy as it affects business.

2. To analyze the changes in policies.

3. To make an analysis of future prospective.

Module – I (Credit: 4)

I. Agricultural Business Policy: Agro-based industry and business –

Policy framework for agri-business- recent trends in agri-business. (12)

II. Industrial policy: Overview of industrial policy for the period 1948-91.

Policy trends after 1991. (13)

III. Trade policy: Overview of Trade policy for the period 1951-91-policy

Trends after 1991-emerging business opportunities in the service sector. (13)

IV. Infrastructural policy: Power, water, transport and telecommunications. (12)

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MC 006 Economic Environment of Business P. II

Module – II (Credit: 4)

V. Monetary policy and fiscal policy: Overview of the objectives of

Monetary policy – recent trends in monetary policy, trends in union

Budget-interrelationship between monetary and fiscal policy. (13)

VI. Economic framework of business: Regulating competition –

Regulatory institutions – SEBI – IRDA. (13)

VII. Economic system and business: Overview of economic systems –

Business in a liberal economy. (12)

VIII. Social responsibility of business: Dimensions and implications, code of

Business ethics; corporate governance- code of business ethics. (12)

Reference:

a. Bhall, Surjit, New Economic Policies for a New India, (ed), Indian Council of

Social Science and Research, Jar Ananad Publications, New Delhi, 2000.

b. Gupta, S. P. Pusell Garry and Nash John, Trade Policy and Reforms, (ed),

Indian Council for Research on International Economic Relations, New Delhi,

1994.

c. India infrastructure report (Rakesh Mohan Committee), NCAER, N, Delhi

1996.

d. Jalan Bimal, The Indian Economy, Problems and Prospects, Viking, N. Delhi,

1992

e. Jalan Bimal, India’sEconomic Policy, Preparing for the Twentieth Century,

Viking, N. Delhi, 1996.

f. Kapila Uma and Kapila Raj, Understanding India’s Economic Reforms: the

past, the present and the future (ed), vol. I-VI, Academic Foundation, N. Delhi

1996.

g. Kapila Uma and Kapila Raj, Banking and Financial Sector Reforms in India,

(ed), Vol. I-VI, Academic Foundation, N. Delhi 1997

h. Keasey Kevin, Thompson, Steave and Mike Wright, Corporate Governance:

Economic and Financial Issues, Oxford University Press, Oxford 1997.

i. Morris, Sebastin, India Infrastructure Report (ed), Oxford University Press, N.

Delhi 2001.

j. Nayyar Deepak, Trade and Industrialization, (ed), Oxford University Press, N.

Delhi 1997.

k. Sharma, R. L. Jalan, S. P. and Sharma B. L., New Economic Wave in India,

(ed), RBSA Publishers, Jaipur 1997.

l. World Development Report, Infrastructure for Development, World Bank

Washington, 1994.

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MC 007 Corporate Accounting P. I

About the course:

Course content focuses on conceptual aspect. Application of accountancy principles to

different commercial activities to Corporate Entities..

Objectives: - To have detailed understanding of topics related to Corporate Accounting as per the syllabus.

Unit I Valuations of Shares and Goodwill (15) Credit 1

Unit II Merger and Acquisition of Companies (15) Credit 1

Unit III Investment Accounts (15) Credit 1

Unit IV Company Final Accounts in Vertical Form

With reference to Schedule VI of the

Companies Act 1956 (15) Credit 1

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MC 008 Corporate Accounting P II

Unit I Holding & Subsidiary Companies (22) Credit 1.50

Unit II Accounting Assurance Standard Issued by

ICAI No. 5, 14, 16, 20 & 21

(AAS applicable to financial year

Immediately preceding the current

Academic year) (15) Credit 1

Unit III Cash Flow Statement (15) Credit 1

Unit IV Redemption of Shares and Issue of Bonus

Shares. (08) Credit 0.50

References:

1) Advanced accounting by Shukla and Grewal.

2) Advanced accounting by R. Gupta.

3) Management accounting by Manmohan Goel

4) Advanced accounting by Chakraborty

5) Contemporary Auditing by Kamal Gupta

6) Compendium of Statements & Statements & Standards on accounting by ICAI

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MC 009 Globalization and Business Growth

Objectives:

1. To enable students to understand international business trends with reference to

Indian context.

2. To develop analytical skills of students in international business process and

development.

3. To enable students to get an incite into institutional framework.

I. Globalization: Nature and scope of globalization – impact of globalization

On business. (10)

II. World Trade Organization (WTO): Overview of GATT Round –

WTO – objectives – organizational structure – dispute settlement mechanism.

(15)

III. WTO issues: TRIMS – TRIFS – GATS – Environment and labour

Standards. (10)

IV. Role of foreign capital and M=C’s in business: International flow of

Foreign capital – FDI – FLL and others. (10)

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MC 010 Globalization & Business Growth

V. Role of international organizations: (18)

a) Finance organizations: IMF – IBRD – IFC – ADB.

b) Business organizations: International Trade associations

c) Multilateral organizations: IATA, WHO, WMO.

VI. Economics of integration: Barriers to trade – tariff and non-

Tariff barriers – SAARC – EEC – ACM. (12)

VII. Trade and arrangements: Currency convertibility – current and capital

Account – foreign currency issues – Euro Money – Reserve Currency. (12)

VIII. Cross country mergers and acquisitions: Trends in international

Mergers and acquisitions and impact on regional and domestic business. (08)

References:

a. Bhandari, Surendra, World Trade Organization and Developing Countries, Deep and

Deep Publications, N. Delhi, 1998.

b. Chandha, G; WTO and the Indian Economy, (ed), Deep & Deep Publications, N.

Delhi, 2001.

c. Das Debendra Kumar, Globalization & Development; Experiences and Challenges,

(ed), Deep & Deep Publications, N. Delhi, 1999.

d. Devendra Thakur, Globalization and International Business, (ed), Deep & Deep

Publications, N. Delhi, 1995.

e. O’ Brien Robert, Goetz Anne Marie, Scholte Jan Aart and Williams Marc, Contesting

Global Governance: Multilateral Economic Institutions and Global Social

Movements, Cambridge University Press, 2000.

f. Panchamukhi V. R., Contemporary International Economics, N. Delhi, 1998.

g. Schott, Jeffrey J; The WTO after Seatle, Institute for International Economic,

Washington DC, 2000.

h. Tendon R. K. & Gupta S. L.; Globalization of India Financial Markets, Anmol

Publications Pvt. Ltd. N. Delhi, 1995.

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MC 011 Accounting for Managerial Decisions P III

About the course:

Course content focuses on conceptual aspect, application of accountancy principles to

different commercial activities.

Objectives:

a) Students should be capable of handling primary accounting.

b) Syllabus to cover topics of relevance.

c) Practical / Projects to cover basic primary accounting.

Unit I Standard Costing & Variance Analysis (10)

Unit II Marginal Costing & Break Even Analysis (10)

Unit III Budget & Budgetary Control (10)

Unit IV Contemporary issues in management accounting, value chain

Analysis, activity bases accounting, quality costing, target and

Life cycle costing (10)

Unit V Project – Reporting to management, make or buy, shut down,

Project mix Pricing, automation / non automation, own or lease,

Repairs, replace, Renewal or renovation. (10)

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MC 012 Accounting for managerial Decisions P IV

Unit I Introduction to management accounting, objectives, nature and scope of

Financial accounting, cost accounting and management accounting

Management accounting and managerial decisions Management accounts

position, role and responsibilities (10)

Unit II Accounting plan and responsibility center – meaning and significance of

Responsibility, responsibility centers – cost center, profit center and

Investment center – problems in transfer pricing – objectives and

Determinants of responsibility centers. (10)

Unit III CPM, PERT, SWOT Analysis. (10)

Unit IV Analysis of financial statements, ratio analysis, fund flow analysis, trend

& Comparative statement. (10)

Unit V Projects – Preparation of CMA data for Bank Finance & QIS data

(Quarterly information scheme) with projected & Actual data for

Bank finance. (10)

References: a. Cost Accounts Methods & Practice by B. K. Bhar.

b. Cost Accountancy by Khanna, Pandey & Ahuja.

c. Cost Accountancy by Manmohan & Goyal.

d. Cost Accountancy by Ratnam.

e. Cost Accountancy by Bannerjee.

f. Cost Accountancy by Maheshwari.

g. Financial Management by S. C. Kuchal.

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Optional Group – A

Area – Finance

MC 101 Financial Institutions and Markets P I

Objective: This course aims at providing students with an understanding of the structure,

organizations and working of financial markets and institutions in India.

1) Introduction: - Nature and role of financial system: financial system and financial

markets, financial system and economic development; Indian financial system – an

overview. (07)

2) Financial Markets: - Money and capital markets; money market – meaning,

constituents, functions of money market, money market instruments – call money,

treasury bills, certificates of deposits, commercial bills, trade bills etc. recent trends in

Indian money market. Capital market – primary and secondary markets; depository

system; government securities market, role of SEBI and overview; recent

developments. (15)

3) Reserve Bank of India: - Organization, management and functions, credit creation

and credit control, monetary policy. (07)

4) Commercial Banks: - Meaning, functions, management and investment policies of

commercial banks, present structure, E – banking and E – trading, recent

developments in commercial banking. (07)

5) Development Banks: - Concept, objectives and functions of development banks,

operational and promotional activities of developments banks, IFCI, ICICI, IDBI,

IRBI, SIDBI, State development banks, state financial corporations. (07)

6) =on – Banking Financial Institutions: - Concept and role of non-banking financial

institutions, sources of finance, functions of non-banking financial institutions,

investment policies of bon banking financial institutions in India. (07)

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MC 102 Financial Institutions and Markets P II

1) Insurance Sector: - Objectives, role, investment practices of LIC and GIC; insurance

regulatory and development authority, role and functions. (10)

2) Unit Trust of India: - Objectives, functions and various schemes of UTI,

Role of UTI in industrial finance. (08)

3) Mutual Funds: - Concept, performance appraisal, and regulation of mutual funds

(with special reference to SEBI guidelines), designing and marketing of mutual funds

of schemes, latest mutual fund schemes in India – an overview. (08)

4) Merchant Banking: - Concept, functions and growth; government policy on

merchant banking services, SEBI guidelines; future of merchant banking in India.

(08)

5) Interest Rate Structure: - Determinants of interest rate structure: differential interest

rate, recent changes in interest rate structure. (08)

6) Foreign Investments: - Types, trends and implications; regulatory framework for

foreign investments in India. (08)

References: -

a. Avdhni: Investment and Securities Markets in India, Himalaya Publications, Delhi.

b. Bhole, L. M.: Financial Markets and Institutions, Tata Mc Graw Hill, Delhi.

c. Ghosh, D: Banking Policy in India Allied Publications, Delhi.

d. Giddy, H.; Global Financial Markets, A. I. T. B. S., Delhi.

e. Khan, M. Y.: Indian Financial System, Tata Mc Graw Hill, Delhi.

f. Reserve Bank of India, Various Reports, RBI Publications, Mumbai.

g. Varshney, P. N.; Indian Financial System, Sultan Chand and Sons, New Delhi.

h. Averbach, Robert D; Money, Banking ad Financial Markets: McMillan, London.

i. Srivastava R. M.; management of Indian Financial Institutions, Himalaya Publishing

House, Mumbai.

j. Verma L. C.: Guide to Mutual Funds and Investments Portfolio, Bharat Publishing

House, New Delhi.

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MC 103 Security Analysis and Portfolio Management P I

Objective: The objective of this course is to help students understand various issues in

security analysis and portfolio management.

1) Investments: - Nature and scope of investment analysis, elements of investment,

avenues of investment, approaches to investment analysis, concept of return and risk,

securities return and risk analysis, measurement of return and risk. (08)

2) Financial Assets: - Types and their characteristics, sources of financial information.

(06)

3) Security Markets: - Primary and secondary market, primary market-role, functions

and methods of selling securities in primary market, allotment procedure, new

financial instruments. (08)

4) Public Issue: - SEBI guidelines on public issue, size of issue, pricing of issue,

promoters contributions, appointment of merchant bankers, underwriters, broker

registrar and managers, bankers and allotment of shares. (10)

5) Secondary Market: - Role, importance, types brokers, trading mechanism, listing of

securities in stock exchanges, screen based trading, depository – role and need;

depositories act, 1996. (08)

6) Valuation of Securities: - Bonds, debentures, preference shares, equity shares.

(10)

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MC 104 Security Analysis and Portfolio Management P II

1) Fundamental Analysis: - Economic analysis, industry analysis and company

analysis. (08)

2) Technical Analysis: - Trends, indicators, indices and moving averages applied in

technical analysis. (06)

3) Efficient Market Hypothesis: - Weak, semi strong and strong market and its testing

techniques. (08)

4) Portfolio Analysis: - Estimating rate of return and standard deviation of portfolio.

Effect of combining the securities; markowitz risk – return optimization; single index

model or market model, portfolio total risk, portfolio market risk and unique risk,

simple Sharpe’s optimization solution. (10)

5) Capital Market: - Capital market line, security market line, risk free lending and

borrowings, factory models, arbitrage pricing theory, two factor and multi factor

models, principle of arbitrage, arbitrage portfolios. (10)

6) Portfolio Performances Evaluations: - Measures of return, risk adjusted measures

of return, market timing, evaluation criteria and procedures. (08)

References:

a) Amliong Fundamental of Investment Analysis, Prentice Hall Intemational Edition.

b) Bhalla: Investment Analysis, S. Chand & Co. Delhi.

c) Chandrale, K. R.: Capital Issue, SEBI & Listing, Bharat Publishing House, New

Delhi.

d) Clark, James Fransis, Investment Analysis and Management, Mc Graw Hill,

Intemational Edition.

e) Donal, E. Fisher and Ronald J. Jorden: Security Analysis and Portfolio Management,

Prentice Hall, New Delhi.

f) Fabozzi, Frank J: Investment Management, Prentice Hall, New Delhi.

g) Gupta, L. C.: Stock Exchange Trading in India: Society for Capital Market Research

and Development, Delhi.

h) Machi, Raju H. R.: Merchant Banking: Wiley Eastern Ltd. New Delhi.

i) Machi Raju H. R.: Working of Stock Exchanges in India, Wiley Eastern Ltd. New

Delhi.

j) Sharpe, William F: Gordon J. Alexander and J. V. Bailly: Investment, Prentice Hall of

India, New Delhi.

k) Sharpe, William F: Portfolio Theory and Capital Markets: Mc Graw Hill, New York.

l) Francis J. Clark: Management of Investments: Mc Graw Hill, New York.

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Optional Group –B

Area – Finance & Taxation

MC 105 Corporate Tax Planning and Management P I

About the course: Course content focuses on conceptual aspect, application of accountancy

principles to different commercial activities.

Objectives:

1. Students should be capable of handling primary accounting.

2. Syllabus to cover topics of relevance.

3. Practical / projects to cover basic primary accounting.

Unit I Computation of income for joint stock company including house property,

Business and profession, capital gain and income from other sources.

(15)

Unit II Tax provisions relating to free trade zones, backward area and

Infrastructure sectors. (10)

Unit III Capital gain, depreciation schedule under companies act and under

Income Tax act. (08)

Unit IV Concept of tax planning, tax avoidance and tax evasion (07)

Unit V Project: Filling of relevant forms for joint stock company, challans.

(10)

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MC 106 Corporate Tax Planning and Management P II

Unit I Tax issues relating to amalgamation, merger and acquisition. (10)

Unit II Tax payment, tax deduction and collection at source, advance

Payment of Tax (10)

Unit III Tax planning for new business with reference to location, nature

And form of organization of new business. (10)

Unit IV Tax provisions with reference to service tax and tax planning. (10)

Unit V Project: Relevant forms filling up of tax audit report, audit report for

Exporters. (10)

References:

a) Taxman’s students guide to income tax by Dr. Vinod K. Singhania.

b) Systematic approach to income tax and central sales tax by Ahuja and Gupta.

c) Income tax ready reckoner by V. G. Mehta.

d) Service tax law, practice, and procedures by C. Parthasarthy and Agarwal.

21

MC 107 Financial Auditing and Taxation P I

About the course: Course content focuses on conceptual aspect, application of accountancy

principles to different commercial activities.

Objectives:

1. Students should be capable of handling primary accounting.

2. Syllabus to cover topics of relevance.

3. Practical / projects to cover basic primary accounting.

Unit I Internal control, evaluation of internal control, adoption of technique

For Internal control including questionnaire approach through the

Use of flow Charts. (10)

Unit II Application of test checks for audit, technique to be adopted, and

Precautions to be taken, auditor’s liability while conducting audit

on test Check basis. (10)

Unit III Responsibility of auditor with reference to branches, relationship

between Statutory and branch auditor analysis and review of

information Supplementary to the accounts as well as of non-

accounting data. Auditor’s duty and responsibility with

regards to provision laid down in Companies act. (10)

Unit IV Special points to be considered in audit in Banks and Insurance

Companies. (10)

Unit V Project: Drafting of certificates and reports, responsibility

statements, MAOCARO, Qualifications in audit report. (10)

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MC 108 Financial Auditing and Taxation P II

Unit I Different types of audit – social audit, cost audit, management audit

and Tax audit. (10)

Unit II System audit and on line auditing (10)

Unit III Avenues to audit work fraud detection work, inventory audit work,

Valuation of receivable inventories, immoveable properties and

business as a whole. (10)

Unit IV Working knowledge of provisions of wealth tax act, excise duty,

central Sales tax act and FEMA. (10)

Unit V Project, drafting disclaimer of opinion, significant accounting

policies and Notes to the accounts (SAPNA) (10)

References:

a) Contemporary auditing by Kamal Gupta.

b) Practial auditing by B. N. Tondon.

c) Spicer and Peggler’s Practical Auditing by Ghatalta.

d) Direct and Indirect taxes by Kishnadwala.

Optional Group – C

Area – International Marketing

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MC 109 Advertising and Sales Management P I

Objective: The objectives of this course is to acquaint students with the theory and practice

of advertising, as well as also management of a firm’s sales operations.

1) Advertising: - Defined, advertising as a tool of marketing, advertising effects-

economic and social, advertising and consumer behaviour, advertising scene in India.

(10)

2) Advertising objectives and advertising budgets. (06)

3) Advertising Media: - Print media, broadcasting media, non-media advertising,

media planning and scheduling, advertising on Internet, media selection. (14)

4) Message design and development: Copy development types of appeal, copy testing.

(12)

5) Measuring advertising effectiveness: Managing advertising agency-client

relationship, promotional scene in India, and techniques for testing advertising

effectiveness. (08)

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MC 110 Advertising and Sales management P II

1) Selling: - Concept, objectives, functions of sales management, fundamentals of

selling, selling process, salesmanship, product and customer knowledge. (10)

2) Sales Planning: - Importance and types of sales planning, sales planning process,

sales forecasting, determining sales territories. Sales quotas and sales budget. (10)

3) Sales Origination: - Setting up a sales organization, planning process, principles of

determining sales organization. (10)

4) Sales Force Management: - Estimating manpower requirements for sales

department, planning for manpower, recruitment and selection, training and

development, placement and induction, motivating sales force, leading the sales force,

compensation and promotion policies, sales meetings and contests. (10)

5) Control Process: - Analysis of sales volume, costs and profitability, managing

expenses of sales personnel, evaluating sales force performance. (10)

References:

a) Aaker. Devid. Et. al: advertising management, prentice Hal, new Delhi.

b) Anderson, hair, Bush: professional sales management, Mc Graw Hill,

Singapore.

c) Batra, Rajeev, John G. Myers and David Aaker: Advertising management,

Prentice Hall New Delhi.

d) Ford, Chuchill, Walkar: Management of sales force, Mc Graw Hill, Singpore.

e) Johanson, Kurtz, Schewing: Sales Management, Mc Graw Hill, Singapore.

f) Krik C. A. Salesmanship, Tarapore wala, Bombay.

g) Norris, James S. Advertising, Prentice Hall, New Delhi.

h) Patrick, Forsyth: Sales Management Handbook, Jaico Publications, Bombay.

i) Sandage C. H. and Fry Burger: Advertising – theory and practice, Richard D.

Irwin, Illinois.

j) Sengupta, Subroto: Brand Positioning, Tata Mc Graw Hill Co., New Delhi.

k) Gupta, Vaswar Das: Sales management, in the Indian perspective, Prentice

Hall, Delhi.

l) Stanton, W. J. and Spiro R, Management of Sales force, Mc Graw Hill,

Sigapore.

m) Still, Richard R. Edward W. Cundiff and Norman A. P. Govani: Sales

Management, Prentice Hall of India, Delhi.

25

MC 111 Marketing Research P I

Objective: The purpose of this course is to enable students learn the process, tools and

techniques of marketing research.

1) Introduction to marketing research: - Importance, nature and scope of marketing

research, marketing information system and marketing research, marketing research

process ad organization. (15)

2) Problem identification and research design: - Problem identification and definition;

developing a research proposal; determining research type exploratory, descriptive

and conclusive research, experimental design. (15)

3) Data resources: - Secondary data sources and usage; online data sources; primary

data collection methods – questioning techniques, online surveys, observation

method; questionnaire preparation. (10)

4) Aptitude measurement and scaling techniques – elementary introduction to

measurement scales. (10)

26

MC 112 Marketing Research P II

1) Sampling plan: - Universe, sample frame and sampling unit, sampling techniques,

sample size determination. (10)

2) Data collection: - Organization of fieldwork and survey errors – sampling and non-

sampling errors. (10)

3) Data analysis: - Univariate, bivariate and multivariate data analysis, report

preparation and presentation. (15)

4) Market research applications: - Product research, advertising research, sales and

market research, international marketing research, marketing research in India.

(15)

References: -

a) Beri, G. D. Marketing Research, Tata Mc Graw Hill Co., New Delhi.

b) Boyd, H. W. Ralph Westfall and S. F. Starsh: Marketing Research: Taxt and Cases,

Richard D. Irwin, Boston Chisnall, Peter M: The Essence of Marketing Research,

Prentice Hall, New Delhi.

c) Churchill, Gilbert A.: Basic Marketing Research, Dryden Press, Boston.

d) Davis, J. J. Advertising Research, Prentice Hall, New Delhi.

e) Green, Paul E., Donald S. Tull and Gerald Albaum: Research for Marketing Decision,

Prentice Hall , New Delhi.

f) Hooda,R. P.: Statistics for Business and Economics, Macmillan India, New Delhi.

g) Luck D. J.: Marketing Research, Prentice Hall, New Delhi.

h) Tull, Donald and Hawkin, Del: Marketing Research: Measurement and Method,

Prentice Hall, New Delhi.

Optional Group – D

Area – Human Resource

27

MC 113 Human Resource Management P I

Objective: - The objective of this course is to help students understand various aspects of

Human Resource Management.

1) Human resource management: Meaning, nature, scope, importance and objectives.

Manpower planning, job analysis, job specification and evaluation and selection

techniques. Personnel policies, recruitment, selection interviews induction and

placement. (20)

2) Training and development: Need, significance and methods – promotion and

transfer. (15)

3) Salary and wage administration: Incentives schemes and profit sharing. Employee

benefits services: factors influencing benefits and services, fringe benefits and

services, occupational health and safety. (15)

28

MC 114 Human Resource Management P II

1) Performance appraisal: Meaning, scope, benefits and techniques of performance

appraisal, grievances causes and redress system. (20)

2) Participation in management: - Meaning and importance, various schemes of

participation – quality circles. (20)

3) Recent trends in Human resource management. (10)

References: - a) Principles of personnel management – Flippo C. R.

b) Personnel Management – Monapra Aruna & Mirza Saiyadin.

c) Personnel management and industrial relations in India – Devar R. SD.

d) The personnel functions in changing environment Fersyom A.

e) The Indian industrial worker – Sharma Sardev R.S.

f) Managing Training and Development Systems- Francy William R. S.

g) Performance appraisal in management – William M. R.

h) Industrial Psychology – Myers and Myers.

i) Handbook of personal management and industrial relations – Yoder and

others.

j) Personnel management in India – Indian Institute of personnel management

k) Report of the national commission of labour, Government of India.

l) Wage payment – Singh and Singh.

m) Personnel and Human Resource Management – Venkatraman.

n) Punnekar and other – labour welfare – Tata Mc Graw.

o) Aspect of labour welfare – Sharma A. M.

29

MC 115 Labour Legislation P I

Objective: The objective of this course is to help students understand various aspects of

labour legislation.

1) Industrial Disputes Act, (S. 1-23) (15)

2) Bombay Industrial Relations Act. (15)

3) Factories Act (Definitions, Health, Welfare and Safety) (20)

MC 116 Labour Legislation P II

1) Workmen’s Compensation Act. (10)

2) Payment of Gratuity Act. (10)

3) Payment of Bonus Act. (10)

4) E.S.I. Act. (10)

5) E.P.F. Act. (10)

References: -

a) Handbook of labour laws B. N.

b) Labour and industrial laws – Dayal R.

c) Reports of labour courts

d) A study of industrial law – Kothri G. M.

e) Chopra D. S. – Industrial and labour reference

f) Casebook of industrial law – Simi & Lower

g) Outlines of industrial law – Wood G. L.

h) Labour Gazette

i) The law of industrial disputes – G. P. Malhotra.

j) Indian law institute – labour law and labour relations

k) Labour Bureau

l) Supreme court labour digest

m) Industrial court register

n) Acts, rules, regulations and modifications- case a law whenever desirable may be

cited.