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Mikko Marsio SVP, Marketing and Business Development Dovre Group plc How to attract and Source Oil & Gas Professionals in the 21st Century

M marsio aog 2013

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Page 1: M marsio aog 2013

Mikko Marsio

SVP, Marketing and Business Development

Dovre Group plc

How to attract and Source Oil

& Gas Professionals in the

21st Century

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Dovre Group Global Reach – Local Presence – Personal Touch

The most advanced provider of specialized project

management services in the energy sector Dovre Group plc

• 1-9/2012 Net sales EUR

68.4 million, Y-on-Y

growth 27%

• Employees over 500

• Project Personnel offers

high quality project

professionals in Oil &

Gas and large projects

industries in general

• Consulting offers

management and project

management consulting

services for major

investment projects

• NASDAQ OMX Helsinki

(symbol: DOV1V)

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WORK WORK WORK

NEW

ASSIGNMENT

NEW

ASSIGNMENT

NEW

ASSIGNMENT

NEW

ASSIGNMENT

RECRUITMENT

SERVICE

Two phases of Project Personnel Staffing

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WORK WORK WORK

NEW

ASSIGNMENT

NEW

ASSIGNMENT

NEW

ASSIGNMENT

NEW

ASSIGNMENT

RECRUITMENT

SERVICE

”Old school” vs. Presence & Future

How recruitment will change in coming

years?

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Referrals remained on the top 2011/2012 Social Media score – Lack of competence or current still early development stage?

CareerXroads, 2012, 2139 responses from staffing experts

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Employer and Employee driven - Both most effective and most liked

Referrals – Foundation in human behavior and traits

On average we can

know 150 people

Employer and Employee

driven model: Our social

capability to know

people

Limitation: Our own

capacity to know people

(and care about)

Original model

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Employer driven recruitment

Industrial age created methods of mass recruitment

Mining.com

Efficiency driven: Minimizing time,

costs, efforts and maximizing

coverage… once newspapers

started to advertise jobs

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Tradition of hundred year old newspaper job advertisements is about to end

In U.S. Internet surpassed newspaper in 2010

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Are job boards ”old school” thinking?

Job boards updated old newspaper ads to internet age

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Global HR community believes job boards are critical Research also indicates that HR community is very conservative

Source: Boston Consulting Group, World Federation of People Management Associations, 2012

Online survey 4288 executive level answers, 63 indepth interviews, 102 countries, numerous industries

Employee referral marketing

Company website

Job portals

Partnerships (e.g. universities)

Online advertising

Support programs for targeted groups

Social media pages

On-campus advertising

Friends and families

Headhunters

Job fairs

Company-sponsored events

Temporary workers

Work agencies

Newspaper advertising

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The state of job board industry, March 2012, Job board doctor

Job boards are afraid of Linkedin

48 %

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Candidate is still in passive role despite larger audience

Job boards are on employers’ side like old newspaper

Industry job boards have x00,000 resumes

Same candidate in all databases

Database quality benchmark from CRM

91 % of CRM data is incomplete*

Old rule of thumb: Annually 25 % of

profiles get outdated

Candidate…

Applies to a particular job

(=newspaper model)

Leaves resume to be found – Huge

effort to keep all job boards up to date!

How many experienced professionals

really likes this old job hunting model?

*salesforce.com

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Old school treats Linkedin as a job board

Linkedin utilizes human behavior and traits

2 new members every

second

202 M members (1/13)

93 % recruiters use

Linkedin (2012)

Far too many seem to

understand it as a new

job board

Source: Linkedin

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Summary: Future of recruiting ”to really know me” driven Only uncertainty in recession times keep the power on employer’s side

PERSONAL

NETWORKS

(=REFERRALS)

Knowing people…

networking with people who

we like, work with and think

are useful to know

Promoting myself, self-

branding, networking

STAFFING

AGENCY

*

*Linkedin is current dominating operator, who will be next and when unknown

Business role?

Offered services…

personalized service?

Digital presence?

Other technology utilization?

Big data

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WORK WORK WORK

NEW

ASSIGNMENT

NEW

ASSIGNMENT

NEW

ASSIGNMENT

NEW

ASSIGNMENT

RECRUITMENT

SERVICE

Are you in the service business or

staffing business?

Managing staffing processes… Serving your

consultants/engineers base

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Two ways to look at staffing processes First one takes the internal view, second takes external service experience view

STAFFING

PROCESSES

Relocation

Payroll

Insurances

Time management

Etc.

SERVICE PROCESSES

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Very few of us receive exceptional service Cost cutting driven companies set the expectations to us rather low

Fewer than one in ten

consumers across all

markets believe

that companies generally

‘exceed their

expectations’ for

customer service

5700 responses* from U.S. and Europe – top priorities

Getting my issue resolved quickly (82 %)

Getting my issue resolved in a single transaction (56 %)

*2013 LivePerson Connecting with Customers report

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Digital services are integral part of our daily lives Many of them provides access and easiness we earlier didn’t have

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Heavy industry is a global digital laggard Working in Oil & Gas does not support ideas of investing into digital opportunities

MIT Center for Digital Business & Capgemini Consulting, 2012

OIL & GAS

26 % MORE PROFITABLE THAN INDUSTRY COMPETITORS

CONSERVATIVES BEGINNERS

75 % of Internet

impact arises

from traditional

industries*

Heavily web tech.

utilizing SMBs

grow 2x as much

as others*

* McKinsey Global Institute, May 2011

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Global HR community is also a global laggard Managing talent is seen as top priority – Lack of understanding causing logic error

Online survey of 4288 executives from 120 countries, numerous industries, 2012

Boston Consulting Group, World Federation of People Management Associations (WFPMA)

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Millennials will be 50 % of global workforce in 2020 Oil & Gas has a serious image issue and for millennials digital is natural part of life

4,364 graduates, across 75 Countries, 2011 October , PWC

75 % believe that access

to technology makes

them more effective at

work

46 % thought that their

managers did not always

understand the way they

use technology in their

work

41 % say they prefer to

communicate

electronically at work than

face to face or even over

the telephone

Millennial = Born 1980 - 2000

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Staffing will follow other industries development trends Convenience, easiness, less hassle – all industries get same expectations from us

28,500 banking customers in 35 countries, gathered in March 2012

Ernst & Young Global Consumer Banking Survey 2012

Digitalization

is just the

enabler

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Bank services – One benchmark for digitalized service Banks are a benchmark for service digitalization but not for service mindset…

Numbers from U.S. banking sector which is way behind many other countries

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More you know about me – better service Bank research results applicable to other sectors as well

28,500 banking customers in 35 countries, gathered in March 2012

Ernst & Young Global Consumer Banking Survey 2012

Big Data!

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Whatever number you look – Internet’s growth is huge Most common way to use digital services will be mobile gadget we carry along

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Summary: Better service with digitalization

I am a senior professional – I

am entitled to receive

personalized service

Convenience & Easiness

focus – Not IT

Data – Merging internal data

with external data… analytics.

Love the data!

Benchmarks reside in other

industries

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Thank you

http://www.dovregroup.com [email protected] http://fi.linkedin.com/in/mikkomarsio/ http://twitter.com/MikkoMarsio