Upload
mikko-marsio
View
141
Download
0
Tags:
Embed Size (px)
Citation preview
Mikko Marsio
SVP, Marketing and Business Development
Dovre Group plc
How to attract and Source Oil
& Gas Professionals in the
21st Century
2
Dovre Group Global Reach – Local Presence – Personal Touch
The most advanced provider of specialized project
management services in the energy sector Dovre Group plc
• 1-9/2012 Net sales EUR
68.4 million, Y-on-Y
growth 27%
• Employees over 500
• Project Personnel offers
high quality project
professionals in Oil &
Gas and large projects
industries in general
• Consulting offers
management and project
management consulting
services for major
investment projects
• NASDAQ OMX Helsinki
(symbol: DOV1V)
3
WORK WORK WORK
NEW
ASSIGNMENT
NEW
ASSIGNMENT
NEW
ASSIGNMENT
NEW
ASSIGNMENT
RECRUITMENT
SERVICE
Two phases of Project Personnel Staffing
4
WORK WORK WORK
NEW
ASSIGNMENT
NEW
ASSIGNMENT
NEW
ASSIGNMENT
NEW
ASSIGNMENT
RECRUITMENT
SERVICE
”Old school” vs. Presence & Future
How recruitment will change in coming
years?
5
Referrals remained on the top 2011/2012 Social Media score – Lack of competence or current still early development stage?
CareerXroads, 2012, 2139 responses from staffing experts
6
Employer and Employee driven - Both most effective and most liked
Referrals – Foundation in human behavior and traits
On average we can
know 150 people
Employer and Employee
driven model: Our social
capability to know
people
Limitation: Our own
capacity to know people
(and care about)
Original model
7
Employer driven recruitment
Industrial age created methods of mass recruitment
Mining.com
Efficiency driven: Minimizing time,
costs, efforts and maximizing
coverage… once newspapers
started to advertise jobs
8
Tradition of hundred year old newspaper job advertisements is about to end
In U.S. Internet surpassed newspaper in 2010
9
Are job boards ”old school” thinking?
Job boards updated old newspaper ads to internet age
10
Global HR community believes job boards are critical Research also indicates that HR community is very conservative
Source: Boston Consulting Group, World Federation of People Management Associations, 2012
Online survey 4288 executive level answers, 63 indepth interviews, 102 countries, numerous industries
Employee referral marketing
Company website
Job portals
Partnerships (e.g. universities)
Online advertising
Support programs for targeted groups
Social media pages
On-campus advertising
Friends and families
Headhunters
Job fairs
Company-sponsored events
Temporary workers
Work agencies
Newspaper advertising
11
The state of job board industry, March 2012, Job board doctor
Job boards are afraid of Linkedin
48 %
12
Candidate is still in passive role despite larger audience
Job boards are on employers’ side like old newspaper
Industry job boards have x00,000 resumes
Same candidate in all databases
Database quality benchmark from CRM
91 % of CRM data is incomplete*
Old rule of thumb: Annually 25 % of
profiles get outdated
Candidate…
Applies to a particular job
(=newspaper model)
Leaves resume to be found – Huge
effort to keep all job boards up to date!
How many experienced professionals
really likes this old job hunting model?
*salesforce.com
13
Old school treats Linkedin as a job board
Linkedin utilizes human behavior and traits
2 new members every
second
202 M members (1/13)
93 % recruiters use
Linkedin (2012)
Far too many seem to
understand it as a new
job board
Source: Linkedin
14
Summary: Future of recruiting ”to really know me” driven Only uncertainty in recession times keep the power on employer’s side
PERSONAL
NETWORKS
(=REFERRALS)
Knowing people…
networking with people who
we like, work with and think
are useful to know
Promoting myself, self-
branding, networking
STAFFING
AGENCY
*
*Linkedin is current dominating operator, who will be next and when unknown
Business role?
Offered services…
personalized service?
Digital presence?
Other technology utilization?
Big data
15
WORK WORK WORK
NEW
ASSIGNMENT
NEW
ASSIGNMENT
NEW
ASSIGNMENT
NEW
ASSIGNMENT
RECRUITMENT
SERVICE
Are you in the service business or
staffing business?
Managing staffing processes… Serving your
consultants/engineers base
16
Two ways to look at staffing processes First one takes the internal view, second takes external service experience view
STAFFING
PROCESSES
Relocation
Payroll
Insurances
Time management
Etc.
SERVICE PROCESSES
17
Very few of us receive exceptional service Cost cutting driven companies set the expectations to us rather low
Fewer than one in ten
consumers across all
markets believe
that companies generally
‘exceed their
expectations’ for
customer service
5700 responses* from U.S. and Europe – top priorities
Getting my issue resolved quickly (82 %)
Getting my issue resolved in a single transaction (56 %)
*2013 LivePerson Connecting with Customers report
18
Digital services are integral part of our daily lives Many of them provides access and easiness we earlier didn’t have
19
Heavy industry is a global digital laggard Working in Oil & Gas does not support ideas of investing into digital opportunities
MIT Center for Digital Business & Capgemini Consulting, 2012
OIL & GAS
26 % MORE PROFITABLE THAN INDUSTRY COMPETITORS
CONSERVATIVES BEGINNERS
75 % of Internet
impact arises
from traditional
industries*
Heavily web tech.
utilizing SMBs
grow 2x as much
as others*
* McKinsey Global Institute, May 2011
20
Global HR community is also a global laggard Managing talent is seen as top priority – Lack of understanding causing logic error
Online survey of 4288 executives from 120 countries, numerous industries, 2012
Boston Consulting Group, World Federation of People Management Associations (WFPMA)
21
Millennials will be 50 % of global workforce in 2020 Oil & Gas has a serious image issue and for millennials digital is natural part of life
4,364 graduates, across 75 Countries, 2011 October , PWC
75 % believe that access
to technology makes
them more effective at
work
46 % thought that their
managers did not always
understand the way they
use technology in their
work
41 % say they prefer to
communicate
electronically at work than
face to face or even over
the telephone
Millennial = Born 1980 - 2000
22
Staffing will follow other industries development trends Convenience, easiness, less hassle – all industries get same expectations from us
28,500 banking customers in 35 countries, gathered in March 2012
Ernst & Young Global Consumer Banking Survey 2012
Digitalization
is just the
enabler
23
Bank services – One benchmark for digitalized service Banks are a benchmark for service digitalization but not for service mindset…
Numbers from U.S. banking sector which is way behind many other countries
24
More you know about me – better service Bank research results applicable to other sectors as well
28,500 banking customers in 35 countries, gathered in March 2012
Ernst & Young Global Consumer Banking Survey 2012
Big Data!
25
Whatever number you look – Internet’s growth is huge Most common way to use digital services will be mobile gadget we carry along
26
Summary: Better service with digitalization
I am a senior professional – I
am entitled to receive
personalized service
Convenience & Easiness
focus – Not IT
Data – Merging internal data
with external data… analytics.
Love the data!
Benchmarks reside in other
industries
27
Thank you
http://www.dovregroup.com [email protected] http://fi.linkedin.com/in/mikkomarsio/ http://twitter.com/MikkoMarsio