M. Slassi SennouConfédération Générale des Entreprises du Maroc

Commission FormationVP APEBI (IT & Telecom Association)

Last Mile to the Job – Training on demand in the IT Offshoring sector

Summary

« For Shore 3000 » Project. Context and Purpose

Best Practices and concepts from Industrial Operation Management

Application to « For shore 3000 » Project

“For Shore 3000” Project Context For 2 years, thanks to an economical strategies proactive and ambitious, Morocco had an important success as near shore platform for providing off shoring services. Since the last year, Morocco is placed in the first pool of the 30 off shoring best destinations according to the study of the Gartner Group.

Nonetheless, the quality of the human resources education remains problematic. Starting the year 2008, an important turnover, salaries inflation, and competencies rarefaction led to a loss of competitiveness of our companies. It represents a very serious threat in the short term for the future of this new labour catchment.

Two the reasons behind that phenomenon: 1. The ability of the training system to produce people with “soft skills” to an acceptable international standard, 2. The ability of the training system to adapt and indeed anticipate skills requirements of the market

As response of this mismatch, the idea is to adapt the concepts and the best practices observed in Industrial Operations Management to the Production Management of Skills with the innovative design and implementation of production processes.

“For Shore 3000” Project Context The objective is to provide the value chain of national production with a “finishing school” training system through retraining/qualification, controlled by the demand. In the Industrial Operations Management, this is called “delayed differentiation”; a process that allows to fit a product to a targeted consumer demand.

This has given rise to “For Shore 3000”, a Public/Private Partnership project which provides training for IT Offshoring Sector for 3000 engineers and technicians by giving them redeployment qualification training over 12-month period.

The project is based on 3 stakeholders and 6 processes. The stakeholders are:1. The market represented by APEBI, the association of the IT sector employers2. The Public Authorities represented by the Ministry of commerce and Industry and the National Agency in charge of placement of the job seekers (ANAPEC),3. Training Bodies (TB) selected and qualified by ANAPEC and APEBI

The 6 processes are :1.Selection of Candidates2.Selection/qualification of the TB3.Assessment of Job needs4.Training 5.Placement of successful trainees6.Funding

Gouvernance of efficient production Organization

Matching Demande/Production

Optimization Cost/Efficiency ratio

Organization- Flexible- Creative- Cooperative

Value Issue

Cost Issue

Network of various multidisciplinaryNetwork of various multidisciplinaryStakeholders, driven by a shared Stakeholders, driven by a shared ambition who cooperate, learn and ambition who cooperate, learn and develop togetherdevelop together

6

Information and decision making flow

Value Creation flow

FromLabourMarket(Customer)

ToLabourMarket(Customer)

Suppliers:- Training Bodies

- Intermediary Bodies- Jobs Placement Agency

- ….

Matching Demand to Production PROCESSES AND FLOW

(ANAPEC)(ANAPEC)FundingFunding

1. QUALITY2. TIMING

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Com

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Time

Evolving Process in parallelLEGACY PROCESS PRODUCTION

Sequential processes create non value processes

Value

Time(cost)

Time

Production system piloted by the demand and parallelized lead to a gain in productivity (value) and reduced costs

Evolving Process in parallelPARALLEL PROCESS PRODUCTION

Needs Survey

REMSectorial Job/Trade Directory

RECSectorial Job/Skills Directory

Market Labour

Content Specifications

Curricula

RecruitmentPool

• Scientific• IT specialist

• Others

Target 30000

Skills, Knowledges, & Know How

Softwaredevelopment

• New Technology developper.

• Old technology developper

Consultancy

•Operational Consultant

•Technical Consultant

Support

•Fleet Mangement

•Maintenance

•Tests & Acceptance Eng.

Call for selection•Languages mast.•Logical raisoning• Analitical ability Training

Market

MatchingDemand to Production

EvolvingProcesses In Parallel

Results

• The “For Shore 3000” project was launched 6 months ago – Almost 400 engineers and technicians were trained – A 100% of the Alumni are going to be recruited by the

participating employers– 2009: the sector knew a deceleration due the world

crisis– These processes could be applied at short term in

other economical sectors (ANAPEC)– Funds are more than interested on that mechanism– Reinforcement Morocco as an offshoring destination

Thank you for your attention!