B r a n d M a n u a lM tv

About the Brand

MTV India is the Indian version of MTV, a channel special is ing in music , real i ty , and youth culture programming .

Music has always been dist inct ively recognized and acknowledged with respect to India , thus MTV India has been very successful in India . In fact , MTV India happens to be one of the most-popular music channels across the Indian subcont inent , having v iewership shares in India and also coun-tr ies l ike Bangladesh and Sri Lanka.

MTV India has i ts off ice in V i le Parle in Mumbai . I t is the most-popular music channel in India .

Brand Bel iefsThe Mtv is a Promise of Unl imited Enter-tain ing Music of a l l genres .When you are authorized or cert i f ied in your area of business or expert ise, you also represent Mtv by fo l lowing these guidel ines, you reap the benef i ts of the Mtv ident i ty and con-tr ibute to i ts strength.

Proact iveWe always seek new ways to improve our products and how we work. From our dai lyinteract ions with v iewers, to our commitment to research and development , wealways plan ahead to help shape change.

High-EnergyWe are passionate and excited about we do. Achieving new goals .The energy and enthusiasm we al l br ing creates afun and col laborat ive environment where anything is possible .

Ins ightfulWe understand the changes the world is facing, and we know what our Viewers wi l lneed in the years ahead. Our deep knowledge and cont inuous innovat ion al lows usto create new solut ions to bui ld a smarter world for a l l .

TrustworthyWe operate with the highest integrity and place great emphasis on adhering to str ictethical standards in everything we do. Each of our employees, partners, customers,Viewersand investors is crucia l to our success which we never lose s ight of .

BRAND ELEMENTS

PRIMARY LOGOTYPE

The MTV Logo ent irely is an art , and must be used as provided .

Wherever possible , our logo should be reproduced in the primary color .

MINIMUM SIZE

Mtv Brand should not be rendered under 1 .5 inches in width or 60 pix-els h igh for web appl icat ions.

1 .5 inches

Minimum Clear Space

The minimum clear space around the s ignature is equal to the X height of the Mtv Logo, mea-sured from dimple to d imple . To create the greatest impact , a l low 1/2 of x space around your s ignature. Do not a l low photos, typography, or other graphic e lements to enter the minimum clear space area.

SUPPORT LOGOTYPE

In black and white appl icat ions, the logotype canappear in grayscale or reversed-out white .

When the logo needs to be engraved or embossed,i t can appear in hair l ine .

When the logo needs to appear on a b lackbackground, the reversed-out color version canbe used.

The reversed-out d isplay logo can be used sparingly and independent ly from other e lements This is best used for large format d isplays such as s ignage.

The standard display logo can be used spar-ingly and independent ly from other e le-ments. This is best used for large format d isplays such as s ignage.

D ISPLAY LOGOTYPES

LOGO USAGE

LOGO DON’TS

The logotype should never be c loser to the edge of a document than i tsclearspace. The logo must be kept separate and dist inct from other e l-ements used in the same format and must never be used in a sentence. The logotype should never be reproport ioned or d istorted in any way.

In addit ion, do not add embel l ishments l ike drop-shadows, embossing, etc . to the logo.

Always use the orig inal artwork suppl ied.

COLOR

Primary Colors

# 0066FF

c=100, m=0, y=0 ,k=0 c=0, m=0, y=0 ,k=0 c=0, m=0, y=0 ,k=100

# FFFFFF # 000000

LOGO PLACEMENT

A4 size

Width: 3.6”, Height: 2.1”

DISPLAYING MULTIPLE MTV PARTNERS

Horizontal A l ignment :

Space between logos are 1/2 of X

One-l ine s ignatures, vert ical a l ignment : X is equal to the space between logo,

ADVERTISINGDo not place an Mtv Logo on a busy, colorful, textured, or patterned back-ground. MTV Logo can be placed only on a white, off-white, light gray, or black background or on a promotional background provided as part of the image.