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The Persuasive Presenter

Presenter by:Muhammad Yousaf Nadeem

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BOOK REVIEW

Sequence of Presentation Bibliography

About Authors

Contents of the Book

Introduction

Types of Presentation

Five Stages of Presentation Process

Common Mistakes

Suggestions By Authors

Objective

Critical Evaluation of The Book

Conclusion 3

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Title of The Book The Persuasive Presenter

Authors Stephen Kozicki & Gary Peacock Publisher Tata McGraw-Hill Publishing New Delhi Date of Publication 2005

Length 286 Pages

ISBN 0-07-059754-5

Bibliography

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About Authors

Stephen Kozicki and Gary Peacock are Business Educators

Both hold Master Degrees in Business and are experts on communication skills

They are best selling authors and are experts on the issues like negotiating skills, negotiating with styles

They have written other famous books like Persuading For Results, The Creative Negotiator

Introduction

In this book the author has given basic principles of good presentation and solutions of common mistakes committed by the presenters in their presentations.

The book is very helpful in learning the art of skillful and persuasive presentation. The authors have written the book keeping in view the problems faced by the presenters. Each chapter or insight of this book is closely connected with each other.

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Contents Of The Book Cont’d…

CONT’D….

According to authors Persuasive Presenter is capable of influencing , inspiring and directing the behavior of the audience

Difference between Good Presentation and Persuasive

Presentation is---------Good Presentation is judged on its format where as the Persuasive Presentation moves the audience to act on the advice of the Presenter

Persuasive Presentation or Effective Communication

was present in Ancient Times

Introduction

Plato considered Persuasion as the key to Power

Aristotle said in his book in The Art Of Rhetoric that Skill of

Effective Communication is an Art

Nelson Mandela…….. Long Walk to Freedom

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Contents Of The Book Cont’d…

Four Types Of Presentations

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Persuasive presentation------Content and Style balanced

Technical Presentation--------Comprehensive content delivery at the expense of an interesting style

Entertaining Presentation----Low grade content with entertaining style

Basic Presentation--------------- Low-grade content with weak delivery style

Five Stages Of Presentation Process

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The authors have given five stages for the preparation of presentation these are Understand Audience…… back ground, interest, profession etc.

Research Data……………. Authentic , reliable

Write Close…………Devote much time to Close

Write Opening……………Preview for audience

Structure and Contents…Coherent and natural

TABLE CONT’D…. Understand audience

  Research data

 

Write close

 

The first step in the presentation process is to understand your audience. Who are they?

Organize the preliminary thoughts into three to seven main points, so that you can provide supporting evidence for your ideas.

Write the close, first focus your attention on the outcome you want from the presentation. “How can I write the close now?”

CONT’D…….

Write opening

 

Structure and contents

 

In the opening, you must capture the attention of the audience and connect with their interests. “Why should I listen to you?”

Your presentation should be structured carefully. What do we recommend?

Common Mistakes Too Much Information Too Long Not Relevant Too Much Technical Jargon Not Organized Repetition

These six mistakes are common and easy to make. But, do not worried because, this book will help you to settle it through planning, preparing and practicing.

The authors have given the following solution to the above mentioned mistakes:

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CONT’D….STEP PREVENTS

Plan Not organizedPrepare Too much information

Too much technical Jargon Not relevant Repetitive

Practice Too long

OBJECTIVES THE PRIMARY STEP IN THE PRESENTATION PROCESS IS TO DETERMINE YOUR OBJECTIVE.

Why Why are you giving the Presentation?

Who Who is in your audience?

What What do you hope to achieve?

How How do you want the audience to react?

Where Where will you be speaking?

When When is the Presentation?

The authors have given the following tips for making presentation persuasive and effective:

Data should be reliable and Authentic

Facts should be presented in an interesting way Visuals and Graphs make complex topic easy

Involvement of the Audience

The body language can make or break presentation

Eye contact with audience helps to influence Audience

Cont’d…

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Suggestions By The Authors

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Suggestions By The Authors Good Posture leaves a good impact on Audience

Simple Language….Avoid too much Jargon

Slides should not be overloaded

The authors say that some times a critical situation develops when presenters are tell the Audience some bad news like cuts in pay, rationalization of staff or even downsizing of the staff. In such situations warn the audience about bad news and follow the following points.

Announce the bad newsIdentify with the Audience Emphasize positive points Present an Action Plan

Critical Evaluation Of The Book

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This book is about acquiring basic skills of a persuasive presentation

Persuasive Presentation is an Art

The Authors have poured their practical experience into this book

The main focus of this book is on understanding Audience

Cont’d…

Critical Evaluation Of The Book

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Cont’d…

The language of the Book is simple and lucid

This book is more comprehensive and systematic than the book Effective Presentation Skills written by Steve Mandel Steve Mandel has given disjoined tips and various topics have no connection

It is based on the principle that audience is not a passive listener

This book does not discuss the issue of on site presentation and its problems

CONCLUSION This book like a qualified teacher teaches and guides

presenters. This book is based on the vast business education

experience of the authors. If we compare this book with Effective Presentation

Skills written by Steve Mandel we find it more comprehensive.

In Effective Presentation Skills has been discussed and possible solutions have also been given by the writer. `

THANKS