m1-Order for Your Restaurant

m 1 - O r d e rA next-gen mobile ordering technology

leveraging consumer behavior insights to deliver a unique sales tool for your business.

D e v e l o p e d B y

m 1 - O r d e rwww.m1-order.com

Copyright © m1-Order.com 2014

Sale via print adsMobile application working on all major platforms which enables your customers to place an order from your store by scanning the product’s m1 Code from your store menu.

m1 Dashboard

Your Menus

Equipped with m1 Codes

Your Menus

Now Generate Direct Orders

The Concept



The Working

Your Branches

Your Customers

m1 Dashboard

m1-Order Mobile app

Add Products

Get m1 Codes

Export

m1 Codes

Your Menus & Ads

Scan

m1 Codes

Place OrderOrder Received

Ready Order

Pickup

Delivery

Product Info

Receives Order in No Time



One Minute Ordering with m1-Order

Why your restaurant needs a One Minute Ordering Solution

A one second delay in page response can result in a 7% reduction in conversions

79% of shoppers dissatisfied with app performance are less likely to buy from the same place again44% of online shoppers will tell their friends about a bad experience online

“Process taking too long” is the reason given by 21% of online shoppers who leave without paying Source: WorldPay 2013

Source: KISSmetrics

Time taken by m1-Order app to place an order for a two course meal with a side order is just 55 Secs from logging in to confirming the order!

Reviews for restaurants affected by slow loading appsSource: Google Play Store



More than just a Mobile App

Small screen size remains the second most common problem refraining shoppers (41%) to buy online using smartphones. Source: Econsultancy Report

61% of people have a better opinion of brands when they offer a Good mobile experience.

Nothing beats the one-click checkout experience for online shoppers. The more steps you put between the consumer and the final transaction, the more you risk them dropping off. Which, many times means the consumer never returns!

Source: Latitude Next-Gen Retail

“When the menu is with you and you're hungry, you add a side dish. Over online ordering you just order what you set out to. Less impulse purchases are seen on online ordering. A lot more upsells are also seen with menus, like upgradation to value meal for few extra bucks, because it's in front of you.”

You use consumer insights, experience design & product innovation to design your Burgers, then why not use them for your app which would be selling those Burgers!!

Source: Restaurant owners interviewed by Fastcolabs

The Issues with Mobile Apps

The m1-Order Solution



Your customers hate call centers, so should you

48% of customers who had negative experiences told 10 or more others

Costs you incur to take orders over phoneService costs associated with running sizeable call centers who take the orders from the customer and then forwards it to your nearest outletTraining to be provided to the order takers

Hiring extra staff to deal solely with taking orders over phone & correcting wrong orders

For a low-margin, high-volume business like Fast Food Restaurants, where approx a quarter of the sales comes at the lowest price point of $5, it might not be a bad idea to introduce self service

When you think about the relative cost of phone service and the disloyalty effect of busy lines or occasional bad service…it’s like paying your customers to be disloyal to you!

Source: CEB

Hence, besides saving on the associated overhead costs you also reduce the number of times customers claim their order is incorrect, increase turnaround time for the kitchen & service, and never lose a customer at rush hour due to clogged lines to the call center



Stop losing customers

Distractions can destroy business Marketers put in all the effort to bring the customer to your product and then they get distracted with some other advertisement and you lose your customer

You print, distribute menus and publish ads with no way of judging the ROI on these spends.

Direct ROI on the advertising money

Persons exposed to your ads & menusPersons

wishing to buy from youPersons actually buying from you

Buy similar item from some nearby store

What your customers does on seeing your ad or menu

Goes online to order and gets distracted by some other itemChange decision due to over thinking

With m1 Codes on your menus your customers don’t slip away!



The Best of Online and Offline

Menus & Ads

Mobile App

Large attractive display for the products

User can order through your ads

Tempting users to browse more products & hence place larger orders

User can order directly from

menus

Adding products to menu without making time consuming changes

Add product & use related m1 Code

Providing promotional offersAdd products, print menu & distribute

Eliminating call center costs

Fast and convenient ordering process

Accurate Order Recording

Detailed product description

Seamless shopping Experience



Simple, Intuitive Mobile App

Our user interface is intuitive and easy to navigate, so customers use the app again and againScan to Order provides shopper with a superior ordering experience

Shopper gets the directions to the branch he chose for pickup, so he can get there in no time

Real-time status is displayed for every step of order execution at the home screen

Allows shopper to provide special instructions for his order

User can view product information along with the nutrition information on tapping the product



Powerful m1 Dashboard

Manage the order execution at all your braches using the web based m1 DashboardThe m1 Dashboard covers all important steps required for order completion

Allows you to add products easily with as many customization options as you want

m1 Dashboard allows you to add products, generate m1 Codes and directly print your menus using inbuilt templates

View and print directions to your customers for delivery so their order is never late

Reviews for Restaurants affected by lack of customization options

You can allow your customers to view all the customization options

(with or without extra charges) just by adding them at the m1 Dashboard!

Source: Google Play Store

D e v e l o p e d B y

The best in what its meant to do..

Order

Request a demo:

+91-79-3048-7400

[email protected]

www.m1-order.com

Download m1-Order mobile app:

Documents

m1-Order for Your Restaurant