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CURRENT IDENTITY SYSTEM Client_ Sherwin-Williams Designer_ Tuan Bui The current brand system is weak. There is no strong unifying concept to tie everything as a cohesive identity. CONCEPT MIND MAP Client_ Sherwin-Williams Designer_ Tuan Bui Following the basic principle of the company; a few main concepts is conceived; which are Color, Nature, Life and Personality. The subcategories can be use as support and emphasis further along the development.
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Client_Sherwin-Williams
Designer_Tuan Bui
moodBoard // 1
CURRENT IDENTITY SYSTEM
The current brand system is weak. There is no strong unifying concept to tie everything as a cohesive identity.
Client_Sherwin-Williams
Designer_Tuan Bui
moodBoard // 2
CONCEPT MIND MAP
Following the basic principle of the company; a few main concepts is conceived; which are Color, Nature, Life and Personality. The subcategories can be use as support and emphasis further along the development.
Client_Sherwin-Williams
Designer_Tuan Bui
moodBoard // 3
NEW BRAND MOOD & ESSENCE
Using the concepts of Color, Nature, Life, & Personality; the following images are use to portrait the new brand’s essence. By mimicking nature’s organic and geometric shape, we can show the free flowing strokes of the brush. Using nature’s vibrant and delicate colors,we can create the sense of health, life and personality.
Client_Sherwin-Williams
Designer_Tuan Bui
moodBoard // 4
EXECUTION INSPIRATION
Here are some inspiration for the execution of the new brand. Concentrating on the organic and abstract shapes to give the brand longevity. This will also give a friendly and more approachable tothe company.
