Ma Chapter 01

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    The Accountants Role in the Organization

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    Accounting Discipline Overviewy Managerial Accounting measures, analyzes and

    reports financial and nonfinancial information to help

    managers make decisions to fulfill organizationalgoals. Managerial accounting need not be GAAPcompliant.

    y

    Financial Accounting focus on reporting to externalusers including investors, creditors, and governmentalagencies. Financial statements must be based onGAAP.

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    Major Differences Between

    Financial & Managerial AccountingManagerial Accounting Financial Accounting

    PurposeD

    ecision making

    Communicate financial

    position to outsiders

    Primary Users Internal managers External users

    Focus/Emphasis Future-oriented Past-oriented

    RulesD

    o not have to follow GAAP;cost vs. benefit GAAP compliant;CPA audited

    Time SpanUltra current to very long

    time horizonsHistorical monthly,

    quarterly reports

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    Strategy & Management Accounting

    yStrategy specifies how an organization matches itsown capabilities with the opportunities in themarketplace to accomplish its objectives

    y Strategic CostManagement focuses specifically on

    the cost dimension within a firms overall strategy

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    Strategy & Management Accountingy Management accounting helps answer important

    questions such as:y Who are our most important customers, and how do we

    deliver value to them?

    y What substitute products exist in the marketplace, and

    how do they differ from our own?y What is our critical capability?

    y Will we have enough cash to support our strategy or willwe need to seek additional sources?

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    Management Accounting and Valuey Creating value is an important part of planning and

    implementing strategy

    yValue is the usefulness a customer gains from acompanys product or service

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    Management Accounting and ValueyValue Chain is the sequence of business functions

    in which customer usefulness is added to productsor services

    y The Value-Chain consists of:1. Research & Development

    2. Design

    3. Production

    4. Marketing5. Distribution

    6. Customer Service

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    The Value Chain Illustrated

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    Key Success Factorsy The dimensions of performance that customers

    expect, and that are key to the success of a company

    include:y Cost and efficiency

    y Quality

    y Time

    y

    Innovation

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    Planning & Control Systemsy Planning selects goals, predicts results, decides how to

    attain goals, and communicates this to the

    organizationy Budget the most important planning tool

    y Control takes actions that implement the planningdecision, decides how to evaluate performance, and

    provides feedback to the organization

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    A Five-Step Decision Making Process inPlanning & Control

    1. Identify the problem and uncertainties2. Obtain information

    3. Make predictions about the future

    4. Make decisions by choosing between alternatives

    5. Implement the decision, evaluate performance, andlearn

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    A Typical Organizational Structure andthe Management Accountant

    yA typical structure might include:

    y CEOy CFO

    y Controller responsible for managerial and financialaccounting

    y

    Treasuryy RiskManagement

    y Taxation

    y Internal Audit

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    Professional Ethicsy The four standards of ethical conduct for management

    accountants as advanced by the Institute ofM

    anagement Accountants:y Competence

    y Confidentiality

    y Integrity

    y

    Objectivity