in partnership with

MA International Tourism and Aviation Management

Reg: 252674

Study in Hong Kong and receive a

qualification from the University of West London

Top 10 modern University in the UK*

One year course with

eight modules(180 credits)

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Contents

Message from the Vice-Chancellor 3

Why Study at the University of West London 4

About Hong Kong Nang Yan College of Higher Education 5

Message from Head of Department 7

Why should you apply for MA International Tourism and Aviation Management? 8

Programme Structure 9

Timetable 11

Student Testimonies 12

Staff Profiles 13

Entrance Requirements 14

Further Information 15

Programme Fee 15

Financial Assistance 15

Application Procedure 15

* The Guardian University Guide 2018

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Message from the Vice-Chancellor

The programmes include:• MSc Finance and Accounting• LLM International Business

and Commercial Law• MA International Tourism and

Aviation Management• MA Luxury Design Innovation

and Brand Management• MMus Performance• Graduate Diploma in

Psychology

Each is uniquely attractive in its own right and has been formulated by expert academics who bring an international perspective to every aspect of delivery. Of singular importance is the combination of theoretical principles and practical application which is woven seamlessly into all the course structures and materials. Our highly experienced teaching staff also bring a wealth of experience to their delivery – all underpinned by high quality and relevant course resources.

In addition, the courses are flexible in their arrangement and will equip all students with the requisite knowledge and skills needed for success in the modern workplace. Every student will also receive comprehensive personal attention and focused engagement that will inspire success.

I do hope you will take up the opportunity to study on one of these excellent courses and I look forward to meeting you when you graduate in the very near future.

Professor Peter JohnVice-Chancellor

This year the University of West London launched its new Academic Centre in Hong Kong with the aim of bringing a range of high quality undergraduate and postgraduate courses to the people of the region.

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Why Study at the University of West London in Hong Kong?

To achieve a highly respected degree delivered and awarded by a UK top ten modern University*

• A UK degree (registered with the Hong Kong Education Bureau) delivered entirely in Hong Kong

• The qualification is awarded by the University of West London in the UK. We deliver this course in Hong Kong and the award you will receive will be exactly the same as the award currently received by students studying in the UK.

To improve your employability and career prospects:

• We are the number one modern university in London for employability with 97% of our students in employment within six months of graduating.**

The University of West London provides:

• A flexible timetable to suit your needs as one of our students

• The ability to complete a postgraduate qualification in one year (full-time)

• Competitive tuition fee and generous scholarships

The programme is delivered by highly experienced local staff employed by the University and “flying faculty” from the UK.

We aim to provide the best possible learning experience for our Hong Kong students supporting interactions with our London staff and students.

* The Guardian’s University Guide 2018** According to Employment Performance Indicators (EPI) figures published by HESA in July

2017. Graduates who have studied an undergraduate degree programme.

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About Hong Kong Nang Yan College of Higher Education

Hong Kong Nang Yan College of Higher Education (NYC) was founded in April 2014 with the approval from the HKSAR Government in conformity with the Post-Secondary College Ordinance, Chapter 320 of the laws of Hong Kong. It owns two campuses which are well-equipped with the necessary teaching and learning facilities.

The campuses allow for harmonious interaction between teachers and students.

The programmes awarded by NYC range from Diploma, Associate Degree to Bachelor Degree levels. They have all been accredited by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAVQ) and recognised the HKSAR Government.

It is an honour for NYC to collaborate with the University of West London to host their programmes in Hong Kong. NYC provides teaching premises and offers administrative support to teachers and students. Students will be issued with student cards and email accounts from both UWL and NYC and they are eligible to have access to the physical Library of NYC and the e-Library of UWL and NYC.

They are also eligible to participate in the extra-curricular activities organised by NYC.

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Message from Head of Department

The Geller College of Tourism and Hospitality is committed to delivering education of the highest quality. Our programmes are internationally renowned and draw students to study from across the globe. Our links with industry are also exemplary and we are fortunate in being able to attract leading experts to contribute to the delivery of our tourism and aviation curriculum

James EdmundsDean

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Why should you apply for MA International Tourism and Aviation Management?

The unique selling point of the Masters is its ability to combine an element of professional practice with a simple curriculum structure; the coherence of disciplines that contribute to the course; and the range of specialist modules in tourism and aviation management, which reflect the knowledge, and industrial expertise of the teaching staff.

The MA is one of the few in the UK that is taught be a dedicated team of tourism and aviation staff all with direct industrial experience of their industry. Students’ benefit from intensive personal tuition and dedicated tourism/aviation workshops, trips visits and guest speakers. It academic-career conversion rate places it among the top universities and courses in the country.

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Programme Structure

The course consists of a total of eight modules. Six of these are taught modules that address both general management and industry-specific strategic issues. To these are added three modules linked to the dissertation. The latter is designed to take students through the whole research process from initial conceptualisation of an idea to the actual writing of a thesis.

With the exception of the Dissertation, the MA course consists of 42 hours classroom contact per taught module with a further 158 hours of independent self-directed study.

Students receive full information for each of the modules they will be studying in an individual module study guide. Tutors on commencement of any new module distribute these. A brief summary of each module on the MA is provided below. This will give an indication of how each fits to form a coherent curriculum. Note all modules are contextualised to the travel and tourism even when this is not explicitly indicated in the title.

Understanding the Consumer (20 Credits)The ‘driving force’ in the travel and tourism industry is the customer. Without them there would be no need for airline products and services and no demand for tourist travel. It therefore follows that understanding the consumer is central to the study of tourism and aviation management. This module seeks to understand the psychology of the consumer and how this influences purchasing behaviour. It provides the conceptual and theoretical basis for the study of the principle of customer service and services marketing – the central themes of the module.

Tourism & Aviation Principles and Practice (20 Credits)This module is designed to give a thorough understanding and knowledge of the principles and practice of tourism and aviation management. The module will focus on the market for tourism and aviation products; examine the demand for these products; reflect on the development of the two sectors and examine the structure and organisation of the aviation sector within the context of a wider tourism industry. The module will broach the impact of the two industries from an economic and socio-environmental perspective and will consider how the two sectors of the service economy are changing in response to political change. Innovation and the way the tourism and aviation industry communicates with its customers, plans for and initiates change are discussed with specific reference to information technologies social media and e-business.

Module

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Aviation Operations (20 Credits)Working within the aviation industry requires a sound understanding of the way in which the industry operates. This extends to both ‘landside’ and ‘airside’ operations. This module examines a number of key operational practices as they apply both to airports and commercial airlines. These include subjects as diverse as the commercialisation of airport space, mixed operating modes, networks structures, fleet planning yield management and airline configuration.

Responsible Tourism and Aviation (20 Credits)The tourism and aviation industry is one of the world’s largest industries and one of its fastest growing economic sectors. At the same time, it has many associated negative effects. As a response to the negative impacts of global mass tourism and tourist transportation and slow progress on realizing sustainable development, stakeholders in a number of regions have adopted another form of sustainable travel and tourism: Responsible Tourism.

Responsible Tourism aims to address the economic, social and environmental issues raised by tourism and tourist travel. This form of tourism differs from traditional approaches to sustainable tourism by asking individuals, organisations and businesses to take responsibility for their actions and the impacts of their actions to make tourism more sustainable. This module aims to bring together the disparate strands of thinking, action and applied research to provide a critical account of the origin of this movement, its development and impacts. In doing so it contributes to a better understanding of this growing movement in tourism and the sustainable tourism development debate.

Destination Management (20 Credits)Destinations are amalgams of tourism products; facilities and services, which compose the total tourism, experience under one brand name. Traditionally the planning management and co-ordination function of destinations have been undertaken by either the public sector (at national regional or local level) or by partnerships

between stakeholders of the local tourism industry. This module will consider the role of DMOs (destination management organisations) in providing information and undertaking marketing activities pertaining to tourist destinations. It will consider the advisory services they provide for consumers and the travel trade (including airlines and airport operators) as well as their role in design and distribution of publicity materials for both leisure and business tourists.

Increasingly the role of ICTs (information communication technologies) have become a critical instrument for the development and management of destinations and the facilitation of the tourist experience before during and after the visit as well as in the production and delivery of tourism. The analysis of ICTs and their use in the promotion of tourism policy, co-ordinating operational functions, increasing the expenditure of tourists and boosting the multiplier effects in the local economy are all examined as part of this module.

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Strategic Management for the Tourism and Aviation Industries (20 Credits)This module seeks to represent a contextualization of the principles of strategic management.

The central premise of this module is that strategic management is a process. It is never a once and for all event – it goes on and on. Consequently there is a need to continually review strategic objectives because the environment is continually changing. The purpose of strategy is to make an organization fit its environment. By achieving this, the probabilities that it will survive and prosper are enhanced

To do this requires any business or organisation to take an introspective look at itself and adapt to a changing business environment. This necessitates undertaking a number of choices that will determine the strategic direction of that company. Successful companies are ones that evaluate these choices and question whether their operational strategies are ‘fit for purpose’. Within the tourism and aviation industry the success of companies such as Virgin, Lufthansa and TUI illustrate how the concept and principles of

strategic management are embedded in all aspects business decision-making.

Research Methods (20 Credits) This semester 1 module is designed to provide a course of study in preparation for the production of a research thesis in semester 2 & 3. It aims to cover a range of topics including theories and approaches to management research, problem formulation, investigative methods of data collection and data analysis.

At the end of the module you will be expected to be in a position to identify a possible area of research enquiry (outlined in a 3,000 word research proposal and accompanying PowerPoint presentation). You will also be aware of the academic conventions necessary to write and structure a Master’s dissertation.

Dissertation (40 Credits)The dissertation is a major piece of independent research. All students will be required to select a topic relevant to their field of study and conduct a piece of significant research that meets the academic conventions required for a Master’s degree.

The module aims to provide an opportunity for in depth and rigorous enquiry and will allow for the enhancement and application of research skills related to a particular field of enquiry. The dissertation will seek to consolidate powers of critical analysis, creativity and evaluation.

Assessment will be based on the submission of a written document of up to 15,000 words. Two hard copies must be submitted.

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Timetable

The schedule is subject to change when needs arise.

Dissertation (40 credits)The student normally has a few months after the taught modules and relevant assessments are completed to write the dissertation. For those students who start in September 2017, they must submit the dissertation by 31 August 2018. An extension of up to one month is permissible upon request. Students will receive 15 hours individual supervision from their supervisors, at times to be mutually agreed.

Weeks Semester 1 Semester 2

Tourism and Aviation

Principles/practices

Responsible Tourism and

Aviation Management

Understanding the Consumer

Research Methods

Research Method

Destination Management

Aviation & Airline

Operations

Strategic Management

for the Tourism and

Aviation’s Industries

1Weeks 1 – 12

One evening(three hours)

20 Credits

Weeks 1 – 12

One evening(three hours)

20 Credits

Weeks 1 – 12

Saturday (three hours)

20 Credits

Weeks 1 – 12

Saturday (three hours)

20 Credits

Weeks 1 – 12

One evening(three hours)

20 Credits

Weeks 1 – 12

One evening(three hours)

20 Credits

Weeks 1 – 12

Saturday (three hours)

20 Credits

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

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The degree gave me the confidence to return to the world

of work after devoting all my energies to raising my family.

Andrea Chilcott MA International Tourism

and Aviation Management

I was able to find my current position with British Airways as a direct result

of a university Careers Day. I also think it helped having met my interviewer in a

guest lecture at the university. The course really does open doors. I am the living proof

of this.

Hristiyana Koleva MA International Tourism

and Aviation Management

This was a valuable step in my intended academic development

to study for a PhD.

Damian Devlin MA International Tourism

and Aviation ManagementI found the teaching to be

excellent and the staff really helpful and knowledgeable.

Eszter Losonci MA International Tourism

and Aviation Management

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Staff Profiles

James Edmunds Dean, London Geller College of Hospitality and TourismJames has over two decades’ experience of teaching and managing tourism, hospitality and aviation courses within higher education. Most recently, he has been involved in managing commercial pilot degree teaching contracts, which has involved working with the world’s two largest flight training providers as well as a number of high profile international airlines. James has published two academic books and has undertaken a range of consultancy or organisations ranging from Scandinavian Airlines through to Visit Britain and the London Borough of Ealing.

Associate Professor Paul Fidgeon Tourism ManagementGraduated from University of Hull with a first class honours degree and obtaining a teaching qualification. Under took a graduate training programme with Horizon holidays. Developing a number of undergraduate and postgraduate course including the first programme in Leisure Management, Business Tourism, Airline and Airport Management and Travel Communication.

Dr Barbara Czyzewska Lecturer in Hospitality and TourismBarbara has strong academic background in the tourism and hospitality areas.

Her research interest focuses primarily on the historical development of hotel companies. Her PhD research project was a business history study analysing the transference of knowledge within Hilton International in the 1960s.

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Entrance Requirements

• A Bachelor’s degree in any subject from a recognized university with Second-class honours, lower division (2:2)

AND

English Language Proficiency Requirements:• IELTS 6.5 or above (with a

minimum of 5.5 for each of the 4 individual components (Reading, Writing, Speaking and Listening);

Commencement date• 25 September 2017 (Monday)

Teaching venue• Hong Kong Nang Yan College

of Higher Education (325-329 Lai Chi Kok Road/ 176-178 Yee Kuk Street, Shamshuipo, Kowloon, Hong Kong) (Sham Shui Po Station Exit C2/ Nam Cheong Station Exit D1) (Close to Dragon Centre)

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Programme feeMA International Tourism and Aviation Management: HK$85,000

Financial assistanceLocal students may apply for Extended Non-means-tested Loan Scheme (ENLS) of the Student Finance Office, Working Family and Student Financial Assistance Agency

www.wfsfaa.gov.hk

Scholarship available

Application procedureTo apply, visit:

www.uwl.ac.uk/hongkong

www.ny.edu.hk/uwl

Documentary proof of proficiency in English, where applicable, e.g. result slip of IELTS with overall band score at 6.5 or above.

MembershipWhile as a student they will become an Associate membership of the TS and ITT.

On Graduation and having worked 3 years in Tourism Industry can apply for full membership.

Further Information

in partnership with

The information contained in this brochure is correct at the time of printing. The University has the right to vary any information in the brochure at any time without notice. Please always refer to the website for updated information.

Enquiries: 325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, Hong Kong (Sham Shui Po Station Exit C2/ Nam Cheong Station Exit D1) (Close to Dragon Centre)

(852) 3996 1028

(852) 3996 1011

(852) 5686 9299

uwl@ny.edu.hk

www.ny.edu.hk/uwl

www.uwl.ac.uk/hongkong

The programme is registered under the Non-Local Higher and Professional Education (Regulation) Ordinance, Cap 493 of the HKSAR Government. It is a matter of discretion for individual employers to recognize any qualification to which this course may lead.