MA Section 3

50 | VISION

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IWcE: Vision ’13 as of date of publication

COMPANY NAME

ABO Window Fashion

Adco OnSite Fabricare

America’s Window Covering Buying Network

Anderson Fabric Workroom

Arabel, Inc.

A-Ventures, Inc.

Ball Chain Manufacturing

Ball Software

Bead Chain

Belagio Enterprises

BTX–Coulisse Authorized Fabricator

Carrot Industrial Co., Ltd.

Catania Silks

CHF–Custom Home Furnishings

Construction Zone—Sponsored by CHF

Coulisse, Inc.

Custom Decorators, Inc.

Dongguan Ridong Ultrasonic Machinery

Elegant Windows

Exciting Windows!

E-Z Hinge Co

Family Distributors, Coulisse Authorized Distributor

Fan Top Shutters

COMPANY NAME

Faux Iron Solutions

Forest Group USA, Inc.

Full Shuay Enterprise Co., Ltd.

Hangzhou Farnodecor Industry Limited

Horizons Window Fashions (B&W)

Hunter Douglas–Sponsor: Envision & Ingenuity competitions

iEdit Web

Jim Fine Wooden Products Co., Ltd.

Jixi Shanhe Plastics Co., Ltd.

Kirsch

LA Fred Fabrics

Leon's Fabrics, Inc.

Lotus & Windoware, Inc

Lutron

LuxMader by Qualfin/co-exhibitor Sistemas Delfin

MACCO (Daeyang Co., Ltd.)

Miller Weldmaster

Ningbo Dooya Mechanic & Electronic

Ningbo Grand Home Furnishing Co., Ltd.

Ningbo Shunlong Weaving Co., Ltd.

Ningbo Two Birds Industry Co., Ltd.

Ningbo Zhenfei Decorated Curtain Co., Ltd.

Ninghai Taihoo Curtain Decoration Co., Ltd.

BOOTH

1016

1205

1139

702

1108

940

1012

1219

1030

813

829

1106

907

848

755

829

812

1021

901

1201

913

829

933

BOOTH

915

817

929

1150

801

953

917

1251

814

834

1017

1036

700

1117

921

820

1213

1248

1115

1149

1154

1153

WF-VISION.COM | MAR/APRIL 13 | 51

Registration

52 | VISION

COMPANY NAME

Norbar Fabrics, Co.

Orion Ornamental Iron, Inc.

Pateajton, Inc.

Phifer Inc.

PIC Business Systems, Inc.

Pinella Tekstil ve Dis Ticaret Ltd. Sti

QMotion Shades

QMotion Shades–Sponsor: Seminar 1VP1–Fabric Selection

and Shading, Seminar 1N–CSI for Windows

Rose Lace & Braid

Rugao Huayang Aluminum Product Co., Ltd.

Ruian Lianda Plastic & Weaving Co., Ltd.

San Benito Shutter

SB2 Concepts

Shanghai Mingcheng Architecture Sun-Shading

& Energy Saving Technology Joint-Stock Co., Ltd.

Shenzhen BOFU Mechanic & Electronic Co., Ltd.

Sherwin Williams

Sherwin Williams– Sponsor: New Color Certification Program

SmartRoll

Somfy Systems, Inc.

Springs Window Fashions

TMS - Menagerie, Authorized Coulisse Dealer

COMPANY NAME

Uluslu Aluminum Extrusion Profiles

Unique Wholesale, Coulisse Authorized

Distributor and Fabricator

Uni-Soleil Ent., Co., Ltd.

US Polymers

Vendor Theater

Vertilux–Sponsor: WiFi Café

WCAA

Wellsco International Group Co., Ltd.

WFCP Booth and Lounge–Registration Area

Wujiang Weijiang Textile-Machine Co., Ltd.

Xi'an Zhong Yang Window Blinds Article Co., Ltd.

Zhenjiang Jingyou Curtain Co., Ltd.

Zhenjiang Royal Window Furnishings Co., Ltd.

ZMC Window Covering Supplies

BOOTH

1013

1107

1039

701

1032

818

1128

806

1252

1042

1028

807

1148

937

1221

1101

1001

808

1114

BOOTH

1138

829

1113

828

1041

955

1229

1152

1151

1207

1249

1007

IWcE: Vision ’13 as of date of publication

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Custom Blinds & Shades*

April 15 – June 10, 2013

©20

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Create an extraordinary view from the inside out.

windowwares.com800.228.9867 | 800.247.5055

Servicing the central StateS

bddinc.com800.456.0540

Servicing the WeStern StateS

porterpreston.com866.753.1113

Servicing the eaStern StateS

% off

*excludes metal and contract blinds

13R086 KI FDIC Visions DH Ad_R4.indd 1 3/1/13 3:51 PM

VISIT US AT BOOTH #814

54 | VISION

ABO Window Fashion Visit us at booth #1016

Introducing ABO Window Fashion’s new program: 1 1/2 inch decorative tra-verse rods and dec-orative poles with interchangeable fini-als. The coordinating decorative poles can be spliced with our patented rod con-

nector to desired length. Additional decorative and contract drapery hardware products are available. For more informa-tion, call 866-326-1989 and visit www.abowindow.com.

New Product

Anderson Fabric Workroom Visit us at booth #702

Custom workroom of award-winning products for 30+ years. We are dedi-cated to providing the best quality, ser-vice and pricing to our customers. We are a full custom workroom and dis-tributor of Graber

Blinds and hardware. Contact Rebecca at 800-328-1791, or [email protected] us online @ www.andersonfabrics.com.

Ball Chain Manufacturing Visit us at booth #1012

Ball Chain Mfg. is the largest manufacturer of ball chain in the world, and our chain has proudly been made in the U.S.A. since 1938. Leading blind and shade manufacturers specify Ball Chain Mfg. products because they know our chain delivers the preci-sion pitch, flexibility and specifications needed

to work faultlessly in their sprocket and clutch systems. With us, and only us, you get chain made totally in the U.S.A. with quality that is second to none. Contact us for info on all of our new finishes and services such as endless loops and packaging. Visit us at www.ballchain.com, call 914-664-7500, or e-mail [email protected].

AdCOVisit us at booth #1205

Adco OnSite Fabricare provides equipment, chemicals, training and support that allows you to clean all fabric

based window fash-ions right where they hang. Guaranteed no shrinkage or dam-age! Adco OnSite

also has a full line of environmentally preferable cleaning solutions for your eco-conscious customers.

For more information: 800-811-9367www.adcoonsite.com

ArabelVisit us at booth #508

If you manu-facturer roller shades, please call for one complimentary Binder Book. Our new collec-tion was made with waterfall samples to be

more user friendly and features a mix of designer fabrics, blackouts and screens available in 98” and 118” widths.

Bead Chain Visit us at booth #1030

Bead Chain® offers top quality chain used for roller shades and blinds. Our product offerings include spool chain, endless loops and accessories and attachments. Quality products, com-petitive price and logistic solutions is what Bead Chain® delivers. All Bead Chain®

products comes with a quality guarantee, so request a quote today at [email protected].

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Belagio Enterprises Visit us at booth #813

As home decor evolves so do we at Belagio. Pleated tapes, tassel fringes, braids and new home deco fashion accents add a new dimen-sion for window treatments. Adding rhinestone brooch-es, buttons, and banding has increased the range of home decoration to even a brighter, shiny place!

Belagio Enterprises, 323-731-6934

New Product

Custom decorators, Inc. Visit us at booth #812

Are you a window fashion designer or installer? Do you want free leads with-out the hassle of marketing?

Join CDI’s US and Canadian network

of 1000+ experts. We partner with large retailers and offer shop-at-home services. We generate leads and pass them to you. Interested? We’re hiring now! See us at booth 812 or online at www.customdecorators.com

BTXVisit us at booth #829

For more than 25 years, BTX has offered the largest pro-gram of automated window coverings in the industry. In its modern Window

Automation manufacturing facilities, BTX produces preci-sion custom built systems for drapery, roller shades, Roman shades and other specialty systems for leading hotels, pub-lic buildings and upper-end residences worldwide.

Cantania SilksVisit us at booth #907

Besides silks, Catania offers linens, cottons, poly and blend-ed fabrics and also trims. The 'Elemental' embroidery pictured here is from our Mark I Collection of cotton solids, stripes, checks and embroideries. Please visit our web site: www.cataniasilk.com or call us: 800-380-4120.

Dongguan Ridong Ultrasonic MachineryVisit us at booth #1021

Our factory area of 4,600 square meters, currently employs 70 staff, including 22 Engineers. We specialize in manufac-turing machinery widely used in many fields including fabric, textile, cloth, curtains, roller shades, blinds, window cover-ings, awnings etc. We have a number of advanced equip-ment for production and our original materials are imported from Germany.

North American Sales Office, Markham, Ontario Canada Tel: 905-752-1868

[email protected], www.dgridgong.com

Carrot Industrial Co., Ltd.Visit us at booth #1106

Carrot Industrial Co., LtdTaiwan

www.carrot.com.twBooth# 1106

56 | VISION

Elegant Windows, Inc. Visit us at booth #901

Elegant Windows, Inc. a leading manufacturer in the win-dow coverings industry brings to the market our TechSmart

Shutter line. Demonstrating our commitment to provide the high-est quality, newest technology, superior craftsmanship and dedi-cated customer service for your shutter needs.

Elegant Windows, Inc, Phone: 817-633-4005 www.techsmartshutters.com

New Product

Fantop Visit us at booth #933

FanTop Shutters are a division of Sunburst Shutters & Window Fashions. FanTops are the perfect window treat-

ment for specialty shaped windows, over blinds, shades, draperies or other treatments. They can be made for arches, rakes, sunbursts, cir-cles, quarter circles, octagons, and more.

All are top quality treatments built and shipped in less than 72 hours from time of order.

Horizon Window Fashions Visit us at booth #801

The Best Sample Book Ever! The Horizons Sample Book App is the perfect way to present all the Horizons Window Fash-ions samples and room set-ting photos. With the App you can order free sample cuttings of any of our 1,000 fabric of-ferings.

Learn more at horizonshades.com/samplebookapp

E-Z Hinge Corp.Visit us at booth #913

In business since 1968, E-Z Hinge provides great shutter hardware products and excel-lent customer service. We have competitive pricing and always go the extra mile to please our customers. Please visit us on-line at www.ezhinge.com, or call us at 800-468-8211.

Full Shuay Enterprise Co., Ltd. (Natumat)Visit us at booth #929

ADD: No. 8, Jen-Ho Road, Nantou City Nantou County 54065, TaiwanTEL: 886-4-23136998FAX: 886-4-23147496Email: [email protected]: www.natumat.com.twProduct: Natural Woven Fabrics

Roller Blinds, Roman Shades,Roll-up Blinds, Panels, Window Blind Acces-sories, Wallpaper, CurtainContact: Ms. Grace Chan,Ms. Fay Chen

Jim Fine Wooden Products Co.,Ltd Visit us at booth #917

The most professional shutter components manufacturer in China. Our special process en-sures the straightness, stability and finish. If you are seeking a solution to minimize the quality risk of components or to maxi-mize the production efficiency of shutters,please feel free to com-

municate with us at any time. Tel:0086/453-5871577, Fax: 0086/453-5878177, E-mail: [email protected]: www.jimfineshutters.com

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New Product

A clear solution to child safety that just got even better.

Online video @ www.rollease.com/safety.html 800.552.5100 / 203.964.1573

ORDER FAX: 203.358.5865

So,why wait? Meets the NEW

WCMA Standards for hold-down devices

Engineered

TM

Technology Built-In!

SafetyHold TM3

SafetyHold3 is the only compliant hold-down device that eliminates dangling bead chains and cord loops to help keep children safe.

TM

58 | VISION

Leon’s Fabric, Inc. Visit us at booth #1017

Since 1953, Leon’s Fabrics has brought quality fabrics to the wholesale marketplace. We offer a wide variety of fabrics. In our line you will find printed linens, textured solids, embroidered silks, exotic leathers and vinyls, and even REALTREE camouflage. If you are looking for Beautiful Fabrics and Great Delivery that remains in your Budget come see us. Or contact us at

Leon’s Fabrics, Inc: 800-241-0956, Fax: 706-322-4647, or email us at [email protected].

New Product

Macco daeyang Visit us at booth #921

The Hotbond G5 is a welding machine for making a fixed pocket at the bottom of roll blinds. One simple fold and weld will produce a pocket for a pipe with a cus-tomized setting size.

Please visit us at www.maccodaeyang.com Phone: +82 (0) 10.9482.2882 / Fax: +82 (0) 51.831.8444.

Ningbo dooya Technology Co. Ltd.Visit us at booth #1213

Dooya is a global leading manufacturer of smart home system and window & door automation. It mainly produces smart home, tubu-lar, motor, Venetian blinds drive, vertical blinds drive, curtain motor, control sys-

tems and relative accessories. Tel: +86-574-8657166, email: [email protected], web: dooya.com

Lotus & Windoware Inc. Visit us at booth #1036

Importer and wholesaler of quality window treatments of-fering the most sizes in the business. Two distribution centers provide quick de-livery anywhere in the U.S., from a single carton to multiple containers. Lotus specializes in " Vinyl, Vinyl Plus and Aluminum; 2" Vinyl Plus and Faux Wood; and 3 1/2" Vertical Blinds.

Miller WeldmasterVisit us at booth #820

Miller Weldmaster Navarre, OH

www.weldmaster.comBooth # 820

NorbarVisit us at booth #1013

Norbar Fabrics has been one of the industry’s leading sup-pliers of quality textiles for over 65 years. Norbar offers deep color lines of solids, ex-clusive upholstery patterns and over

400 sku’s of vinyls. Our huge inventory allows 93% of or-ders placed to ship within 24 to 48 hours. Norbar also sells decorative trims and hardware.

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New Product

An american company integration in Luxmader Group.

Specialized in design and manufacture made–to–measure wood blinds and shutters.

Visit us on 2013 IWCE booth # 1117

www.luxmader.com

60 | VISION

Pateajton Inc. Visit us at booth #1039

We are the innovators of the patented Broadview System Blinds, an affordable and at-tractive window blinds sys-tem that expands the view through the blinds, where 2-inch blinds can easily transform into 4-inch blinds.Pateajton Inc., 19223 E. Colima Rd., #750, Rowland Heights, CA 91748

Phone: 626.589.4004, Fax: 626.202.1258, E-mail: [email protected]

New Product

PIC Business Systems, Inc. Visit us at booth #1032

e-PIC One™ Enterprise, Save time, effort, and money. Single point of maintenance and design. Bolt on your current web site or build a new one.

Fully integrated e-commerce solution and content manage-ment system for Retail Web Sites, Fabricators, Distributors, Franchisee, & Retailers. Maintain Products, pricing, and pro-motions from within a comprehensive ERP foundation. No more custom programming. Includes EDI/XML forwarding of POs to your selected Vendors, full accounting, and online payment processing via shopping cart. Also, introducing zoes.com, Mobile Sales CRM, ignite your business.picbusiness.com 800-742-7378 Stan Zwinggi

QMotion Automated Shades Visit us at booth #1126

Qmotion's elegant, automated window shades are the ONLY motorized shades with manual override. With more than 180 fab-rics, our shades are as-sembled in Pensacola Fla. and shipped internation-ally. Qmotion products are environmentally friendly, can reduce energy costs and are safe for homes

with small children and pets. www.QmotionShades.com

PhiferVisit us at booth #701

With more than 60 years of weaving expertise, Phifer leads the charge in the production of innovative, high performance

sun control fabrics. SheerWeave® with Microban® antimi-crobial protection, DOW ECOLIBRI-UM™ sustainability and GREENGUARD® certification reflect Phifer's commitment

to quality, excellence and environmental stewardship. Visit Phifer at Booth #701 or call 1-800-221-5497.

Pinella Tekstil Ve dis Tic Ltd. StiVisit us at booth #818

Our product: Roller Blind fabrics, Sun screen curtain. Day and Night roller blinds, ZE-BRA and Plise ZEBRA models roller blinds fabric and dobby, jacquard, embroidery curtain fabrics producer since 1978 as AKMAN GROUP. PINELLA is a

AKMAN Group Company. Address: Sumer Mah Prof Dr. Turan Gunes Cad . No : 114 Zeytinburnu, Istanbul, Turkey Tel : + 90 ( 212 ) 5583434 Fax: + 90 (212) 5584547. Web-page: www.akman-tekstil.com Email: [email protected] Contact: Kamer Sit OZTURK / Export Manager

Rose Lace Visit us at booth #806

New! The latest trends are ‘silvers’ and ‘purples’ and Rose Lace introduces two new lines to meet demand, of-fering exceptional style and value to complement both contemporary and classic tastes. Full lines include: Cord edge, headers, brush fringe, three styles of tassel fringe, four styles of crystal

tassel fringe and curtain tie-Bbacks. Call for sample books 516/877-7980—View online at www.Roselace.com

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Castec Sales Company7531 Coldwater Canyon Ave., North Hollywood, CA 91605Tel: 800 828 2500 Fax: 818 503 8360 Email: [email protected]

www.castec.com

EST. 1973

© 2011 Fabritec, LLC. All rights reserved.

»Custom Fabric Treatments

»Natural Woven Shades

»Custom Roll Shades

»Solar Shades

»C.O.M.

custom window treatments

»Custom Roman Shades »Custom Drapery

»Natural Woven Shades™ »Solar Solutions™

there is no substitute for 40 years experience

crop/trim marks

Note: WE WANT THE FRAME IN THE AD.The live area is 3.6” x 9.75”. Crop/trim marks are an additional 0.125” from the sides of the live area.

THIS AD TO gO INTO THE MARCH-ApRIL INDuSTRy SHOW ISSuE: VIVA LAS VEgAS MAgAzINE.

crop/trim marks

New Product

Ergo Series Transmitter

Nice USA Inc.12625 Wetmore Road, Suite 218 San Antonio, TX 78247Toll. +1.877.786.7133 Ph. [email protected]

www.niceforyou.com

Nice presents the newest cutting-edge Era range of smart tubular motors especially suited for indoor shade control.

Technology. Ease. Reliability.

Be DifferentBe Nice

NICE, THE RIGHT CHOICE IN INDOOR AUTOMATION.

16778-01_Apollo-Nice-WindowFashionVision.indd 1 8/1/12 10:09 AM

62 | VISION

Ruian Lianda Plastic & Weaving Co.,Ltd. Visit us at booth #1042

We are a manufactory specialized in producing full set of wooden venetian horizontal blind components with a his-tory over 20 years including cord, ladder string, ladder tape, plastic parts, and hard-ware parts. No.1,Lianzhong Rd., Dadianxia Industrial Zone,Tingtian Town, Ruian

City, Zhejiang Province, China. Tel.: +86-0577-59881038Fax: +86-0577-65503722, Email: [email protected] Web: www.lianda-china.com

New Product

SB2 Concepts Visit us at booth #807

SB2 Concepts offers a full range of polyester blackouts, dec-orative and design roller shade fabrics from Shaw of Australia, Lienesch and from our private Panoramic Creations and Dark-source collection. We are also featuring new equipments by Ultratab at our booth. Come visit us for a sample binder of our latest fabrics and watch our

machine demos. For more information, call 626-256-4800 or visit www.sb2concepts.com.

Uluslu AluminiumVisit us at booth #1138

Manufacturer of alumuminium extruded profiles and plastic accessories for all kind of curatin systems and awnings.

Uluslu Aluminyum san. Tic. Ltd. Sti., Address: Hanyanı Mevkii 81850 GÜMÜSOVA düzce/TurkeyTel:+90 380 731 24 00

Fax: +90 380 731 42 95E-mail: [email protected]

San Benito Shutter Co. Ltd.Visit us at booth #1028

Your complete shutter source: California, Texas, Georgia, Florida. Painted Poly • Raw Poly • Paint Grade Wood • Painted Wood • Stain Grade Timbers

• Exterior Components • Sundries • Hardware • Equipment • Software • Manufacturing Support • Wholesale Wood, Poly And Unfinished PanelsPhone: 831/637-8700, [email protected]

CALIFORNIA ~ TEXAS ~ GEORGIA ~ FLORIDA

Painted Poly ~ Raw Poly

Paint Grade Wood ~ Painted Wood Stain Grade Timbers Exterior Components

Sundries ~ Hardware ~ Equipment Software ~ Manufacturing Support

Wholesale Wood, Poly, & Unfinished Panels

Phone: 831.637.8700

[email protected], Booth #437 TMS – Menagerie

Visit us at booth #1114

Coulisse Authorized Dealer of Shades and Fabrics. Fabricator of Motorized Drapery and Traverse Rod systems. Hardware lines include French Rods, “Outdoor” Hardware, Urban Dwellings–All Natural

Wood, Traditional Decorative Menagerie, Casa Artistica Powder Coated Iron, Bamboo and more.

Contact : sales@ themerchantsourceinc.comTel: 407-339-4768, www.tms-menagerie.com

uni-Soleil Visit us at booth #1113

Uni-Soleil has been a professional manufacturer of window coverings components & equipment since 1991 in Taiwan.

With moulding fa-cility and injection machines which en-able us to provide customers OEM & ODM services and

good quality products. Uni-Soleil is your One Stop Source! To learn more about our full range of blind products, visit www.uni-soleil.com.tw or email [email protected].

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New Product AllView Shutters by US Polymers

Visit us at booth #828

AllView Shutters by US Polymers allows window cover-ing fabricators to profitably manufacture poly shutters right here in the USA and beat the Chinese imports on price, delivery and qual-ity. AllView shutters are made of poly materials

that are pre-finished, eco-friendly and delivered to deal-ers in five days. To learn more about AllView Shutters and fabrication contact US Polymers at 800-737-4569 or visit www.allviewshutters.com.

Wellsco International Group Co., Ltd. Visit us at booth #1229

Wellsco International Group has been supply-ing over 3,000 Skus of home hardware prod-ucts to the worldwide Wholesalers and Retail-ers with 30+ years expe-

rience. We are confidence with our On-time Delivery, Good Quality Control, Stronger R&D Capability and offer the most Competitive pricing. OEM / ODM products are very wel-comed! Choose Wellsco! We can be your reliable supplier. Visit us at : www.wellsco-group.com

ZMC Window Covering Supplies Visit us at booth #1007

International manufacturer and distributor offering a va-riety of product lines that include specially designed components for Somfy Motors, Roller Shades, Ro-man Shades, Panel Track and a wide variety of fabrics. ZMC is proud to provide the best quality products and service at a competitive price, through our commitment to con-

tinuous improvement. Phone:800-541-2557 (US toll-free) or 1-877-670-8909 (Canada toll-free) Fax: 1-800-905-856-3388 (toll-free) e-mail: [email protected], www.zmc.ca

Automated MotorShade Systems

Phifer Sheerweave FabricsFull Rolls and Cut Yardage

Contract Shades Custom Solar Shades Roman Shades Somfy Motors and Parts Components Head Boxes Side Channels

Servicing the Window Coverings industry for more than 90 years.

954-974-0525 FAX 954-974-05291-877-5-Phifer

EMAIL [email protected]

64 | VISION

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One year What can winning do you for you? Some of the winning designers and workrooms from last year’s Envision Design and Ingenuity Workroom competitions

shared how they leveraged their winning projects to reach out to new clients, raise their profile and build their business.

We’re looking forward to the 2013 competition award

ceremony, once again sponsored by Hunter Douglas and

scheduled for 5:15 pm, Friday, April 19.


HeATHer rABolD, SHEFFIELd FuRNITuRE ANd INTERIORS

It has been a busy year since we found out about our win, full of new and creative projects. It has allowed us to really push our custom win-dow treatment marketing by saying we have an award-winning window treatment department! It gives more confidence to the clients that are con-sidering working with us; after all we must be good if we have won awards!

We ran an insert in the Philadelphia Inquirer and initiated multiple direct mail and email marketing pieces. I received many calls from clients who did not know of Sheffield’s, or who knew of us but didn’t realize we designed cus-tom window treatments

I have found over the last year that the "award-winning” stamp of approval for our work seems to have encouraged clients to step out of their comfort zone. Our clientele is drawn mainly from a market, right outside of Philadelphia, that tends toward classic and traditional deigns. So we do a lot of swags and panels, and panels with cornices, etc.

Before winning, our clients often felt the most comfortable with the simplest iterations of these designs, despite any other options we might show them. Now however, because their confidence level in us is up, they are willing to listen to our expertise and ideas and permit us to experiment with more layers, textures and details.

For instance, one of our clients had a window seat cut out in a steeply- angled wall in the mas-ter bedroom. The old treatment she had was mounted on the out-side—a heavy shaped cornice and short pan-els. For the new treat-ment we wanted to do something that showed off the space inside, but was airy and soft and balanced the ‘wow’ of the bed. So we designed a sheer Austrian valance that is 36" deep with a bead trim on the bot-

tom and decorative banding that hides the shirring tape. Our workroom made the valance as separate pieces so that they wouldn’t pull against each other. Then the panels were mounted by ceiling mount brackets so that the panels are as close to the ceiling as possible. The details are what make the treatment, and perhaps in markets with less tra-ditional clients this might not seem a big step, but for us, it’s definitely a fresher, more interesting approach to design.

66 | VISION

mArY SuSAN BICICCHI, INTERIORS By MARy SuSAN My workroom fabricator suggested first suggested I needed to enter the Envision Design Competition in 2004 and I figured I had nothing to lose. I look back on that specific treatment and still feel the thrill at the process of creating something unique for a client.

Fast forward a few years, and a few more entries in the Envision Design Competi-

tions, and I have been privileged to win several awards. I’ve featured these special awards in my business mar-keting, and I notice the tremendous boost to my business. I recommend doing the following:

1. Contact a local newspaper to announce the award, which doesn’t involve a cost. Newspapers allocate space for these types of announcements. Your clients will also like to see this industry recognition.

2. Display the related Vision article on a laminated wall

plaque in your office for vis-ibility to potential clients. I use In The News, Inc., www.inthenewsonline.com.

3. Post your featured Vision article to your company website in your “Media Coverage” section.

4. Create a Shutterfly photo book (www.shutterfly.com) to feature significant proj-ects, including those in-volving window treatments recognized by the Envision Design Competition.

5. Most importantly, during the interview process with potential clients, discuss and highlight your ability and passion for the window treatment element of the de-sign process. Talk openly about your project successes that have been recognized through the Envision Design Competition. More often than not, I’ve noticed this im-pacts the client’s decision to separate you from compet-ing designers. A specialty area like expertise in window treatments and drapery design will also get you noticed.

From simple shutters to draping an entire wall, let win-dow treatments set you apart as the ‘go to’ designer for creative, well-executed draperies. Window Fashion Vision and its Envision Design Competition can be both an in-spiration and part of your marketing strategy. Now get out your pencil and start sketching!

ellee NolAN-ASAro, TRAdE MART INTERIORS

Once we found out about our 2012 winning entry, we began to rework our

marketing. We redesigned our print ad to feature the hand drawing of the ‘before’

sketch next the photo of the winning design, while the text focues on our

“award-winning design, from concept to completion”.

We also sent out press releases, using the template provided by Vision to several local newspapers

and we received editorial coverage in the Staten Island Advance and The Asbury Park Press of New Jersey. The announcement and following coverage

also brought us to the attention of Industry

Magazine of Staten Is-land, where new proj-ects of ours have been

featured twice and I’ve been interviewed

for a trend article.

To showcase the editorial coverage, we redesigned our

website, both to better highlight our press

recogination and to provide a more

complete portfolio to help clients visual-

ize their own homes redesigned.

All has brought new business to us and I feel more confident and accomplished since I won the

award. I know my designs are unique and I strive to give each client their own individual style. I am humble about winning the award but it doesn’t hurt mentioning

it during a presentation! It has certainly helped estab-lish our credentials and professionalism to both press

and potential clients.


A-VENTURES, INC.

4021-A Sentry Post Rd., Charlotte, NC 28208 • 800-798-2291 • 704-399-2290Fax: 1-888-399-0158 • Web: www.avia-ventures.com • Email: [email protected]

Your 29-year Global / USA Resource for High Quality Shutter Hardware, Poly (PVC) and Wood Shutter Components to Help

Fabricators Make the Best Industry Shutter.

Hardware Components: Poly (PVC) and WoodLouversFramesHinges Magnets Pins

ColleeN B. PeTerSoN, SEW STyLISH Winning in last year's competi-tion has impacted my business in many positive ways. I wrote a press release for the local newspaper, and they followed up with a feature article and photo.

This coverage directly gener-ated business because when I

walked into the homes of three of my most recent clients, they had cut out the article and had it pinned to their bullentin board or clipped to their project folder. It’s great to enter a new client's home and see your picture posted somewhere in there!

Some of the new clients had heard of me before, but seeing my award notification solidified their decision to hire me for window treatments. The article helped me reach a new client base who were not referrals and that proved to be a great way to grow my business. The award and the press coverage impresses upon the client that you are a good de-signer, and they are then more willing to pay for your skills.I also was able to reconnect with a past client who was moving. The article reminded them of my abilities and I recently finished a $45,000 curtain job for them.

I also felt that my confidence grew. I was mentioned in BYU Alumni magazine, and friends from other parts of the world congratulated me. This helped me realize that I do have world-class skills. Sometimes when you are from a small town, getting recognized on a national level helps not only the clients, but also yourself feel worthy of the fees you charge and the reputation you acquire. I encourage designers to enter their work...it may take some extra planning to get pictures and an en-trance fee, but the results will be both business-building and self-rewarding.

VISIT US AT BOOTH #940

68 | VISION

TINA FoNTANA, FONTANA dESIGNS, LLC Winning the awards from Vi-sion has been very useful in my business for several reasons. Winning lets my clients know that my work has been recog-nized by my peers and that I am well-known in the business. It also allows me to use my win for local write-ups for recogni-tion and ads that I run locally.

I used the cover of the Vision July/August 2012 issue that featured my winning project and posted it to my Facebook business fanpage. I never had a client say they are using me because I won an award but I know for a fact clients would rather purchase from award-winning designer and workroom than someone who is not! My approach for every job is to create a masterpiece but sometimes budget restraints and or the simplicity of a cli-ent doesn’t allow for creating the design you envisioned. Regardless, I do approach each job with the thought that it could be a potential entry for the next competition—and this helps me improve and make something better for both the client and myself.

One job that I was particularly proud of this year was the work that I did for a Baltimore Ravens player, Joe Flacco. I have to admit I’m not really a big football fan, but after tak-ing on this project, I started hearing his name everywhere! I even started watching football this past season, so I was thrilled when he became a household name and went on to win the AFC Championship, MVP and then the Super Bowl.

It was a thrill to work for Joe and Dana Flacco and meet them face to face. After finishing eleven rooms in their home I got my picture with Joe Flacco and baby Flacco on my last day on the job. Of course I looked a mess because I was working, but who cares? Everyone just looks at the Flaccos, Joe and the baby! I stand 5’8” but next to Flacco I felt short that day. I am definitely proud that Fontana Designs was selected to provide win-dow treatments for Joe and Dana Flacco’s new home.

KATHY WAKemAN & lYNNe DYer, STyLE WISE

Winning any competition is ex-citing, but to be recognized by an international organization of your peers is a true honor. Style Wise Enterprises was a startup business in 2007, at the beginning of the recession. Winning our first award in 2010 and then again last year has provided boosts necessary

to push our business through some tough economic times.

We referenced the award on our website and shame-lessly showed off the article in Vision magazine. The award validated our talent—to both our clients and ourselves. This translated to a more confident sales approach, which gained prospective client trust in our vision for their windows.

Immediately following our Envision design competition win last year we sold a design in an elite Parade of Homes event in Chapel Hill, NC. Much of our professional development as window treatment experts has been the result of our participation in IWCE events and the industry’s recognition of our skills. V


Keep your children safe with the new CK Lift System.

R• atedas“NoRisk”strangulationbytheConsumerProductSafetyCommissionandapprovedbyParentsforWindowBlindSafety.Capableoftopdownandbottomup.•Easytoinstallandhasnoexposedcords.•AvailableexclusivelytomembersoftheWorkroom•AssociationofAmericaLLCandWindowFashionsCertifiedProfessionals.Formoreinformation,visitwww.workroomassociation.comorwww.wf-vision.com.

Window treatment by Joanna Braxton, WFCP Specialist

Braxton Drapery Design

This is not an ad for window fashions.It’s an ad for window fashion professionals.Window Fashion Certified Professionals™ are redefining our industry by creating some of the most fashionable windows in the world. WFCP — the industry’s premier certification program since 1991.This industry needs a new definition. We’re sharing it at wf-vision.com/WFCP

Visit the WFCP booth at IWCE New Orleans April 19-21 for special show introductory offers!

70 | VISION

introducing essential setsby The Finial Company

20% SAVINGS

when you buy in sets

Look to The Finial Company

for your essential drapery hardware solution.

Essex Sales & Marketing Group, Inc.Your Premier Drapery Hardware supplier for the Best Brands

Ph: [email protected]


Product

WOODMART

Exterior Shutters by Wood-Mart. Made from Incense Cedar. Available in a quick ship standard design with three louver options and/or raised panels. We also manufacture custom exte-rior shutters with a variety of louver sizes, board and batten or Bahama Style. Visit us at Woodmart.com or call 818/785-1528.

WOODMART

WoodMart is a fully inte-grated manufacturer—from rough milling through finish-ing and packaging. Louver sizes range from 1" to 5". Visit us at Woodmart.com or call 818/785-1528.

ONA DRAPERY

Ona Drapery Hardware Com-pany brings exquisite designs and exceptional value to-gether in our Classic Collec-tion of Wrought Iron drapery hardware. All of our hardware is individually handmade and finished exactly to your speci-fications. We pride ourselves on quality workmanship, time-ly delivery and customer satis-faction. Select from our Clas-sic Collection and order with confidence.

Website: onadrapery.com. Call for a free catalog: 800/231-4025 or fax a request to 888/231-4026..

HT WINDOW FASHIONS

HT proudly introduces Fire Retardant Cellular Shade Fabrics.

FR fabrics are newest addition to our broad selection of cellular shade material. FR rated fabrics passed latest NFPA 701 standard. Building on our “everything cellular...” concept, HT is a leading alter-

native supplier for all cellular shade needs.

Please contact us for detail in-formation. Call 800/879-9512, fax 626/839-8861 or visit our website www.htwfonline.com.

Take another look at value.

Take another look at HT Window Fashions

CALHOOk

CALHOOK has all the right hangers, fixtures and racks for fabric samples. Wall sys-tems and Max-Space™ floor displays make the best use of your available space and help manage samples ef-ficiently. CALHOOK also supplies a full line of point-of-purchase supplies and equipment for retailers.

Call for a free catalog: 800/422-4665 or visit us online at calhook.com.

FAUx IRON SOLUTIONS

Faux Iron Solutions is the prime source of Tableaux® faux iron to complete your window treatments with look of wrought iron. Any shape, size and design in a range of iron finish colors for arches, transoms, sidelights, ceilings, cabinet and door inserts and more.

Visit us at www.fauxiron.com or call at 512-928-4693.Visit us at www.fauxiron.com or call at 512-928-4693.

Think It’s Iron?Think Again!

Faux Iron Solutions is the prime source of Tableaux® faux iron to complete your window treatments with look of wrought iron.

Any shape, size and design in a range of iron finish colors for arches, transoms, sidelights, ceilings, cabinet and door inserts and more.

HT proudly introduces FIRE RETARDANTCELLULAR SHADE FABRICS. FR fabrics is newest addition to our broad selection of cellular shade material. FR rated fabrics passed latest NFPA 701 standard. Buildingon our “everything cellular...” concept, HTis a leading alternative supplier for all cellular shade need.

Please contact us for detail information. Call (800) 879-9512, fax (626) 839-8861 orvisit our website www.htwfonline.com.Take another look at value.Take another look at HT Window Fashions.

HT proudly introduces FIRE RETARDANTCELLULAR SHADE FABRICS. FR fabrics is newest addition to our broad selection of cellular shade material. FR rated fabrics passed latest NFPA 701 standard. Buildingon our “everything cellular...” concept, HTis a leading alternative supplier for all cellular shade need.

Please contact us for detail information. Call (800) 879-9512, fax (626) 839-8861 orvisit our website www.htwfonline.com.Take another look at value.Take another look at HT Window Fashions.

72 | VISION

What’s NeW looKS: The May/June issue of Vision will feature new product information from IWCE: Vision’13, the winning entries from the Envision desgin competition and some great new fabric and wallpaper introductions from late winter/spring. Shown here is Royal Ferns from the Crayford Collection by G.P. and J. Baker.


Fire Retardant Cellular Shade Fabrics From window fashions TM

Ideal for commercial and home applications

Meet NFPA 701 (2010) standard

It provides a fire resistant barrier & halts its spread

Energy saving cell structure

Available in a broad range of colors, in light filtering and black out(custom color orders 6 boxes minimum - 8 weeks)

9/16” single cell - quick ship in 4 colors(cotton, winter white, fawn and pongee)

Order by the box (576 sq ft per box) or buy the shades.....

FR certificate - available upon request

Call HT window fashions at 1-800-879-9512Visit our website www.htwfonline.com

Safety

&

Style

Everything Cellular ...

döfix No Sew, Inc. • 1947 Ironway Dr • Sanford, MI 48657 • Tel 800-962-8983; 989-687-7999 • www.dofix.com

Call 800-962-8983 for more information

• Ideal for grommet panels & Pinch pleated draperies

• Available in white or transparent

• Adds the right body for perfect results

• Washable and dry cleanable

• Available in 2”, 3”, 4”, 5” and 6”

The unique transparent

buckram with a light

iron-on adhesive.

Specifically developed

to be used with thin and

transparent fabrics.

Adds the required body

for pinch pleats and

grommet panels.

Available in several dif-

ferent widths.döfix iron-on buckram

Documents

MA Section 3