Dutca Irina, Prescureanu Cristina, Rotari Doina

Company

• Make-Up Art Cosmetics Ltd.-Founded 1985 in Toronto, Canada.• Mission :“All races, all sexes, all ages”, conceived to embrace all consumers.• Vision: To be the most preferred brand of professional make-Up artists.• Unique image: black clothing, black counters, professional make-up artists.• Fashion models, actors and stage performers were the first consumers of the

products before the public’s interests developed.• Typical M.A.C consumers is a young, fashion-conscious individual who is seeking a

unique look.• ProShops

Popularity

• The popularity grew rapidly by world- of- mouth. From every magazine credits every special thanks helped the growth of M.A.C Cosmetic.

• Nordstorm was the first department store in the US to sell the product and was significant in helping the company establish a resounding financial success in the US. After 4 years contract was up, M.A.C began expanding industry stores.

Quality

Having a better quality and a celebrity endorsed product line, M.A.C rose up to the highest top. The glamorous look of M.A.C cosmetics lead the make-up artist to use them a lot and kept using then for the stage make-up.

Products

• Large selection of colors and textures.

• Withstand bright lights

• Worn for long periods

• Professional quality brushes

• M.A.C-Pro(exclusive)- cream colors, primary colors, mixable lip-creams and professional tools

M.A.C Cosmetics has the top celebrities representing their line.It is a great example of a company that practice corporate social responsibility.M.A.C has five initiative programs currently in place:1. M.A.C Cruelty-Free Beauty 2. Back to M.A.C Recycling 3. M.A.C Kids Helping Kids4. The M.A.C AIDS Fund5. M.A.C Viva Glam

Advertising

VIVA GLAM • 1994, M.A.C AIDS Fund supports men,

women and children affected by HIV/AIDS globaly.

• Same year, introducted first VIVA GLAM lipstick.

• Every cent d selling price if VIVA GLAM lipsticks go to the M.A.C AIDS FUND.

• Approximately $100 million proceeds have been collected.

Place

• Products are available in over 200 locations in 15 countries with 2500 employees.

• 800 costumer service call center

• Company owned and Operated Stores.

Company: Pricing & Promotion • Competitive pricing, between mass-

market and competitors – ex) lipstick $4-$20, M.A.C. $12

• Prefered Professional Industry Discount (PPID)

• Social conscious programs to help raise awareness for the envirenment and AIDS

• Back to M.A.C. Pogram

Competition

Thank you !!!