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Mac Versus PC. Presented by Gabriella Guo , Tony Ha, Lizzy Le, Christy Pang, Geoffrey Tjen , Eve Torres . Introduction. - PowerPoint PPT Presentation
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Mac Versus PCPresented by Gabriella Guo, Tony Ha,
Lizzy Le, Christy Pang, Geoffrey Tjen, Eve Torres
W.Benjamin discusses the loss of “aura” through technical replication, yet suggests at the same time that art and style are inserted within the agent, while it’s been replicated. As a result, the replica is disguised in the glamour of this “pseudo aura.”
(Benjamin, p. 220)
Introduction
The most powerful is the film agent (Benjamin, p. 221)
Aura in film context is captured though the manipulation of lighting, zooming in and out, panning and camera angles….(Benjamin, p. 228)
Vincent Carducci expands on this aura
Introduction
Aura is added value to the brand. (Carducci,39)
Aura breaks away from Ford’s assembly line model and forms its own “batch” of commodities. (Carducci, 40)
Utilizes Freud’s psycho analysis Wants turns to needs
Introduction
Lifestyle Marketing emerged in the 1970s (Carducci, 41)
Designer logos now seen on the front (Carduccci, 41)
“Synthesis of brand and aura is essential to todays economic world” (Carducci, 41)
According to James Miller, people consume to express themselves. (Carducci, 42)
Introduction
Most effective in the use of commercials – Persuasive texts – Reach mass audiences – Huge amount of money is spent
In 2009, in a 3 month period in Selling General Administrative Expenses increased by 11% which is $99 million compared to 2008.
(Erik Sherman, CBS Interactive Busines network)
Introduction - Mac
A survey of Mac and PC users among UTM
http://www.youtube.com/watch?v=j6QRz8inuAs
UTM Speaks Out
Mac Users
Provide users with other useful products Predict what people want Macs are superior to PC Brand name influences buyers
PC Users
Traditional and well-known Accustom to functions Cheap More functions
Questions
How were Macs able to predict the wants of their users?
Do you think that Macs can eventually replace PC? If so, why?
MacGet a Mac – Restarting
PCMicrosoft - I'm a PC - Stereotype Commercial #1
Commercials
Commercials
What if Mac changed? What if Justin Long was replaced?
How do you think that would change our perception?
http://www.youtube.com/watch?v=rFCV5DeMxeQ&feature=related
Commercials
Interactive Video
Conclusion
Thank You