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8/14/2019 Madea Staff Training on Metrics
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Hadiza Ambursa, Krisha Venugopalan, EllanSpero, Ted Chan, Dapo Tomori
G-Lab Team
Fundraising and Metrics forNon-Profit Success
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Fundraising and Measurementare intrinsically linked
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Agenda
II. Fundraising Basics
III. Marketing Exercise
IV. Metrics Basics
V. Breakout Exercise Holyoke Shelter Case
VI. Breakout Exercise Goalsetting
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FundraisingFundraisingBasicsBasics
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Mathematics of Funding
Funding =
Grant $
+
# of funders asked x success rate x
Average $ given
Work to increase each!
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Competition - You have to beood
Over 800,000 NGOs in the US aloneWomen, children, forests, cats, dogs
Constant solicitation
Postal mail, E-mails, solicitations on the street,fundraising dinner, advertising, piles and pilesof grants everyone wants money.
Why should I give to you?Your funder is your customer, you must meet theirneeds. So what are then needs? Lets brainstorm
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Meeting funder needs -Brainstorm
Tanzanian Business
Person
NGO
InternationalWellwisher
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Tanzanian BusinessTanzanian Business
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Local Business PersonMedia and community recognitionPublic recognition for his business
Connection with a person
Feel good about him or herself
Belief that they are contributing to a goodcause and a real need
Confidence their money will be used well
Personal thanks
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InternatioInternationalnal
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International WellwisherHas to be a cause that interests them
What might be a clue? ImpactPersonal connection with a cause organizationCredibility and accountability of the organization
Frequency of requests reasonableAccess to organization leadershipDonation request needs to match wealth, project
belief and engagementDesire to fund/customize their own program
Has advantages and pitfalls
#1 thing - needs to be aware of you!
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Online Wellwisher GenerationDrive people to your websitePartner with international organizations
E-mail lists
E-mail signatures
Directories
Social networking
Social forums (e.g. SocialEdge)
Be creative!
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NGNG
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NGOs and Grant WritingOrganization skill and abilityTrack record of delivering results
Cost-effectiveness
Fit and focus
Ability/expertise to deliver services
Last mile delivery
Professional approach and presentation
Monitoring and Evaluation
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Porters Generic Strategies Applyto Non-Profits 3 strategies to
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Basic Fundraising ChecklistA clear and focused one page write-up of
your mission, activities andaccomplishments
A one-page budget/resources summary in
USD or EuroSuccessful projects matrixWebsiteE-mail list of members and donors
90 second pitch5 minute pitchReferences
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90 second pitch
In many cases, you will have a limited amountof time to articulate why your organization isspecial and why someone should give or beinvolved.
An 90 second pitch is an importantcomponent of being able to raise funding andearning peoples support for your
organization. You should be ready to deliverthis at any time.
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Elevator Pitch Exercise #1Imagine that you have 90 seconds to tell a
girl or boy that you are interested in whatyour best qualities are.
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Sample Elevator PitchStructure
The hookA fact, statement or question that gets them
listening.
Introduction and summary statement
Supporting fact #1
Supporting fact #2
Supporting fact #3
Conclusion and pitch ask for what you want a meeting, a phone call, a date.
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Elevator Pitch Exercise #2
Assignments:
MAdeA: MAdeA
TYACP: TYACP
Gosbert and Shaban: Why you should hire me
Natalie The womens shelter
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Pitch to your donorsMAdeA works to empower women and fight domestic violence andsexual assault in economically isolated areas in Tanzania. Thewomen we work with earn less than a dollar a day and arefrequently subject to rape and battering.
MAdeA's programs provide women and girls with:
Training on how to avoid sexual assault and domestic violence Women's safety programs Micro grants and training to women to fund entrepreneurial
activities School fees to keep young girls in school and out of
prostitution Education on HIV/AIDS, condom use and other reproductive
health issues
Ill be honest with you almost no one caresthat you are amembershi or anization, that ou have 12 members or that
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Who cares?
Tanzanian BusinessPerson
NGO InternationalWellwisher
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Process and Period andOwnershiEvery week, month or year, we will:
E-mail X number of international wellwishers(Baltazar)
Call X local businessmen (Anna)E-mail updates (Baltazar)
Review lists for funding grants (Ruta Tobias)
Follow up and check in with past donors
(Anna)Have a fundraising event (To be assigned to a
new member)
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Briefly, other funding ideasRaise an endowmentRequest operating fundsProvide services and charge for themRequest equipment donationsLease out purchased equipment
Get skin in the game (shared purchases)Take business equityGive out equipment, not cash (creates economies of
scale) Invite local entrepreneurs and business people to
trainAsk people for time, not moneyHave existing supporters contact all their friendsNetwork into the ex-pat community
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MeasuremMeasurem
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MeasurementThe most successful non-profits not only
deliver impact, but are able to measurethem
Measurement helps funders understand the
value delivered or promised essential ingrant funding
The metrics help the organization itselfimprove its own processes
A culture of measurement is essentialThis creates a virtuous cycle that builds
funding, capacity and operational excellence
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Planning Phases - BasicsEach interaction with a client is an
intervention
Every intervention has an outcome
Every outcome can be measured
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Marketing focused metricsPotential individual funders want to know
the impact of their donations
Large funders and NGOs see measurementas part of the required capacity for partners
Large funders need data on effectivenessUniversities and researchers value the data
and are more likely to partners
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Why MaDeA should want tomeasure
Madea has made a lot with a very smallamount of money
To improve
To set target goals
To be able to articulate impact and needs topotential funders and partners
Can you tell them in numbers?
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What could MAdeA
measure?
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Domestic Violence & SexualAssualt Outcomes
survivors' immediate safety (for residentialservices)immediate safety of survivors' children (for
residential services)survivors' increased knowledge about domestic
violencesurvivors' increased awareness of resources and
optionssurvivors' decreased isolationcommunity's improved response to battered
women and their childrenpublic's increased knowledge about domestic
violenceincreased survivor safety over time
Source: Sullivan & Alexy,
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How will we
collect
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Data Collection MethodsDay-to-day gathering (sign-in sheets)SurveyFocus GroupInterviewRegional or community statistics
Produce monthly reports (simple for now) and usethem to communicate with donors. Sample e-mail:Last month, we had 20 victims of domesticviolence who needed help. This placed a strain onour budget. If you would consider a donation thismonth to help us get back on track financially,that would be great.
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Improvement and Goal-SettinSet goals (numeric and yes/no)Review periodically
Brainstorm as a team to determine how toimprove
Share goals and successes with members,wellwishers and on the Internet and viaother sources people will notice
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Asante
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Appendix A ReferencesMetrics for Domestic Violence and Sexual Assault:http://new.vawnet.org/category/Main_Doc.php?docid=380
Basic Tips for Fundraising for Small NGOs in Developing Countries:
http://www.coyotecommunications.com/outreach/
http://new.vawnet.org/category/Main_Doc.php?docid=380http://www.coyotecommunications.com/outreach/http://www.coyotecommunications.com/outreach/http://new.vawnet.org/category/Main_Doc.php?docid=3808/14/2019 Madea Staff Training on Metrics
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Appendix B Online FundraisingResources
www.innonet.org/
The Innovation Network works with nonprofit organization to share the power of evaluationwith nonprofits and funders. Their evaluation tools help with everything from creatingyour organizations mission statement to post-program evaluation, and draw heavily onlog-framed approaches to program development.
www.ifrg.org.uk
The Resource Alliance's mission is to build the fund-raising and local resource mobilizationcapacity of the voluntary sector worldwide.
www.tgci.com
The Grantsmanship Center links to foundation and corporate sites of interest to fund raisers,and has general information on fundraising. Focused primarily on the USA.
www.cof.org
Council on Foundations with links to many foundations and general information onfoundations and giving. Focused primarily on the USA.
http://fdncenter.orgThe Foundation Center links to foundation and corporate sites of interest to fundraisers, and
provides general information on foundations and giving. Focused primarily on the USA.
www.nonprofits.org/npofaq/keywords/5o.html
Sources: Cravens,