Madrid, Plaza de Colón 1st – 16th September

Objectives

• Promotion of EuroBasket07 in particular and of basketball in general.

• Provide the city of Madrid with an open event, unique and unrepeatable in the framework of a European Championship.

• Offer the sponsors of the event a promotional and recreational activity in which they can promote their company and their products to all segments of the public.

• Creation of an excellent platform of communication for the competition, for basketball, for the sponsors and for the city of Madrid.

Concept

• 20,000 m2 of entertainment and fun. • Unbeatable location in Madrid: Plaza Colón. • Good for all ages.• 3 different zones:

– Street Basket– Youth Zone– Children´s Zone

• 15-20 days of Basket Square = 12 hours of action daily (11-23:00).

Design

STREET BASKET

• Street Court• 5 Country Competition• Exhibitions, contests, workshops• Bleachers general public 200 Pax

KIDS´ ZONE• Storytelling• Giant Slide• Basket-strength Challenge• Giant Basket• Bungee-Basket• “Finca Bravo”

YOUTH ZONE •Blue wall TV set• Giant Footprints• Giant Baskets• Hairdressing Fans• Your Final 4…

COMMON ZONES• TV Studio set• Giant Screen• Terraces• Exhibition Cars• Avenues• Recycling Corner; etc.

Street Basket

• USA, Spain, France, Germany, Italy National Teams.

• Free Style Exhibitions.

• Graffitti Contest.

• Hip-Hop Concerts.

• Cheerleaders.

• Workshops…

• Activities all day long. Games: 21:00 (9 PM)

Sponsor: 5 Options

• Street Basket– Sport – Recreation activity for all ages.

• Kid´s Zone– Activities designed for the younger fans (up to 12 yrs.)

• Youth Zone– Activities designed for youth and adults (12 yrs. +)

• Itinerant Activities– Mobile Action for the streets Basket Square (mimes, bands, etc.)

• General Services– Restaurants– Transport– Security– Clean Up– Health– Environmental, Etc.

Actual Sponsors

• MOLTEN– Entrance Ball

• COCA-COLA– “Spring-basket”

• LENOVO / KYOCERA– Cyber Basket

• PLAY STATION 3– Multimedia lounge

• TORO XL– Street Basket

• SAN MIGUEL 00– Virtual/3D Shooting

Zone

• GOOGLE / YOU TUBE– Virtual TV Studio Set

• L’ORÈAL– Fan Hairdresser

• McDONALD’S– Restaurant

• CLAS – Kid´s Zone

• SANITAS– First Aid

• PHILIPS– Giant Screen

• MARCA– Activities for all ages

• Logo on Welcome Sign / General Map of Basket Square.

• Personalization of the recreational activity: welcome sign, banners, placards, etc.

• Logo on Giant Screen Basket Square.

• Logo on Flyer/Information Map Basket Square.

• Mention on audio ad clips of Basket Square.

• Logo of the company and images of the activity on the web page of the championship: www.eurobasket2007.org .

Advertising Supports

Other Supports

• Coverage of Basket Square by the official TV of EuroBasket ´07.

• Presence of logo on all the press releases related to Basket Square.

• Logo of the company in the Official Newspaper of EuroBasket ´07.

• Promotions of printed material with those collaborating with EuroBasket ´07.

Cost of Sponsorship

• Costs derived from the design, development and release of the activity selected by the company

• Levy for general services– Electricity, grounds security, general health, etc.– Staff for the operation of the activity – responsibility of sponsor

company• The spaces are free (surface/m2 as to availability)

www.eurobasket2007.org