And The Winner Is... Here Again

Magazine advert analysis

I am very happy with this result as everyone agreed that it supported the genre of the band. I was worried that the image I had used wasn't showing the genre as they didn't have any instruments. However the image I have selected works better as it shows the youth of the band.

I'm pleased the majority of the people liked the grain effect. However when I spoke to people to get verbal feedback on the grain effect they said they did not notice it. I did consider changing it so you could see it clearly had a effect on it, but I decided that I wanted my target audience to focus more on the information I had put on the magazine and the image of the band.

I was concerned that the newer font I had selected was going to be hard to read. So I changed the most important bits into:

As this show a relation to my digipak. However I wanted

As I think this is youthful and will attract my target audience. I have used it for comments and rating from magazine as to difference it from the website etc.

This is a good response as we want the band to gain a good fan base.

This comment did alarm me however I didn't add any other logos as there is a websiteAnd the magazine ratings. I thought it would be better just to give a few popular places as people are more likely to remember them.However as our target audience are more likely to use the internet It would have been better to have included a Itunes logo.

As you can see the majority of the responses is NME which works well as a rating on the advert is from NME. In other blog posts I have used Paramore as a band which a similar genre to our unsigned band and they have been on the front cover of NME as well.

I have incorporated the bonus track in with the website at the bottom of the magazine advert.Also I considered putting the digipak on the magazine advert but the picture I have used is the same as the one of the front cover of my didgpak.

Also by adding unnecessary information it makes the advert cluttered so the audience don't get the most important infomation.

This was the answer I wanted as the video, digipak and magazine advert has been aimed at that particular audience. We chose this audience as it is close to the bands age and they can grow up with them. Also it is close to our age so we know what our target audience would like.

I removed the black from the HMV sign as it looked out of place and unprofessional compared to other existing magazine adverts.

I researched solar flare effects and It was similar to the sun, I decided against putting a solar effect as I think it didn't work well with the image as I ready had the sun in the photo. I liked the naturalistic look of the image.

All of the comments said “no” and 2 said to change the some of the font in places which I have done. I am pleased with my final result and I think I have attracted the audience to the advert in a positive way.

Final magazine advert.