Salford City College Eccles Centre AS Media Studies Foundation Portfolio

Masthead

The word ‘Vibe’ is written in big, blue, bold letters

to emphasise the name of the magazine and to

appeal to its target audience. However, a large

part of the actual mast head is being cover by

Kanye West’s head, so the magazine can

emphasise more the fact that he is the main star of

this magazine.

Main image

The main image is of Kanye West. He is putting on

a serious face to appeal to its target audience. He

is wearing a baseball jacket which typical clothing

of his genre. It is also a good way to attract its

target audience as most readers of the magazine

will like the hip-hop/rap genre.

Model credit

The model credit says ‘The truth hurts Kanye

West’. The model credit is written in pink bold

letters to attract the reader and so the target

audience can easily tell who the main article of the

magazine will be about.

Coverlines

At the top of the page, it says ‘…10 B.I.G secrets

the film won’t tell’. That coverline attracts the

audience as it is a cover line which will make

people want to read it so they can find out more

about the film, the use of the word ’exclusive’ also

emphasises this. On the right hand side of the

cover, it has lists of other artists to show the

reader, other artists featured in the magazine.

Main cover line

The main cover line says ‘I am rap’ and ‘His 50

greatest songs (and 10 to delete)’. It is in bold blue

letters however the size of the main cover line isn’t

very big which is surprising for a magazine.

Colour

The colours pink, blue and black are consistently

used. These colours go together and they can easily

attract the reader.

Typefaces

San Serif font is used on the front cover. San Serif

font is probably better suited to the target audience

of this magazine and a serif font would probably not

go well with the theme of this magazine.

Photography Lighting

In terms of lighting, a little bit of lighting has been

used in order to brighten up the main image. It has

been used to distinguish between the background,

which is a greyish colour and the model himself.

Design Principles Used?

No design principles have really been used on this

front cover as there aren’t specific things in the

primary optical area, the terminal area, the weak

fallow area and the strong fallow area.

However, the rule of thirds design principle has

been used because in each segment of the front

cover, there is part of an image or a coverline.

House Style

The front cover doesn’t have much of a theme to it. However, the colours pink, black and

blue have been consistently used throughout this cover.

Comment on how the design of the magazine cover attracts the target audience:

Salford City College Eccles Centre AS Media Studies Foundation Portfolio