Salford City CollegeEccles CentreAS Media StudiesFoundation Portfolio

Masthead‘KERRANG!’ Is in capital letters which makes it look like it’s shouting at you and the exclamation mark add emotion which will appeal to the audience. The font is messy, sharp and looks like it’s broken and shattered which will appeal to the more hardcore fans which is their ideal target audience.

Main imageThe main is of the rock star looking up at something. It appeal to the audience as it creates intrigue and mysteriousness. He is holding a guitar, which will appeal to the audience as it emphasizes that the magazine is about rock music and bands and that they are loud and wild.

Model creditThe model credit is the where it mentions Green Day, which is the band that he’s from. It is very big and eye-catching which draws the audience’s attention and also it will appeal to the audience because they are a popular band, and it also advertises their product which would make the audience want to read it.

Cover linesThe magazine has a variety of cover lines however instead of just listing band names to appeal to the audience it has a few story hints which would intrigue the writers and make them want to read it. There are also quotes and quirky sayings which would appeal to the audience and make them interested, as well as being scattered around the main image, which draws the audience’s attention and makes it look messy, which is expected from a rock magazine.

Main cover lineThe main cover line is advertising the models bands’ tour. Green Day is a popular band, so having their name huge will attract the audience’s attention. Also, having a quote about the tour saying “This is the best show out there” suggests that It’s the best magazine out there and will appeal to the audience. Also, it says that the report is exclusive, which will attract and intrigue the audience into buying the magazine as it give the impression that it’s the only magazine that will have this story.

ColourThe colour scheme is bold and daring; the blue, black and white is very loud and mysterious which will appeal to the rebellious audience. It is easy to read so the audience know immediately what it’s about and will be influenced to buy it. The cover uses mostly white text, for example the main cover line of the band Green Day is large and stands out against the dark background. The magazine also uses various colours such as green and yellow to break up the front cover and to attract the audience to key phrases and cover lines.

TypefacesThe magazine typefaces are all capital letters, which give the impression that the names of the artists and the features are being screamed/shouted at the audience, which will attract their attention as it stands out. The words are blocky yet sharp which is stylish and modern and will appeal to an up-to-date younger audience of teenagers-young adults.

Photography LightingThe lighting shine from behind the model – this gives an almost godly impression which relates to the term ‘rock god’ and also emphasises the genre of the magazine. The light highlights the model and draws attention to him, attracting the attention of target audience. The lighting outlines him which expresses his important to this edition of the magazine. The lack of lighting from the front emphasises the darkness, which relates to rock music.

Design Principles Used?Guttenberg principle shows that Kerrang! Is in the strong fallow area so the audience immediately know what the magazine is called. As readers look diagonal across the page to the strong fallow area in the bottom right corner, they see all the storylines and band names and are persuaded to purchase the magazine as they knew what to expect.

House StyleThe layout is very messy and disorganised which relates to the genre of the magazine as it’s rebellious. The frequent use of exclamation marks and question marks gives the magazine cover a very lively and strong effect, the colour scheme is mostly white, blue and black, which are very rock-y colours however there is a variety as the genre contains a variety of sub-genres. They style is focused on appealing to a young, rebellious audience which is shown with the crazy layout and the pictures and writing.

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