EDITION 4/2013
THE WORLD OF INTELLIGENT LOGISTICSmagazine
ELEVATORS AND ESCALATORS FOR THE EMPIRE STATE BUILDING
HIGHEST LEVELOF PERFECTION
OVERLAND TRANSPORT PERFECT NAVIGATION WITH YARD MANAGEMENT
SOCIAL RESPONSIBILITYFROM EDUCATION TO SUSTAINABILITY
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NUMBERS THAT COUNT
Learn to play the piano, at last! 104 years ...... was the age of exceptional pianist Draga Matkovic, native of the
Balkans, when she performed her final public concert in June
2012100 years after her first piano lesson. Neurologists in Zurich
are teaching septuagenarians to play the pianoand it works.
Just dont give up!
Tighten, tone, and firm your body! 31,670,000 gym athletes ...... are registered at fitness clubs in Spain,
Germany, Great Britain, and France. Since 2007,
an average 2 million more add themselves
to the ranks each year. If youre a beginner,
you would hardly be noticed.
Start sending postcards again! 165,000,000,000 e-mails ...... are sent throughout the world each and
every day. But only very few handwritten
letters these days. So in 2014, mail an im-
age, in your own hand, with heart and soul.
They will love it.
Eat a grrrreat diet!339,200,000 vegetarians ...... live in India. In Europe, the number
is rapidly on the rise: between
eight percent (Germany) and
two percent (France) declare
themselves meat-free.
Save the forest!12,000,000,000 trees ...... (in words: twelve billion) have been
planted in 193 countries over the past six
years, thanks to plant-for-the-planet.org.
This award-winning initiative fights for
development and the environmentwith
spade in hand. Anyone can join ineven
without boots and shovel.
Laugh more often!400 times a day ...
... is the number of times a baby laughs in its first year of life.
Adults just 15 timesmuch too little. In fact, laughter is
the best fitness training: it activates almost 300 muscles in
the process and improves circulation, strengthens the
immune system, and protects the cardiovascular system.
NEW YEAR, NEW HAPPINESSThe road to the New Year is paved with good resolutions.
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TABLE OF CONTENTS
Publishing informationPublished by: Dachser GmbH & Co. KG, Memminger Str. 140, 87439 Kempten, Germany, Internet: www.dachser.com Overall responsibility: Dr. Andreas Froschmayer Editor-
in-chief: Theresia Glser, Tel.: +49 831 5916-1421, Fax: +49 831 5916-8-1421, e-mail: [email protected] Editors: Martin Neft, Anne Reiter, Christian Weber Editorial
assistant: Andrea Reiter, Tel.: +49 831 5916-1424, e-mail: [email protected] Publisher: Burda Creative Group GmbH, Arabellastr. 23, 81925 Munich, Germany,
Tel.: +49 89 9250-1320, Fax: +49 89 9250-1680 Managing director: Gregor Vogelsang, Dr.-Ing. Christian Fill Project manager Burda Creative Group: Marcus Schick Design: Ralph
Zimmermann Photos: all photos Dachser except iStockphoto.com (pp. 1, 2, 3, 8, 9, 10, 11, 13, 14, 15, 24, 25, 27, 28, 29, 30, 31), visuelavue-fotolia.com (p. 2), Pablo Damonte/
depositphotos.com (pp. 4, 5), Otis GmbH & Co. OHG (pp. 7, 9), Olaf Krger/Dachser (p. 12), scenery1-fotolia.com (p. 18), Rosenbauer (pp. 3, 18, 19), Rolf Kosecki (pp. 3, 2023),
Robert Martin/Dachser (p. 35), Illustration: Ralph Zimmermann (pp. 3234) Printer: AZ Druck und Datentechnik GmbH, 87437 Kempten, Germany Circulation: 38,000/54th volume
Publication: 4 x per year Languages: German, English, French. DACHSER magazine is printed on NovaTech paper certified in accordance with the FSC mix for sustainable forestry.
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TITLE STORY
Project Logistics: Transport of Escalators and Elevators for UTC/Otis 04
FORUM
People and Markets: 10Dachser Childrens Aid Project in India;Preventative Care for Apprentices; RACE 2050 Power: What Really Makes People Strong 14
EXPERTISE
Overland Transport/IT: Better and More Efficient Cargo Handling with Yard Management 16Special Transports: Airport-Based Fire Engines 18
NETWORK
Air & Sea Logistics: From the Far East toTatarstanA Factory Embarks on a Journey 20Air Freight: Airport Hubs for Global Commerce 24Network Expertise: News from the Dachser World 26Brazil: Athletic Goals in the Shadow of Sugarloaf Mountain 28
BUSINESS LOUNGE
Nature & Environment: Bernhard Simon speaks with George Chira 32
GOOD NEWS
Flowers: Blooms Convey Joyous Messages 35
F Our DACHSER eLetter is packed with evenmore information.
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TITLE STORY
04 DACHSER magazin
hEverything has to fit perfectly. Espe-cially when something really big islooming on the horizon. The Empire StateBuilding, rising up into the skies over NewYork City, is emblematic of this truth. Fly -ing into the clouds at 443.2 meters (includ-ing the rooftop antenna), the building had tobe completed within exactly 18 months in
Holistic logistics combines global supply chains with high goals. For Otis, Dachser brings all logistical functions into play. And not just for the new elevators in the legendary Empire State Building.
HIGHEST LEVEL OF
PERFECTION
1929/30. Back then, it not only soared past all others to become the worlds tallest build-ing, it was also seen as a miracle of both theart of engineering and the logistics requiredto make it happen. To this day it remains oneof the most iconic and best recognized skyscrapers in the world. From street level, the walk up to the viewing platform is a
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TITLE STORY
Skyscrapers need elevatorseven the Empire State Building
ROAD FREIGHT AIR FREIGHT OCEAN FREIGHT CONSULTING WAREHOUSING
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breathtaking (literally) 1,860 steps. Visitorscan breathe a sigh of relief, though: the ele - vator gets them to the 86th floor in less than a minute. And each year, thats precise-ly how roughly ten million people reach theroof of Manhattan, whereon a clear daythe view can roam over five of the USAs fiftystates. Another part of this richly historic experience: by the time the skyscraper offi-cially opened in 1931, elevators manufac-tured by Otis, the worlds leading elevatormanufacturer and service provider (see box, p. 7) were whisking visitors to the uppermostfloors. And still to this day, Otis cabins aretransporting passengers by the thousandseach day to the viewing platform or to theiroffices. Two years ago, Otis was awarded thecontract to retrofit the buildings 68 elevatorswith the latest state of the art equipment. A matter of prestige for the companyand a profound logistical challenge.
Thinking from the customers perspectiveAs a long-term partner of Otis and its parentcompany, United Technologies Corporation(or UTC for short), Dachser was in chargeof all logistical services for the Empire StateBuilding project: from Otiss European andChinese plants to the exact, just-in-time delivery of the elevator cars to Fifth Avenue.
This involves the toughest demands, stress-es Oliver Kallus, Division Manager Corpo-rate Key Account Management at Dachser.We want to enter into holistic and globalstrategic partnerships with our customersand develop these relationships jointly withthemas was the case with Otis from thevery beginning. Tailor-made fulfillment logistics, Kallus continues, would addition-ally link all the associated logistical func -tions along the customers supply chain. Our job is to combine them efficiently and cost-effectively. An enduring, trusting, and suc-cessful partnership creates a solid founda -tion for this purpose. With this approach,Dachser is following its own claim of beingthe most integrated logistics provider world-wide. In the process, we are thinking fromthe customers perspective and asking thisquestion: starting from production, howshould the entire supply chain be structuredso that the customer gets the goods it needs, when it needs them, Kallus explains.To get there, we have to go very deep intothe processes together, as with Otis. The important thing is that you can control thesupply chain everywhere, so that you can havethe influence necessary to achieve a sharedsuccess. The Empire State Building pro -ject, for example, demonstrates the level of complexity that such fulfillment logistics
Integrated FulfillmentLogistics at Dachseralways follows astrategic and a holisticapproach. It unites various logistical sub-functionsfor andwith the Customertogether with inno -vative network architecture. This notonly includes in-houselogistics and processoptimization but also value-added services and networkmanagement.
Worldwide, integrated logistics for Otis encompasses a broad scope of services
An escalator on a journey
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TITLE STORY
Futuristic elevators in Berlin
can attain within a practical settingandwhat specific challenges it must address. We cant let anything go awry, contendsThomas Krger, Regional Manager ASLEMEA and Key Account Manager ASL for Otis. All the work has to be conductedwhile the building is in full operation, saysKenneth Zill, Global Logistics Manager atOtis, in describing the requirements. For inthe end, a New York landmark cannot simp -ly be paralyzed for days or even weeks just to renovate the elevators. In addition, thebuilding had no space for a staging area.Dachser supports the positioning of equip-ment to a local warehouse, based on a metic-ulously detailed, very tight schedule. Due to local considerations a 3rd party delivered the equipment so that the Otis team couldinstall them immediately.
From China into the worldThis is tense enough on its ow
