Magazine Secondary Research

Q Magazine

This shows that Q magazine is mainly read more than it is bought. This suggests that Q magazine is a magazine that is passed on between friends. This shows that Q magazine is likely to be a more expensive, glossy magazine that is less likely to be thrown away than cheaper weekly gossip magazines. There has been a dip in the sales from around 2008, this could represent the recession as less people have a disposable income. So luxuries like magazines are the products that people generalycut back on.An average show that there is between 5-8 million per copy.

Summary: the average age of customers are 29 years old, suggesting the magazine is aimed at adults who have a job therefore a disposable income. This is also shown by the point that the Q readers rate Q as a 97% quality magazine, with the best interviews.

Q also has a radio station with 361000 listeners weeklyQ TV: 293,000 average weekly audience18,000 email subscriptions 65,000 twitter followers

Billboardhttp://www.slideshare.net/ashleighkingmedia/media-pack-for-billboard-magazine

71% are between the ages 25-24, suggesting against hat they have a disposable income so that the magazine is more likely to be expensive and of a higher quality. 82% are college graduates so they are highly educated, so Billboard magazine is obviously a educational and informative magazine.