Magdy Essmat MohamedE-mail: Magdy.essmat@gmail.comHome: +2 0222 464 706Mobile: +2 0122 262 111190 El-Shabab El-Shamaly –1st settlement – New Cairo - Egypt

Profile Summary MBA holder with excellent grade, complementing 15 years of progressively experience. Strengths including Sales (Management, Distribution, Operation, Development), effective combination of financial, accounting, organizational, and interpersonal skills I passed through different sales experiences within my career life through working with three of the biggest Multinational companies in Egypt such as Unilever, Savola Group (United Sugar Company) and Nivea- Egypt.

Profile: Male, 41, Married Current Position: National Sales ManagerNationality : Egyptian Company: Misr Pyramids Group - NiveaPreferred Locations: Egypt, Saudi Arabia Current Location: Cairo, Egypt

Education Master of Business AdministrationArab Academy for Science, Technology, and Maritime TransportCairo, Egypt, 2015, Excellent 3.65 out of 4

Bachelor of Hotels and TourismHelwan University, Faculty of Hotels and TourismCairo, Egypt, 1997, Good

Work Experience

Misr Pyramids Group, Nivea, SCA April.2015 till present National Sales Manger

MPG ‘obvious first choice’ for principle FMCG brand distribution & manufacturing in Egypt, established in 1986 with own label products. Nivea is a worldwide leading company in personal care products. Reporting to General Manager Managing about EGP 180 million annual businesses turnover with over 100 employees- Supervising Channel Sales Managers and Branch Managers in management sales operations.- Setting and circulating sales strategies, operation plan, and credit terms for all trade channels.- Developing, motivating, and evaluating sales force to generate a pool of high caliber employees.- Optimizing sales spending (trade spending and distribution cost).- Managing trade inventory levels according to sales channel targets and objectives. - Managing key customer’s profitability with excellent deployment for BDA’s.- Reviewing sales results monthly and initiate appropriate action steps.- Initiating monthly and yearly Trade Deals and consumer promotions.

- Ensuring annual targets delivering according to 4P’s executing. SCA, Svenska Cellulosa Aktiebolaget, is a leading global hygiene and forest products company, develops and produces sustainable personal care, tissue and forest products.

- Establishing business across Egypt through 28 sub-distributors.- Work with the Demand planner to improve sales forecast accuracy.-

Misr Pyramids Group, Nivea May 2010 - March 2015 Country Sales Manager WS, Pharmacies

Reporting to the Sales Director- Directed a sales force of 24 employees, with responsibility for 35% of total sales plan. - Achieved 36% growth of sales volume and increased WS contribution to 34% instead of 30%.- Gather and exploit market & competitor information and forward it to Commercial Manager.

Savola Group December 2007 - April 2010 Regional Sales Manager, Greater Cairo, WS, Retail Channels

Savola is a Saudi Arabian industrial company. Al-Osra Brand is the flagship brand for United Sugar Company of Egypt; it was introduced into the Egyptian market in April 2008 as the first marketing endeavor to brand such a commodity based market.Reporting to National Sales Manager and being part of a team of 5 RSM across Egypt

- Build, Developed, and Managed a sales team of 90 sales force to achieve region target.- Developed Region’s forecasting and sales tracking.- Delivered sales targets and achieved active customers about 18K (WS and Retail) through 9

distributors across Greater Cairo. - Secure distributor’s ROI by controlled expenditure and spending in line within agreed parameters

and KPI’s.- Monitor, provide training, filed coaching and annual assessment for ASM’s and supervisors.- Implement Effective Operating Management program- Launching Al-Osra sugar, deliver about 93% Active Customers vs. Coverage plan.

Unilever September 1998 – November 2007 Area Sales Manager, several areas across Greater Cairo, WS, Retail Channels

Unilever is amongst the leading FMCG companies of the region and also the regions single largest TV advertiserIt is a market leader, holding the leading position, in most of the categories and brands including Lipton, Knorr, Dove, Axe, Signal, Sunsilk, Close-Up, and Clear. Reporting to Regional Sales Manager and being part of a team of 9 ASM across Greater Cairo, managed several areas across Greater Cairo through traditional trade and pharmacies channels

- Managed sales team of 40 salesmen to achieve area target.- Achieved 56% growth of sales volume. 2006 vs 2005.- Won the highest growth percentage 2007.- Monitored stock availability, orders and arrival on time.- Implemented and executed sales policies to achieve area’s target.

- Conduct weekly team meeting to build/strengthen the team spirit & share best practices in the area

WS Sales rep Giza- Foods devision (Lipton and fine foods) Jan.2002 to Aug. 2002 Order taker Sales rep Foods devision (Lipton and fine foods) Sep.1999 to Dec. 2001 Retail Sales rep Foods devision (Liptonand fine foods) Sep.1998 to Aug. 1999

Other Cerrificates Import and Export Consultant

World trade Organization institution, 2014

Training CoursesConducted by Course NameUnilever Effective Steps for Calls (SSS1)Unilever Effective Problem Solving (SSS2)Unilever Presentation Skills (SSS3)Unilever Seizing the future ( CDP) (SSS4)Unilever Duties & Responsibilities for AREA SALES MANAGERUnilever Time ManagementUnilever Customer Development Professional SkillsSavola Effective Operation Management (EOM)

IT SkillsAdvanced in all Microsoft applications

LanguageArabic NativeEnglish Fluent

Personal Charactaristics • Human oriented, Result driven, Positive, Forgiving, Achiever, Proactive, Thoughtful, Professional, Leader, Self-motivated, Direct, Loyal, strategic thinking.

Reference: To be furnished upon request,

Thanks for valuable time,