7/27/2019 Maggi - Consumer Behaviour

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1 1 1.20%

2 68 81.93%

3 13 15.66%

4 1 1.20%

83 100.00%

# Answer Bar Responses %

18-25

26-45

>45

Total

1 4 2.17 0.19 0.44 83 83

Min Value Max Value Average Value Variance St andard Deviat ion Tot al Responses Total Respondent s

Age Group

7/27/2019 Maggi - Consumer Behaviour

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1 69 83.13%

2 4 4.82%

3 4 4.82%

4 6 7.23%

83 100.00%

# Answer Bar Responses %

Nil (if you are a student)

< 4 lakh

4-8 lakh

>8 lakh

Total

1 4 1.36 0.77 0.88 83 83

Min Value Max Value Average Value Variance St andard Deviat ion Tot al Responses Total Respondent s

Income Range (personal income - per annum)

7/27/2019 Maggi - Consumer Behaviour

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1 36 43.37%

2 27 32.53%

3 7 8.43%

4 8 9.64%

5 5 6.02%

83 100.00%

# Answer Bar Responses %

West India

North India

East India

South India

Central India

Total

1 5 2.02 1.46 1.21 83 83

Min Value Max Value Average Value Variance St andard Deviat ion Tot al Responses Total Respondent s

Which zone do you belong to ?

7/27/2019 Maggi - Consumer Behaviour

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1 79 95.18%

2 4 4.82%

83 100.00%

# Answer Bar Responses %

Yes

No

Total

1 2 1.05 0.05 0.22 83 83

Min Value Max Value Average Value Variance St andard Deviat ion Tot al Responses Total Respondent s

Have you tried Instant Noodles

7/27/2019 Maggi - Consumer Behaviour

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1 83 100.00%

2 61 73.49%

3 19 22.89%

4 39 46.99%

5 33 39.76%

6 13 15.66%

248 100.00%

# Answer Bar Responses %

Maggi

Top Ramen

Smith and Jones

Knorr Noodles

Yippee

Foodles

Total

1 6 2.67 2.64 1.63 248 83

Min Value Max Value Average Value Variance St andard Deviat ion Tot al Responses Total Respondent s

Please select all the brands of noodles that you have tried

7/27/2019 Maggi - Consumer Behaviour

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1 21 25.30%

2 25 30.12%

3 16 19.28%

4 20 24.10%

5 1 1.20%

83 100.00%

# Answer Bar Responses %

Once a week

2-3 Times a week

Once in Two Weeks

Once a Month

Never

Total

1 5 2.46 1.32 1.15 83 83

Min Value Max Value Average Value Variance St andard Deviat ion Tot al Responses Total Respondent s

How frequently do you have Maggi Noodles?

7/27/2019 Maggi - Consumer Behaviour

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Min Value 1 1 1 0 1

Max Value 5 5 5 5 5

Mean Value 4.1 3.57 3.76 4.02 4.47

Variance 0.99 1.49 0.99 1.54 0.86

Standard Deviation 1 1.22 0.99 1.24 0.93

Total Responses 83 83 83 83 83

Total Respondents 83 83 83 83 83

Statistic Taste Price Quality Brand Name Availability

1 Taste 83 4.10

2 Price 83 3.57

3 Quality 83 3.76

4 Brand Name 83 4.02

5 Availability 83 4.47

# Question Responses Mean

Rate the following factors on the basis of which you purchase Maggi. ( 1- Lowest, 5 - Highest)

7/27/2019 Maggi - Consumer Behaviour

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1 Maggi - I like it 83 4.19

2 Maggi - It is fun 83 3.73

3 Maggi- It is great 83 3.64

4 Maggi-It is useful 83 3.77

5 Maggi - I like it very much 83 3.71

6 Maggi- It is practical / handy(Easy to Cook) - 83 4.49

7 Maggi- It is useless 83 1.84

# Question Strongly

DisagreeDisagree Neither Agree

nor DisagreeAgree Strongly

AgreeResponses Mean

2 3 7 36 35

1 6 22 39 15

2 10 22 31 18

1 10 18 32 22

4 7 20 30 22

1 3 32 47

33 36 10 2 2

Min Value 1 1 1 1 1 1 1

Max Value 5 5 5 5 5 5 5

Mean 4.19 3.73 3.64 3.77 3.71 4.49 1.84

Variance 0.84 0.78 1.06 1.03 1.21 0.47 0.82

StandardDeviation 0.92 0.88 1.03 1.02 1.1 0.69 0.9

TotalResponses 83 83 83 83 83 83 83

TotalRespondents 83 83 83 83 83 83 83

Statistic Maggi -I like it

Maggi -It is fun

Maggi- Itis great

Maggi-Itis useful

Maggi - I like itvery much

Maggi- It is practical /handy (Easy to Cook)

Maggi- It isuseless

Which of the f ollowing f eelings will you associate with Maggi

7/27/2019 Maggi - Consumer Behaviour

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1 49 59.04%

2 24 28.92%

3 6 7.23%

4 3 3.61%

5 1 1.20%

83 100.00%

# Answer Bar Responses %

I will Def initely Buy

I probably will buy it

I am uncertain whether I will buy it

I probably will not buy it

I definitely will not buy it

Total

1 5 1.59 0.76 0.87 83 83

Min Value Max Value Average Value Variance St andard Deviat ion Tot al Responses Total Respondent s

Which of the following statements best describes the chance that you would buy Maggi Noodles next time youpurchase instant noodles?

7/27/2019 Maggi - Consumer Behaviour

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Min Value 2 1 2 1 1

Max Value 5 5 5 5 5

Mean 4.14 3.59 3.96 2.43 3.99

Variance 0.59 0.83 0.52 1.1 0.77

Standard Deviation 0.77 0.91 0.72 1.05 0.88

Total Responses 83 83 83 83 83

Total Respondents 83 83 83 83 83

Statistic Taste Variety (Flavours) Packaging Health Benefits Value for Money

1 Taste - 83 4.14

2 Variety (Flavours) 83 3.59

3 Packaging - 83 3.96

4 Health Benefits 83 2.43

5 Value for Money 83 3.99

# Question Poor Fair Average Good Very Good Responses Mean

4 7 45 27

2 8 22 41 10

3 14 49 17

17 29 23 12 2

1 6 8 46 22

Please rate Maggi Noodles on the following Likert Scale (1- Inferior, 5 - Superior)