33
Magister Solutions Ltd From Science to Business Dmitry Petrov, Ph.D. Senior Researcher, Russian Affairs [email protected] +358 40 769 3866 Kari Aho, Ph.D. Business Development Manager [email protected] +358 50 406 3028 FRUCT Fall 2011

Magister Solutions Ltd From Science to Business - fruct.org · PDF fileMarket and performance situation Energy efficient solutions User device battery life / recharging Base stations

  • Upload
    lamcong

  • View
    215

  • Download
    2

Embed Size (px)

Citation preview

Magister Solutions LtdFrom Science to Business

Dmitry Petrov, Ph.D.Senior Researcher, Russian Affairs

[email protected]+358 40 769 3866

Kari Aho, Ph.D.Business Development Manager

[email protected]+358 50 406 3028

FRUCT Fall 2011

Contents

Introduction

Importance of R&D right now

Market and performance situation

Magister Solutions from Science to Business

R&D as business

Demo

Other R&D activities

Training

Analytics

Summary

2 © 2011 Magister Solutions Ltd

Introduction

“In 1994 “Delta Telecom” had 3 thousand subscribersand annual revenue was $17 million. Thus we whereskeptical about competitors.”

S. Soldatenkov, General director, MegaFon

3 © 2011 Magister Solutions Ltd

1989 Gorbachov 1991 Mayor of St. Petersburg

Introduction

1991 1994 1997 2000 2003 2006 2009 2011

Subscriber base dynamics in Russia

4 © 2011 Magister Solutions Ltd

750 3.4 M

225 M

Finland 8 800 000 –Close to 9 million (~5.5 million habitants)

Importance of R&D right now

5 © 2011 Magister Solutions Ltd

Importance of R&D right now

6 © 2011 Magister Solutions Ltd

Source: EUROSTAT

0,00% 0,50% 1,00% 1,50% 2,00% 2,50% 3,00% 3,50% 4,00% 4,50%

Greece

Italy

Spain

Germany

Switzerland

Denmark

Sweden

Finland

EU (27 countries)

Euro area (16 countries)

Russia

United States

Japan

Gross domestic expenditure on R&D as percentage of GDP

Importance of R&D right now

7 © 2011 Magister Solutions Ltd

Slice of new R&D and long term growth. Where would you like to see

your business to be in long term?

Source: Research Institute of Trade & Industry, IAA - RIETI

0 20 40 60 80 100 %

Strengthen the competitiveness of existing business Create new business

Strengthen technology seeds

Other

Japan

USA

Importance of R&D right now

Economic situation / recession has impacted to short term demand

Private risk taking capability has been reduced

R&D is required to guarantee long term growth and business sustainability

Quaterly vs. long term projections?

When others slow down, accelerate

8 © 2011 Magister Solutions Ltd

Importance of R&D right now

9 © 2011 Magister Solutions Ltd

Market and performance situation

10 © 2011 Magister Solutions Ltd

0

2

4

6

8

10

12

14

16

18

20

2008 2010E 2014E

Exab

yte

s

Total mobile traffic worldwide forecast

Almost 10-fold when compared

to year 2010

CS

Vo

ice

Mo

bile b

ro

ad

ban

d

Source: GSA – Global mobile Suppliers Association

Current HSDPA terminal with

max 14.4 Mbit/s would dowload

this amount with full rate 24/7 for ~317 098 years

”Not because it’s easy but because it’s hard” - Kennedy

Market and performance situation

Energy efficient solutions

User device battery life / recharging

Base stations

One NSN Flexi multiradio base station consumes 790W (0.79kWh) of power (*)

There are roughly 200 000 3G base stations in China (**)

In total that a means power consumption of 1384 GWh / year

A studio appartment consumes roughly 1.25 MWh / year (***)

With the power used for those 3G base stations we could cover electricity needs of homes for 1.1 million people

In Tampere Finland there lives 214 000 people

11 © 2011 Magister Solutions Ltd

(*) Source: NSN webpages(**) Source: Engineering and Technology Magazine(***) Source: Vattenfall electric company

Market and performance situation

Continuous connectivity

Apps, emails, file downloading, …

we are continuously generating traffic

Need for higher data rates

Innovative (real-time) services, apps and games

Heterogeneous networks – developing countries

Indoor coverage

Network fault detection and management

12 © 2011 Magister Solutions Ltd

Magister Solutions – From science into business

Quickly growing research and developement partner

Founded: 2005

Resources: 26 employees + co-founders

Business segments: wireless system and paper industry R&D

Offices in Jyväskylä, Tampere and Helsinki, Finland

Contacts: www.magister.fi / [email protected]

World class expertise

2 professors, 9 doctors, 10 Ph.D. students

Over 100 international publications and several patents

13 © 2011 Magister Solutions Ltd

Magister Solutions – From science into business

14 © 2011 Magister Solutions Ltd

Mobile Applications

Active

In-house mobile software

development

R&D”Be proactive”

Training Analytics”Be reactive”

NewActiveActive

Educational, academicand expert networks

Universities EDU cluster

VTTCorporate

development

R&D as Business

15 © 2011 Magister Solutions Ltd

R&D as Business

16 © 2011 Magister Solutions Ltd

R&D as Business

17 © 2011 Magister Solutions Ltd

NS3 simulator

tool

Open sourcecommunity

Customer proprierety modules

Input for the community

Customer version

maintanance

Customer support and

training

Own proprierety modules

Licencing services

Simulations and concept development

Wireless System R&D - Demo

18 © 2011 Magister Solutions Ltd

Applications for real networks

19 © 2011 Magister Solutions Ltd

Clear improvement at cell edge performance

VoIP capacity problem location,

optimization needed

Other R&D Activities

CELTIC+ Initiative: Cooperation for a European sustained Leadership in Telecommunications

CIER – Converged Infrastructure for Emerging Regions

COMMUNE – COgnitive network ManageMent under UNcErtanity

MESHE – Management Solutions for Heterogeneous Networks

20 © 2011 Magister Solutions Ltd

Other R&D Activities - CIER

CIER – Converged Infrastructure for Emerging Regions

Goal is to develop wireless backhaul solutions aimed for emerging regions like Africa

21 © 2011 Magister Solutions Ltd

Finnish consortium

Other R&D Activities - CIER

Main requirements:

Energy-efficient and -aware communication protocols and management

Convergence mechanisms for heterogeneous link layer technologies (IEEE 802.11, 802.15, 802.16, 802.21, 802.22)

Self-configuration, self-management and -maintenance

Our role

Develop wireless energy efficient protocols for mesh networks and simulate them

22 © 2011 Magister Solutions Ltd

Traffic source

/ destination

WiMAX only

WiMAX + WLAN

WLAN only

Other R&D Activities - MESHE

MESHE – Management Solutions for Heterogeneous Networks

Goal is to develop simulative methods and tools for wireless heterogeneous networks with particular focus on network deployment in Russia and corporate standards

23 © 2011 Magister Solutions Ltd

Other R&D Activities - MESHE

Our role is to develop NS3 open source platform to support following criteria

LTE / LTE-A mobility

Detailed radio access network, core entities and signaling

Improved interference modeling

Joint LTE + Wireless LAN scenario

24 © 2011 Magister Solutions Ltd

Other R&D Activities - COMMUNE

COMMUNE – COgnitive network ManageMent under UNcErtanity

Goal is to build innovative solution for cognitivenetwork management under uncertainty

Changes in topology and usage levels

Diversity of networks and technologies: LTE, ad-hoc and sensors, M2M

Less reliable network equipment

25 © 2011 Magister Solutions Ltd

Other R&D Activities - COMMUNE

Classical network management requiresaccurate view of the network, H2H nature

Scenarios

Self-adapting femtocells

Proactive multimedia session management

M2M buildings and networks in energy saving mode

Our role

Develop LTE and M2M communication simulation capabilities that can be compared against test network performance

26 © 2011 Magister Solutions Ltd

Training

27 © 2011 Magister Solutions Ltd

WCDMA Basics

HSPA Basics

LTE Basics

HSPA Evolutions – HSPA+

Enhancements for LTE and

LTE-A

WiMAX Basics

Self Organizing Optimizing Networks

R&D Tools for Wireless Systems

NS3 R&D Training

Tutorial tomorrow 9:30-

13:30

Analytics

28 © 2011 Magister Solutions Ltd

Home/Office networksWi-fi, ...

Cellular networks2G, 3G, 3.5G, ...

End user device(s)doing and reporting the

measurements

Network Analytics Cloud Service

Interface for customer service, tech, marketing

department, etc.

Analytics

Use cases

Active testing and fault detection

Network offloading analysis

Competitor analysis

User experience (MOS) and measurement correlation

29 © 2011 Magister Solutions Ltd

User experience

Measurement data

Analytics

Status

Tekes project

Mobile app(s)

Test and pilot program(s)

End user availability

Complete version commercially – 2012

Partial releases

”Do you know how much facebook costs you?” – November 2011

30 © 2011 Magister Solutions Ltd

Summary - Why

Challenges - ”Not because it’s easy but because it’s hard”

Exponential growth in the amount of mobile users and data traffic

Energy efficiency

Continuous connectivity

....

Invest in R&D – ” Accelerate when others slow down”

31 © 2011 Magister Solutions Ltd

Summary - Magister

Unique expertise and know-how on cutting edge wireless technologies

On the border between industry and academia

Services to improve customer satisfaction and loyalty for operators and vendors now and in the future

Research projects targeting real implementation

Technology training that can bridge the gap between academia and industry know-how this way

Trusted customer relationships with largest network and device vendors

Do you want to be part of it?

32 © 2011 Magister Solutions Ltd

33 © 2008 Magister Solutions Ltd

Thank you for your attention.Any questions?

33 © 2011 Magister Solutions Ltd

Dmitry PetrovRussian Affairs

[email protected]+358 40 769 3866

Kari AhoBusiness Development Manager

[email protected]+358 50 406 3028