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Magister Solutions LtdFrom Science to Business
Dmitry Petrov, Ph.D.Senior Researcher, Russian Affairs
[email protected]+358 40 769 3866
Kari Aho, Ph.D.Business Development Manager
[email protected]+358 50 406 3028
FRUCT Fall 2011
Contents
Introduction
Importance of R&D right now
Market and performance situation
Magister Solutions from Science to Business
R&D as business
Demo
Other R&D activities
Training
Analytics
Summary
2 © 2011 Magister Solutions Ltd
Introduction
“In 1994 “Delta Telecom” had 3 thousand subscribersand annual revenue was $17 million. Thus we whereskeptical about competitors.”
S. Soldatenkov, General director, MegaFon
3 © 2011 Magister Solutions Ltd
1989 Gorbachov 1991 Mayor of St. Petersburg
Introduction
1991 1994 1997 2000 2003 2006 2009 2011
Subscriber base dynamics in Russia
4 © 2011 Magister Solutions Ltd
750 3.4 M
225 M
Finland 8 800 000 –Close to 9 million (~5.5 million habitants)
Importance of R&D right now
6 © 2011 Magister Solutions Ltd
Source: EUROSTAT
0,00% 0,50% 1,00% 1,50% 2,00% 2,50% 3,00% 3,50% 4,00% 4,50%
Greece
Italy
Spain
Germany
Switzerland
Denmark
Sweden
Finland
EU (27 countries)
Euro area (16 countries)
Russia
United States
Japan
Gross domestic expenditure on R&D as percentage of GDP
Importance of R&D right now
7 © 2011 Magister Solutions Ltd
Slice of new R&D and long term growth. Where would you like to see
your business to be in long term?
Source: Research Institute of Trade & Industry, IAA - RIETI
0 20 40 60 80 100 %
Strengthen the competitiveness of existing business Create new business
Strengthen technology seeds
Other
Japan
USA
Importance of R&D right now
Economic situation / recession has impacted to short term demand
Private risk taking capability has been reduced
R&D is required to guarantee long term growth and business sustainability
Quaterly vs. long term projections?
When others slow down, accelerate
8 © 2011 Magister Solutions Ltd
Market and performance situation
10 © 2011 Magister Solutions Ltd
0
2
4
6
8
10
12
14
16
18
20
2008 2010E 2014E
Exab
yte
s
Total mobile traffic worldwide forecast
Almost 10-fold when compared
to year 2010
CS
Vo
ice
Mo
bile b
ro
ad
ban
d
Source: GSA – Global mobile Suppliers Association
Current HSDPA terminal with
max 14.4 Mbit/s would dowload
this amount with full rate 24/7 for ~317 098 years
”Not because it’s easy but because it’s hard” - Kennedy
Market and performance situation
Energy efficient solutions
User device battery life / recharging
Base stations
One NSN Flexi multiradio base station consumes 790W (0.79kWh) of power (*)
There are roughly 200 000 3G base stations in China (**)
In total that a means power consumption of 1384 GWh / year
A studio appartment consumes roughly 1.25 MWh / year (***)
With the power used for those 3G base stations we could cover electricity needs of homes for 1.1 million people
In Tampere Finland there lives 214 000 people
11 © 2011 Magister Solutions Ltd
(*) Source: NSN webpages(**) Source: Engineering and Technology Magazine(***) Source: Vattenfall electric company
Market and performance situation
Continuous connectivity
Apps, emails, file downloading, …
we are continuously generating traffic
Need for higher data rates
Innovative (real-time) services, apps and games
Heterogeneous networks – developing countries
Indoor coverage
Network fault detection and management
12 © 2011 Magister Solutions Ltd
Magister Solutions – From science into business
Quickly growing research and developement partner
Founded: 2005
Resources: 26 employees + co-founders
Business segments: wireless system and paper industry R&D
Offices in Jyväskylä, Tampere and Helsinki, Finland
Contacts: www.magister.fi / [email protected]
World class expertise
2 professors, 9 doctors, 10 Ph.D. students
Over 100 international publications and several patents
13 © 2011 Magister Solutions Ltd
Magister Solutions – From science into business
14 © 2011 Magister Solutions Ltd
Mobile Applications
Active
In-house mobile software
development
R&D”Be proactive”
Training Analytics”Be reactive”
NewActiveActive
Educational, academicand expert networks
Universities EDU cluster
VTTCorporate
development
R&D as Business
17 © 2011 Magister Solutions Ltd
NS3 simulator
tool
Open sourcecommunity
Customer proprierety modules
Input for the community
Customer version
maintanance
Customer support and
training
Own proprierety modules
Licencing services
Simulations and concept development
Applications for real networks
19 © 2011 Magister Solutions Ltd
Clear improvement at cell edge performance
VoIP capacity problem location,
optimization needed
Other R&D Activities
CELTIC+ Initiative: Cooperation for a European sustained Leadership in Telecommunications
CIER – Converged Infrastructure for Emerging Regions
COMMUNE – COgnitive network ManageMent under UNcErtanity
MESHE – Management Solutions for Heterogeneous Networks
20 © 2011 Magister Solutions Ltd
Other R&D Activities - CIER
CIER – Converged Infrastructure for Emerging Regions
Goal is to develop wireless backhaul solutions aimed for emerging regions like Africa
21 © 2011 Magister Solutions Ltd
Finnish consortium
Other R&D Activities - CIER
Main requirements:
Energy-efficient and -aware communication protocols and management
Convergence mechanisms for heterogeneous link layer technologies (IEEE 802.11, 802.15, 802.16, 802.21, 802.22)
Self-configuration, self-management and -maintenance
Our role
Develop wireless energy efficient protocols for mesh networks and simulate them
22 © 2011 Magister Solutions Ltd
Traffic source
/ destination
WiMAX only
WiMAX + WLAN
WLAN only
Other R&D Activities - MESHE
MESHE – Management Solutions for Heterogeneous Networks
Goal is to develop simulative methods and tools for wireless heterogeneous networks with particular focus on network deployment in Russia and corporate standards
23 © 2011 Magister Solutions Ltd
Other R&D Activities - MESHE
Our role is to develop NS3 open source platform to support following criteria
LTE / LTE-A mobility
Detailed radio access network, core entities and signaling
Improved interference modeling
Joint LTE + Wireless LAN scenario
24 © 2011 Magister Solutions Ltd
Other R&D Activities - COMMUNE
COMMUNE – COgnitive network ManageMent under UNcErtanity
Goal is to build innovative solution for cognitivenetwork management under uncertainty
Changes in topology and usage levels
Diversity of networks and technologies: LTE, ad-hoc and sensors, M2M
Less reliable network equipment
25 © 2011 Magister Solutions Ltd
Other R&D Activities - COMMUNE
Classical network management requiresaccurate view of the network, H2H nature
Scenarios
Self-adapting femtocells
Proactive multimedia session management
M2M buildings and networks in energy saving mode
Our role
Develop LTE and M2M communication simulation capabilities that can be compared against test network performance
26 © 2011 Magister Solutions Ltd
Training
27 © 2011 Magister Solutions Ltd
WCDMA Basics
HSPA Basics
LTE Basics
HSPA Evolutions – HSPA+
Enhancements for LTE and
LTE-A
WiMAX Basics
Self Organizing Optimizing Networks
R&D Tools for Wireless Systems
NS3 R&D Training
Tutorial tomorrow 9:30-
13:30
Analytics
28 © 2011 Magister Solutions Ltd
Home/Office networksWi-fi, ...
Cellular networks2G, 3G, 3.5G, ...
End user device(s)doing and reporting the
measurements
Network Analytics Cloud Service
Interface for customer service, tech, marketing
department, etc.
Analytics
Use cases
Active testing and fault detection
Network offloading analysis
Competitor analysis
User experience (MOS) and measurement correlation
29 © 2011 Magister Solutions Ltd
User experience
Measurement data
Analytics
Status
Tekes project
Mobile app(s)
Test and pilot program(s)
End user availability
Complete version commercially – 2012
Partial releases
”Do you know how much facebook costs you?” – November 2011
30 © 2011 Magister Solutions Ltd
Summary - Why
Challenges - ”Not because it’s easy but because it’s hard”
Exponential growth in the amount of mobile users and data traffic
Energy efficiency
Continuous connectivity
....
Invest in R&D – ” Accelerate when others slow down”
31 © 2011 Magister Solutions Ltd
Summary - Magister
Unique expertise and know-how on cutting edge wireless technologies
On the border between industry and academia
Services to improve customer satisfaction and loyalty for operators and vendors now and in the future
Research projects targeting real implementation
Technology training that can bridge the gap between academia and industry know-how this way
Trusted customer relationships with largest network and device vendors
Do you want to be part of it?
32 © 2011 Magister Solutions Ltd
33 © 2008 Magister Solutions Ltd
Thank you for your attention.Any questions?
33 © 2011 Magister Solutions Ltd
Dmitry PetrovRussian Affairs
[email protected]+358 40 769 3866
Kari AhoBusiness Development Manager
[email protected]+358 50 406 3028