Upload
amarbant-singh-d
View
213
Download
1
Embed Size (px)
DESCRIPTION
project
Citation preview
Mahindra & Mahindra was established on October 2, 1945 when K.C. Mahindra visited the
United States of America as Chairman of the India Supply Mission. He met Barney Roos,
inventor of the rugged 'general purpose vehicle' or Jeep and had a flash of inspiration: wouldn't
a vehicle that had proved its invincibility on the battlefields of World War II be ideal for India's
rugged terrain and its kutcha rural roads. Swift action followed thought. The Mahindra brothers
joined hands with a distinguished gentleman called Ghulam Mohammed. And, Mahindra &
Mohammed was set up as a franchise for assembling jeeps from Willys, USA.
Two years later, India became an independent nation and Mahindra & Mohammed changed its
name to Mahindra & Mahindra. Ghulam Mohammed migrated to Pakistan post–partition and
became the first Finance Minister of Pakistan.
Mahindra & Mahindra is the only Indian company among the top three tractor manufacturers in
the world. The Group has a leading presence in key sectors of the Indian economy.The Group
employs over 50,000 people and has several state–of–the–art facilities in India and overseas.
Mahindra & Mahindra has comprehensive manufacturing facilities with high level of vertical
integration. Catering to the Sector's diverse customer base spanning rural and semi urban
customers, defence requirements and luxurious urban utility vehicles or SUVs. These
manufacturing plants keep abreast with the latest technology to meet the growing market
expectations. These manufacturing facilities have some of the best technologies and
equipment in India and provide for a very challenging and satisfying work environment. Its
plants in Mumbai and Nasik manufacture multi–utility vehicles and engines are produced at the
Igatpuri plant. Utility Vehicles, Light commercial vehicles and 3 wheelers are manufactured at
the Zaheerabad plant in Andhra Pradesh and three–wheelers at the Haridwar plant.
The business area of the company spreads to:
Automotive sector
The company manufactures & markets utility vechicles, light commercial vechicles that
includes three wheeler vechicles,namely; Scorpio, Bolero, Champion and many more. The
company also exports its products to several countries in Europe, Africa, South America, South
Asia and the Middle East. M&M has a tie up with Renault for production & marketing of Logan.
Mahindra International is into producing trucks and buses.The company has entered into a joint
venture with Navistar for production of disel engines & trucks.
Farm equipment
M&M's farm equipment segment has presence in six continents and has a worldwide network
of 800 dealers .Its total combined production capacity is 1,50,000 tractors a year from
countries like India, USA, China and Australia. The company is also into agri business.
Trade, Retail & Finance
Mahindra’s Intertrade Division provides steel & steel related services. It offers steel raw
materials, metals, ferro alloys, etc. It also processes Cold Rolled Grain Oriented (CRGO) and
Cold Rolled Non Grain Oriented (CRNGO) steels that are required for transformers &
compressors.Mahindra Retails is into distribution business and has tie up with big names like
Lego, Disney, Mattel and others. Mahindra Finance is into financing of tractors and other
vehicles and is also into Insurance broking.
Infrastructure
M&M has also entered Infrastructure development that operates in real estates, SEZs,
hospitality, project engineering and design.Under this it has created Mahindra Holiday &
Resorts, Mahindra Lifespaces & Mahindra World City.
Information Technology
Tech Mahindra provides solutions & services to telecommucation majors namely Alcatel, AT&T,
BT, Convergys, Ericsson and O2, among others. It is also into business process and technology
consulting services through Bristle.
Systech
It is into supply of automotive components.It produces forged and forged / machined
components, gears and composities.
Speciality Business
Under this division it has companies like Mahindra Defence,engaged in manufacturing defence
related vehicles & Mahindra Ashtech.