maitreyi college document

20102011Maitreyi College Prospectus

Design Elective Project Documentation of

Student Shweta Govil, 4th semester, PGDPD ( Graphic Design ) 2008,National Institute of Design, Ahmedabad, India.

Guide Dr. Tridha Gajjar, Co-cordinator Graphic Design Program, National Institute of Design, Ahmedabad, India.

Duration 5 weeks

Shweta Govil I PGDPD (Graphic Design), Fourth Semester I NID I Design Elective Document I

Project Proposal

Analysis of Maitreyi College prospectus

Analysis of 6 different college front cover

Overall Analysis of 6 Colleges prospectus

Analysis of 6 Colleges content

Layout Size

Concept development for Maitreyi College

Color Palette

Typeface (Heading and Body text)

Grid System

Tabular Structure

Word and image; Header and Footer

Print Production

Learning Experience

Acknowledgment

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Contents


Project Proposal Why this project

Introduction

Objectives

Needs

Target Group

Methodology and Schedules

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Why, I chose this project

Firstly, I wanted to deal with client based project as never worked in market.

Secondly, My weakness in typography will help me overcome with it.

Designing the overall typographic and visual structure to gain visual clarity and the order of Information will be a major part of my project.

Introduction

Maitreyi College, a constituent College of Delhi University, was founded in 1967 by Delhi Administration. The college is proud to be bear the name of Maitreyi, who and eminent scholar of the vedic period.

Objectives

Work more intensely with typographic issues such as legibility, readibilty, hierarchy spacing ;

Gain experience with more in-depth design process, including research, conceptualization and presentation ;

Give a final visual solution for prospectus which will give a reader a visual clarity and visual order.

Needs

To give visual structure to gain visual clarity and the order of Information will be a major part of my project.

Target Group

Students who have given 12th class board exam;Students who have done Bachelor degree and are looking for Master degree.

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Methodology and schedule for 5 weeks :

1st week to 2nd week :

Understanding the Matreyi College Prospectus research, content and hierarch, audience ;

Understanding the pros and cons of last year prospectus ;Analyzing different colleges prospectus, Complete research ;

Collection and decision making of all the contents such as courses offered, course outline, duration of course, no. of seats, mode of selection, eligibility, admission forms, etc.

3rd week :

Start conceptualization ;

Start exploring ideas and different grids ;

Explorations.

4th week to 5th week :

Choose final design direction and work on creation of prototype ;

Completing final output ;

Review Final Critique.

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Analysis of Maitreyi College Prospectus 2008 - 2009Cover page

Table of content

About the college

Courses offered

Activities

Scholarship and prizes offered

Fees structure

Courses offered

College calender

Schedule for admission

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The cover is what attract students or parents to pick up the prospectus of the particular college.

The nameplate of the magazine’s staff, the masthead is a recognition page like movie credits seen at the end of a film. The nameplate (masthead) of the college in Sans serif font is not even integrating with image as well as their identity.

Eye movement is first going on images of main building of Maitreyi college, then the information like admission year is not highlighted and is more ignored essential part of information in cover design for prospectus.

Integration of visual and textual elements are not able to communicate in a manner that enables the reader to receive them with the minimum effort.

Elements added in background is not creating any visual sense or any guidance.

No hierarchy in visuals as well as text; it looks more clut-ter.

More than two text is been used here:2 sans serif font1 cursive writing font

Cover page

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The Table of Contents captures the personality and char-acter of the publication. Students eye this section to get a glimpse of what the college and course is all about.

It shows that for the content page, two columns grid has been followed, where information still does not look like fitted in columns.

The title content is too loud, and the information inside is placed in such a way it shows lost.

Bad navigation of information placed inside the content table.

It looks like forcefully fill this page only for content page as there is lot of space between each topics.

The header on the top is placed on right side whereas in other pages it’s been placed on left side.

Table of content

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Header stating about the college name and year of the admission prospectus is indeed too near the title of the topic and below the footer added to everypage is giving the feeling of forcefully fitting the content in between.

The experiment with the title by highlighting the main word by increasing the font size and changing the color and on top of it, Kerning is been used to fit the title with the images.

Matters written about the college is not highlighted which lack the information in this page.

Images added on the background shows no integration as a whole.

About the college

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It shows that only two columns grid has been followed, where information still does not look like fitted in columns.

Highlights on information like intake figures is been not highlighted with the weightage of font.

Highlights box to 4 courses does not give any clue that it’s one of the major course there. As all courses are equal.

New upcoming courses or short term course is been not highlighted, which is necessary for students or parents to know about it.

Courses offered

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The title extra curricular activities is giving the statement that all kinds of activities happened in this institutes and the images are well giving the clue.

Images are fitted forcefully in one column whereas the matter in this page is forcefully fitted in the two column, which shows for this page three column is been used.

Activities

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In this images as well as text are fitted in two column and text is forcefully fitted.

Matters written regarding scholarship and academic prizes is not highlighted to gain the attention of the students as well as the parents.

Stroke of the border is increased to show that images has been fitted.

Scholarship and prizes offered

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It’s very difficult to see each and every data in one go.Each line is getting mix up.

Below by adding color to each course is giving clue about the total amount.

There is no proper segregation of each categories where parents or students can easily understand about the fees structure of the institute.

Fees structure

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This page is not well played as though you can see four column is been used and for left margin, they have given space, though they were no space given to left margin.

Title is not too loud as compared to other title.

Color coding given to each year of one particular course make no sense and there is no proper segregation of the content and form of table.

Course structure

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The last page of the prospectus stating about the event in college every year, where the images is been placed on top and the the placement of images and the selection of images are not integrating with the overall events happen in college.

College calendar

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The back cover of the prospectus stating about the schedule for admission. In this, the selection of font weight age would have been more as its not clearly visible.

In the background, the circular element added is giving no direction indeed it’s very disturbing.

The image placed below has no connection with the content written up.

Schedules for admission

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Analysis of 6 Colleges Front Cover 2008 - 2009Eye movement and alignment

Integration of visual and text

Color

Type

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3

Eye movement and AlignmentNo proper arrangementNo hierarchy in passing informationLooks clutterBlock the breathing spaceNo eagerness

Integration of visual and text Nameplate used not even integrating with image as well

as their identity and is very weak

Enables the reader to receive them with minimum effort

Weak in communication

Not loud and quick to pass

ColorColor like Turquoise Green means refreshing and

sophisticated.

But the overall appealing of it is looking so dull and giving

the feel of dead college.

Type Two Sans Serif font and One Cursive font

Spacing between each letter gives the feeling of

emptiness or something is missing which needed to fill

the gap in between.

Strong and unique type should have given

justice to what ideally Maitreyi means

The character of nameplate of college should have

contrast element to match the aesthetic value of it.

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2

1

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6

5

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Maitreyi College

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Eye movement and Alignment

No hierarchy in visualsBlock the breathing spaceLoosing attention


Nameplate used not even integrating with their identity and is very weakNegative space created with the alphabet R has no association with the college name nor their featuresNot loud and quick to pass

Color

Colour like purple and bright yellow are strong and a contrasting color in background and black colorbuilding in foregroundGives the feeling of binary opposition in sense of darkness with brightness. It look and feel of college is giving mystery feeling and talking about past.

Type

Serif fontThe weightage and size of the font should have increased that would have catch the attention Strong type should have given justice to what Venkateshwara college is all aboutThe character of nameplate of college should not have used the contrast font due to dark background used.

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Sri Venkateshwara College

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No proper arrangementNo hierarchy in data


Nameplate used not even integrating with image as a whole as the images is signifying about the nature rather than collegeWeak in communicationEnables the reader to receive them with minimum effortNot loud and quick to pass

Color

Gradient color in background and environmentsurroundings is not soothing the eyes.Dark Shades of red with white stroke plus glow effect isruining the value of the collegeColor is giving the dullness instead surrounding imagesbeen placed is not giving wow factor

Type

Two Sans Serif fontThe character of nameplate of college is so compressedand the font impact (the action of one object comingforcibly into contact with another) is not coming out as what it’s demanding, it’s not happening

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1

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2

4Dyal Singh College

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Too much emphasis given on branding of collegeLoosing the attention


Nameplate used not even integrating with the whole as there is repetitive with name and typeface of Gargi and is a very weak communicationRepetitive nature can be seen as there trying to show their USP of the collegeToo loud and tried to make an impact on mindEvents held placed on element does not shows the value or importance of education

Color

Color like shades of pink means Appreciation, Delicate, Femininity, Floral, Gentle, Girly which definitely tried to show the character of the college, for what it’s famous for

Type

Serif font and Sans serif font The typeface of nameplate of college compliments the color choice and helps to reinforce the brands positioning by giving the impression of a young girls

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Gargi College

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Proper arrangementHierarchyQuick message


Weak in communicationEnables the reader to receive them with minimum effortVery Subtle

Color

Black means Authority, Bold, Classic, Distinctive, Formality, and Tradition whereas Brown means Calmness, Depth, Earth, Natural, Roughness, Richness, SimplicityBlack background gives pleasant to eyes as other elements placed in grid and contrast in themColor is adding the richness and value of education of the college

Type

Serif font and Sans Serif fontThe typeface of nameplate of college compliments the color choice and helps to reinforce the brands positioning as they have completes 60 years.

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Hans Raj College

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Emphasis given on branding of collegeFeeling of incomplete picture left due to transparent added


Nameplate used not even integrating with the whole as the type is showing the mature nature of the collegeLoud and tried to make an impact on mind because of too much events images missed the essence of education

Color

Color like shades of purple means Delicate, Femininity, Gentle which definitely failed to show the true essence of the co-ed college

Type

Sans serif font The typeface of nameplate of college does not compliments the color choice

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Deshbandhu College

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Overall Analysis of 6 Colleges Prospectus 2008 - 2009Size and Cost of the Prospectus

Material of paper / gsm

Finishing

Word and Images

Fundamentals of Type

Legibility and Readability

Grid System

Colors

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Shweta Govil I PGDPD (Graphic Design), Fourth Semester I NID I Design Elective Document I p24


Analysis of 6 Colleges Content 2008 - 2009

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What information is necessary for an

institutes to pass on to students and

parents to gain their faith...

TABLE OF CONTENT

POINTS TO BE REMEMBERED

For preparing Table of Content, it captures the personality and character of the publication. Advertisers eye this section to get a glimpse of what the publication is about. Readers turn to it to see if there are any pages or articles that build their interest and if it is worthy enough to read.

From the Principal desk

Highlights about the Star College

About the College

Courses Offered

Descriptions about the Courses

Departments and Structure of courses

Rules of Discipline and Attendance

Prohibition of Ragging

Examination and Promotion

Scholarships and Prize

Facilities

Extra Circular Activities

College Calendar

Fees Structure

Schedules for Admission

Admission Forms

Cut Offs List and Check List

Migration

University Evaluation and

Internal Assessment

Performance of the Student in

each discipline

* Highlights by yellow patch

are those contents which are

not currently available in this

prospectus, and are needed to

add the value and USP of

the college.

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Decision making regarding the Layout Size

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18 x 23 inches

20 x 30 inches

15 x 20 inches

23 x 36 inches

22 x 28 inches

30 x 40 inches

33 x 36 inches (White uncoated :140 gsm : 1950/-)

23 x 36 inches (Matt art paper : 100gsm : 1650/- )

25 x 36 inches (Matt art paper : 130 gsm : 2300/-)

23 x 36 inches (Matt art paper : 170 gsm : 2350/- )

23 x 36 icnhes (Matt art paper : 210 gsm : 900 per

packet)

25 x 36 inches (Matt art card : 250 gsm : 1300/-

100 set)

25 x 36 icnhes (Matt art paper : 130 gsm : 2950

per rim)

In what size, the information should be

given apt for the students and parents

to read the prospectus...

Sizes of the Paper Available

1 Rim : 500 sheets

1 Packets : 12 Dozen : 1 GrossIt is important for schools and institutes to recognise the value of producing the whole package when developing their marketing strategy.

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1

3 4

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7 8Outer Paper size : 23 x 36 inchesGripper on top 1 inch ; both left and right 0.5 inchInner Paper size : 22 x 35 inchesSpread : 17.475 x 10.9875 inchesSingle : 8.7375 x 10.9875 inches

Front

Back

23 x 36 Inches

22 x 35 Inches

17.475 x 10.9875 Inches

1 Inch

0.5 Inch

18.735 x 10.9875 Inches

One Spread

Gripper on top

Gripper on both side

Single Page

Outer Paper Size

Inner Paper Size


Concept DevelopmentAbstraction (Building)

Abstraction (Map)

Abstraction (M)

Contemporary (Saraswati)

Iconic / Holistic

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Abstraction (Building)

First concept

Theme

Color Palette

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This concept came in mind seeing the college prospectus,

the use of building image is common. Where as a designer

or student, how one can be so convince or convincing

them about the college. The idea of showing the

abstraction of the part of the building will give the feeling

of curiosity and suspense.


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Abstraction (Map)

Second concept

Theme

Color Palette

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This concept came wondering what this college have

and where it’s located as all youth want their college

located, where the coaching centre, stationary, shops,

eating joints, etc. are available near by...butI did in a way,

I wanted to show curiosity about this college instead of

showing the location in form of abstraction.


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Abstraction (M)

Third concept

Abstraction (M)

Theme

Color Palette

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This concept speaks about the first letter of Maitreyi

college M, where I was trying to show the abstraction

of building in letter M; where students and faculty learn

from each other; the graph of the college in terms of value

addition in education; and the letter M is made in such a

way that the negative part of it shows the door opens to

welcome the new student.


1 2


3 4


5 6


This concept speaks about the year 2010 - 2011 admission

prospectus, where I was trying to show the symbolic look,

and was also trying the give the feel of marking system in

educational institutes.

Symbolic (2010 - 2011)

Fourth concept

Theme

Color Palette

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1 2


This concept speaks about the God Saraswati, symbol of

true knowledge, where I have shown three hands which

gives the feel of feminist look, value for education like

pearl, where as I have also tried to create a system for

each course to make it easier for the students and parents

to see the particular course is highlighted wid particular

color scheme.

Fifth concept

Contemporary ( Saraswati)

Theme

Color Palette

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1 2


3 4


5 6


This concept speaks about the holistic view of the course

offered in the college where as the students also gets

the rough idea of their particular course. The distinguish

of each course help the students to look for it, even not

wasting their time and energy to go through it.

Sixth concept

Theme

Color Palette

Iconic / Holistic

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1 2


3 4


Final

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5 6

The final decision of the front cover speaks about the

holistic view of the course offered in the college where,

I have tried to balance the icons in 8 column grid as

well as the concern about the color, I decided to chose

dark shades to justify the feminist look and strong

representation of girls as well as their educations in

Maitreyi College which could stand out.


Decision making regarding the Colour Palette

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SCIENCE

HUMANITIES

COMMERCE

ACTIVITIES

SCIENCE ~ GREEN ~ c60 m0 y95 k0Green color denotes life, abundant in nature, growth, renewal, health, and environment.

COMMERCE ~ BLUE ~ c55 m0 y5 k0Blue color denotes universal color, liquidity form, cool

and warm color, a corporate color, blue, especially darker

blue, is associated with intelligence, stability, unity, and

conservatism.

HUMANITIES ~ ORANGE ~ c0 m30 y100 k0Orange color denotes vibrant, power, warmth, energy,

healing, stimulates enthusiasm and creativity, stimulating

the emotions.

ACTIVITIES ~ PINK ~ c10 m 85 y5 k0Pink color denotes feminism, delicate, girly, passion.

The criteria of choosing the particular color for each

course was done according to the subject association and

the decision of choosing dark and strong color from

pastel color was done because, I wanted to show strong

representation of girls as well as their educations in

Maitreyi College which could stand out.

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Decision making regarding the Typeface

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Maitreyi CollegeADMISSION OPEN 2010 - 2011



Maitreyi College, a constituent College of Delhi University, was founded in 1967 by Delhi Administration.The College community is proud to bear the name of Maitreyi, who was an eminent scholar of the vedic period. Maitreyi, the wife of sage Yajnavalakya, chose knowledge over worldly possessions, when asked by her husband to make a choice between the two; the dialogue between Maitreyi and Yajnavalakya in Brihadaranyaka Upanishad shows Maitreyi as an empowered woman, making a considered choice for self realization through knowledge.

Maitreyi College, a constituent College of Delhi University, was founded in 1967 by Delhi Administration. The College community is proud to bear the name of Maitreyi, who was an eminent scholar of the vedic period. Maitreyi, the wife of sage Yajnavalakya, chose knowledge over worldly possessions, when asked by her husband to make a choice between the two; the dialogue between Maitreyi and Yajnavalakya in Brihadaranyaka Upanishad shows Maitreyi as an empowered woman, making a considered choice for self realization through knowledge.

Maitreyi College, a constituent College of Delhi University, was founded in 1967 by Delhi Administration. The College community is proud to bear the name of Maitreyi, who was an eminent scholar of the vedic period. Maitreyi, the wife of sage Yajnavalakya, chose knowledge over worldly possessions, when asked by her husband to make a choice between the two; the dialogue between Maitreyi and Yajnavalakya in Brihadaranyaka Upanishad shows Maitreyi as an empowered woman, making a considered choice for self realization through knowledge.

SCALA THESIS (SANS)

THESIS (MIX)

Maitreyi CollegeADMISSION OPEN 2010 - 2011Maitreyi College, a constituent College of Delhi University, was founded in 1967 by Delhi Administration. The College community is proud to bear the name of Maitreyi, who was an eminent scholar of the vedic period. Maitreyi, the wife of sage Yajnavalakya, chose knowledge over worldly possessions, when asked by her husband to make a choice between the two; the dialogue between Maitreyi and Yajnavalakya in Brihadaranyaka Upanishad shows Maitreyi as an empowered woman, making a considered choice for self realization through knowledge.

GLYPHA LT STD

GROUNDED FONT

TRADITIONAL YET MODERN

Family Font

STRONG

ACTIVE

CURVE

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Decision making regarding the Grid System

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2 column( 4 : 4)

2 column( 5 : 3)


4 column( 2:2:2:2)

4 column( 3:1:3:1)


8 column grid in each page was selected as final grid because of it’s multiple use and is very flexible to use the grid with the combinations of columns and rows which helped in giving visual balance, gave contrast in terms of image and text.

Final

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16 column(1 spread)


Exploration of Tabular Structure

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Exploration of Tabular Structure

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1 2


3 4

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5 6

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3 4

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The final course structure was done in 8 columns to

create flexibility and easy to read with the particular color

palette given to it and the distribution of each

course created more easier for the reader to read the

particular patch with the set of hierarchy in color and the

information.

5 6FinalFinal

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Integration of Word and Images ;Header and Footer

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Header

Footer

Final

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Print Production13

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Offset printing job

Four color / staple boundPages multiple of 4 example: 28,32, 36Paper sheet : 23inch x 36inch4 Spreads (front and back) can be printed in one sheet.Matt paper(100 gsm) : Rs. 2000 / Rim ApproxOffset screen & Color ink : Rs. 10,000 / Rim Approx

Some calculations :

One rim = 500 sheets (23inch x 36inch )2 sheets creates one 32 pages prospectus,That means one rim will produce around 250 prospectus Including few extra pages.250 Prospectus will cost around Rs. 10,000 approx

Once offset plates are manufactured, they can be used forfurther reprints which will be economically reasonable toproduce a mass production.

Cost of prospectus : Rs 60Cost of manufacturing : Rs 40

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Learning Experience14

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Purpose

Giving a final visual solution for prospectus which will give a reader a visual clarity and visual order and my aim was to define some system to make the user easily go through it.

Solution and Learning Experience

After understanding about the grid system, typography, etc. in detail, I was able to solve the problem which earlier prospectus had. Every spread was done in such a manner that it very flexible to use the grid with the combinations of columns and rows which helped in giving visual balance, gave contrast in terms of image and text andcolor palette was added to make some system for Maitreyi College which created the distribution of each course more easier for the reader to read the particular patch with the set of hierarchy in color and the information.

At the end of it, I learned how to deal with typography in minute detail and also learned how to structure things in such a way to make it more simpler instead of complexity which was my greater fear and had done fair job of justice in my project.

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Acknowledgment15

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I say “ THANKS ” to

MaItreyi college for giving me the opportunity to design their respective college prospectus.

Dr. Renu Kashyap, Head of Botany department, Maitreyi College who helped me giving all the contents including the photographs.

Photographer Vijay, who helped me collecting all the photographs at one place of the college .

My Guide Tridha Gajjar, for giving me insights and valuable feedback for my project.

Abhay, Armeen, Sanjay, Vinay and my classmates for their support and valuable feedbacks.

My parents, brother and bhabhi for their kind support and love.

Webliography

www.smashingmagazine.com

www.ffffFound.com

www.ilovetypography.com

www.etypes.com

Bibliography

Thinking with type by Ellen Lupton

The Grid System by Josef Muller-Brockmann

Basics Design: Layout ; Format ; Typography and

Fundamental of typography by Gavin Ambrose &

Paul Harris

Documents

maitreyi college document