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June Issue 2013

People’s expectation toward individual mobility requires more than just a convenient means of transportation. The old understanding of cars has become outdated. A car represents individuals’ lifestyles, and it became an integral part of their lives. At the same time, the automobile industry has experienced seismic change. Hyundai Motor Company has grown rapidly to become one of the largest automakers, backed by world class production capability and superior quality. We have now reached a point where we need a qualitative approach to bring bigger ideas and relevant solutions to our customers. This is an opportunity to move forward and we have developed a new brand slogan that encapsulates our willingness to take a big leap. Led by our new slogan and the new thinking underlying it, we will become a company that keeps challenging itself to unlock new possibilities for people and the planet.

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Hyundai Motor Company www.hyundai.com

Hyundai Blue Moves 1306 English. KM-SWCopyright © 2013 Hyundai Motor Company. All Rights Reserved.

032013 HYUNDAI BLUE MOvEs02 focuS Story

Hyundai Motor Company presents

contents

02 foCus story

06 Wrc updatE

07 speCial

11 reGulars

12 Hyundai around tHE World

14 aWardS and accoladES

15 ZooM in

June Issue 2013

On March 28, Hyundai Motor Company debuted ‘Equus by Hermès’ during its press conference at the 2013 seoul Motor show. The concept is the end product of the company’s collaboration with the French luxury fashion powerhouse Hermès. A total of three models were made for display at the motor show.

The project took two years to complete from the planning stage to final production. After thor-oughly examining the original Equus Limousine, Hermès’ designers created a unique interior design as well as the upholstery work. Through this project, Hyundai aims to show its customers its vision of the limousine, combining traditional craftsmanship and innovation. This concept is part of Hyundai’s continuing efforts to realize ‘Modern Premium’, delivering values beyond customers’ expectations; ultimate luxury bolstered by perfecting every detail. The interior of ‘Equus by Hermès’ was created with the exclusive know-how of stitching, leather assembling, polishing to finishing of the renowned artisans of Hermès. Furthermore, Hyundai has chosen to color the exterior of the concept car in silver and ebony with matte chrome in order to best complement the interior design. The four back and front interior door panels were designed with door handles inspired by horseshoe shapes. Magazine panels have been developed in leather and Toile H, the original material of Hermès, and all the detail works including small pull handles of the storage spaces were covered with Hermès leather.

XcientHyundai Motor’s commercial division unveiled its new heavy duty truck Xcient at the motor show as well. The next generation of Trago, which debuted in 2006, returned with greater styling and a variety of improved features. The Xcient is expected to set new standards in the heavy duty truck market with an impres-sive combination of grand, dynamic style, best-in-class fuel economy and spacious cabin room. The name ‘Xcient’ was made combining XC, the biggest unit of measuring data, and the word ‘efficient,’ conveying the truck’s power and efficiency.

Hnd-9The HND-9, Hyundai’s luxury sports coupe concept, made its world debut on the press day of the motor show, March 28, sparking much interest in the possible directions of Hyundai’s future road-going vehicles. Representing an evolution of the Fluidic sculpture design philosophy, the rear-wheel drive sports coupe concept balances high performance with a sophisticated image. As the ninth concept model developed by the Hyundai Motor Group’s R&D Center in Namyang, Korea, it is a modern reinterpretation of an elegant, classic premium sports couple.

052013 HYUNDAI BLUE MOvEs04 focuS Story

MistraUnlike typical concept cars, which do not neces-sarily lead to mass-production, ‘Mistra’ is a concept of a new car, set to hit local show-rooms at the end of this year. The sedan, with its size between that of the sonata and Elantra, is expected to boost Hyundai’s presence in the mid-sized segment of the world’s largest auto market. The name of the soon-to-be-released production model - ‘Mistra’ – is named after a city in southern Greece. The new model embodies Hyundai’s in-depth understanding of the car manufacturing process, as well as its hopes to project a successful future and create a better life of mobility.

Grand Santa feThe Grand santa Fe, a long-wheelbase, three-row version of Hyundai’s premium sUv, santa Fe, made its Chinese debut at the show as well. Building on the momentum created by the third generation santa Fe in the Chinese market, the Grand santa Fe will further en-hance Hyundai’s market share in the growing premium sUv segment.

2013 sHANGHAI MOTOR sHOWHyundai Motor Company, unveiled a preview of its new China-exclusive mid-size family sedan, ‘Mistra (Mingtu, or 名图 in Chinese),’ as well as Grand santa Fe at the 2013 shanghai International Automobile Industry Exhibition. i40 art car

Among the cars on display at Hyundai’s booth was the i40 Art Car, the result of a design collaboration with one of the world’s greatest industrial designers, Karim Rashid, known for his distinctive, creative vision. Based on the concept of `harmony between design and technology,’ Rashid applied trian-gular and rainbow shapes on the exterior of the car to capture the speed and movements of the i40, one of Hyundai’s models designed and developed in Europe.

sEOUL MOTOR sHOW 2013Hyundai Motor brought an impressive array of new concepts, models and innovation and results of artistic collaborations to the 2013 seoul Motor show, which ran from March 29 to April 7 at the Korea International Exhibition Center (KINTEX) in Incheon, south Korea.

My Babyvisitors of the seoul Motor show also had a chance to experience Hyundai’s third round of the ‘My Baby’ exhibition. Hyundai first launched this global design project in 2008 and exhibited the results for the first time at the 2009 seoul Motor show. This year, the project has been upgraded so that visitors of the motor show can experience the themed spaces with videos, sounds and lights, in addition to the design models.

E4uThe E4U is one of the winners of the ‘IDEA festival 2012, Hyundai Motor Group R&D Center’s internal contest, aimed at discovering fresh ideas on future mobility, and it proved to be a crowd favorite at the motor show, drawing in curious bystanders with its unique egg-like shape. Hyundai engineers can voluntarily suggest and realize new ideas of future transportations during the festival.

Specifications •Weight: 80kg (including battery)•Hemi-sphere: voltage 24v/ power 500W / max. speed 30km/h / DOF 2

Key features•The E4U, which has an egg-shaped, streamlined body, is a new concept of future mobility for one person.•The name E4U embraces 4 Es; Egg, Evolution, Electricity and Eco-friendliness.•It is designed to be driven at low speeds on narrow roads in urban areas.•Both its speed and steering can be controlled with one motor, which simplifies the system and makes it light.•A driver can control the pivot of the electric motor, which spins in one direction.

MarcH 29 - april 7 april 21 - april 29

•Hemi-sphere: voltage 24speed 30km/h / DOF 2

Key •The E4U, which has an egg-shaped, streamlined body,

is a new concept of future mobility for one person.•The name E4U embraces 4 Es; Egg, Evolution, Electricity

and Eco-friendliness.•It is designed to be driven at low speeds on narrow

roads in urban areas.•Both its speed and steering can be controlled with one

motor, which simplifies the system and makes it light.•A driver can control the pivot of the electric

which spins in one direction. 2013 NEW YORKMOTOR sHOW

technology displays and advanced safety features, the new Equus is set to continue Hyundai’s success story in North America. Also at the motor show, Hyundai became the first manufacturer to offer in-vehicle emer-gency and vehicle support services free for three years with its launch of the Assurance Connect Care. As the next evolution of Hyundai Assurance,Assurance Connected Care provides Hyundai owners with proactive safety and car care services made possible by the Hyundai Blue Link telematics platform. From May 16, 2013, all Blue Link-equipped new vehicle purchases come standard with three years of Assurance Connected Care service.

Hyundai Motor America introduced the re-designed 2014 Equus premium luxury sedan in a North American debut at the New York International Auto show on March 27. With enhancements to exterior and interior design, vehicle dynamics, material selection, driver

MarcH 29 - april 7

canada

Hyundai canada wins award for its cSr campaign

Hyundai Auto Canada Corporation was recognized for its “Hyundai Hockey Helpers” Corporate social Responsibility program with a silver in the 2013 ACE Award for Community Relations Campaign of the Year from the Canadian Public Relations society (CPRs) at a ceremony in Toronto at the end of April. CPRs is one of Canada’s largest PR industry associations with roots dating back to the 1940’s. ACE Awards are handed out annu-ally to recognize best practices to improve relationships with the community, influ-ence public attitude and generate greater public understanding and awareness of an organization or cause. Hyundai Hockey Helpers is a Canada-wide program that provides grants to help underprivileged kids play organized hockey.

ruSSia

Hyundai Motor Manufacturing russia plant awarded for corporate Social responsibility development

Hyundai Motor Manufacturing Russia (HMMR) plant received the “Corporate social Responsibility Award” granted by st. Petersburg Chapter of the American Cham-ber of Commerce in Russia for demonstrating outstanding dedication to improving the social environment of the region. A critical component of the corporate social responsibility strategy of HMMR is develop-ing a vocational program for youth. The program provides promising students with an opportunity to familiarize them with the work of the plant, to help them make informed decisions about their future professions. The plant has been conducting the plant tours for more than a year, starting from March 2012. since then, more than 3000 students from secondary schools and colleges have managed to visit HMMR.

Morocco

Hyundai once again shows its support for El desierto de los niños

Hyundai Motor España (HMEs) is providing 12 vehicles, including the santa Fe, ix35 and ix55 for El Desierto de los Niños, whichreturns to southern Morocco for the ninth time along a familiar route that mixes adventure tourism with a good dose of solidarity. Participants of this charitable adventure in the Moroccan desert, organized by Desierto Niños Association, included 40 children from 5-to 12-years old. A journey of almost 2,000 km through the African country, the children are given the opportunity to see spectacular landscapes and experience a different culture, as well as a chance to spend time with other children and families who live in the desert often without such commonplace things as electricity or running water.

HYUNDAI’s CsR ACTIvITIEs KNOWs NO BOUNDARIEsAs an active corporate citizen of global society, Hyundai Motor Company holds itself firmly responsible for its commitment to con-tributing to society in every corner of the world. As the children are our future, Hyundai is especially interested in dedicating our resources to help children around the world achieve their dreams and grow up to be the best they can be.

2013 HYUNDAI BLUE MOvEs06 Wrc updatE

WrC update

Executive Vice president & coo of Hyundai Motor tak uk im

This is a historic day for Hyundai Motor Company. Not only are we celebrating the opening of the new home of Hyundai Motorsport, but also demonstrating our commitment to improving the performance of all of our cars.

Q. What are your personal goals within your new role?In my new position, I have the opportunity to work with a team of motorsport experts to develop and shape communications in a 360° angle from traditional marketing to online, sponsorships, hospitality and PR.

Q. after 12 years of working for HME what was your most memorable moment?There were several highlights over the last 12 years. As personal highlights, I remember the accolade of the Autobest award with the Elantra and the recent shortlisting of new generation i30 for the European COTY. Also, the Tucson launch 2004 in Riga, Latvia was one of my favorite moments.

Q. What aspects of rallying appeal to you the most?Rallying, and specifically the WRC Championship offers a great chance to interact with a large amount of fans. Also, the WRC has become more diverse and challenging over the years – more than any other serious race in the world. Rally Argentina, for example, attracts more than 500,000 fans over the weekend, and rallying gives us an opportunity to compete in extreme conditions from -30°C and snow in sweden to 40°C on rough gravel roads in Greece, and of course in the iconic Monte Carlo.

MEEt StEfan pH. HEnricH

On June 13, 2013, Hyundai Motorsport GmbH inaugurated its new headquarters in Alzenau, Germany. Representatives of Hyundai Motor and Hyundai Motorsport GmbH participated in the opening ceremony by welcoming guests for a first glimpse of the new facility where the teamis preparing for Hyundai’s return to the FIA World Rally Championship in 2014.

since the appointment of Team Principal Michel Nandan in January, the team has focused not only on getting the i20 WRC ready for intensive testing later in the year, but also on further strengthening the technical, sporting, and marketing sides of the team. With new key appointments in all of these areas, the team is now operating at full speed while continuing to grow rapidly. Newly appointed to the Engi-neering department is stephane Girard, who comes equipped with extensive know-how of motorsports, which he gained over the years working for various teams including Peugeot sport and Maserati Corse. Alaine Penasse joined as Team Manager on April 22 to take on an essential role in the daily management and development of the team. Finally, Hyundai Motorsport GmbH (HMsG) welcomes stefan Ph. Henrich as Director of Marketing & PR. stefan brings considerable communications expertise with him to the team, including 12 years at Hyundai Motor Europe with his most recent role as HME spokesperson. We had a chance to ask him a few questions about his new position.

noW opEn !

07SpEcial

2013 HYUNDAI BLUE MOvEs08 SpEcial 09

Hyundai Motor Company launched new official characters, including cars, a boy and a girl. The names of the main new characters are Bluewill, Pinko, Accel and Radi. They embark on an adventure together in order to collect eco-friendly energy to save the earth and rescue their friends from aliens bent on polluting the earth. In February, Hyundai Motor Company opened a new children’s website, vroomland (http://www.vroom-land.com) using new characters in Korea. Children can log on the website to watch short animations and play four different games. And they can learn how cars work and make their own paper toy cars, too. Hyundai has further plansto create more animations, mobile apps, another children’s website (vroomland II & III) and books featuring those characters. stay tuned for more of their adventures!

INTRODUCING HYUNDAI MOTOR’s nEW official cHaractErS

In May 2013, Hyundai Motor Company launched its 3rd worldwide brand campaign of ‘live brilliant’ as part of efforts to fulfill the company’s vision to become the most beloved automotive company in the world. Hyundai’s ‘live brilliant’ campaign has always been an extension of Hyundai’s brand essence of ‘Modern Premium’ – which defines our dedication to provide customers with new experience and values beyond their expectations in Hyundai’s own unique way. Following the past two campaigns of ‘Brilliant Life’ and ‘Brilliant Moment’, the new campaign’s theme is ‘Brilliant Experience’, which aims to depict customers’ cars as their ‘3rd place’, a place apart from their homes or workplace, but one in which they can truly be themselves. The 3rd campaign continues with the use of short films as advertisement with three episodes focusing on characters – the Man, Woman and Child – full of inspiration and imagination.

MaKE EacH MoMEnt of your lifE a Brilliant EXpEriEncE

The full 120-second-long version of the ad is to be aired six times in Korea. Considering the fact that the length of most ads is only 15 seconds, a 120-second ad is exceptional. In addition, a special ‘screen-X cinema ad’ – 3D version of the ad – has been created to engage viewers in unexpected ways. Finally, Hyundai is launching digital campaigns to connect with customers through their passion for creative media such as film and music. The ‘brilliant song’ project allows customers to write their own lyrics for songs using a soft-ware called vocaloid and submit their songs for a chance to have it recorded by a top celebrity. Also, the most popular personal video uploaded onto a community platform called ‘Eyeka’ will be created into a film as well.

full 120-SEcond-lonG ad, ScrEEn-X ad and diGital caMpaiGnS for your Brilliant EXpEriEncE

With our theme of ‘brilliant experiences’, Hyundai plans to renew efforts to make certain that customers can feel every aspect of the experience with our brand to be brilliant. French director Cyril Guyot, known for his sensual and expressive promotional videos for high fashion brands as well as BMW and Mercedes Benz, and renowned Hollywood director of photography Phillippe le sourd teamed up to bring to life our brand story. Painstaking attention was paid to every detail. Forty-thousand roses were planted to create the amazing background, and a real air balloon was used to achieve the feature film-quality of the ad. Considering that a new soundtrack was composed just for this commercial, Hyundai really spared no effort to truly exceed expectations.

a cinEMatic Story, unconVEntional ScalE, finESt crEW and tHE HiGHESt Quality

vroomland Web site Children’s Zone in seoul Auto show

For more details, check out:http://brilliant.hyundai.com

The ‘brilliant song’ project allows customers to

ocaloid and submit their songs for a chance to have it recorded by a top celebrity. Also, the most popular personal video uploaded

Bluewill

pinko

2013 HYUNDAI BLUE MOvEs10 SpEcial2013 HYUNDAI BLUE MOvEs10 SpEcial

IMPORTANT NEWs FROM tHE World of Hyundai

tHE icc cHaMpionS tropHy EnGland and WalES 2013 diSplayEd

Hyundai Motor, International Cricket Council (ICC)’s official partner, and its distributors in the UAE and saudi Arabia have organized trophy tour stops in Dubai and Jeddah. The trophy for the ICC Champions Trophy England and Wales 2013, showcased in three Hyundai showrooms in Jeddah in April, started its tour in the UAE. Customers and ICC fans can participate in several programs such as taking photos with the trophy and a ‘Wish Wall’ where they have the chance to write good luck messages to their favorite teams.

Hyundai Motor has strengthened its com-mitment to a cleaner, low-carbon future by joining the Mayor’s London Hydrogen Partnership (LHP) on April 18. The LHP has initiated over £50 million worth of hydrogen projects, attracting and rolling-out new hydrogen buses, taxis, scooters, refueling stations, materials handling vehicles and fuel cell combined heat and power units to London. Hyundai will provide its expertise in fuel cell electric vehicles to LHP, helping to drive development of the infrastructure needed to realize a hydrogen economy. As the first and currently only manufacturer in the world to series-produce a hydrogen fuel cell vehicle, ix35 Fuel Cell will help LHP create investment and employment op-portunities as hydrogen infrastructure.

london HydroGEn partnErSHip

SoutH KorEa'S larGESt rooftop pHotoVoltaic poWEr plant at aSan factory

Hyundai Motor announced on May 8 that it will install the nation’s largest rooftop pho-tovoltaic power plant at its manufacturing factory in Asan, south Korea, to expand the use of renewable energy and take measures to help reduce global warming. The Asan plant manufactures the eco-friendly Hyundai sonata Hybrid as well as sonata and Grandeur (Azera in some markets), and about 40,000 solar photovoltaic modules are to be installed on the rooftops of Asan’s press, welding, assembly and engine buildings by the end of 2013. The panels will occupy 68 percent of the plant’s roof space. The roof will be capable of supplying enough energy to power 3,200 households and will help reduce more than 5,600 tons of carbon dioxide, which would have been emitted to produce the same amount of energy at a traditional plant.

11rEGularS

●Shimla Chandig arhShimla Chandig arhShimla Chandig arhShimla Chandig arhShimla Chandig arh

●●●Delhi

●Lucknow

●Patna

ItanagarItanagarItanagarItanagarItanagarItanagar●

●Dispur●KohimaKohimaKohimaKohima

●ImphalImphalImphal

●AizawlAizawlAizawlAizawl●Bhopal

●Hyderabad

●ChennaiChennaiChennaiChennai

●●Panaji Panaji Panaji

●Shinagar

Punjab●

Jaipur●

Gandhinagar●●

DamanDamanDamanDamanDaman●●●

●●MumbaiMumbai

Raipur●

Calcutta●

AgartalaAgartalaAgartalaAgartala●

ShillongShillong●

GangtokGangtokGangtokGangtok●

Bangalore●

BhubaneshwarBhubaneshwarBhubaneshwarBhubaneshwar●

●PondicherryPondicherryPondicherry

HYUNDAI MOTOR INDIA’s FIRsT CROss COUNTRY DRIvE

429000

33

journalists

kilometers

locales

Hyundai commenced the first edition of its i-Drive India - a cross country drive with the special edition i-tech i10 hatchback model. On March 5, Nalin Kapoor, senior General Manager and head of the Marketing Group of Hyundai Motor India (HMI), flagged off ‘i-Drive India’ with i-Tech i10 from Hyundai Motor Plaza in New Delhi, for its nationwide drive. The i10 model has been Hyundai's most successful model in India since its launch in 2007. The iTech i10 drew a total of 42 reputed journalists and photographers to accompany it across India, over a distance of more than 9,000 km in its pan-India road trip over a period of 25 days of fun and adventure. The drive spanned across various Indian cities along the 'Golden Quadrilateral' route, before finally returning to New Delhi on March 29, 2013. The new special edition i10 with its upgraded features is bound to delight potential customers. Also, the drive itself encompasses iconic locations with panoramic views, myriad of landscapes and terrains such as mountains, beaches, highways and city roads in 25 days, and is sure to please the participating journalists, who will also have a chance to immerse themselves in Indian culture while experiencing firsthand the driving pleasure and reliability of i-Tech i10.

132013 HYUNDAI BLUE MOvEs12 Hyundai around tHE World

To promote its new sales and service center, Hyundai Auto Bosnia and Herzegovina organized a grand ceremony on April 12 with more than three hundred guests, including members of the media, business partners and customers. The new dealership center in sarajevo is capable of displaying ten vehicles while its service area comes with state-of-the-art equipment. Also featured in the new center are a diagnostic room, spare parts shop and a gallery. The guests were given a tour of the whole center. Hyundai Motor Eastern Europe HQ’s

Deputy General Manager of Marketing, steve Jung addressed the audience and emphasized how this latest service center represents Hyundai’s brand direction of Modern Premium.

GRAND OPENING CEREMONY OF HYUNDAI’s NEW sALEs AND sERvICE CENTER

BoSnia and HErZEGoVina

On May 16, 2013, a New Generation i30 became the one millionth car to be produced at Hyundai’s award-winning manufacturing facility in Nošovice, Czech Republic. Production started at the plant on Nov. 3, 2008, with an original i30 model being the first car to emerge from the line. HMMC has an annual turnover of 3.2 billion euros and directly employs 3,500 with a further 7,000 employed at supplier companies. Allan Rushforth, senior vice President and COO at Hyundai Motor Europe, said: “since 2008, we have developed our business to become a

truly ‘European’ brand. Our Czech plant is at the heart of our European success, producing the two best-selling Hyundai models in the region and making one car every minute. It’s cars such as New ix35 and New Generation i30 that have helped us achieve a record-high European market share of 3.5% in 2012.”

THE ONE MILLIONTH CAR MADE IN THE HMMC PLANT IN NOšOvICE!

tHE cZEcH rEpuBlic

At Milan Design Week, Hyundai Motor seized the chance to display its signature Fluidic sculpture design philosophy in the form of an innovative light installation. Called ‘Fluidic sculpture in Motion’ and created by Hyundai Design Center, it conveys the essence of the company’s aesthetic language, the inspirational role played by nature and the ability to con-tinuously adapt to the changing environment through performance art. Occupying 1,000 square meters, the installation is made up of 12,000 translucent spheres, acting collectively as a screen, surrounded by eight high-powered lasers and suspended over a pool of water. The performance itself,

created by the installation’s lights, lasers and interactive media, begins with virtual rain recreated by laser light, followed by an inter-active phase, in which human presence allows the creation of striking three-dimensional images. Accompanied by a special mix of performance art, music and dance created by the famous German choreographer Nikeata Thompson, the light sculpture was unveiled on April 8 in the Art Point Room at the Temporary Museum for New Design in Milan. Hyundai’s participation in Europe’s foremost design event is set to propel the brand to new heights not only in the world’s automotive industry, but in the world of design.

HYUNDAI MOTOR AT MILAN DEsIGN WEEK INTRODUCING ‘FLUIDIC sCULPTURE IN MOTION’

italy

Hyundai Motor Company Australia (HMCA) demonstrated its style credentials in a partnership with Fashion Weekend in sydney. Fashion Weekend sydney is Australia’s largest and most prestigious designer shopping and catwalk event, and HMCA exhibited the eye-catching veloster at the event along with a fashion-focused competition. The veloster operates from a platform of innovation, modern elegance and experimental design – much like the leading fashion houses attending the extravaganza. Fashion Weekend provided a paradise for fashionistas that included daily

catwalk parades, exclusive designer sales, a makeup and lash bar, fashion clinics on what to wear this season and a chic wine bar. As a time out from the fashion frenzy, the Hyundai exhibit offered guests the chance to win some great prizes in the ‘Boot to Boot’ competition. To enter they simply had to ‘like’ the Hyundai Australia Facebook page and then see how many shoes they could get into the target in the boot of the veloster in 20 seconds.

HMCA A sHOE IN AT FAsHION WEEKEND IN sYDNEY

auStralia

2013 HYUNDAI BLUE MOvEs14 aWardS and accoladES

The latest version of the Hyundai santa Fe sport is the essence of a midsize family CUv: well-crafted, tastefully appointed and affordable, despite a decidedly upscale look and feel,” Hyundai is consistently delivering excellent interiors that reinforce the brand’s ‘Fluidic sculpture’ design language.”

Executive Editor of Wardsauto,tom Murphy

The santa Fe sport is an exceptional vehicle with strong performance from a choice of four-cylinder engines and an all-wheel drive system that meets any challenges thrown at it by New England weather. Its good fuel economy also makes it a smart choice for consumers, which is why we named it Best in Class sUv/Crossover under $28,000”

president of the new England Motor press association (nEMpa), Keith Griffin

“

“

“

on tHE rEcord Hyundai aWardS

HYUNDAI AWARDs AND ACCOLADEs

Hyundai’S cEntEnnial (EQuuS) naMEd BESt luXury full-SiZEd car for 2013

The New 2014 Centennial (Equus) has been named Best Luxury Full-sized Car of 2013 by top Middle East motoring magazine, Automobile on May 19. With a significantly enhanced interior, a range of cutting-edge features, and two new, high performance GDI engines, New 2014 Centennial came out on top in a highly competitive field, including BMW 7-series, the Mercedes Benz s-Class, Lexus 460 and the Audi A8. The previous version of the flagship car has enjoyed significant suc-

cess in the Middle East, where sales grew 244 percent in 2012. Moreover, the outgoing model also won 2012 Car of the Year from sport Auto magazine. Following its predecessor’s footsteps, the New 2014 Centennial is set to provide the highest standards of comfort and convenience to cus-tomers as befitting a luxury car of this nature.

santa Fesport NEMPA annual Winter vehicle Awards Apr.

santa FePlus X Award

- Design (Automotive)Apr.

HyundaiACE Awards

- Community Relations Campaign of the yearApr.

i40solaris

Annual National Award Car of the Year in Russia 2013

Apr.

i40 wagonFirmenautos des Jahres 2013

- Midsize car (imports)Apr.

santa Fe sport 2013 Ward’s 10 Best Interiors Apr.

HB20 Carro Car of the Year 2013 Apr.

elantraThe Golden steering Wheel Awards

- sedan of the YearApr.

HyundaiCorporate social Responsibility Award- Hyundai Motor Manufacturing Rus

Mar.

santa FeGreater Atlanta Automotive Media Association

(GAAMA) awardsMar.

i30i40

Marcus Award 2013- Compact & Clever/ Business & Family

Mar.

elantraConsumer Reports Top Picks 2013

- Best Budget Car Mar.

We always welcome your suggestions and comments.If you have great stories related to Hyundai, please feel free to email us at:globalpr@hyundai.com

Special thanks to the following members of the Hyundai family for their contributions to this edition of Hyundai Blue Moves.Jihye Jang (HMC),Hyun soo suh (HMC),Yoon Hyue Kim (HMC),Yeo Jung Chang (HMC),Kiyeon May Yoon (HMC)

Phone : (82-2) 3464-2152Fax : (82-2) 3464-3497Website : www.hyundai.comRegister Date : December 31, 1992Registered No : (se) Ba-210Publisher : Mong-Koo ChungEdited & Designed : Killingmario.,Co.ltdPublished : June 27, 2013Global P.R. TeamOverseas Communication Team

15ZooM in

GloBal Brand ManaGErS: a BridGE BEtWEEn HQ and tHE World In order to effectively disseminate and implement Hyundai’s global brand strategy across the whole company, a total of 26 employees from overseas subsidiaries and offices were selected to serve as primary channels for global brand message promotion. Each brand manager is to communicate Hyundai’s brand direction and strategy to not only the local employees in their respective offices, but also to the local dealers while regularly monitoring regional brand issues and brand performance to report to HQ. During the brand training sessions, the brand managers discussed practical ways to implement Hyundai’s brand strategy across all operations in all regions.The brand manager from Hyundai Motor Europe, Rebecca Reinermann, commented, “The work-shop itself was an embodiment of Modern Premium as the programs went far beyond what any of the brand mangers expected. It was a very fulfilling experience.”

Hyundai Motor hosted the first ever Global Brand Manager Workshop in seoul last April in order to foster a common internal understanding of the company’s brand strategy across all its overseas subsidiaries. The workshop ran for three days, from April 13 to 17, and included participants from around the world who were appointed Brand Managers late last year. The Brand Managers took part in a number of different activities, ranging from training sessions to on-site tours, aimed at enhancing their understanding of Hyundai’s brand direction.

THE 1st MODERN PREMIUM GLOBAL BRAND MANAGER WORKsHOP

networkIng arena For worldwIde gloBal Brand message promotIon