Make in India: Zero defect and Zero effect

At a time when Indias Development pitch caused concern among sceptical environmentalists, Prime Minister Narendra Modis Make in India: Zero defect and Zero effect remark on Independence day-2014 came as a clear message that the country would not compromise on its commitment towards environmental protection.

In this remark making our product which has zero defect; so that it does not come back (get rejected) from the world market and zero effect so that the manufacturing does not have an adverse effect on our environment

It has been said that doing the thing right is as important as doing the right thing. Indias journey to prosperity can be a more sustainable and environmentally sensitive if we follow

the Zero Defect Zero effect concept.

An overarching objective of Make in India: Zero Defect, Zero Effect is to examine the notion

of competitiveness from the perspective of a country, a region, a business and an individual.

The roles of individual initiative, business strategy and economic development policies in

maximizing productivity calls for recasting to fully tap the dormant potentials for

productivity improvement & Environment Protection. Productivity is the key to Prosperity,

which in turn is an indicator of a country's potential for economic growth in the short to

medium term.

Productivity in its new manifestation, as a culture of accepting and bringing about continuous

achievements incorporating environment concern is an inescapable imperative. Productivity

has to emerge as a new national priority, where the efforts of all converge to accelerate the

process of economic growth, protect environment and raise the standards of living of our

people. Our business organizations will have to improve their performance to ensure their

survival and growth in a fiercely competitive world. This improvement will come about only

if we focus on production of zero defect quality goods, in a cost effective environment

friendly manner, and this must occur continuously, to create an advantage in the market

place, which is what productivity is all about. Productivity, thus, will have to become a mass

movement and to be put on the national agenda

Prime Minister Narendra Modi, in his Independence Day speech, had emphasized the need

for India to become a manufacturing hub to create jobs and invited foreign investors to the

country. I want to tell the people of the whole world: come, make in India. Come and manufacture in India. Go and sell in any country of the world, but manufacture here. We have

skill, talent, discipline and the desire to do something. We want to give the world an

opportunity that come make in India,

As before Make in India our country was not the easiest country to do business in, But under

the Make in India programme of the Prime Minister, factors that adversely affect the

competitiveness of manufacturing will now be removed quickly. The Costs of production in

India also increase because of various government policies, procedures, regulations and the

way some of the laws are implemented as such hurdles is removed with this new initiative,

India can become one of the most competitive manufacturing countries in the world.

By: - Pramesh Anuragi, Vaibhav Sham Sutrave, Akash Deep Gyan (PGDMM-01)