Make it with Meat

Introduction to Stoddart’s

Lucy Husband

Sales & Marketing Director

Who are Stoddart’s?

Leading Scottish beef processor

Local company

Family owned business

Focus on service, quality, knowledge, and innovation

New Product Development

Phil Swailes

Production

Bathgate Academy

Project

New Product Development

• Develop new burger product

• Working together in teams

• Individual roles and responsibilities

• Follow clear process

New Product Development

• Market research

• Analysis

• Target market

• Concept generation

• Point of difference

New Product Development

• Healthy product

• Size

• Shape

• Weight

• Cost

• Receipe

• Flavour

• Ingredients

• Quality control

• Ease to make

• Texture

• Food safety

Specification development...

New Product Development

New Product Development

Marketing the product

• Packaging & labelling

• Price point

• Branding

• Clear & concise pitch that grabs the attention

New Product Development

What makes something a good product?• Do your homework (market research)• Clear target market• A need (point of difference)• Time spent during planning phase• Well costed• Tastes good & looks good (would you buy it?)• Strong sales pitch

Good luck!