Upload
dongoc
View
214
Download
1
Embed Size (px)
Citation preview
Make, Save & Invest Money Online WOMEN’S ALCHEMY BY: D VERRENGIA
Introduction 4 Affiliate Marketing 6 Direct Sales 7 E-commerce 7 Selling Your Own Info Products 8 Fastest Profitable Return on Investment (ROI) 9 Positioning Yourself To Win 10 Part I: Make 12 Fundamental Action Steps 12 Vision 12 Lead Magnet 12 Website Funnel 13 Marketing 14 Mentorship 14 When To Look for a Mentor 14 How to Choose A Mentor 15 Levels of Mentorship 15 Part II: Save (For Your Business) 18 Eliminate Unnecessary Costs 19 Write And Stick To A Physical Budget 20 Before You Borrow Money 21 Part III: Invest 22 Find Out What You Need 22 Don’t Forget About Uncle Sam 23 Always Be Improving 24 What Do You Think Is Your Greatest Asset? 24 Before You Go… 25
MAKE, SAVE & INVEST MONEY ONLINE D VERRENGIA
MAKE, SAVE & INVEST MONEY ONLINE D VERRENGIA
Dear Soul Sister,
Together, we are going to uncover the untold secrets of business online.
Everyone, from small business owners to aspiring entrepreneurs, need the realities of running a business. While the concepts of running a business online are similar
to running a brick and mortar business, there are common misguided ideas that an
online business is easier. I’m going to break down the most popular ideas that
generate real money online, how much time it takes and what it entails.
Once you read through the process to make, save and invest money online,
you will need to continue your growth. Like any worthwhile guidance, it goes
beyond the last page of this e-book. Women’s Alchemy Circle is a Facebook group that fills in the gap between you reading the steps laid out before you and running
your business successfully online.
I recognize that so often aspiring online business gurus buy all the hottest
training materials from someone that should have been a valuable mentor but instead that aspiring business owner is left in the dark without support. My vision
is to help you make, save and invest money online and continue the mentorship
while you grow and prosper.
Women’s Alchemy is dedicated to the shift that will happen in your life once
you combine mentoring, action and belief.
Love & Light,
!
MAKE, SAVE & INVEST MONEY ONLINE D VERRENGIA
Introduction
How To Find The Right Tools To Attract Money Online
Before diving into the most popular business structures online, let’s
look at some universal tools used in each category.
First, let’s consider the staple of doing business in the 21st century-the website, but more specifically the blog. A website is the hub of your
identity online. That is where customers find out about your products
and where you define your brand. The blog is crucial since you have a permanent home for the valuable information you are bringing to your
current and future customers.
Websites are generally affordable, especially considering that you can capture leads, host your blog and run a store from one website. If
you had a brick and mortar business, you would need to pay for a
physical location to hold your inventory, a physical location for customers to visit and you would still need a website after that. Expect
to pay between $15-75 dollars per year on a website.
Now that you know the importance of a website, let’s compare the usefulness of a website that motivates your audience to action versus a
website that just holds information. You want the website that motivates
your audience to action so they enter their contact information and become an ongoing member of your audience.
MAKE, SAVE & INVEST MONEY ONLINE D VERRENGIA
Thankfully, there are companies that have already perfected the
templates that customers are more inclined to react to. With an effective website, your audience will be easily find your lead magnet . 1
Clickfunnels is one of the leading companies that have already
researched and tested the templates that gets people from just looking at your website to entering their information.
After your website is setup with converting pages you will see an increase in the emails you collect and can begin to market directly to
your email list. If you like to do things the hard way, you can send your
email list emails one-by-one or blind copy 800 people in one email. While this is free, it is tedious and a waste of your time to send emails
like that.
Instead, you should take advantage of an autoresponder. Used properly, an autoresponder will automatically take the emails entered at
website into a database and send out a welcome email. Then, each time
you write an email in the future, you just select the email list as a whole and every customer gets an email. Simplicity at its finest. Also, you will
get statistics that your regular email server just can’t give you. Like
which emails your list is opening, clicking on, and data on best times.
You have a few options for autoresponders like Aweber and
GetResponse which will cost about $15-165 per month, depending on
Lead magnet- Any device that is used as a bribe or lure to get the contact information of your prospect. 1
MAKE, SAVE & INVEST MONEY ONLINE D VERRENGIA
the size of your email list. That means, when you are just starting out,
you’ll have to pay less than $20 a month on your autoresponder service- That’s less than the typical coffee habit. Isn’t it about time you kicked
the habit anyways?
Affiliate Marketing
If you already have a large email list or social media following, affiliate marketing would be an easy transition to monetize your
influence online. In the most basic terms, affiliate marketing is a simple
2-step process:
1. Refer a product to your audience
2. Every time a sale is made from your referral you get a percentage
of the sale
While those 2 steps break down the process, there is a lot that happens
behind the scenes that gives this illusion. First, everyone will tell you to
get a proven funnel program like Clickfunnels, which has 14-day free trial. After that, the price is $97 per month. Then, you should have an
autoresponder because as I mentioned it will save so much of your time and with Aweber, you can start with a 30-day free trial. Finally, you
should look into ClickMagick. This tool lets you know exactly how your
traffic is coming in and also has a 14-day free trial. After the free trial, you’ll be able to use ClickMagick for just $17-$97 per month, once
again depending on how much traffic you receive.
MAKE, SAVE & INVEST MONEY ONLINE D VERRENGIA
Direct Sales
Similar to affiliate marketing, you also need a database of possible
customers to sell your products to, but with direct sales you generally have the physical products and sell them direct to the customer. You’re
dealing with the inventory, you’re dealing with the customer service and
you’re dealing with the returns.
Today, companies have transitioned into have digital platforms for
direct sales, but it is not as flexible as a traditional electronic commerce
store (e-commerce). You are not able to select the products and generally the companies are so specialized that your target audience is smaller
than if you were to choose your products yourself.
E-commerce
Have you taken the time to appreciate how big online stores & E-commerce are today? Amazon is leading the market in this as they make
it easier than ever for both buyers and sellers to use their platform. Every
time you purchase a pair of jeans and have it delivered to your front door from your favorite store, you are proving the fact that the future of
business is online.
Amazon and Goodwill(r) use their Give Back Box(r) platform, to give customers the opportunity to fill the box with clothing, accessories
and household goods you no longer need. With a free shipping label
MAKE, SAVE & INVEST MONEY ONLINE D VERRENGIA
from GiveBackBox.com you can let UPS or the U.S. Postal Service
(USPS) deliver your donations to Goodwill for you. Giving a great example of how online businesses are paving the way many of us
interact with our community.
Now, businesses track exactly what is sold in-person and what is
sold online and they are trying to expand what is sold online every year.
While it makes the buying experience simpler for the customer, it also saves money for the business.
Today, millennials are the largest population and they love the
convenience of purchasing items online. Businesses will only see this trend increase as technology increases and millennials grow older and
increase their income. Every business owner should want a piece of this
online generation.
Selling Your Own Info Products
Each of you has something to give and share that the world is missing. If you can find the point between what you are passionate about
and what you are an expert in, then you can find a way to profitably share that with others.
Let’s imagine the life of Jennifer, she works as a customer service
representative at an affordable watch shop. Every day she takes calls from angry customers with broken watches. She gets the most angry
customers because she has a way of talking to the customer that diffuses
MAKE, SAVE & INVEST MONEY ONLINE D VERRENGIA
the situation. Instead of losing the sale, she talks them into replacing the
watch for a more expensive version and the customer pays the difference. Jennifer is in a very unique position. Not everyone can get
customers to do what is best for the business bottom line. If Jessica knew what knowledge she had, she could create a customer service
book, manual or training course to business owners.
Let’s say, Jennifer wanted to create a digital book. She can either go through a publishing company or she can use an online marketplace
like Clickbank to attract marketers that sell her book for a percentage the
commission. Self-publishing is through an online marketplace like Clickbank has fewer startup costs and higher profit margins than using a
publishing company.
When you discover where you passion and experience meet, then you can hone in on what type of digital info product will service your
audience.
Fastest Profitable Return on Investment (ROI)
Return on Investment, or as I like to call it, “When will I make money?” I can’t say for sure, but I do know that experience has shown
me that the entrepreneurs that drop their ego and act on the advice of a
mentor have gone from struggling to making over $30,000 per month in online profits in 90 days.
MAKE, SAVE & INVEST MONEY ONLINE D VERRENGIA
Now, does that mean you will in your first 90 days be booking
cruises for your loved ones? It means, it is possible. The rest is up to you.
Positioning Yourself To Win
Coming together is a beginning, staying together is progress, and
working together is success. - Henry Ford
I’ve never met an entrepreneur that likes losing. Sure, they learn
valuable lessons from their mistakes but entrepreneurs are not pursuing
business online to lose money. Successful entrepreneurs have a solid foundation based on crystal clear vision, a like-minded community, and
a willingness to do the work.
That vision will motivate and inspire you in every aspect of your life. When you sit on your couch to binge watch your favorite series, it
will be your vision in the back of your mind that tells you watching 8
hours of television will not help you reach your goal. It takes time to get to the point where your vision is the first thing you think about, but if
you position yourself among the best community, then you will have a constant source of motivated, success-minded entrepreneurs that will
help steer you in the right direction.
Then, you just need to be honest with yourself about your willingness to do the work. You’re not the only person to have a vision
worth pursuing. Just because your vision is clear and you community is
MAKE, SAVE & INVEST MONEY ONLINE D VERRENGIA
supportive does not mean it will be effortless to start your business
online.
MAKE, SAVE & INVEST MONEY ONLINE D VERRENGIA
Part I: Make
Fundamental Action Steps
Vision
Now is the time to get abundantly clear about why you
want to start your business online. Go farther than money.
Money is a great motivation but it is only a start. Draw
a picture of your perfect day. Are you on the beach? Is your 2
new business your only income? What type of shoes are you wearing? The more specific you get, the better. Your vision
needs to pour into your every action and thought.
Lead Magnet
Have you ever opted to buy a dress online instead of in
the store because of “free shipping”? If so, then you are
familiar with the customer end of a lead magnet.
A lead magnet is anything you use to entice your
customer to leave their contact information. I’ll give you free
shipping, a 4-minute video training, a discount or an e-book like you’re reading right now if you enter your first name and
email address.
“Design Your Perfect Day” activity on page 182
MAKE, SAVE & INVEST MONEY ONLINE D VERRENGIA
You will need to tailor your lead magnet for your
specific audience. A lead magnet is non-negotiable. Sure, you may have a section on your website asking for contact
information but customers what to know they are getting something from you and at the end of the day your business
needs the information.
A successful lead magnet needs the following characteristics:
- Gives specific value to the customer
- Is simple to understand
- Can be used immediately
When you have these 3 points working in one lead
magnet, you will increase the amount of quality leads you receive and in turn your email list will grow. Also, if you are
afraid to give information away for free, then you need to re-
frame your mind. You’re not giving anything away for free, you are building customer loyalty and brand identity.
Website Funnel
The lead magnet is just a piece of the online model that is most effective when used inside of a website funnel, like
MAKE, SAVE & INVEST MONEY ONLINE D VERRENGIA
Clickfunnels. As Clickfunnels puts it, “If you want
customers-you need a funnel.”
Marketing
Now that's all the logistics are out of the way, you need
to bring customers to your website. Think of your website like your storefront. If no one walks by your storefront, then you
will have no customers. Since this is not a brick and mortar
business, we have to think of marketing different. Instead of buying an ad in the local newspaper, you should buy an ad on
the digital platform where all your customers go. For our
purposes, this will be Facebook.
Mentorship
Show me a successful individual and I’ll show you someone who had real positive influences in his or her life. I don’t care what you do for a living—if you do it well
I’m sure there was someone cheering you on or showing the way. A mentor.
— Denzel Washington
When To Look for a Mentor
Every time you start a new project, you’ll notice there
is an ocean of knowledge between you and the people that have achieved what you are working towards. This is normal
MAKE, SAVE & INVEST MONEY ONLINE D VERRENGIA
and this is a good thing because that means there is a wealth
of information that you can tap into.
When you find yourself standing at the top of a
mountain deciding which direction to go, follow in the footsteps of someone that has been there already. That person
will become your mentor.
How to Choose A Mentor
A mentor should be a leader at the tasks you want to master, speak truth and be genuinely interested in your
personal growth. While many people start finding their
mentors in books, it is crucial to realize where that mentorship ends. You need someone you can send a message
to. A real person you can meet at an event and break bread with. Someone that will tell you when you are off track and
where to go next.
Levels of Mentorship
A mentor will take different forms in your life. When you’re just starting your journey you can find a mentor in a
book and use the nuggets of wisdom they reveal to fill in all the blanks in your business plan.
Nuggets of wisdom without an action plan will only
take you so far. What’s better than a mentor you can read
MAKE, SAVE & INVEST MONEY ONLINE D VERRENGIA
about? A mentor that will sit with you and take you to the
next step. A mentor that will see you where you are and show you what next step to take. A mentor who is on another level
than you. A mentor whose vision is to get others to the next level.
MAKE, SAVE & INVEST MONEY ONLINE D VERRENGIA
!
MAKE, SAVE & INVEST MONEY ONLINE D VERRENGIA
Part II: Save (For Your Business) Now, that you’ve seen the different ways that you can make money, let’s look at the ways you can start saving for your business,
because let’s be honest, your business will require some capital.
First, let’s look at the expenses you need to account for. That business is your baby and in this case, you get paid as your baby grows
up. To keep the growth steady and plan for the rough times, let’s look at
an overview of what you need to plan for.
While we’ve gone over it earlier, let’s look at all the costs in one
place:
- Marketing: $5 per day per Ad; so if you run 3 ads, that’s $15/day
- Education and Events: $50-1000s per event
- Tools : $129-$359 per month 3
- Living expenses: Variable
This means that at a minimum you will need a few hundred bucks per
month to sustain your business.
Before you start pulling in a sustainable income from your business, you need to have an idea of where you want to be in the
perfect financial situation. With the housing market in the United States,
it is estimated that most single income families pay over 50% of their
Includes the cost of the following products: autoresponder $15-$165, funnel $97, lead tracker $17-$973
MAKE, SAVE & INVEST MONEY ONLINE D VERRENGIA
income in rent alone and many with 2 incomes have debt. If you explore
options to lower your largest expenses and reevaluate what you are putting money away for, you’ll start to see just how possible
bootstrapping your business is.
My favorite example of this is entrepreneurs that travel to Thailand
and pay less than $450 total on living expenses and save the rest of their
income for their business. Now, not everyone understands the benefit of moving to another country or would move their entire reality to another
country, but I would suggest you read Tim Ferris’s book The 4-Hour
Work Week.
Eliminate Unnecessary Costs
Daily coffee shop visits, tabloid magazines, weekly lottery tickets, and anything else that does not add value to your life should be
eliminated.
While I believe self-care is very important, that gym membership you haven’t used in 4 months should be cancelled. You can choose to
paint your nails at home instead of going to the nail salon every 2-3 weeks. Find a coupon, like Groupon, for your monthly facial
appointment. However, if you are doing each of those things you really
need to buckle down and choose 1 or 2 that you can’t live without. In a perfect world, your vision will be so great that you will be able to go
MAKE, SAVE & INVEST MONEY ONLINE D VERRENGIA
without any frivolous wastes of money. Every dollar you take away from
your business is more time you are adding to your original ROI.
Write And Stick To A Physical Budget
A budget is not useful if you break it. Think of your budget like a
promise you make so that your vision becomes a reality. The farther
away you get from your budget, the farther you get from making your dream a reality.
You may be thinking, “I have my budget in my head and I do a
pretty darn good job sticking to it.” That’s great. Now, go through your credit and debit bank statements and sort each charge as necessary or
unnecessary. If your unnecessary column is more than $100 per month,
then you can work on that. $100 dollars can go a long way in your marketing, but a random magazine every week adds nothing to your
vision.
The purpose of saving and eliminating extra expenses is because you need to spend money and if you are just starting out, you should
have seed money to start out. First, analyze if you can bootstrap the business yourself. If you cannot, are you ready to look for creative
solutions to bootstrap your business? A business loan or other line credit
can give you months or years of capital for your business while you learn the ropes.
MAKE, SAVE & INVEST MONEY ONLINE D VERRENGIA
Before You Borrow Money
I didn’t know the importance of my credit score until I needed it
and by then it was too late. So, before you think about borrowing money ask yourself some questions:
1. Do you know what it will cost you if you have a credit score below
720?
The difference between a score higher than 720 and one below 720
can mean the difference of 5.5% in a interest rate or hundreds of
dollars a year lost to interest.
2. Do you know how to improve your credit score? If no:
You’re not alone. Many Americans don’t pay attention to the rules
of credit until something big happens like buying a house or car and as I’ve said before, that’s too late. Now, that you know this,
you can start making moves like lowering your debt-to-income
ratio, to get a reasonable rate on interest loans. I’m very grateful we know experts who are willing to share what they know to those
who work with us and at live events. I’m talking about the man who literally wrote the book on achieving a 720 credit score.
MAKE, SAVE & INVEST MONEY ONLINE D VERRENGIA
Part III: Invest
Once you realize that you have identified a passion, invest in yourself.
Figure out what you need to know, what kind of experience and expertise you need to develop to do the things that you feel in your heart you will
enjoy and that will sustain you both mentally and economically.
-Martha Stewart
Find Out What You Need
As the saying goes, you don’t know what you don’t know. It takes
brutal honesty and humbleness to point out your weaknesses. Do you need energy of a 1,000 people in a room to boost your motivation?
Become part of a virtual network where everyone uplifts and challenges
one another. Do your friends, family and current circle of influence think your vision is impossible? Go to a live event. Have you reached a
plateau in your business? Find a mentor that has been there and can lift
you up.
I had struggled with my business for years before finally travelling
to a live event. I was in a room with thousands of people with the same
focus as myself. We were all on the same path to grow our business online. Being around that type of energy was invigorating and made my
desire deeper to make my vision a reality, but it didn’t stop at that event.
MAKE, SAVE & INVEST MONEY ONLINE D VERRENGIA
Through my journey, I also found that I can either scale my
business slowly or quickly. If I had a year to grow my audience, I could make a YouTube channel and wait until my audience grows as I
consistently put out content or I could skip the waiting period and target my audience directly with Facebook ads. While you can market ads
through Google, the tracking software and database through Facebook is
so specific that it will be the focus of paid advertising from my point-of-view. It’s also the platform we’ve invested well over $300,000 in.
Facebook ads can be set up easily and some companies even give
free credits for use on Facebook, so you will be able to start for free. It’s as simple as setting up your free ad account, choosing your ad type and
selecting your audience. It may take time to hone in on the correct
audience for your business but the user-friendly platform will allow you to quickly make changes as you see what is working and what is not.
Don’t Forget About Uncle Sam
I may never get used to putting ⅓ of my profits to the side to pay
taxes, but it is a cost of doing business. I would rather put the money aside once I get it, than be unprepared to pay when April 18th rolls
around- because at the end of the day my biggest expenses are taxes and
advertising.
MAKE, SAVE & INVEST MONEY ONLINE D VERRENGIA
Always Be Improving
There will never be a time in my life where I have reached my
highest peak. If you ask any successful entrepreneur what it feels like to be at the top, they will tell you that they just moved their goals higher. At
the end of the day, improvement is a never-ending journey.
What Do You Think Is Your Greatest Asset?
Are you the best communicator? Are you tech savvy? Both? Well, take that best quality and know that there are thousands of people that
have the same qualities as you. What they do not have is the divine
package of characteristics that make you, you- and no one will ever be able to take that away from you. The government can’t tax it. And no
one can duplicate it even though they will try. Remember that everyday
as you grind it out in your business.
Also, realize that you will always want to put your best foot
forward, so invest in yourself- Read books, go to events and build a
relationship with a mentor.
MAKE, SAVE & INVEST MONEY ONLINE D VERRENGIA
Before You Go…
I am honored that you decided to read this entire e-book in your free time. If you’re willing to continue learning from me, I’d like you to
meet me inside of private group, Women’s Alchemy Circle. Inside you’ll
meet more women like you, who are determined to grow in business and life.
Come join our Women’s Alchemy Circle! (Where women go to learn how to make, save & invest money online.) https://
www.facebook.com/groups/232551277152303/?ref=bookmarks
Follow me on Facebook! Facebook Fan Page https://facebook.com/DBlissVerrengia/
Love and Light,
!
-
MAKE, SAVE & INVEST MONEY ONLINE D VERRENGIA