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Make Your Website Work for You: Expert E-commerce Tools & Tips
Ryan Moor, Allmade|Ryonet
What a website can do
Just a punk rock band
Where do we start?
What type of site should you strive for?
Informative
1.Mainly informational 2.About you. 3.What you do. 4.What you sell. 5.About your products. “Catalog Style” 6.Basic “contact us” or “request a quote”
Informative
1. About you. 2. Capture Leads
Engaging
1.Engaging content. 1.Visual 2.Live text 3.Video
2.Helps create vision, what can these products do? 3.Engages to interact. Chat, cart, rep.”
Informative
E-Commerce
1.Drives commerce online. 2.Easy to order products. 3.Targets all site purposes to purchase. 4.Makes customization hard though. 5.Increases complexity.
E-Commerce
Key Site Elements
How to gain relevance
SEO
1.Target 3 phrases 2.Review competition 3.Pick a niche 4.Make relevant sensible content 5.Don’t overdue it
SEO
Blogging
1.2-3 a week 2.Pick a key phrase 3.Hotlink to relevant products 4.Keep it simple and useful 5.Easy share buttons
Blogging
Local or Glocal
1.Google page 2.Yelp 3.Local directories 4.Match web keywords 5.Manage reviews
Social
1.LinkedIn 1.Personal 2.Page
2.Facebook 1.Personal 2.Page 3.Group
3.Instagram – Get to 10,000! *Twitter
Social - Content
1.About them, not you 2.Keep it short 3.Engage back 4.Own a # 5.Link it
Video - YouTube
Ryonet’s #1 Strategy, Free SEO! 1.Engaging content 2.Follow SEO practices 3.Keep it short, 2-3 min 4.Thumbnail, People or Action 5.Build subscribers, ask.
Video – On Site
Testimonials – On Site
Marketing Your Site
ROI!!!
1.Build a budget and start small 2.Fire bullets before cannonballs 3.Measure it real time 4.Tweak for best results 5.Repeat what works
Campaign Basics
1.The Target. 2.The List. ... 3.The Value Proposition. ... 4.The Offer (Call to Action) ... 5.The Delivery Method. ... 6.The Follow-Up.
PPC
Social
1.Boost vs Ad vs Page 1.Create The Target 2.Interests 3.Local 4.Age|Gender
Social
1.Attractive Image 2.Great Offer or Hook 3.Initial Boost 4.Track Conversion 5.Additional Boost
Affiliate | Retargeting
Analytics
Are Professional Services Good?