MAKING BIG DATA RELEVANT FOR YOUR BUSINESS!

NameTitleMicrosoft Canada

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THE NEW WORLD OF DATA IN ACTIONDemo - Social Analytics Demonstration

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Big Data

BI for the masses

Running Mission Critical

Providing quality data

WHAT IT MEANS TO YOU!WHAT WE JUST SAW!

Powerful familiar tools to visualize

data

Mixing structured with unstructured

data

Dealing with large set of data in a

dependable manner

Aggregation of data

The New World of Data

Getting value out ofBig Data

Business Insight The last mile to the user

The Components of Big Data

ABOUT THIS SESSION

Roadmapping your Org to Big Data Summary

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THE WORLD OF DATA IS CHANGING

WHAT WE HEAR FROM CUSTOMERS

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70% of U.S.

smartphone owners regularly shop online via their devices.

44% of users

(350M people) access Facebook via mobile devices.

50% of

millennials use mobile devices to research products.

60% of U.S.

mobile data will be audio and video streaming by 2014.

Mobility

2/3 of the

world's mobile data traffic will be video by 2016.

33% of BI will

be consumed via handheld devices by 2013.

Gaming consoles are now used an average of1.5 hrs/wk

to connect to the Internet.

80% growth

of unstructured data is predicted over the next five years.

1.8 zettabytes

of digital data were in use worldwide in 2011, up 30% from 2010.

1 in 4

Facebook users add their location to posts (2B/month).

500M Tweets

are hosted on Twitter each day.

38% of people

recommend a brand they “like” or follow on a social network.

100M

Facebook “likes” per day.

Brands get

Big Data

Social

Mobility

Cloud

Tackling growth in the volume, velocity and variety of dataTHE NEED: BUSINESS ANALYTICS FOR THE NEW WORLD OF DATA

How do I optimize my fleet based on weather and traffic patterns?

SOCIAL & WEB ANALYTICS

LIVE DATA FEEDS

ADVANCED ANALYTICS

What’s the social sentiment for my brand or products

How do I better predict future outcomes?

BIG DATA ENABLES A NEW SET OF QUESTIONS

Insight

INSIGHTS FROM ANY DATA, ANY SIZE, ANYWHERELEVERAGING ON PREMISE AND CLOUD PLATFORMS

Non-Relational Streaming

010101010101010101101010101010101001010101010101101010101010

Cloud

Relational

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WHAT IS BIG DATA?

Mobile

Advertising

Web Logs

eCommerce

Recommendations

Collaboration

Digital Marketing

Search Marketing

Payables

Payroll

Inventory

Contacts

Deal Tracking

Sales Pipeline

Terabytes

Gigabytes

Megabytes

Petabytes

Data Complexity: Variety and Velocity

Social Sentiment

Wikis / Blogs

Sensors / RFID / Devices

Audio / Video Log Files

Spatial & GPS Coordinates

Data Market Feeds

eGov Feeds

Weather

Text/Image

Click Stream

Web app optimization

Smart meter monitoring

Equipment monitoring

Advertising targeting

Life sciences research

Fraud detection

Healthcare outcomes

Weather forecasting

Natural resource exploration

Sentiment analysis

Churn analysis

Traffic flow optimization

IT infrastructure optimization

Legal discovery

SOME COMMON BIG DATA SCENARIOS

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MICROSOFT BIG DATA

InsightEnrichManage

ACTIVATE DATA AS THE NEW CURRENCY

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SCIENCE & STATISTICS SPORTS & GAMESTRANSPORTATION

& NAVIGATION

DATA QUALITY SERVICES

HEALTH & WELLNESS

MEDIA & ENTERTAINMENT

COMMUNICATION

GOVERNMENTAL

WEATHER & CLIMATE

BUSINESS & FINANCE

DEMOGRAPHICS

HIGH TECH & ELECTRONICS

REAL ESTATE REFERENCERETAIL &

HOSPITALITY

ANY DATA, ANY SIZE, ANYWHERE – CLOUD ON YOUR TERMS

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Database

Scenarios

Rationale for Usage

TraditionalNON-VIRTUALIZED

PrivateCLOUD

PublicCLOUD

HYBRID IT

ALWAYSONHelping enable global HA, through greater uptime and manageability

HIGHER PRODUCTIVITYSingle solution to manage; Availability Groups

GREATER UPTIME & H/W USE

ADDITIONAL BENEFITSScale on demand

Synchronous data

movement

Asynch

ronou

s dat

a

mov

emen

t

AG

AG

AG

AG_Listener

Unified HA Solution

MISSION-CRITICAL WORKLOADS AND APPLICATIONS

TOP STATS in production workloads 100T

B20TB88PB30min24TB

Largest Single Database

Largest Table

Most Data in a Single App

Data Load Time for 1TB

Largest Cube

RECORD-BREAKING performance and scale

5,203 TPS, 320 AGENTSINTEREST CAPITALIZATION performance benchmark for T24

5,000 CONCURRENTUSERS HIGHEST SCALE benchmark for TeamCenter

34,000 USERS,WORLD-RECORD SCALE for 3-tier SAP SD

9 MILLION UTILITY METERS/HR RECORD SCALE data management for MDM

Embrace insight

naturally

Acceleratebroad

adoptionMove fast. Move first.

Our perspectiveA holistic approach to business analytics

MICROSOFT IN THE LEADER QUADRANT FOR BI AND DW

20Gartner, February 2012 – before SQL Server 2012 release

Business Intelligence

Platform

Data Warehouse Database

Management Systems

“Microsoft exhibits one of the best value propositions on the market with a low cost and a highly favorable price / performance ratio”

- Gartner, February 2012

Evolution of BISelf-Service BITraditional BI

IT Pro

End Users

Existing Data

LOB Applications FilesData Marts

ETL/Data Quality

Analysis ReportsDashboards & Scorecards

Provision

Analysis Cubes

Data Warehouse

Data Staging

Spreadsheets

Specialized Tools

• Multiple BI tools• High learning curve • “Spreadmarts”/Silos• Not scalable

Existing Challenges

RAPID DATA EXPLORATION AND VISUALIZATION

“Only 28% of potential users are using the standard BI platform of choice in organizations¹”

Stunning, interactivedata visualizations,

Power View.

Familiar tools built on Excel &

SharePoint

Mashup data, PowerPivot

¹ Gartner, “The Consumerization of BI Drives Greater Adoption,” James Richardson, June 3, 2011

CREDIBLE, CONSISTENT DATACompanies with accurate data perform better¹

¹Source: “Turning Pain into Productivity with Master Data Management,” Aberdeen Group, Feb 2011

Single BI Semantic

Model

Data Quality

Services

Delivered with Master DataServices

% of master data complete & accurate

Hrs spent per employee each week searching for info

Top 20% Performers 1.2hrs

Middle 50% Performers 2.8hrs

91%

68%

Under 50%Bottom 30% Performers 6hrs

SQL SERVER 2012

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Software AppliancesReference Architectures

Dell Parallel Data Warehouse

HP Enterprise Data Warehouse

Dell Quickstart Data Warehouse

HP Business Data Warehouse

WE MANAGE RELATIONAL DATA WITH MICROSOFT ENTERPRISE DATA WAREHOUSE SOLUTIONS

Fast Track for

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THE ROADMAP TO BIG DATA

Start thinking about the value Big Data for your organisation

Use DPS to get SQL Server 2012 value now!

Take us on the Business Insight Challenge

Evaluate appliances and Cloud scenarios - Hybrid IT

Evaluate reviving Past DataWarehouse assets to provide value

Have a great day!

© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the

date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.