Embed Size (px)
Citation preview
Making change work for you
THE SME PERSPECTIVE
Tom Abram
Questions
How can UK SME’s succeed: In the UK vs global competition?
Geographic and market barriers
In a global market vs global competition? Accessing the global market
What is the effect of: Competitive strategy? Political, Economic and Regulatory issues?
Weaknesses and Strengths
Weaknesses Limited time / investment for business development Visibility in the market Perceived as higher risk than bigger suppliers Understanding of regulatory opportunities and
threats Strengths
Quality Excellence Innovation Customer focus Strong core values in small teams
How to succeed
DO exploit strengths: Focus Differentiation Innovation Agility
DON’T compete in commodity markets If these business fundamentals are right you can
use ICT for market reach This is just the same as for big companies:
If you are an SME you have to be better at it
……but BEING an SME can actually help achieve that
