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8/4/2019 Making Data Sing: Talking About Research to a Lay Audience
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Making Data Sing: Talking AboutResearch to a Lay Audience
September 28, 2011
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Housekeeping
Questions
Please submit your questions via the chat
features. We will have about 15 mins for
Q&A at the end of the webinar.
Webinar / Slide Deck Archive:
An archive of the webinar and the slide
deck will be posted by Oct 4 here:
www.rwjfleaders.org/resources
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Presenters
Gretchen Wright, Vice President
PR Solutions
Kurt Voelker, Chief Technology Officer
Forum One Communications
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Insufficiently concerned with accuracy
Superficial
Sensationalist
Focused on controversy and tension
Ignorant
Unethical and willing to do anything to get
the story
Am I Making Myself Clear? A Scientists Guide to Talking to the Public, CorneliaDean, Harvard University Press, 2009
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Boring
Hair-splitting
Caveating things to death
Overly interested in process
Unable to articulate a bottom line or
distinguish the forest for the trees
Users of unintelligible jargon
Am I Making Myself Clear? A Scientists Guide to Talking to the Public,Cornelia Dean, Harvard University Press, 2009
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What Does All This Data Mean?
22.34%
Risk factor of 32.55%
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I dont understand that statistics
stuff.
- John Zarrella, CNN Miami
correspondent, covering NASA
7December 3, 2008
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Outline of a News Article
Lead (or lede) the most important fact
or finding
The answers to the most important
questions why the finding matters
Material that explains and amplifies the
lead
Background/supporting materialmethodology, history of the issue
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Methodology
SPSS Windows (version 18.0) was used for data management and statistical
analysis. Descriptive statistics on all variables (e.g., frequencies, means, standarddeviation), chi-square analyses for categorical variables, and t-test or ANOVA for
continuous variables were calculated. This report represents a trend and best
predictor analysis of the first and second years of data. A descriptive analysis of
the overall first and second years of data is presented in this report. The
descriptive analysis for the first year (by round) of data is available in a previously
published report.4
An older trend analysis from the first year of data collection (rounds 1 to 4) was
contrasted with a trend analysis from the second year (rounds 5 to 8). Trend
analyses included likelihood ratio tests of overall differences between rounds, tests
of deviation from linearity, and Wald chi-square tests of polynomial trend
components (linear, quadratic, and cubic). In addition, Wald chi-square tests of
adjacent rounds were conducted within year. Detailed rates for cross-classifiedverbal abuse and physical violence categories are presented for each round, each
year, and overall. Within each seasonal quarter and overall, consecutive years
were compared on rates for cross-classified verbal abuse and physical violence
categories (via z-tests for independently sampled proportions).
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Methodology
The study is based on quarterly surveys of a total of 3,211
emergency nurses across the country from May 2009 to
February 2010. ENA collected the data at three-month
intervals in order to assess whether there were fluctuations in
violence over the course of a year. The study found that rates
of abuse remained constant over time.
10December 3, 2008
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Tell a Story
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Heart Failure Program HasReduced Readmissions
by 30 Percent
12December 3, 2008
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Since July, Mochun Li has been hospitalized at
the U.C.S.F. Medical Center three times. On
some nights, Ms. Li had struggled so hard to
breathe that she had not been able to sleep
Now Ms. Li, 89, is at home and breathing more
easily, thanks in part to the heart failure program
at the University of California.
13December 3, 2008
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The hospital says the program has saved
Medicare at least $1 million a year.
14December 3, 2008
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Tell a Story
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Peanut ball reducing C-section rate.
Those who used the ball decreased the first stage of labor
by nearly 90 minutes and the second stage by 23
minutes compared with a control group that did not use
the ball.
The C-section rate for the group of women who used the
ball was 13 percentage points less than for the group
that did not use the peanut ball.
16December 3, 2008
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they recruited two groups of patients to test the
theory those who would be given peanut balls
during appropriate stages of labor and those without.
17December 3, 2008
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Tell A Story
18September 30, 2011
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Hospitalized Kids May Receive Up to 35
Meds a Week
Some children, especially those with rare
conditions, receive many different drugs while
in the hospital, a new study finds.
19December 3, 2008
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On the first day in childrens hospitals, patients
younger than 1 year at the 90th percentile of daily
medication use received 11 drugs and those 1
year or older received 13 drugs. In general
hospitals, patients younger than 1 year had
received 22 drugs and patients 1 year and older
had received 28 drugs.
20December 3, 2008
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Who Am I Really Talking To?
CaregiversHealth Care Providers
Hospital Administrators
Policy Makers
Possible patients
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Questions from Patients/Caregivers
What does this mean for my health?
What does this mean for my health care?
Are there behaviors I should change?
Are there warning signs I should look out for?
Are there questions I should be asking my health careproviders?
Are there tests or screenings I should be getting?
Are there tests or screenings I should be getting more often?
Is there information I should be sharing with my health careprovider?
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Questions from Policy Makers
What does this mean for public health?
Does this have ramifications for public
policy?
Could this lower health care costs?Could this raise health care costs?
Is there more research that needs to be
done?
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Questions from Hospital Administrators
Are there protocols or procedures we
should change?
Does this have cost ramifications?
Is there a replicable model for change?
24December 3, 2008
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ARE THERE INCORRECT
CONCLUSIONS PEOPLEMIGHT DRAW?
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7 x 1 = 0
3 x 3 = 2
Know Your Key Findings!
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Try to Avoid Acronyms
IOM
NIH
JCAHOCDC
NICU
AHIP
Any organizationalacronyms
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Things People Remember
Its the first systematic effort to have
children evaluate their hospital care.
This is the most comprehensive
survey to date on the health behaviors
of pregnant women in the U.S.
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Types of Words to Avoid
Meta-analysis
Hyperbilirubinemia
DVT
Myocardial infarction
basically, anything youd hear
during the diagnostic teams scenes
in House.
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Suggested Reading
Making Data Talk: Communicating
Public Health Data to the Public,
Policy Makers, and the Press
- David Nelson, Bradford Hesse, Robert Coyle
Am I Making Myself Clear? A
Scientists Guide to Talking to the
Public
- Cornelia Dean
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ways to tell your story
with data
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Speak with Numbers
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Reveal Change
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http://visitmix.com/labs/descry/theobesityepidemic/
http://visitmix.com/labs/descry/theobesityepidemic/http://visitmix.com/labs/descry/theobesityepidemic/8/4/2019 Making Data Sing: Talking About Research to a Lay Audience
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http://visitmix.com/labs/descry/theobesityepidemic/
http://visitmix.com/labs/descry/theobesityepidemic/http://visitmix.com/labs/descry/theobesityepidemic/8/4/2019 Making Data Sing: Talking About Research to a Lay Audience
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Focus on the Story
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DESPITE FINANCIALAND DEMOGRAPHICCHALLENGES, SOME
SCHOOL DISTRICTS ARESUCCEEDING.
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Provide Context
$300
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Cost toraise 1Billionpeople outof extreme
poverty
$300
Worldwidecost of
financialcrisis
$11,900
WalmartRevenue
$405
http://www.informationisbeautiful.net/visualizations/the-billion-dollar-gram/
http://www.informationisbeautiful.net/visualizations/the-billion-dollar-gram/http://www.informationisbeautiful.net/visualizations/the-billion-dollar-gram/http://www.informationisbeautiful.net/visualizations/the-billion-dollar-gram/http://www.informationisbeautiful.net/visualizations/the-billion-dollar-gram/http://www.informationisbeautiful.net/visualizations/the-billion-dollar-gram/http://www.informationisbeautiful.net/visualizations/the-billion-dollar-gram/http://www.informationisbeautiful.net/visualizations/the-billion-dollar-gram/http://www.informationisbeautiful.net/visualizations/the-billion-dollar-gram/8/4/2019 Making Data Sing: Talking About Research to a Lay Audience
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http://www.youtube.com/watch_popup?v=NmiUsdn7qRk&vq=medium#t=373
http://www.youtube.com/watch_popup?v=NmiUsdn7qRk&vq=mediumhttp://www.youtube.com/watch_popup?v=NmiUsdn7qRk&vq=medium8/4/2019 Making Data Sing: Talking About Research to a Lay Audience
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http://www.youtube.com/watch_popup?v=NmiUsdn7qRk&vq=medium#t=373
http://www.youtube.com/watch_popup?v=NmiUsdn7qRk&vq=mediumhttp://www.youtube.com/watch_popup?v=NmiUsdn7qRk&vq=medium8/4/2019 Making Data Sing: Talking About Research to a Lay Audience
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http://www.youtube.com/watch_popup?v=NmiUsdn7qRk&vq=medium#t=373
http://www.youtube.com/watch_popup?v=NmiUsdn7qRk&vq=mediumhttp://www.youtube.com/watch_popup?v=NmiUsdn7qRk&vq=medium8/4/2019 Making Data Sing: Talking About Research to a Lay Audience
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http://www.youtube.com/watch_popup?v=NmiUsdn7qRk&vq=medium#t=373
http://www.youtube.com/watch_popup?v=NmiUsdn7qRk&vq=mediumhttp://www.youtube.com/watch_popup?v=NmiUsdn7qRk&vq=medium8/4/2019 Making Data Sing: Talking About Research to a Lay Audience
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Let Users Explore,
Discover, and
CONTROL.
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http://www.ge.com/visualization/appliances_energyuse/index.html
http://www.ge.com/visualization/appliances_energyuse/index.htmlhttp://www.ge.com/visualization/appliances_energyuse/index.html8/4/2019 Making Data Sing: Talking About Research to a Lay Audience
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Let Users TellYour Story
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http://data.worldbank.org
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And of course, you
can always Tell
your data story
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Information is Beautiful
http://www.informationisbeautiful.net/
Flowing Data
http://www.flowingdata.com
Sources for Daily Data Inspiration
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Find Your Story
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Put the PlayersTogether
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story teller (Thats You!)
visual designer
engineer
Compelling Online Data Story
+
+
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Questions & Answers
1
Wrap Up
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Wrap Up
Next webinar.
PowerPoints with Punch
Coming on October 26, 2011
2:00 3:00pmPresented by:
McK