Making Merry:Holiday Gifts, Music &

Memories Holiday Integration Opportunity with Entercom

Making Merry:Holiday Gifts, Music &

Memories Holiday Integration Opportunity with Entercom

A Cross Platform Concept For:A Cross Platform Concept For:

AgendaAgenda

• Overview• Target Audience / Insight• Objective• Platform / Concept• Product Integration / Promotions• High Impact Media • Summary• Appendix

• Overview• Target Audience / Insight• Objective• Platform / Concept• Product Integration / Promotions• High Impact Media • Summary• Appendix

Overview Overview There’s something special about the holidays. The air has the smell of pine and the taste of snow and people seem to have a little extra bounce in their steps. The parties, the music, the gifts, and the celebration make the season feel almost magical.

 

Thanksgiving is the big kick off. You’ve got a long list of great friends that deserve the perfect gift. Your family has been amazing all year and you love seeing the sparkle in their eyes when they open that colorfully wrapped package. But you’re busy….how can you find the time to find the perfect gift for each loved one and keep the spirit of Christmas?

 

That’s where Entercom can help. This holiday season, Making Merry: Holiday Gifts, Music and Memories delivers the perfect compliment to the busy season: great gift-giving ideas, features on warm memories and children’s precious wishes and holiday music with [brand / products] integrated into the experience.

There’s something special about the holidays. The air has the smell of pine and the taste of snow and people seem to have a little extra bounce in their steps. The parties, the music, the gifts, and the celebration make the season feel almost magical.

 

Thanksgiving is the big kick off. You’ve got a long list of great friends that deserve the perfect gift. Your family has been amazing all year and you love seeing the sparkle in their eyes when they open that colorfully wrapped package. But you’re busy….how can you find the time to find the perfect gift for each loved one and keep the spirit of Christmas?

 

That’s where Entercom can help. This holiday season, Making Merry: Holiday Gifts, Music and Memories delivers the perfect compliment to the busy season: great gift-giving ideas, features on warm memories and children’s precious wishes and holiday music with [brand / products] integrated into the experience.

Target AudienceTarget Audience• Primary:

– Women who will do most or all of the holiday shopping for the family

– Working women with busy and over-scheduled lives, college educated, active, and lives a family oriented lifestyle

• Secondary:– Men who put great care in finding the perfect gift for

their loved ones

• Primary:– Women who will do most or all of the holiday

shopping for the family– Working women with busy and over-scheduled lives,

college educated, active, and lives a family oriented lifestyle

• Secondary:– Men who put great care in finding the perfect gift for

their loved ones

Insights into the Holiday ShopperInsights into the Holiday Shopper

• Our listeners tell us that they are full of anxiety and even more time starved during the Holidays

• Our listeners tell us that they need a refuge where they can keep the holiday spirit alive while they check things off their lists and clear their minds to enjoy the celebration of the holidays.

• Our listeners tell us that they want guidance and advice on the best gift picks of the season from trusted sources

• Our listeners tell us that they are full of anxiety and even more time starved during the Holidays

• Our listeners tell us that they need a refuge where they can keep the holiday spirit alive while they check things off their lists and clear their minds to enjoy the celebration of the holidays.

• Our listeners tell us that they want guidance and advice on the best gift picks of the season from trusted sources

ObjectiveObjective• Get holiday shoppers to visit your retail locations

and web site to buy featured products.– And give your customers the opportunity to relax by providing

them with gift information and product tips while giving them holiday music to get into the spirit of the season

• Associate [brand / product] with heartwarming holiday feelings using memorable stories of generosity, love and the magical wishes of children

• Get holiday shoppers to visit your retail locations and web site to buy featured products.– And give your customers the opportunity to relax by providing

them with gift information and product tips while giving them holiday music to get into the spirit of the season

• Associate [brand / product] with heartwarming holiday feelings using memorable stories of generosity, love and the magical wishes of children

Concept: Making Merry Holiday Gifts, Music & MemoriesConcept: Making Merry Holiday Gifts, Music & Memories

Making Merry: Holiday Gifts, Music & Memories offers listeners timely and in-demand holiday gift recommendations, holiday recipes and cooking, heartwarming vignettes and festive holiday music designed to make the holidays less stressful:

– Hot product tips and gift recommendation opportunities for advertisers to be integrated into the on air holiday content

– On Air and / or streaming channels featuring Holiday music playing 24 / 7 offering an escape and attracting a fiercely loyal and passionate audience

– Sponsored holiday messages from heartwarming memories to Christmas wishes of children

Making Merry: Holiday Gifts, Music & Memories offers listeners timely and in-demand holiday gift recommendations, holiday recipes and cooking, heartwarming vignettes and festive holiday music designed to make the holidays less stressful:

– Hot product tips and gift recommendation opportunities for advertisers to be integrated into the on air holiday content

– On Air and / or streaming channels featuring Holiday music playing 24 / 7 offering an escape and attracting a fiercely loyal and passionate audience

– Sponsored holiday messages from heartwarming memories to Christmas wishes of children

Product Integration / Promotions

Product Integration / Promotions

Holiday Gift AdvisorHoliday Gift Advisor• A shopping and gift expert provides on-air advice, tips,

commentary and interactive suggestions for listeners on how to select the perfect gift from sponsoring retailers and brands– How, When, What to Give– Best and Worse Gifts Ever– How and what to Re-Give

• Daily advertorial segments feature product highlights, suggestions and answers about the best gifts this season – Top 5 lists by category push listeners to retail / online stores – Advertiser designated personal shopper or any other talent can be

featured

• A shopping and gift expert provides on-air advice, tips, commentary and interactive suggestions for listeners on how to select the perfect gift from sponsoring retailers and brands– How, When, What to Give– Best and Worse Gifts Ever– How and what to Re-Give

• Daily advertorial segments feature product highlights, suggestions and answers about the best gifts this season – Top 5 lists by category push listeners to retail / online stores – Advertiser designated personal shopper or any other talent can be

featured

Holiday Wish Lists & Memories Holiday Wish Lists & Memories

• Kids share their holiday wishes and what they want for Christmas in their own voices; their parents share their fondest childhood memories from the holidays

• Kids also share what they want to give this season: to their family, to their community, and to the world.

• Kids share their holiday wishes and what they want for Christmas in their own voices; their parents share their fondest childhood memories from the holidays

• Kids also share what they want to give this season: to their family, to their community, and to the world.

Feast Your Way Through The HolidaysFeast Your Way Through The Holidays• Holiday feasts and special treats are an

essential part of every family’s holiday tradition• Sponsors products/brand will be integrated

directly into the message with tips and recommendations for fabulous holiday meals.

• Packaged goods, food & beverage and cooking supply companies will be used for holiday menu planning and recipe content.

• Holiday feasts and special treats are an essential part of every family’s holiday tradition

• Sponsors products/brand will be integrated directly into the message with tips and recommendations for fabulous holiday meals.

• Packaged goods, food & beverage and cooking supply companies will be used for holiday menu planning and recipe content.

PromotionsPromotions• Custom on-air announcements highlighting

specific parts of the campaign that include a definitive call-to-action:– Win Products for Everyone on Your List– In Store VIP Shopping Nights– Best Holiday Recipes

• Custom on-air announcements highlighting specific parts of the campaign that include a definitive call-to-action:– Win Products for Everyone on Your List– In Store VIP Shopping Nights– Best Holiday Recipes

High Impact MediaHigh Impact Media

Holiday Music TakeoverHoliday Music Takeover• On-air: Sponsorship opportunities (including

holiday naming rights) at stations that flip to 24/7 holiday music from mid-November through late December

• Online: Sponsorship (also including naming rights) of music blocks & special holiday features throughout the weeks from Thanksgiving to Christmas

• On-air: Sponsorship opportunities (including holiday naming rights) at stations that flip to 24/7 holiday music from mid-November through late December

• Online: Sponsorship (also including naming rights) of music blocks & special holiday features throughout the weeks from Thanksgiving to Christmas

Custom Holiday Music Channel Custom Holiday Music Channel

• Sponsors can own all or part of the commercial time on a dedicated Internet channel that plays a special stream of holiday music and is accessed from the station website and promoted on air

• Custom holiday music channel can be made accessible on advertiser websites for their customers to listen as they browse and shop

• Sponsors can own all or part of the commercial time on a dedicated Internet channel that plays a special stream of holiday music and is accessed from the station website and promoted on air

• Custom holiday music channel can be made accessible on advertiser websites for their customers to listen as they browse and shop

Custom streaming multiplex station includes single advertiser messages with on-air promotion and naming rights

Custom streaming multiplex station includes single advertiser messages with on-air promotion and naming rights

Alaska Airlines 2007: The Mountain Holiday ChannelAlaska Airlines 2007: The Mountain Holiday Channel

Other Holiday OpportunitiesOther Holiday Opportunities• Holiday Countdown Clock• Commercial Free Christmas Eve / Day• Holiday Themed Top Of The Hour / Station IDs• Cause-Related Sponsorship or Events

– Entercom charity or sponsor cause

• Special Holiday Event Sponsorship– Tree Lighting, Parade Of Lights, New Year’s Eve, Ice

Skating Party / Theme Parties

• Holiday Countdown Clock• Commercial Free Christmas Eve / Day• Holiday Themed Top Of The Hour / Station IDs• Cause-Related Sponsorship or Events

– Entercom charity or sponsor cause

• Special Holiday Event Sponsorship– Tree Lighting, Parade Of Lights, New Year’s Eve, Ice

Skating Party / Theme Parties

Holiday Campaign ScheduleHoliday Campaign Schedule

Media SummaryMedia Summary• Timing: October 2008 through December 2008• Stations: TBD

• Audio• Digital• Experiential

• Total Investment: $XXX,XXX (NET)

• Timing: October 2008 through December 2008• Stations: TBD

• Audio• Digital• Experiential

• Total Investment: $XXX,XXX (NET)

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[Station Information][Station Information]

• [TBD]• [TBD]

Confidentiality Notice

The preceding pages contain proprietary information of Entercom Communications Corp. and is to be used by the recipient solely for the purpose of evaluating a transaction or business relationship with Entercom Communications Corp. This Proprietary Information should be kept confidential and is not to be distributed, disclosed or disseminated to third parties.

Confidentiality Notice

The preceding pages contain proprietary information of Entercom Communications Corp. and is to be used by the recipient solely for the purpose of evaluating a transaction or business relationship with Entercom Communications Corp. This Proprietary Information should be kept confidential and is not to be distributed, disclosed or disseminated to third parties.