Case in Point: Philadelphia Inquirer Philadelphia Daily News

philly.com

Making News for Newsmakers

devinepowers.com

The Client

Philadelphia Inquirer Philadelphia Daily News philly.com

The Challenge

When a group of Philadelphia-area investors led by

Philadelphia Daily News and philly.com, many of the other media questioned whether the investment team could successfully operate a major newspaper company.

Our Strategy

We developed and executed an aggressive media-relations campaign focused on the marketing expertise of the new team and relaunched the brands in the trade media, local media and national media.

Our Results

section.

Results Plus

As a result of this effort, we also developed, launched and

first year, we secured puzzle master Will Shortz as host and set the Guinness World Record for the most people playing Sudoku simultaneously.

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