Washington DC / Paris

Making Sense of the “Femto-prise”

Peter Jarich

Research Director, Wireless & Converged Core

Current Analysis, Inc.

December 2, 2008

Current Analysis: What Does The Company Actually Do?

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Business Telecom ServicesBusiness Network Services USBusiness Telecom Services EUTelecom Services AsiaWholesale Telecom Services Internet / Managed ServicesEnterprise Mobility USEnterprise Mobility EU

Access & ApplicationsInfrastructureBroadband InfrastructureDigital Media InfrastructureIP Services Infrastructure

Consumer Telecom ServicesWireless Services USMobile DevicesDigital Home Services USConsumer Broadband Services EUWireless Services EU

Mobile Networks & Core InfrastructureCarrier InfrastructureOptical InfrastructureWireless InfrastructureTelecom Infrastructure Services

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Enterprise Networking & SecurityEnterprise SecurityData Center Data ManagementEnterprise Network Systems

Enterprise Software & CommunicationsApplication InfrastructureEnterprise CommunicationsContact Center SolutionsCollaboration & Conferencing

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Agenda:What Will We Be Talking About?

What Is The Femtoprise? femtocell + enterprise femtocell + mobility femtocell + PBX

Femtoprise: Why? classic femtocell rationale:

– coverage– capacity– apps– tariff offload

limits of WiFi femto vs. pico costs

– CPE– install

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Femtoprise: Why Not? alternatives unknowns

Conclusions & Considerations

what is a femtocell? consumer vs. enterprise

demands? what is an enterprise?

What Is The Femtoprise?femto + enterprise

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What Is The Femtoprise?femto + enterprise

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+

What Is The Femtoprise?femto + mobility

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What Is The Femtoprise?femto + PBX

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Femtoprise: Why?everything you want from a residential femto…

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coverage

capacity

tariff-offload

devices

Femtoprise: Why?everything the cellco wants from a residential femto…

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OpEx offload

affinity

3G uptake

capacity

Femtoprise: Why?the problems with WiFi telephony

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data voice + data

vs.

Femtoprise: Why?costs, costs, costs

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vs.

$$$ $

Femtoprise: Why?costs, costs, costs

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vs.

Femtoprise: Why Not?alternatives: WiFi momentum

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Femtoprise: Why Not?alternatives: WiFi momentum

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Femtoprise: Why Not?alternatives: DAS & repeater incumbency

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Femtoprise: Why Not?alternatives: pico maturity

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once upon a time there was only one…

…then the earth cooled

CDMA2000 AirWalk (OneRAN) ALU (9222 Micro) Nortel (BTS 3011) Moto

(M810, SC480) Samsung

(Spot, Flexell) ZTE (ZXCBTS)

GSM ALU (9110 Micro) Ericsson

(RBS 2308 / 2309) Huawei (BTS3002C) RadioFrame (S-BTS)

WCDMA ALU (9314 Pico) Ericsson

(RBS 3303 / 3308) Huawei (DBS 3900) NSN

(Pico WCDMA BTS)

Femtoprise: Why Not?the unknowns

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Tech Issues PBX integration

– how important?– how easy?– which features?– added software?

mobility– in-device vs.

controller– macro RF

management– dedicated RF

battery life client-side upgrades

– PBX support– application

support

Business Issues operator interest

– big buckets– big accounts– tariff offload

operator control– roaming– management– applications

application integration consistency

– home vs. work– work vs. abroad

Conclusions and Considerationswhat is a femtocell?

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vs.

RAN-Focus coverage capacity extensibility install options

Network-Focus installation integration management transport

Conclusions and Considerationsenterprise vs. residential demands?

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vs.

Conclusions and Considerationswhat is an enterprise?

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vs.

Conclusions and Considerationswhat can we say?

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Enterprise Femtos = Logical Market Evolution

operator demands enterprise demands vendor demands

Enterprise Logic

≠ Residential Logic WiFi loading WiFi voice enterprise apps “family” control operator incentives

– costs– affinity– alternatives

tariff incentives

Residential Demands

≠ Enterprise Demands security capacity reliability installation application integration

One Size Fits All? small vs. large vertical vs. vertical mobile vs. fixed corp. plan vs. no-plan IT-led vs. operator-led coverage vs. capacity

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