University of SunderlandMaking sense of the media

(and getting hired)

Stephen Waddington@wadds

<1>

How I got here

Photo: Old fashioned phone by Zen (Flickr)

PR (pre-2005)

Photo: Google sign by mjmonty (Flickr)

PR (post-2005)

Welcome to Speed

<2>

Media

Changing patterns of media consumption

Broadcast is booming

Regional media missed an opportunity

Google as a gatekeeper

Photo: Rupert Murdoch by World Economic Forum (Flickr)

Copyright, web licensing and Murdoch

Print and paying for online content

<3>

Changing Media

Creating communities

TV meets social media (almost)

Regional media reinvented

Photo: Haiti Beverly & Pack (Flickr)

User generated content

Network as an editor

Photo: Sharynmorrow (Flickr)

Cutting out the middle man

New channels, new gatekeepers

Aggregators

<4>

Working in the media

Death of the news cycle

Branded media

…and creating conversations

Authentic story telling

SEO and reputation management

Planning and measurement

<5>

Getting hired

Build personal networks

Generate content and conversations

Make connections (online and offline)

Create an online portfolio

Experience, experience, experience

Photo: Press passes by St Bernard (Flickr)

University of SunderlandMaking sense of the media

Stephen Waddington@wadds