Making the Grade: Using Report Cards to Assess Food Systems - PowerPoint Presentation

Making the Grade: Using Report Cards to Assess the Food System

Presenters

•  Susan Ellsworth, University of California, Davis

•  Gail Feenstra, University of California, Davis

•  Susan Roberts, Roberts Law Firm, PLC & Iowa Food Systems Council

•  Angie Tagtow, Environmental Nutrition Solutions & Iowa Food Systems Council

Food Policy Neighborhood Nation Conference Portland, Oregon, May 20, 2011

Overview

S  San Diego County (local) and Iowa (state) Food System Assessments S  Processes S  Indicators

S  Recommendations

S  Lessons Learned S  Challenges and Opportunities

S  Next Steps

S  Q&A


Discussion ü  Who is doing or considering

food system assessments?

ü  What are your expectations of this session?


The San Diego Process: Developing an Assessment

S  What is a food system assessment?

S  Why do it?

S  How do you hope to use this assessment?

S  Who is going to be a part of the process?


The San Diego Process: Unpacking the Assessment

S  Components – major areas of interest

S  Quantitative information: S  Indicators

S  Qualitative information: S  Interviews

S  Surveys

S  Focus groups


The San Diego Process: Identifying Goals

S  What food systems issues do you care about? These are the GOALS

S  Brainstormed

S  Organized, clustered

S  Outcome oriented, specific, measureable

S  Reviewed, edited according to feedback

S  Key Points

S  Goals are written clearly

S  Consistent level of detail

S  Reflect key areas of concern/interest

S  Agree on goals before moving to next step (indicators)


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The San Diego Process: Assessment Vision & Goals


The Iowa Process: Simultaneous Activities

Strategic Planning Governance

Food System

Assessment


Iowa Food System Stakeholder Strategic

Planning Process March 2011

Iowa has a just and diverse food system which supports healthier people, communities, economies and the environment.

•  Assessment •  Policy •  Communication

To recommend policy, research and program options for an Iowa food system which supports healthier Iowans, communities, economies and the environment.

•  Food Access & Health •  Environment •  Economic •  Fair Food & Farming •  Outreach & Education

•  Valid and measurable •  Reliable and credible source •  Timely, consistent and establish

trends •  Publicly available •  Transparent •  State and county levels •  Support domains and goals

•  Public policy agenda •  Partnerships •  Communication •  Development •  Membership & Marketing

10/08

5/09

5/09

10/09

10/09

4/10

10/10

2/11

Launch of Iowa Food Systems Council!

“Cultivating Resilience: A Food Systems Blueprint that Advances the Health of Iowans, Farms and Communities”

Iowa Food Policy Council 2000-2006

The Iowa Process: Food System Matrix

S  Food System Sectors S  Production S  Transformation,

S  Distribution/Retail, S  Access/Consumption/Health S  Waste Management

S  Domains S  Food Access & Health S  Economic

S  Environment S  Fair Food & Farming


Participatory Considerations

San Diego

S  Value of “ownership”

S  Value of coalition/group identity

S  Roles

S  Determine interest/ability to review, provide feedback

S  Deadlines and reminders

Iowa

S  Participatory, democratic, transparent, inclusive

S  Workgroup approach

S  Face-to-face and phone calls

S  Grant directed leading to convener decisions

S  Parallel establishment of the IFSC


Identifying Indicators

San Diego

S  Initial brainstorm

S  Determine data availability

S  Lack of availability = revisions to list

S  Determine time horizon, data quality requirements

S  Audience

Iowa

S  Workgroups

S  Specific criteria

S  Deliberation

S  Manageable

S  Extensive literature review


Indicator Criteria

San Diego

S  Need for primary data collection?

S  Time, resources

S  Determine report length and time to complete

S  This will inform the # of indicators

S  Ensure all participants feel indicators are sufficient

Iowa

S  Valid and measurable

S  Reliable and credible source

S  Timely and collected and reported consistently to establish trends

S  Publicly available, transparent and understandable

S  Available at the state level (county level also preferred)

S  Support goal statements


Data Collection

San Diego

S  Create a system S  Excel, folders etc.

S  Make notes about your data

S  Where you found it S  Why you chose it S  Any data issues

S  Consult experts to help with interpretation

Iowa

S  Database

S  Master matrix

S  Citations

S  Source S  Date

S  Formulas used

S  Report card concept


San Diego Indicator Example


Iowa Indicator Example

CULTIVATING RESILIENCE: A IOWA FOOD SYSTEM BLUEPRINT THAT ADVANCES THE HEALTH OF IOWANS, FARMS AND COMMUNITIES 25

Production Sector Recommendations Series #1

! Indicator 1. Market value of fruits and vegetables as a percent of total value of Iowa agriculture products (Table 3)

TABLE 3. MARKET VALUE OF FRUITS & VEGETABLES AS A PERCENT OF TOTAL VALUE OF IOWA AGRICULTURE PRODUCTS

1997 2002 2007

Total market value of all fruits and vegetables in Iowa*

$3,602,000 $23,987,000 $23,681,000

Total value of agriculture products sold in Iowa $12,162,165,000 $12,273,634,000 $20,418,096,000

Market value of fruits and vegetables as a percent of total agriculture products in Iowa

0.030% 0.195% 0.116%

* Includes the market value of vegetables, melons, potatoes, sweet potatoes, fruits, tree nuts and berries

Sources: USDA 2007 Census of Agriculture, State of Iowa Profile. http://www.agcensus.usda.gov/Publications/2007/Online_Highlights/County_Profiles/Iowa/index.asp; USDA 2002 Census of Agriculture, State of Iowa Profile. http://www.agcensus.usda.gov/Publications/2002/Volume_1,_Chapter_2_US_State_Level/st99_2_002_002.pdf.

Domain Recommendations State Local Partners Impacts

Econ

omic

1a. Assess, develop and adopt diverse financing initiatives for small and mid-size fruit and vegetable producers in Iowa for economic development and improved health. For example: • Property tax abatements; • Short-term financial assistance; • Loan guarantee programs; • Tax credits based on hours of labor; and • Cooperative purchasing and marketing

agreements.

! ! Banking associations BOS IDALS IDED IFSC ISU Ag economists Legislature RC&D Tax experts

Economic Health

1b. Incorporate small and mid-sized food production and processing as a targeted Value Added Agriculture industry for Iowa supported with a minimum of five percent allocation of Iowa Department of Economic Development funds.

! Banking associations BOS IDALS IDED

Economic

1c. Assess, develop and adopt an Iowa Agriculture and Farm Worker Job Creation Tax Credit for small and mid-sized diversified farms that hire one or more new workers.

! IDALS IDED IFSC ISU Ag economists IWD Legislature

Economic Social


Food System Sector

Domain1

Economic Environment Fair Food & Farming Food Access &

Health Pr

oduc

tion

Market value of fruits and vegetables as a percent of total value of Iowa agriculture products

!

Average Iowa Water Quality Index Estimated average annual sheet and rill erosion on Iowa cropland

" !

Percent of acres of agriculture land in Iowa producing fruits and vegetables

!

Tran

sfor

mat

ion

Percent of fruit and vegetable canning, pickling and drying facilities of total food manufacturers in Iowa

!

Incidence of nonfatal worker injuries/ illnesses in animal slaughtering and processing in Iowa

!

Number of poultry processing facilities in Iowa with less than 20 employees

!

Dis

trib

utio

n,

Mar

ketin

g &

Ret

ail

Dollar value of Iowa agricultural products sold to Iowans for human consumption

! Number of farmers’ markets per 100,000 Iowans

"

Number of Healthy Food Retailers per 100,000 Iowans

!

Acc

ess

&

Con

sum

ptio

n

Value of SNAP EBT purchases at Iowa farmers’ markets

"

Percent of Iowa households with low and very low food security (hunger)

" Percent of Iowa adults who are overweight and obese

"

Was

te

Man

agem

ent

Percent total food waste per Iowa statewide municipal solid waste composition

"

1 Trend and resource data for the Iowa’s Food System Report card are detailed in the report available at www.iowafoodsystemscouncil.org/cultivating-resilience/

Iowa F

ood System

Report C

ard

Composite Rating of the Health of Iowa’s Food System

S  Five indicators had ‘healthy’ trend

S  Nine indicators had ‘unhealthy’ trend

Very Poor Poor Fair Good Excellent


The San Diego Process: Recommendations

S  To include or not to include?

S  How do recommendations relate to policy priorities?

S  The San Diego Action Plan S  Challenges of a

simultaneous process

http://sandiegofoodsystem.com/


The San Diego Process: “Opportunities”

“These trends suggest several opportunities:

S  Maintain or increase venues, particularly for low-income communities, to obtain healthful foods through market and emergency sources. Leverage public and private partnerships.

S  Both advertising and education can influence consumption of healthful foods. Policies limiting access to unhealthful foods (sodas in school) can be very effective in limiting consumption. Programs and policies to increase information and change eating behavior should be encouraged.”


The Iowa Process: Recommendations

S  3 cross-cutting recommendations to build food system infrastructure

S  28 program, policy and research recommendations directly linked to indicators

S  State and local implementation

S  Partners

S  Identified impacts S  Economic, environment, health, social


Iowa R

ecomm

endation E

xample

CULTIVATING RESILIENCE: A IOWA FOOD SYSTEM BLUEPRINT THAT ADVANCES THE HEALTH OF IOWANS, FARMS AND COMMUNITIES 25

Production Sector Recommendations Series #1

! Indicator 1. Market value of fruits and vegetables as a percent of total value of Iowa agriculture products (Table 3)

TABLE 3. MARKET VALUE OF FRUITS & VEGETABLES AS A PERCENT OF TOTAL VALUE OF IOWA AGRICULTURE PRODUCTS

1997 2002 2007

Total market value of all fruits and vegetables in Iowa*

$3,602,000 $23,987,000 $23,681,000

Total value of agriculture products sold in Iowa $12,162,165,000 $12,273,634,000 $20,418,096,000

Market value of fruits and vegetables as a percent of total agriculture products in Iowa

0.030% 0.195% 0.116%

* Includes the market value of vegetables, melons, potatoes, sweet potatoes, fruits, tree nuts and berries

Sources: USDA 2007 Census of Agriculture, State of Iowa Profile. http://www.agcensus.usda.gov/Publications/2007/Online_Highlights/County_Profiles/Iowa/index.asp; USDA 2002 Census of Agriculture, State of Iowa Profile. http://www.agcensus.usda.gov/Publications/2002/Volume_1,_Chapter_2_US_State_Level/st99_2_002_002.pdf.

Domain Recommendations State Local Partners Impacts

Econ

omic

1a. Assess, develop and adopt diverse financing initiatives for small and mid-size fruit and vegetable producers in Iowa for economic development and improved health. For example: • Property tax abatements; • Short-term financial assistance; • Loan guarantee programs; • Tax credits based on hours of labor; and • Cooperative purchasing and marketing

agreements.

! ! Banking associations BOS IDALS IDED IFSC ISU Ag economists Legislature RC&D Tax experts

Economic Health

1b. Incorporate small and mid-sized food production and processing as a targeted Value Added Agriculture industry for Iowa supported with a minimum of five percent allocation of Iowa Department of Economic Development funds.

! Banking associations BOS IDALS IDED

Economic

1c. Assess, develop and adopt an Iowa Agriculture and Farm Worker Job Creation Tax Credit for small and mid-sized diversified farms that hire one or more new workers.

! IDALS IDED IFSC ISU Ag economists IWD Legislature

Economic Social

www.IowaFoodSystemsCouncil.org/cultivating-resilience

S  Focus on health and resilience

S  Research, program and policy recommendations

S  Presented to the Iowa Food Systems Council for implementation

S  IFSC accepted the report on March 25, 2011

The Iowa Process: Recommendations


Lessons Learned

San Diego

S  Allow plenty of time

S  Ensure consensus on assessment goal

S  Don’t get carried away with indicators

S  Remember audience

S  Get expert feedback on data

S  Make easy and attractive to read

S  Executive summary

Iowa

S  Process S  Challenge to get stakeholders to the

table

S  Stakeholder agendas S  Allow time for participatory process

S  Organization and communication S  Funding is essential

S  Report S  “Competition” with other food and

farm reports

S  Ownership and implementation


Next Steps

San Diego

S  Inform next iteration of Action Plan

S  Galvanize Urban Rural Round-Table process

S  Inform development of food system alliance

S  Leveraged at the local level

Iowa

S  Share with food system stakeholders; local and state policymakers; state agencies

S  IFSC develop action plans for recommendations

S  Encourage replication at county level

S  Update report card and progress on recommendations in 2-3 years


Thank You! San Diego

http://sandiegofoodsystem.com/

Gail Feenstra - [email protected]

Susan Ellsworth - [email protected]

Iowa www.IowaFoodSystemsCouncil.org

Susan Roberts - [email protected]

Angie Tagtow - [email protected]

Documents

Making the Grade: Using Report Cards to Assess Food Systems - PowerPoint Presentation