Upload
vocong
View
215
Download
0
Embed Size (px)
Citation preview
Copyright © 2017 Accenture All rights reserved.
MAKING THE TRANSITION FROM
PIPE TO DIGITAL PLATFORM PROVIDER
Tom LoozenSenior Managing Director
Communications & Media IndustriesAccenture
TELCO'S ARE OPERATING WITH STEADILY DECLINING EBITDA AND ROI ON ‘TRADITIONAL SERVICES’
Disruptive Player
Digital Consumer
New services
Technology
OTT PLAYERS AND
OTHER DISRUPTORS attacking whole Telecoms Value Chain;
~$100bn voice and messaging revenue
globally lost to OTTs in 2016
(DIGITAL)
CUSTOMER69% of the telco customers want
multiple channel access (on-/offline)
to service but only 13% find digital-
physical well aligned
NEW TECHNOLOGIESwith the power to disrupt industries are becoming
increasingly specialised, effective and cheaper; basic
automation drives up outcomes with factor 3, AI drives up
efficiency with factor 100+
Copyright © 2017 Accenture. All rights reserved. 2
RISE OF LIVING
SERVICESMore than 20B sensors, 20B machines all
connected, interchanging more than 20EB
of data/month
OTT PLAYERS AND OTHER DISRUPTORS ARE UNDERMINING TRADITIONAL SOURCES OF STRENGTH…AND NOW MOVING IN TO THE HOME
Provision of free – low internet
access to remote populations
using digital assets (e.g.
drones, high altitude balloons,
satellites)
Selective fiber roll-out
(1GBit/s), delivering superior
fixed-line speeds to few cities
in US. Both B2C and B2B
‘Wi-Fi First’ providers of
connectivity, utilizing
‘freemium’ business models
High consumer engagement
for social apps such as
Facebook, Whatsapp, and
YouTube
VOICE & DATA
PRODUCTS
TRADITIONAL NETWORK
DEVELOPMENT
LAST MILE
OPERATORS
HYBRID WIFI/WIRELESS
MODELS
Home devices designed to
be at the centre of any
customer digital need and
powered by AI
HOME DEVICE
40% price reduction for AT&T
1Gbps Fiber in cities with 20%
Google penetration*
>$100Bn of Telco revenues
at risk in 2016
$15Bn per year estimated by
Google Project Loon**, 3,75X
Youtube Business
Increasing incumbents
spending in Home
+14,3% YoY Comcast CAPEX
to evolve STB and X1
Platform***
Rising risks of connected
devices bypassing 3G/4G LTE
network, where Corms will
invest > $170 Bn in NA in 5
years to 2020
SKYBENDER
Source: Comscore, Traction metrics, The Economist; oneweb.world; Accenture*$110-120 in cities without Google vs $70 in cities where Google offers its fiber patch.**Google estimate of $5 per served customer up to 120M served customers. ***Comcast Capex FY15, only Cable Business
Copyright © 2017 Accenture. All rights reserved. 3
Direct CompetitorsExperiential Competitors Perceptual Competitors
THE DIGITAL CUSTOMER EXPECTS STANDARDS THAT TELCO’S STRUGGLE TO MATCH
Copyright © 2017 Accenture. All rights reserved. 4
THESE STANDARDS ARE SET WITH A ‘CUSTOMER FIRST’ MINDSET…THEN POWERED BY TECHNOLOGY
2%
Monthly
ARPU
6.6%
1.3%1.6% 1.8%
1 2 3 4
....SPENDS MORE THAN 20 TIMES ON
RECOMMENDATIONS THAN PAY TV PROVIDERS.....AND HAS 5 TIMES MORE RESOURCES
DEDICATED TO EXPERIENCE AND UI
x5
% of total employees dedicated to UI and
Customer Experience
x22
TYPICAL PAY TV
PROVIDER
0,09%
US$150M
US$10M
NETFLIX
INVESTMENT IN RECOMMENDATION TECHNOLOGIES
Copyright © 2017 Accenture. All rights reserved. 5
Data
15.9EB
THE “RISE OF THE LIVING SERVICES” BRINGS A HUGE OPPORTUNITY FOR TELCO'S
Networks
4.9B
• Touch Interfaces
• Gesture Tracking
• Augmented Reality
• Voice Recognition
• Billing
• Motion
• Social
• Search
• Marketing
• Location
• Motion
• Chemical
• Light
• Heat
• Sound
• Phone
• Watch
• Light
• Car
• Wristband
• Glasses
• User Data
• Transaction Data
• Field Data
• Inventory Data
• Performance Data
• Bluetooth
• WiFi
• LiFi
• NFC
• 4G - 5G
• FttHApps
4.4B
API’s
80%
Sensors28.1B
Devices
25B
Copyright © 2017 Accenture. All rights reserved. 6
7
THE STONE AGE DID NOT END…
BECAUSE WE RAN OUT OF STONES
Connected Operations
Smart Homes
Connected Supply Chain
Connected Health
…
Connected Spaces
CUSTOMERS SERVICE PROVIDERS
Consumers
Offices
Industrial Sites and Manufacturing
Public Authorities
Cities
Small and Medium Enterprises
...
QUALITY OF SERVICE | PERSONILISATIONSECURITY | IDENTITY MANAGEMENT
OPERATORS ARE WELL POSITIONED TO BECOME THE DIGITAL PLATFORM PROVIDER, LEVERAGING THEIR TRUSTED BRANDS, EXISTING RELATIONSHIPS, UNIQUE LOCALITY, ROBUST NETWORKS & SPECTRUM AND A UNIQUE SET OF USER AND USAGE DATA…
HOME
MOBILITY
ENTERPRISE
CUSTOMER BASE | REACHBRAND | BILLING
Copyright © 2017 Accenture. All rights reserved. 8
BUT – THEY MUST GET SEVEN CORE CAPABILITIES RIGHT TO SUCCESFULLY DRIVE THE PLATFORM MODEL -PUTTING “THE CUSTOMER FIRST”
Copyright 2017 Accenture. All rights reserved. 9
7. INNOVATION CULTURE & TALENT
6. MULTI-SPEED ARCHITECTURE & OPERATING MODEL, IT & NETWORK
CUSTOMERS CARS HOUSES SENSORS ENTERPRISES
1. BRILLIANT CUSTOMER ENGAGEMENT (OMNI-CHANNEL)
SMART
DEVICES
2. LIVING SERVICES – DIGITAL VIDEO, AGILE HOME 2.0, LIQUID WAN, IIOT
3. SECURITY & DIGITAL IDENTITY
SDN / NFVCloudTraditional Infrastructure &
Network
5. PERVASIVE INFRASTRUCTURE
4. DATA OBSESSED, ANALYTICS & AI DRIVEN
NetworkOperationsCustomer, Channels & Products
10
DESIGNTHINKING, DOING
CULTURE
DATA & DELIVER THROUGH
TECHNOLOGY
DELIBERATECHOOSING
1 2 3
Create delightful experiences throughDesign Thinking, Design Doing, Design Culture
11
Copyright 2017 Accenture. All rights reserved.
IT Systems
DesignUser
Experience
DESIGN“IS A DEEP UNDERSTANDING OF PEOPLEAND TRANSFORMING THESE INSIGHTS INTO SOLUTIONS THAT ARE WONDERFUL FOR PEOPLE AND DELIVER VALUE FOR BUSINESS”
DESIGNERS WORK WITH MLP:
MINIMUM LOVABLE PRODUCT
NOT MVP…
12
ONE THING TO GET RIGHTDESIGN THINKING, DESIGN DOING, DESIGN CULTURE
DISCOVER DESCRIBE DESIGN DEVELOP RELEASE
METHOD PHASE
Affinity diagramming Discover, Describe, Design
Archetypes and Personas Describe
Backcasting Describe
Behavioral Mapping Discover, Design
Brand Associations Discover, Design
Business Drivers Describe
Chance Associations Describe
Collaging and Personal Maps Describe
Concept Poster Design
Context Tangents Discover
Cost/Value Relationships Discover, Describe, Design
Cultural Inventory Discover
Day in the Life Stories Discover, Design
Decision Ladder/Problem Tree
Discover, Describe, Design
Deep Dive Playback Describe
Desirability Testing Describe, Design, Develop
Directed Storytelling Discover, Design
Edges and Extremes Discover, Design
Enactments and Client Role-Play
Discover, Describe, Design
METHOD PHASE
Financial Model Cards Describe
Fjord Rumble™ Kit Discover, Design
Innovation Diagnostic Discover, Design
Journals and Mobile Mapping Discover, Design
Journey Mapping Discover, Describe, Design
Juice Tagging and Image Sorts
Describe
Objects of Meaning Describe
Opportunity Definition Scenarios Describe
Opportunity Space Definition Describe
Participant Observation Discover, Design
Personal Network Analysis Discover, Design
Platform Concepting Describe
Round Robin Discover, Design
Service Benchmarking Discover, Design
Service Blueprinting Discover, Describe
Service Concept Evaluation Describe
Service Concept Prototyping Describe
Service Design Breakthrough Canvas
Describe
Service Design Drivers Describe
METHOD PHASE
Service Ecology Describe
Service Experience Audit Discover, Design
Service Roadmapping Describe, Develop
Service Vision and Positioning
Describe
SET Factors Discover, Design
Shadowing Discover, Design
Sketching and StoryboardingDiscover, Describe,
Design, Develop
Stakeholder Interviews Discover, Design
Stakeholder Mapping Describe
Systems Logic Discover, Design
Technology Feasibility Assessment Discover, Describe, Design
Territory Mapping Discover, Design
Think Aloud Walkthroughs Discover, Describe
Touchpoint and Artifact Analysis
Describe
Touchpoint Reframing Discover, Describe, Design
Trends Reframing Discover, Describe, Design
Value Proposition Canvas Describe
Video Sketching Describe, Design, Develop
Visual Facilitation Discover, Describe, Design
Visualize the VoteDiscover, Describe, Design, Develop,
Release
SERVICE DESIGN METHODSIT'S AN ART AND A PROFESSION
DISCOVER DESCRIBE DESIGN DEVELOP RELEASE
Copyright © 2017 Accenture. All rights reserved. 14
A “Fjord Studio” @ EMEA Telco to
guarantee front-end channels are
carrying the same brand
experience
Be Digital
Design Studio
9 Fjord designers, 2 Telco Designers, 2
Content Managers, 2 Digital Creative
Technologist, 1 Accenture Business
Operations Manager
Compass for a Single Digital Language,
Spark the Mobile App, Revamp the Loyalty
to increase stickiness, Youth pure digital
program, Retail Digital Signage and more
than 20 small and medium projects as
business as usual
16
DESIGNTHINKING, DOING
CULTURE
DATA & DELIVER THROUGH
TECHNOLOGY
DELIBERATECHOOSING
Exploit current visionary Technology to deliver
these experiences, and deliver them in new ways at new cost levels, leveraging Data
and advanced analytics
1 2 3
LEVERAGING DATA AND ADVANCED ANALYTICS
OBJECTIVE DATA ANALYTICS INSIGHTS ACTIONS OUTCOMES
Data
VALUE TREE ANALYTIC APPLICATIONSFocus Value Driver
ACQUISITION • Digital Conversion• Prospect Targeting• Buy Flow Analysis
RETENTION • Churn Analytics• Customer Loyalty
CHANNEL MIX • Store Footprint Optimization
• Channel Preference / Propensity
CARE • Digital Adoption• IVR Containment• Call Deflection
NETWORK • Network Performance• Service Assurance• Network Deployment
VIDEO • Viewership Analytics• Advertising Inventory• Content Optimization
STRATEGY DRIVEN VALUE REALIZATION
VALUEREALIZATION
OFFICE
2ANALYTIC
CAPABILITIES
1METRICS
REPORTING
4AGILE
IMPLEMENT-ATION
3INITIATIVE
DEFINITION
BUSINESS OBJECTIVES
Modeling
Apps
Functional
/ Business
Data
Science
Platform CoE
Unstructured
Cluster Analysis Regression Artificial Intelligence
Structured 3rd Party
Visualization
/ Channel
BI
Analytics
Solution Arch
Data
Architect
Big Data
Engineering
Data Mgmt
Copyright © 2017 Accenture. All rights reserved. 17
INTELLIGENT VIDEO ANALYTICS ARCHITECTURE BUILT ON THE ACCENTURE INSIGHTS PLATFORM WITH COMMON ARCHITECTURAL DESIGN PRINCIPLES
Improve Acquisition | Increase ARPU | Increase Ad Rev. | Reduce Churn | Reduce Content Cost | Reduce Ops Cost | Drive Content Consumption
Channel Analytic RecordVideo Analytic Record Content Value Score
Data StagingData Ingestion Data CleansingData Linking /
JoiningData Quality &
MDM
Adapter(s)
Data TransformationData Aggregation
Viewership Analytics Targeted AdvertisingAd Inventory Analytics
Content Pricing & Bundling
Channel Performance Optimization
Content Optimization
Quality of Experience
Internal Data
3rd Party Data Demographics Content Metadata 3P Ratings DMPs Social Media VOC
STB Interaction Logs
Business Intelligence Predictive Analytics
Metrics Dashboards Metadata
Analytic Records
Logistic Regression
Supervised Clustering
Neural Networks
Decision Trees Dynamic Simulation
Customer Analytic Record Advertising Analytic Record
Linear/Non-LinearOptimization
VOD Interaction Logs
Feature UsageCloud DVR Logs
App Embedded Agents
Ad Demand HistoryProvisioning Data
Subscription History
Experience Logs
Content Rate Cards Ad Supply History Care Interaction Logs
Artificial Intelligence Persona Identification Content Recommendations Metadata Vision
1
2
3
4
Lindo SPSS
5
Data Lake
Data Integration &
Quality
BI & Analytics
Optimize Business
Process
Business Outcomes
Optimize CAPEX & ROI | Optimize Network OPEX | Improve CSAT & Revenue
Data StagingData Ingestion Data Cleansing Data Linking / Joining
Data Quality & MDM
Adapter(s)
Data Transformation
Data Aggregation
Product Planning Analytics
Network Planning Analytics
Network Build Analytics
Network Operations Analytics
Network Performance
Analytics
Field Force Analytics Service Fulfillment Analytics
Internal Data
3rd Party Data
Corp Finance
Demographics Firmographics Social Media Partner Geographic Weather
Finance
Real Estate
Wire Centers Inventory
Billing
CRM
SLAs
Order Mgt
Product CatalogService Catalog
NFV Svc. Portal
SDN Controller
Service Orchestrator
Ticketing Platform
Inventory
NMS / EMS
Service & Network Mgt
GPS Route TrackingGarage
Centers DB
Traffic (xDRs, probes)
CPE & Device Data
Fault Mgt
Build Actuals DB
Price Sheet / BOM
Power Utilization
Workforce / HR Roster
Vendor Procurement
WFM Platform
Service Experience Analytics
CRM / Finance Service Delivery Engineering WFM
5
1
2
3
4
Lindo SPSS
Business Intelligence Predictive Analytics
Analytic Records
Artificial Intelligence Hardware / Software Anomaly Detection Self AutomationAI Performance
Monitoring
Enterprise NARNetwork Analytic Record
Service Analytic Record Agent Analytic Record Ntwk Perf. Analytic Record
Journey Analytic Record
Alarm Detection
Cust. Segmentation
KPI CalculationRecommend
ation UI Self Learning Recommendation Engine
Business Rules Config Predictive AI
Logs Indexing Metadata Mgt.Distributed Data
Search
Virtual Assistant
Self Organizing
INTELLIGENT NETWORK ANALYTICS ARCHITECTURE BUILT ON THE ACCENTURE INSIGHTS PLATFORM WITH COMMON ARCHITECTURAL DESIGN PRINCIPLES
Data Lake
Data Integration &
Quality
BI & Analytics
Optimize Business
Process
Business Outcomes
Improve Acquisition | Grow Base Revenue | Reduce Churn | Reduce Cost To Serve | Enhance Customer Engagement
Data StagingData Ingestion Data Cleansing Data Linking / Joining
Data Quality & MDM
Adapter(s)
Data TransformationData Aggregation
Virtual Agent Root Cause Analysis Personalization Analytics
Churn Hot Spot Generator
Customer Segmentation
Customer Journey Analysis
Internal Data
3rd Party Data Demographics Firmographics Social Media Partner
Customer/Account Consumption Data Usage
Billing Plan/Product
Prospect
Contract Outages
Mobile App
Interactions
Mobile Device Broadband Accessories Locational Voice of Customer
Lead Generation/ Nurturing
Next Best Action
Data Lake
Data Integration &
Quality
BI & Analytics
1
2
3
4Optimize Business
Process
Business Outcomes
Lindo SPSS
5
Business Intelligence Predictive Analytics
Analytic Records
Artificial Intelligence
Journey Analytic RecordProspect Analytic Record Customer Analytic Record Consumption Analytic Record Agent Analytic Record
Metrics Compute
Engine
Unified Metrics
ContainerMetadata Logistic
RegressionSupervised Clustering
Neural Networks
Decision Trees Dynamic Simulation
RPA Machine Learning Speech Recognition Sentiment Analysis
INTELLIGENT OMNI CHANNEL ANALYTICS ARCHITECTURE BUILT ON THE ACCENTURE INSIGHTS PLATFORM WITH COMMON ARCHITECTURAL DESIGN PRINCIPLES
$100M ANNUAL SAVINGS BY APPLYING IT IN THE CUSTOMER INTERACTION DOMAIN
30M Interactions/ Month
(IVR Only)
150M Interactions/ Month
IVR, Care, Web, Mobile, Retail
400M+ Interactions/Month
IVR, Care, Web, Mobile, Retail, Network, NPS, Chat, Churn, Text Analytics, Executive Relations,
Social, Marketing
PHASE 3Strategic Cross Channel Analytics
PHASE 1IVR Analytics
PHASE 2Cross Channel Analytics
Handset
Web
IVR(s)
CallCenter Agent
ChatSales & Service
NPS, ChatExec Relations
SocialMedia
NetworkExp
Retail (PoS /Express)
CUSTOMER
Outcomes
Self Service Completion Increase
Agent Productivity Increase
CIR Reduction
Handset
Web
IVR(s)Call Center Agent
Retail (PoS /Express)
CUSTOMER
IVR(S)
CUSTOMER
Copyright © 2017 Accenture. All rights reserved. 21
NETWORK & INFRASTRUCTURE
AS A PLATFORM PROVIDER A MULTI-SPEED TECH STACK IS KEY..
3RD PARTY
DECOUPLING
SYSTEMS OF ENGAGEMENT
SYSTEMS OF RECORD
OMNI-CHANNEL CUSTOMER ENGINES
CORE BSS / OSS / ERP
API SERVICE BROKER
DIGITAL EXPERIENCE
SDN / NFVCLOUDTRADITIONAL
NETWORK
PUBLIC APIS
SE
CU
RIT
Y
REAL TIME SERVICE
MNGT
SYSTEMS OF INSIGHT
PLA
TFO
RM
SIO
T / V
IDE
O /
OT
HE
RSDATA MNGT
ADVANCED ANALYTICS
DATA MONETIZATION
SY
ST
EM
S O
F T
RU
ST
3rd Party/OTTTOUCH POINTS & CHANNELS
CONNECTED EVERYTHING
• Serve customers consistently across all touch points incl. 3rd
parties to provide seamless experience and move from product to
user centric service model
• Decoupling the system of engagement from the complexity of the
system of records; streamline interdependencies between domains
• Develop leaner BSS and OSS systems at the proper level of
granularity across the systems in real time delivery
• Establish data-driven system of insights based on big data,
advanced analytics and enable data monetization
• Ensure extensive cloudification and network virtualization
• Build up security capabilities within domains and at interfaces to
3rd parties
• Implement agile and open principles to fully exploit open and
scalable public APIs and embrace open Eco-system play
Key characteristics
FUTURE TELCO MULTI-SPEED ARCHITECTURE
1
1
2
2
3
3
4
4
5
5
6
6
7
7
Copyright © 2017 Accenture. All rights reserved. 22
23
DELIVER THRU TECHNOLOGY, WITH IMMENSE OPPORTUNITIES…
UNIQUE IDENTITYTEXT ANALYTICS
VIRTUAL AGENTS
ROBOTICS VIDEO ANALYTICSDEEP LEARNING
IMMERSIVE REALITY AUTOMATION BLOCKCHAIN
“EATING OUR OWN DOGFOOD”: ACCENTURE TECHNOLOPOLIS IN BANGALORERPA DRIVING THE TRANSITION OF 30K ROLES FROM MANUAL OPERATOR TO BUSINESS ADVISOR…
110KHours spent on training
15KAI focused Professionals
7Accenture lab locations
30MHours Freed
…NOW DRIVING AUTOMATION AND AI IN NEW AND EXISTING ENGAGEMENTS, DELIVERING 20 – 40% ADDITIONAL SAVINGS
20-40%Efficiency gains
30KRoles transitioned
1,800Solutions
15+AI Agents
80%of our major client engagements
1,700TechMasters
65+Analytics Apps
2B+Client outcomes realized
13,000Deployments
Copyright © 2017 Accenture. All rights reserved. 25
An innovation studio to take an
EMEA Telco “onAIR” (Artificial
Intelligence and Robotics)
Be Digital
onAIR Studio
Combining Artificial Intelligence and
Robotics to improve efficiency and
automation among telco’s Enterprise
division:
█ Engineering & Customer Care Process
Scan and Business case driven process
prioritazion
█ 9 Robots to be rolled out by end of March
with an estimated 20% FTE Saving
█ 4 AI based Pilots rolled out for Customer
Care and Engineering department on both
Voice and Chat (for details see appendix)
Copyright © 2017 Accenture. All rights reserved. 26
27
DESIGNTHINKING, DOING
CULTURE
DATA & DELIVER THRU TECHNOLOGY
DELIBERATECHOOSING
1 2 3
Create deep business impact, through very DeliberateChoosing: re-thinking,
re-designing, re-operating.
Slowing down…to speed up
28
MAKE IT IMPACTFUL
HIGH PERFORMANCE BUSINESS TOTAL SCORE
DIG
ITA
L P
ER
FO
RM
AN
CE
SC
OR
E
12
3
1 2 3
Digital high performers
Digital leaders
Copyright © 2017 Accenture. All rights reserved.
8 STEPS TO TRANSFORMATION
Engage the c-suite
and agree on the
direction, purpose
and ambition of the
change required
from the start.
Brilliant Basics
and Cutting New
Ground, giving
permission to think
pragmatically and
disruptively at the
same time.
Put the customer at
the centre of the
transformation. Get
to know how they
perceive your
organisation,
understand their
motivators and the
pain points they are
experiencing.
Partnering with
other companies is
key to
establishing the
technology, the IP
and even the
permission to
deliver
the vision at the
speed and with the
authority required
to succeed.
Design thinking
and design doing is
not enough, this
must be supported
by a design culture.
Your culture will
become a key
differentiator and a
“secret ingredient”
to success.
The final step is
taking everything
you learnt
throughout the
transformation
process and
infecting the entire
business with a
culture of change
and innovation.
You must become
a Living Business.
CREATE A
SPARK
SPLIT THE
TRANSFORMATION
WALK IN THE
CUSTOMERS SHOES
OPEN DOORS
TO PARTNERS
GROW A CULTURE
OF INNOVATION
INFECT THE
BUSINESS
ILLUSTRATE
THE AMBITION
OPERATE AT
DIGITAL SPEED
Transform the
insights from
your research into
a simple,
understandable
and memorable
illustration of your
north start vision.
Establish a
separate space
within your
organisation that
operates with new
skills, a new
culture and with
new ways of
working, to
deliver on your
vision at pace.
29Copyright © 2017 Accenture. All rights reserved.
ILLUSTRATE THE AMBITIONRETAIL EXAMPLE
30Copyright © 2017 Accenture. All rights reserved.
NORTH STAR (MTP)
VITAL SIGNS
CORE PERSONALITY
INSTINCT
RELATIONSHIP
CRAFT
EXPERIENCE VISION
LIVING ROADMAP
CULTURE & WAYS OF WORKING
DESIGN & DELIVERY OF DIGITAL PRODUCT & SERVICES THROUGH AGILE DEVELOPMENT
INCLUDES INTRODUCTION OF NEW IT (API-BASED), AND OTT/AUTOMATION OF LEGACY
LEADING EXAMPLE OF NEW, AGILE WAY OF WORKING AND INNOVATION CULTURE
DIGITAL HUB25-200 FTE PER UNIT
PLATFORMS: ENHANCEMENTS & REPLACEMENT
INTRODUCTION OF NEW ARCHITECTURE: SYSTEMS OF ENGAGEMENT; SYSTEMS OF RECORD (BSS & OSS)BAU IT SYSTEMS
SHOULD BE CLOSELY LINKED TO NETWORK
JOURNEY OFFICE
PROGRAM STRATEGY / LEADERSHIP
VALUE REALISATION (INCL. DIGITAL INDEX)
INTEGRATED PROGRAM OFFICE, INCL. PARTNERS
ENTERPRISEARCHITECTURE
CULTURAL EVOLUTION
PRODUCT OWNERSDESIGNERSSCRUM MASTERS, DEVELOPERS, TESTERSANALYTICS EXPERTS
OPERATE AT DIGITAL SPEED, WITH A DIGITAL HUB, NEXT TO ‘BAU OPERATIONS’
31Copyright © 2017 Accenture. All rights reserved.
DIGITAL HUB OPERATES WITH NEW SKILLS, A NEW CULTURE AND WITH NEW WAYS OF WORKING
Bring ideas to life with these new technologies in unique
ways
AUGMENTED AND VIRTUAL REALITY
Bring existing applications onto new architecture platforms like
micro-services and no-ops
APPLICATION MODERNIZATION
Assess and create a roadmap to transform your organisation
model. Help organisations move from waterfall to Agile &
DevOps delivery models
AGILE & DEVOPS
Assess and create a roadmap to modernise architecture
ARCHITECTURE ASSESSMENT CLOUD MIGRATION AND INFRA AS CODE
EMERGING TECH EXPERIMENTATION
Apply automation, analytics and risk-based testing to
reduce delivery cycle time and enhance production quality
ARTIFICIAL & COGNITIVE INTELLIGENCE
Ideate with studio residents to come up with new ideas and
new approaches to existing and non existing problems
INNOVATION AND DESIGN THINKING
WORKSHOPS
End-to-end services to launch, scale and operate
software products and platforms
Accelerate solutions for the Internet of Things
and wearables
AND MANY MORE….
32Copyright © 2017 Accenture. All rights reserved.
33
DESIGNTHINKING, DOING
CULTURE
DATA & DELIVER THRU TECHNOLOGY
DELIBERATECHOOSING
1 2 3
Exploit current visionary Technology to deliver
these experiences, and deliver them in new ways at new cost levels, leveraging Data
and advanced analytics
Create delightful experiences through Design Thinking, Design Doing, Design Culture
Create deep business impact, through very DeliberateChoosing: re-thinking,
re-designing, re-operating.
Slowing down…to speed up
34
DIGITAL TELCO - ANNEX
ENABLE LIVING SERVICES VIA “HOME 2.0”
CONNECTED HOME SERVICES Creating new revenue models by enabling a wider ecosystem via the IoT
hub and connected home (e.g. ATT Digital Life, KDDI)
CUSTOMER SERVICE EXPERIENCE Leveraging field force and back office customer service to support the
connected home experience beyond connectivity (“Home IT helpdesk”)
VIDEO MARKETING & MONETIZATION SERVICESRunning advanced analytics to identify new custom content and pricing
bundles to increase ARPU
PROGRAMMATIC ADVERTISING SERVICES Identifying and monetising opportunities for advertising (e.g. Verizon
Media & Telematics)
CONNECTED HOME DIGITAL HUB COMMERCEProviding a digital hub to support monetizing across OTT and connected
home related services (e.g. Telefonica AURA)
VIDEO HOME
82% Video as a percentage of all IP traffic by 2020 up from 70% in 2015
$70bnVideo Streaming market by 2021
Source: Cisco
IoT HOME
67% Connected IoT home devices shipped CAGR from 2014 to 2019
1.8bnConnected IoT home devices shipped per year by 2019
Source: Business Insider
NETWORK HOME
54% Growth in Connected Devices per Capita from 2016 to 2021
$251bnGlobal Broadband service revenue by 2018
Source: ABI Research
SECURE HOME
125% Increase in Zero-day vulnerability attacks from 2014 to 2015
78%of websites had unpatched vulnerabilities in 2015
Source: Symantec
35Copyright © 2017 Accenture. All rights reserved.
ENABLE LIVING SERVICES VIA IIoT
• Insurance
Telematics - Driver
Behavior
• Connected Vehicle
OEM Solutions
• Fleet Management
• Connected Ship
• Multimodal Cargo
Transportation
• Connected Train
• Connected Home -
Utilities Services
• Connected Home -
Strategy (Strategy)
• Connected Home - Network
Service Providers
• Connected Kitchen
• Digital Underground Mapping
• Connected Bar & Beverage
• Connected Stadium
Enablement
• Connected Hotel Solutions
• Connected Public Safety
Responder
• Connected Home - Insurance
• Smart Parking
• HVAC Analytics
• Building Data Acquisition and
Visualisation
• Connected Airport
• Connected Campus
• Smart Lighting
• Connected Retail Store
• Connected Industrial
Worker
• Connected Mine
• Smart Water
• Connected Asset
Management
• Precision Agriculture Service
• Smart Shelf, Cooler, Vending
& Promotions
• Connected Production
Operations
• Connected OEM Assets
• IIOT Security Assessment
• Connected Hotel Worker
• Smart Manufacturing
• Connected Commercial Kitchen
• Smart Packaging
• Wearable Displays -
Procedures and Collaboration
• Digital Wayfinding
Enablement
• Connected Health
Strategy
• Connected
Wellness &
Prevention
• Connected
Patient
Experience
• Paydiant Ecosystem
Enablement
• Cryptocumency &
Processing Strategy
(Strategy)
• Digital Credential
Management Strategy
(Strategy)
• Digital Credential
Management Enablement
• Block Chain Digital Asset
Management Strategy
• Block Chain Trade Finance
• Block Chain Capital Finance
• Clinical Trials
• Remote Patient
Monitoring for
Diabetes
Management
SPACESTRANSPORT OPERATIONS HEALTH COMMERCE
36Copyright © 2017 Accenture. All rights reserved.