Making While Purchasing Scooty Pep

HET-INSTITUTE OF MANAGEMENT STUDIES HUBLI

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PROJECT REPORTOn

“Systematic approach to know the Decision Making while purchasing Scooty pep”

FOR THE PARTIAL FULFILLMENT OFTHE REQUIREMENT

OFMASTER OF BUSINESS ADMINISTRATION

SUBMITTED BY:- RAJIYABEGUM.B. NADAF

MBA IIIrd TRIMESTER Reg: - MBA 08/22

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HET-INSTITUTE OF MANAGEMENT STUDIES HUBLI

Register No:…………………….. Date:…………………

CERTIFICATE

This is to certify that Miss. Rajiyabegum. Nadaf has undertaken the project work entitled “Systematic approach to know the Decision making while purchasing scooty pep” in partial fulfillment of MBA IIIrd Trimester prescribed by HET-IMS collage Hubli for the academic year 2009-10.

Examiners: 1)_________________ 2)_________________

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ACKNOWLEDGEMENT

This Project has been made possible through the direct and

indirect Co-operation of various persons, who have inspired me

at every step of my work. It is a matter of pride for me to

acknowledge my profound gratitude to my respected Director

Professor Rohit Kalasker who always facilitates me in gaining

practical knowledge.

I am very much obliged and thankful to my esteemed Project

Guide

For his valuable Cooperation and Guidance.And above all, I am

beholden to my Parents and other family members for their

blessing and encouragement in completing this task.

RAJIYABEGUM.N

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PREFACE

The research provides an opportunity to a student to demonstrate

application of his/her knowledge, skill and competencies required during

the technical session. Research also helps the student to devote his/her

skill to analyze the problem to suggest alternative solutions, to evaluate

them and to provide feasible recommendations on the provided data.

The research is on the topic of “SYSTEMATIC APPROCH TO KNOW THE DECISION MAKING WHILE PURCHASING SCOOTY PEP ”. Although I have tried my level best to prepare this report an error free report every effort has been made to offer the most authenticate position with accuracy.

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DECLARATION

I here by declare that the following documented Project Report titled “SYSTEMATIC APPROCH TO KNOW THE DECISION MAKING WHILE PURCHASING SCOOTY PEP” is an authentic work done by me. The Study was undertaken as a part of the course curriculum of

MBA Full Time Program of” HET-IMS COLLEGE HUBLI”

RAJIYABEGUM.N

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CONTENTS

CHAPTER 1

INTRODUCTIONPROBLEM STATEMENTOBJECTIVESNEED FOR THE STUDYMETHODOLOGYDATA COLLECTIONHYPOTHESISDATA ANALYSISLIMITATIONS

CHAPTER 2 AN OVER OF THE STUDY

CHAPTER 3 OPINION OF THE STUDY

CHAPTER 4 SUGGESTIONS AND CONCLUSION

Chapter 1

Introduction

TVS Motor is the third largest two-wheeler manufacturer in India

and ranks among the top ten globally. It is the first company in the world

to be honored with The Deming Prize for Total Quality Management.

The company was the first in India to launch 2-seater 50cc moped and

100cc Indo-Japanese motorcycles. At present TVS Apache, TVS Victor,

TVS Scooty, TVS Centra and TVS Fiero are the popular bikes in Indian

market.

Comfort of the passenger is determined by the excellent

arrangement for wider and relaxing seats. Presence of hydraulic shock

absorber is the key factor for smoother riding. It is also equipped with

various features for the safety and security of the passenger like side

reflectors, multi reflector headlamp, puncture resistant tyre, side stand

alarm etc.

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Year 2003 is an important one for TVS, with the launch of almost

six models spanning almost every motorcycling segment. The wave that

began with the Fiero F2 is now continued by the Scooty Pep.

TVS Scooty Pep is spreading its success wings all over the market due to

its sleek dual tone body with complementary colored mirrors, appealing

body lining and 5 different types of metallic colors.

Its better mileage is the result of auto-choke for instant start, auto

reserve fuel tap and power/economy mode.

Comfort of the passenger is determined by the excellent arrangement for

wider and relaxing seats. Presence of hydraulic shock absorber is the key

factor for smoother riding.

It is also equipped with various features for the safety and security of the

passenger like side reflectors, multi reflector headlamp, puncture resistant

tyre, side stand alarm etc.

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Problem statement

To know the consumer decision and satisfaction while purchasing

scooty pep

Objectives

To know complete details about scooty pep

To understand the customer decision making

To know the satisfaction level

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Need of the study

Find the scooty pep users in Hubli cities

To know the customer satisfaction about scooty pep.

To know the service difficulties

To know the purchasing decision

Methodology

Size of the sampling : 100

Sampling frame : Hubli

Sampling design : Geographical

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Data analysis

1) problem reason to buy a scooty pep

Frequency

Percent

Valid Percent

Cumulative Percent

Valid college purpose

69 69.0 69.0 69.0

job purpose

30 30.0 30.0 99.0

fashion

1 1.0 1.0 100.0

Total 100 100.0 100.0

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2) parameter of scooty pep(Comfortness)

Frequency

Percent

Valid Percent

Cumulative Percent

Valid highly import

19 19.0 19.0 19.0

Import32 32.0 32.0 51.0not import

35 35.0 35.0 86.0

no opinion

13 13.0 13.0 99.0

13.00 1 1.0 1.0 100.0Total 100 100.0 100.0

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3) parameter of scooty pep (safety)

Frequency

Percent

Valid Percent

Cumulative Percent

Valid HI 48 48.0 48.0 48.0I 51 51.0 51.0 99.0NI 1 1.0 1.0 100.0Total 100 100.0 100.0

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4) parameter of scooty pep(engine)

Frequency

Percent Valid Percent

Cumulative Percent

Valid HI 25 25.0 25.3 25.3I 36 36.0 36.4 61.6NI 35 35.0 35.4 97.0NO 3 3.0 3.0 100.0Total 99 99.0 100.0

Missing System 1 1.0Total 100 100.0

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5) parameter of scooty pep(color)

Frequency

PercentValid Percent

Cumulative Percent


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6) parameter of scooty pep(better mileage)

Frequency


Cumulative Percent


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7) parameter of scooty pep(weight less)

Frequency


Cumulative Percent


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8) parameter of scooty pep(style)

Frequency


Cumulative Percent


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9) Alternatives

Frequency


Cumulative Percent

Valid scooty pep

69 69.0 69.0 69.0

honda duo

20 20.0 20.0 89.0

active honda

11 11.0 11.0 100.0

Total 100 100.0 100.0

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10) Influence to buy a scooty pep

Frequency


Cumulative Percent

Valid family 29 29.0 29.0 29.0friends/elders

27 27.0 27.0 56.0

advertisement

28 28.0 28.0 84.0

own choice

16 16.0 16.0 100.0

Total 100 100.0 100.0

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11) Satisfaction level

Frequency


Cumulative Percent

Valid price 39 39.0 39.0 39.0mentainace service

32 32.0 32.0 71.0

availability

29 29.0 29.0 100.0

Total 100 100.0 100.0

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Hypothesis

ANLYSIS AND INTERPRETATION

Now we look of the combination of the primary and the secondary data and these all analysis and interpretation will imbibe the required results of the research in the report and these eye-catching finding will defiantly surprise us and the proper interpretation give us the exact happening in the market.

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Limitation

They don’t have to time answer the questions

Customer not response properly

They busy there work life

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Chapter 2

Overview of study

TVS scooty pep

India's third largest two wheeler manufacturer TVS Motor Company, crossed another milestone in its history when it rolled out its one millionth TVS Scooty Pep from its Mysore plant. The first TVS Scooty, a light and easy 60cc two-stroke scooterette was rolled out in

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November 1993 and crossed its million mark in the year 2004. Since inception, the brand has since been a classic case study for continuous refinement and consumer relevant product innovation.

TVS launched the Scooty Pep, a 75cc scooterette in 2002 and followed it up with a feature loaded Pep+ in 2005. The brand has won universal acclaim, including "Business World Design of the Year" in 2004. JD Power N TNS have ranked the Scooty the highest in customer satisfaction.

Terming the occasion as a historic one not only for TVS but also but also for Indian women in general, the company's General Manager Marketing S Srinivas said, "Right from the beginning, our vision for TVS Scooty brand has been to empower women and endow them with independence and self-sufficiency. In fact, this has even catalysed the transformation of the Indian manufacturing landscape and touched the lives of millions of Indian women.

The Scooty brand has had a steady stream of product innovations that has kept the brand on a consistent growth path in its fifteen-year history. The engine has grown from the lithe 60cc 2-stroke to the 4-stroke 90cc, engine. With its category defining positioning "Its not a scooter, it's a Scooty!". Scooty is today a generic name for the category."

Since the roll out of it's first TVS Scooty, a product dedicated entirely to women, the brand has been known for its futuristic styling and remains the most exciting two wheeler brand for young girls. In fact, it became the first brand in the world to offer customers a choice of 99 colours. Each color in its repertoire allows consumers to express their unique style and personality. They can choose their preferred colour from a range of vibrant solids, glossy metallics and premium dual-tone pearl finish.

TVS Motor Company, through the Scooty brand has conceptualized and executed several novel programs that are focused wholly women centric. "Our Women-On-Wheels Program that is being executed in 90 cities across the country wherein a 400 strong specially trained field-force, attached to the company dealerships, conduct road safety seminars cum workshops and a unique 6 day familiarisation

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program on how to ride a Scooty. This is complemented with distribution of educational material on road safety.

The launch of the electric Scooty earlier this year was another step to providing teenagers an opportunity to be self-reliant and look at life from a whole new perspective. This product is again the result of committed and consistent innovation of the TVS Scooty brand" Srinivas added.

In 2008, Brand Equity voted Scooty as the 3rd most trusted automotove brand in India. Today the Scooty portfolio includes the entry level Scooty TeenZ, and TeenZ Electric apart from the Pep+.

TVS Motor Company has signed on Southern actress Trisha

Krishnan as its brand ambassador for the TVS Scooty PEP.

Krishnan was chosen for her confident personality, style and for

being contemporary, an image that TVS Scooty itself tries to project.

TVS has also recently launched a campaign through the print and

television media with Krishnan featuring inthem.

"The brand is considered a dream vehicle for young college girls and

working women. It is a stylish convenient 'scooterette' targeted at the

youth," said an official spokesperson from TVS.

The brand recently won awards for design, and some of its features

include a lightweight body, auto choke, power and economy mode,

mobile charger socket, easy centre stand, glow around the key hole and

its proven hydraulic shock absorbers.

The company has also launched the model in a range of new

colours like purple and pink. Under the campaign, customers can choose

from a range of 99 shades, available for a nominal premium. Shades

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available are between vibrant solids, glossy metallic and premium dual-

tone pearl finish.

TVS Scooty Pep+

TVS Scooty Pep+ is an enhanced version of TVS Scooty. It comes in 2 tone colors and gorgeous designs. A stylish dash and instrument panel with easy-readable speedometer and new graphic bodily designs have been added. The TVS Pep+ is specially designed for the feminine gender considering the body it has and is equipped with a number of rider friendly features. The features in TVS Scooty Pep include a light emitting diode in the under-seat storage space, new center-stand facility which has been patented, and fluorescent ignition key slot for night visibility.

The Technical Specifications of TVS Scooty Pep+ are:

TVS Scooty Pep+ has a wheel base of 1230mm and kerb weight is95kgs. TVS Scooty Pep+ has a fuel tank capacity of 5 litres and a ground clearance of 135mm.

TVS Scooty Pep+ comes with forced air-cooled, 4-stroke engine with displacement of 87.8 CC. The engine has a support for single cylinder and the electrical specifications of TVS Scooty Pep+ are 12 volts, 5Ah.

TVS Scooty Pep+ develops 5 bhp of peak power at 6500 rpm. The TVS Scooty Pep+ is started by electric start. It has automatic CVT with torque sensor type transmission and pivoted clutch that is centrifugally operated.

The front suspensions in TVS Scooty Pep+ include hydraulic dampened suspension and the rear suspension also includes hydraulic dampened suspension.

TVS Scooty Pep+ has a 110 mm diameter drum brakes in the front and same 110mm drum brakes in the rear.

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TVS Scooty Pep+ gives a very good mileage of around 40 kilometres per litre. It is available at an ex-showroom price of around 40k across major cities in India.

TVS Scooty Pep+ offers good comfort and security features apart from giving decent mileage, and suiting the feminine gender needs, making it the desired moped by an average female commuter

TVS Motor Company has signed on Southern actress Trisha Krishnan as its brand ambassador for the TVS Scooty PEP.

Chapter 3

Opinion of the study

In this study i come to know how many students and job holders are using scooty pep in Hubli city and compare to other scooty like active Honda, pleaser scooty pep is good.

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Finding some suggestion

1) In this study I come to know the scooty pep users are satisfied the scooty pep service.

2) Compare to other scooty users feels comfort with the scooty pep cost.

3) Customer need more service centers.

4) Customer demand for charge battery.

Conclusion

In this project I come to know the scooty its necessary to saves the time. In this compare to Active Honda, Honda duo ,scooty pep is good it has good mileage, safety, its available different colours, style and they giving good service to the customer.

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Documents

Making While Purchasing Scooty Pep