Making your website truly global

--and no, we’re not talking about language

Agenda

• Panelist introductions• Staying close to your customer—literally!

(Andy Atkins-Krüger)• If web users can’t find it, it doesn’t exist

(John Yunker)• It’s all about location. Sort of.

(Jay Webster)

Presenters/Panelists

• Andy Atkins-Krüger, WebCertain• John Yunker, Byte Level Research• Jay Webster, Quova

STAYING CLOSE TO YOUR CUSTOMER—LITERALLY!

Andy Atkins-Krüger

Andy Atkins-Krüger, CEO, WebCertain Group LtdStockholm – Dubrovnik – London – Seattle – New York – Shanghai

Oslo – Moscow – Mumbai – Berlin – San Jose – Reykjavik – Las VegasBerlin – Manchester – Hamburg – Chicago – Munich – Hong Kong

Managing Editor – www.multilingual-search.com

WebCertainLocations

WebCertain ASSales ScandinaviaOslo

WebCertain Technical CentreProgramming unitKolkata

WebCertain ChinaLaunch Autumn 2010Beijing / Xiamen

WebCertain GroupWorld Language HubOperations CentreUnited Kingdom

WebCertain LLCSales USALos Angeles

WebCertain PolandSales operation Eastern EuropeWroclaw

Today’s Quick Whizz

1. Local Rankings2. Page Load Speed 3. Geo-targeting4. Purchase and Payment Solutions

Infrastructure Is Key

Customers Like Customers Like Webpages To Webpages To Load QuicklyLoad Quickly

Caching Systems Hide Caching Systems Hide Things WhereThings Where

Does TheDoes TheWord CacheWord CacheCome From?Come From?

“If only we’d used a Local Domain”

Watch Out for Duplication

Potentially Duplicate Locales

•Create An Individual Language Flavourfor Each Locale You Wish to Target•No Index The Rest (If Duplication matters)

LocalLinks

Use Local

Domains

SearchEngineSettings

Payment Payment Solutions Must Solutions Must Be AppropriateBe Appropriate

Credit Credit Cards Are Cards Are

Not Not UniversalUniversal

Have A Heart For Ancient Input Methods

Apply The 14 Language Test

Summary

• Stand Next To Your Customer• The Dash For The Cloud May Be Bad• Infrastruture Planning Is Important• Go Local

IF WEB USERS CAN’T FIND IT, IT DOESN’T EXIST

John Yunker

Don’t overlook the global gateway

Use the “sweet spot”

Use a global icon

Vs.

Wave flags with caution

Don’t play favorites

Or favourites

Don’t over-translate

IT’S ALL ABOUT LOCATION.SORT OF.

Jay Webster

Maps and Pick Lists = too much work.

Geo-target Customers: Localize Promotions

Swimwear in the fog? Market products by a region’s climate.

London San Diego

Easily Localize Currency, Target Offers, and automatically serve correct Language

Location. The least interesting aspect of location.

When we know where, we know more about who (while still respecting privacy)

For example…

OPEN DISCUSSION/Q&APanelists and audience