Making your website work for your company

Andrew Talbotwww.quickorder.uk.com

What is eCommerce?

• e-brochure = enquiry generation• e-Commerce = order processing• ebusiness = total business system• extranet application = for your staff • CRM System = for your customers

Why is it interesting to you

• Will save you money on marketing & admin• Reduces time spent on admin• Generates new business• Helps David compete with Goliath• Acts as central information resource

Jobs for your website

• Marketing Department• Order Processing• Customer Service• Artwork Department• Warehouse & Despatch• Earning referral commission

Types of Website

• Static HTML e.g. Frontpage• Database Driven – ASP or PHP• Content Managed – like using word• Template Driven – more options• Flash or HTML• Affiliate Websites

Domain Names

• Are cheap to buy• Influence search engines• Can easily be forwarded• Name provider do not have to host• www.nominet.com industry policeman• Who is to look up owners – www.123reg or

www.UK2.net

Layout & Design

• Design is subjective • Layout rules are not• Should reflect the purpose of the site• Keep it Simple• Avoid ‘flashy’ intros• Must work on different screen resolutions & browsers• Be aware of security settings• W3C compliant

Product Listing

• Not too many categories• Suggest sub categories• Needs to reflect everything you can do – as may not

get a second chance• Should you show prices?• Need a search

What looks good!

What looks bad

Hosting & Technical

• Hosting is becoming a commodity• Should I host my own site?• How much space do I need? • How much bandwidth.• Does your website have to be with the same

provider as my email

Payment Processing

• Will need an internet Merchant Number• Need to select a PSP• worldpay, netbanx, secpay, protex or paypal• Choice depends on number & value of transactions• Online processing also works from within Promoserve

What else could my site do

• Virtual Samples• Manage stock schemes• Customer Service Forms• Product Information / FAQs• Sample Requests• Virtual Catalogue• Earn commission

Website Content

• Must change to keep interest• Must be useful to user or will not return• Must be consistent with corporate image / branding• Products can be updated from Trade Only• Can subscribe to content services

Driving Traffic

• SEO engine optimisation• Marketing.Co-operative links.• Emailshots• Hyperlinks• Email Signatures• Offline marketing• Bidding

Bidding for search terms

• www.google.com – adwords• www.overture.uk.com• Only pay when people click• Can choose 1000s of words• Can set a fixed budget

Directory Websites

• Kellys, Yell, Scoot, Thomson etc• Industry standards – tradeonly.co.uk • Don’t get conned by sites you have never heard of• Free links – help search engines

Visitor Statistics

• The importance of statistics.• What statistics can tell you• What statistics can’t tell you• User response surveys• Can you identify individual users• Free Service

www.tradeonly.co.uk

• Information portal for the industry• Database can be downloaded into Promoserve• Create virtual samples for free• Use as a product sourcing tool• Can create your own affiliate website

Other Seminars & Training

• eJob Management• eMarketing• An Introduction to Print Management • An Introduction to CRM• Telesales• Database Management• Accounts

Interested?

• Visit our demonstration area outside• Try your free 30 day trial in your entry pack• Visit www.promoserve.co.uk• Visit www.quickorder.uk.com• Come and discuss your requirements now• Copy Slides Available