MakingSpaceForOthers by Katy Jackson Sml2

7/21/2019 MakingSpaceForOthers by Katy Jackson Sml2

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MAKING SPACE FOR O



03 Introduction

07 Ch t 1 O St t



INTRODUCTION

he purpose o treport is to discu

spaces in which wwith others, spec



Tis report when not stated otherwise is basedtime in a coworking space and studying worksweeks. When discussing the uture o workspa9 I have drawn these conclusions, which are mopinions, based on my observations and resea

Coworking is a difficult word to pin down anddifferent ways. I will attempt to be consistent inand it is important to first define in the contex

ew terms are reerring to:

Coworking: Te deliberate choice to not



Google group or Coworking Wiki.

THE LIMITATIONS

Tis report was produced over the period the internship. 12 weeks is not nearly enough to coassessment o a movement in it’s early stages. Tmovement has it’s roots in open source thereois constantly being made available and reely d

internet, there are ew academic studies on theand the inormation available is vast and contrhowever many people studying the concept antheir studies online and in blogs these sources



CHAPTER 4. ON COMMUNITY

Let’s get together: Communities and culture inTis chapter looks at the importance o commcollaboration.

CHAPTER 5. ON THE GROWTH OF COWORKING

Coworking: Where did it all come rom. A loosituation and rapid growth o coworking.

CHAPTER 6. ON THE ECONOMIC EFFECTS

Sharing is caring: An economy o trust and othCoworking is part o the boom in collaborativtrust between strangers is earned online and A



CHAPTER 1 - ON STRUCTURE

All shapes and sihe spaces we w

with others and tmany orms they



filled traditional structure o the parent compainnovation roams ree, Advertising companiescompanies (Google) and even retail (Norstrom(New York imes) have adopted the new Lab scompanies.

UNIVERSITY LABS

Not the science kind - Tese are innovation labrom a variety o disciplines, can come togethe

environment to solve common problems, brainultimately the uture start-ups and transormasome o these are, Te Harvard iLab, Te MIInnovation Lab Te Stanord Peace Innovation



COFFEE SHOP +

Tere are other Coffee shops which start to verspaces, these are the small independent, more coffee shops that see the potential in the remotup the best wifi, small tables and sockets-a-plehere as ‘Coffee shop +’.

COLLECTIVES

An older model, historically this would have b

differ rom coworking spaces in that they usuabusiness model, they all invest in space togethethan not made up o people in the same disciptogether to create a stronger voice than a lone



another co-working space, General Assembly.*quarterly)

COWORKING SPACES

Lastly in our graphic we have coworking spaceharder to define…

In May 2012 the Journal o Business and echpublished the paper Working Alone ogether:

Emergent Collaborative Activity **5.1** and itpublished studies specifically on coworking. T2-year study o 9 coworking spaces in Austin they ound many contradictions in what cowo



o coworking spaces but configurations o any compare and contrast our selection o modernI you look back at the inographic above FIG situations the relationships will be o the good neighbours type.

FIG 3 – Working Alone ogether 5.1 - Te GoConfiguration



“many spaces dey being pigeon-holed” and caone o their categories. Because o this and limthe subject one o the most common questionsgoogle group is about business models, many pup a new coworking space or struggling with tfinances o their current space are inquiring abmodels o others. By thinking o this more as asimilar things which make up the whole o a ccreated the coworking business model generat

trying to define their business as a work space,into categories it helps to define the unique qucentring not around how they do it but why thdo you seek to do? and how will you bring valu



the coffee shop plus seeks to sell coffee and thecoffee and coworking and they deliver it with lpower sockets, NextDoor in Chicago (See Appthe coworking lab as i’ve called it created by StTey seek to learn more about their customersengage them and give a better service they do tcoffee and coworking and ree financial advicecreating a hub in the community. You can alminto the machine backwards - where a cowork

byproduct.

As stated in the introduction coworking is yet Tere are however some spaces which have ha



that can be moulded or it’s actors. Te structushould consider it’s membership, you can buildbusiness model around what you know you camembers needs and they themselves will becoSome spaces are not or everyone, and one sizeapply, people will find the work space that suit

versa, spaces should be aware o this kind o tua right answer, our best lesson is to make use oby others and the inormation provided by the

people share their stories and their methods it to listen.



CHAPTER 2 - ON THE PEOPLE

Hacking your jobExploring the

individuals involtheir motivation



working out o a space similar to this, a sWe’ve been riends or a long time and wdoing something out o the norm o the cbecause we’ve both had jobs in a corpora eels like your taking a step away rom thworld where you’re more in control o yo your own liestyle, your own work enviro eel o it was appealing to us so afer learspace that Brian was in and what was inwhat was not so inciting about and we thopportunity to create something we reallOnward Coworking Interview 3.3



Tese reelancers, 1,2 and 3 in our inographicclassed as the independent workorce, A recenpartners independent workorce index reportethat the independent workorce in America ha

million workers in the last year, rom 16 to 17 to reach 23 million in 5 years.

“Te total independent workorce grew, a projected uture size o this workorce, to23-million strong in the next five years.”

Tese independent workers are typically what’workers people who ‘think or a living’ a know



most severe punishments that can be mesolitary confinement; even in a social envattenuated as prison, complete removal is harsher still. Our social lie is literally p

that chimpanzees and gorillas, our closes primates, are also social.” (Here comes ev

Christoph Fahle a Founder Betahaus in berlin statement in the film ‘People in Beta’ filmed by

“Most o my time I spent at university. I study there but I liked spending time themy studies I thought how could I have a



“Boomers (ages 50-66) chose independen

ed up with the politics and lack o securworkplace.” 2.3 Te MBO partners state workorce index

rust plays a big part here, a remote worker is amount o time working he or she says they wicorrectly and efficiently, to communicate and bthat will allow us to have a happy working situbetween company & worker reelancer & com



1 Coworking is like a non-stop trade sh2 Coworking provides office structure w3 Coworking encourages work-lie bala4 Coworking is creative.

5 Coworking is human.

Spaces like 1871 in Chicago encourage resideninstitutions and companies at the mutual benethey have a number o universities and brandsthe space, give lectures and in turn gain direct investments and talent.

In chapter 1 on structure I talk about what i’v



CHAPTER 3 - PHYSICAL SPACE

Open and closedCreating a balan

environment or and collaboration



sense, it turns out, is a poor guide when it comspace” One example is the Scandinavian Airlintheir head office around a central ‘Street’ alongoffices, shopping and other acilities and multi

machines and photocopiers. Tey wanted this interactions but the results where that nothingo interactions where happening in the “street”do bring people closer to each other, too muchexchanges because people eel exposed. Tey c

“Te most effective spaces bring people tobarriers while also providing sufficient pdon’t ear being overheard or interrupted



Tis balance o choice between engaging with in this cae example is exactly what is reerred tthe balance o Proximity, Permission and Privacoworking workspace should be looking to cre

shop has lost somewhat in recent years.

Our behaviours in coffee shops changed whenchanged, when we started waiting in 10 minuto average coffee and we became very passive cTird spaces are no longer what they used to bthat gap with a new options. And the real coffeto suit the needs o their customers, and some ‘coffee shop +’ in chapter 1 Tey are making th



Place Attachment tells us that coffee shop chaimore than 10% annually in comparison to 2% Te paper looks at what qualities both physicapeople to gather in those coffee shops and dev

those places.

“Attachment to place involves the assessmsetting, as well as the assessment o the realternative settings (Stokols & Shumakerquality environmental settings are those and activities o the person (Stokols and Stokols and Shumaker’s (1982) model o neighbourhood physical amenities indiv



IL, architecture practice are establishing theo collaborative space design , with a number ounder their belts and they will play a large partproject’s amily o coworking spaces in Las Veg

‘codesign’ involves the end users through a desprocess. Using similar methods NextDoor in Cby IDEO -

“Tey had brought in IDEO to work on asuit younger customers, make them eel wit morphed into what they have now. IDEspaces in a 5000Sqf warehouse space anthey came up with the final product” 3 7



second floor level, which essentially creatTe only preerred seat not sheltered by s eature was the lone upholstered chair, recomortable chair in the coffee shop. Tis

moved requently by patrons to accommIn Coffee Shop 2, all the avourite seats esheltered against walls or the counter. Inalong the walls were chosen first, with comost preerred.” 5.2 Te Coffee Shop: SocInfluencing Place Attachment

As I read this statement I sit in the Argo ea canotice the layout Te designer has made some



CHAPTER 4 - ON COMMUNITY

Let’s get togetherCommunities an

culture in theworkspace.



tools. Te rungs on the ladder, in order ocooperation, and collective action. Sharidemands on the participants.” 1.5 Here c

FIG 8 – Te ladder o community activity



“Te key thing is to get the social engagembuilding has to happen first; people need broke, and then what they want.” (Dr. Jackson Designing Healthy Commu

In creating that community the desired effect idecentralisation, where there is no one personspace and destroy the community much like a Johnson 2.6

“Te power o a city is their decentralisaTere’s no one place you could destroy tostill thrives afer 9/11 ” Te web as a city



themselves. Te point is that all o us, inchealth, have got to get out o the silos we have got to connect—actually talk to eacwhile we do our work—because there is

create the environment we want.” 4.27 HLeads to Big Change: Social Capital and

A successul space doesn’t actually require a lobudget, Indy Hall with 2 floors o a building inhave 2 staff to keep Indy Hall going because th

leadership

“I haven’t actually run my space in close



“It’s kind o like when you were in high s part o a team; you know you’re part o t ootball team and you’re wearing your leenthuses.” 1.2 Working in the Unnoffice

TAKE AWAYS

Community is the key to the new workplace, cshared goal and identity, where the individual is what separates the new rom the old workplinstigator.



CHAPTER 5 - COWORKING

Coworking:Where did it all

come rom.



FIG 9 – imeline

It all depends who you speak to where the origcome rom I your looking or the current iter



Te antidote to the corporate over priced overtech conerences. From this Chris Messina alonFounded Citizen Space, one o the longest run- currently with 3 locations - and Brad, Chris a

early the movement created the coworking wikas any open-source thinkers would.

Te concept certainly isn’t a new one, i we thibees or quilting bees which go back to the 170groups rom any period we find people gatheri

together and to just generally not be alone. In was writing about F.A.N. clubs, Free Agent Nasimilar to the popular current term o a Jelly ev



movement.” - ony Bacigalupo

ony’s presentation on the Job Crisis ‘Let’s fix tourselves’ highlights the importance o the kin

workers that use coworking spaces and that thto create jobs or ourselves and or each other. yoursel becomes a positive action in tackling t

“Te decline in lietime job security has stowards sel-employment”. 1.2 Working

I we look at Google rends we can see that in time as the downturn in the economy began to



most publicised o the directories by tech blogLoosecubes was somewhat responsible or a locoworking movement, lauded as the Airbnb o

venture capital unded in 2011, but they strugg

model and ailed to create the platorm or cowenvisioned by the community and the press thNovember 2012.

Other entrepreneurs are creating sofware to hwith the day to day running o the space. As ti

better established business models or spaces hand it’s now possible to make something that cadaptable to every space Cobot where one o t



TAKE AWAYS

Te history o coworking is short but the concthe past. An emergence o new tools and supparound the movement could lead to urther gr

uture.



CHAPTER 6 - ECONOMIC EFFECT

Sharing is caringAn economy o t

and other thingsSome people have heralded coworking as par



Rachel Botsman states that the currency o thetrust that our:

“Reputation is becoming a currency that

than our credit history in the 21st centur

A big statement rom Rachel but it’s not hard ta reality when we look at the success o airbnb,Zipcar and other peer to peer services.

At the MI Centre or Big data conerence quoBrian Chesky, Mike Olson told the crowd that(December 31st) the company will be filling m



But or coworking these things only acclimatissharing, and reputation based services, It’s an econsider sharing your office with a stranger onshare your home on Airbnb.

Currently the recorded 2000 plus coworking spare not nearly enough to accommodate the CuMobile Worker Population, According to the ICorporation) the mobile worker population is2015. 4.7

“Afer all, even i there were 11,000 U.S. roughly the number o U S Starbucks w



through the space everyday with team o only

Tese Big Coworking spaces are more than jushybrid o Incubator, Coworking Space, ‘Coffee

Tey offer much more value to the communityconnecting with local government and initiativTe bigger these spaces get though the more ddealing with the important aspect o commun

TAKE AWAYS

Coworking can be the acilitators o these newsuch as sharing, tech communities, micro-entryour own and trust in others!



CHAPTER 7 - WHAT’S NEXT

Outward not inwCommunes or t

digital age.



com/blog/) to the more advanced undertakingto provide content both offline and online, paipublic.

I the “global economy is in transition to a ‘knothen how will coworking fit into this? Well i oare Knowledge workers then it stands to reasoto educate themselves and with this many spaclectures and providing content along with INGmany many others. Sharing knowledge and res

or many coworkers, it creates value in the com

Education will play a big part in the uture o s



Tink about the neighbourhood research romwe saw there was that neighbourliness was aboto interact again and creating tools to allow pecontribute in their own ways creating value thr

through shared resource and skills this has beethe Internet shoe superstore Zappos with theirZappos core values centre around the best custcompany is built on the goal “Regardless o outo position Zappos as the online service leader

http://downtownproject.com/ Te downtown p- mega coworking spot. A $350 million dollar Downtown Las Vegas Fremont East It will be



FIG 11 - Start up ecosystems chart rom Te S

Coworking spaces and in-act all o these distrnetworks we have right now rom everything b



around the local community needs. I governmthen big businesses will look to ollow Zappos

TAKE AWAYS

Te movement is thoroughly underway there’sgoing back either, so the important thing will bbetter, what will keep it firmly at it’s roots o codoesn’t then o course there is always the risk tplace we don’t wish to spend our time, just anoor a new time.



CHAPTER 8 - ON CONCLUSIONS

he space makerAnd the educato

Tere are a not many papers specifically on cohowever a lot of thinking online around the swhat this paper does is bring some of that dis



long orgotten community centres and town sqstrong communities.

WHO USES AND WHAT ARE THE BENEFITS OF USING

I predictions that the number o coworking spsize by october 2013 then the people who use cbe an even bigger array. Right now Knowledgeprotagonists, independent workers, startups anwho are placing workers within coworking spa

access to inspiration, community and talent.

Te benefits o using a coworking space are so



AND FINALLY...

“What is finished... is the idea that this gdedicated to the reedom and flourishing

in it. It’s the individual that’s finished. It’shuman being that’s finished. It’s every sinthat’s finished, because this is no longer aindividuals. It’s a nation o some 200-oddeodorized, whiter-that-white, steel-belteunnecessary as human beings, and as rep

rods... Well, the time has come to say, is a bad word. Because good or bad, that’s world is becoming humanoid creatures



APPENDIX 1 - SOURCES

SourcesAs this was an academic paper it is a requiremsources of relevant information. If you are looon coworking and the Case Studies please che

section.

1 BOOKS



2.4. Small business labs - Coworking research WNXgky)

2 VIDEOS

2.5. Te Currency O Te New Economy Is ruEDGLOBAL2012 - (link: http://bit.ly/ZrlVwP

2.6. Te Web as a City by Steve Johnson ED2(link http //bit ly/VPnJe)



4 ONLINE LINKS

4.1. Google Tink Quarterly - (link: http://bit

4.2. GOOD - More people are staying at schoo(link: http://bit.ly/Wsvy)

4.3. Harvard Business Review - Who moved m(link: http://bit.ly/Wqr6Lq)

4.4. Inormation Society - (link: http://bit.ly/W

4 5 Knowledge Economy (link http //bit ly/



4.20. Gigaom - 5 reasons to support employee (link: http://bit.ly/U0ci8l)

4.21. Maslow’s Hierarchy o needs - (link: http

4.22. Familiar strangers - (link: http://bit.ly/13

4.23. Startup ecosystem chart - Te startup genly/10cQXyv)

4.24. Knowledge worker - (link: http://bit.ly/V

4 25 General Assembly (link http //bit ly/W



5.2 - Te Coffee Shop: Social and Physical FactAttachment - Lisa Waxman, Ph.D., Florida Sta

5.3 - An ethnography o a neighbourhood caé

arrangements and background noise - E Lauri- Journal o Mundane Behaviour, 2001



APPENDIX 2 - RESOURCES

Resources























Documents

MakingSpaceForOthers by Katy Jackson Sml2