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Malcolm Poynton's Social Presentation at SapientNitro iEX 2011

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SapientNitro’s first annual Idea Engineer Exchange (iEX) will be an illuminating and immersive exploration in DigitalEarth. We uncover how DigitalEarth has driven basic behavioral change. How companies are using it to reinforce their brand promise, create richer experiences and forge deeper relationships with their customers.

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Page 1: Malcolm Poynton's Social Presentation at SapientNitro iEX 2011

© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 1

Page 2: Malcolm Poynton's Social Presentation at SapientNitro iEX 2011

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Donut MarketingContemporary Websites Pull Content from Social Media Portals Using their APIs

Page 3: Malcolm Poynton's Social Presentation at SapientNitro iEX 2011

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Facebook Leads Sharing

Page 4: Malcolm Poynton's Social Presentation at SapientNitro iEX 2011

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The World of Social Media

Page 5: Malcolm Poynton's Social Presentation at SapientNitro iEX 2011

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User Timelines

Page 6: Malcolm Poynton's Social Presentation at SapientNitro iEX 2011

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Social Media Visitor GrowtheCommerce Takes Share from Traditional; Mobile Should Get to There Faster: Social Commerce?

Page 7: Malcolm Poynton's Social Presentation at SapientNitro iEX 2011

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For all videos of presentations, keynotes and panel discussions please visit SapientNitro’s youtube channel:http://www.youtube.com/user/SapientNitro

Thank you.