Malkin Mike

8/6/2019 Malkin Mike

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1 2006 Autodesk

Autodesk Plant SolutionsPlant Overview

Mike Malkin - Business Development EMEA, Plant Solutions


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2 2006 Autodesk

Important Company

Our customers are making a huge difference

A great place to work Fortune 50 Best Companies

Values - Ethical, honest culture

Strong financial results

$2B, 30% net margin, 20% annual growth

Autodesk Overview

What Defines Autodesk?

Americas

41%

EMEA

38%

APAC

21%

Platform

(including

AutoCAD)41%

Manufacturing

20%

Buildings

15%

Infrastructure

11%

Media &

Entertainment

13%


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4 2006 Autodesk

Mission

Democratize the Plant market by introducing

scalable, easy-to-use 3D and 2D plant

solutions with very low IT and training

overhead.

Vision

Redefine the Plant market to include designacross all plant disciplines, not just piping &

P&ID

Strategy Democratize Plant Design market with first

2D (P&ID), then 3D piping solution and finally

a complete solution stack across all design

disciplines.

Plant SolutionsMission, Vision, Strategy


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5 2006 Autodesk

Built experienced and talented Plant team now 85

permanent staff & growing across 3 GEOs.

Shipped R1 AutoCAD P&ID 2007 in Jan 07& R2 AutoCAD P&ID 2008 in Aug 07

Launched AutoCAD P&ID to market through Value

Added Reseller channel in NE, USA & Australia.

Authorised 11 Resellers in Northern Europe, added

40 customers in September / October

Working with AVEVA on Aveva P&ID Designer, built

on AutoCAD P&ID to integrate with PDMS

Working in Central Europe to bring P&ID to market

Business Update


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6 2006 Autodesk

ENR 500 EngineeringENR 500 Engineering

Revenue by IndustryRevenue by Industry

Target IndustriesPlant Software Sales by IndustryPlant Software Sales by Industry

22% growth in 200722% growth in 2007

Types of Companies PurchasingTypes of Companies Purchasing

Plant Design SoftwarePlant Design SoftwareTYPE OF ENGINEERING WORK Rev $MIL.

BUILDING 16,473.5

TRANSPORTATION 13,392.7PETROLEUM 10,818.9

HAZARDOUS WASTE 7,318.0

POWER 4,947.0

SEWER/WASTE 4,911.0

WATER 4,191,9

INDUSTRIAL 3,470.1

MANUFACTURING 1,403.7

TELECOMMUNICATIONS 785.5

OTHER 1,901.8Source: ENR 500

Huge Autodesk Base in PlantHuge Autodesk Base in Plant

Source: Daratech

13%AutoCAD/LT Customers in Plant533,000

Active & Legacy AutoCAD/LT Seats in Plant


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7 2006 Autodesk

20% of business

Enterprise scale

Key customers: Jacobs, Aker Kvaerner

Bechtel, Fluor, Poyry,

Autodesk presence:

ACAD widely used for 2D

ACAD for deliverables

ACAD not seen as 3D

20% of business

Multi-billion $$ enterpriseprocess manufacturer

Key customers:

Exxon Mobil, Shell

Pfizer, Intel, BASF

Autodesk presence:

ACAD is plant standard

dwg is doc of record

Mid-size EPCs

Owner Operators Large EPCs

Small EPCs

10% of business

5 10 employees

Autodesk presence:

Plain ACAD iscommon

Small projects

2D is usuallysufficient

50% of business

Key customers:

NNE, Uhde

Andritz, GEA, MAN

Autodesk presence:

ADN 3D widely used

ACAD used for both 2Dand 3D

ACAD loyalty is high

Target Segments


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8 2006 Autodesk

Autodesk Plant SolutionsAutoCAD P&ID



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9 2006 Autodesk

AutoCAD P&IDWhat customers said was important

Easy training: Familiar AutoCAD tools and commands

Quick editing: Drawing objects inherit relationships

Data checking: Highlights changes between drawing and external data

Sharing: Data travels with the drawing

Reporting: Tools for managing drawings and generating reports

Company standards: Comprehensive symbol library that allows customization


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10 2006 Autodesk

A version of AutoCAD not an add-on

Uses AutoCAD commands for Ease of Use

Tools for quick creation / modification of drawings & lists

Information / Data is stored inside the drawing (DWG)

Bi-directional operation with Excel or use API to connect to other

external data sources.

Standard symbols in the box plus easy symbol creation tools

AutoCAD P&IDWhat we built to satisfy those needs


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12 2006 Autodesk

It's good to see that a company likeAutodesk put so much effort in

making a good and usable productwith the knowledge and experience of

experienced users - Edwin vanNoordenne, Senior Technical

Designer, McCain Foods.

"I very much like what I see,

you are taking the right

direction. I could make use of

this tomorrow" - Hans-Georg

Piepior, MAN Ferrostaal

We have already put

money aside for upgrading

to this at the earliestchance Tim Delbaere,

CAD Manager, Pfizer UK

AutoCAD P&ID

rocks Alan

Tunney, Senior

Designer, TheShaw Group


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14 2006 Autodesk

Button added to AutoCAD P&ID Menu to Export P&ID data

Data exported in ISO 15926 Format

Pulled into Aveva P&ID Manager Vantage R12

Can see P&ID as a Schematic model view & check connectivity Can then be used with PDMS to build pipes, check tagging etc

Also has Excel interface to allow data to be fed back into AutoCAD P&ID

Contact AVEVA for more information

We have already put money aside for upgrading to AutoCAD P&ID

at the earliest chance Tim Delbaere, CAD Manager, Pfizer UK

InteroperabilityIntegration with AVEVA PDMS AVEVA

P&IDDesigner

Built On

AutoCADP&ID


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15 2006 Autodesk

AutoCAD P&ID Roadmap

Themes:Data Reuse

Possible FeaturesTypicalsReplicas

Enhanced AssembliesEnhanced ReportingEnhanced Database

connectivityChange Management

R2

Theme:Drafting Productivity

FeaturesPriority Bugs

Enhanced Project SetupUsability EnhancementsSome User R1 feedback

R3

Theme:Enhanced Usability

FeaturesTagging and property propagation

Support for 64 bitEnhanced data import/export

Content Enhancement

R5

AutoCAD P&ID2008

R2 ShippedAug 14th 2007

November 2007

R4

Themes:Validation and Interoperability

Possible FeaturesValidation

Countrification and LocalizationRequirements

Database connectorsIntegration with AutoCAD E

Integration with StellaIntegration with Vault

Content Enhancement

May be subject to change without notification


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16 2006 Autodesk

January 2007 R1 2007 shipped

August 2007 - R2 2008 shipped

Winter 2007 R3 Beta available.

Spring 2008 * R3 Customer ship planned.

Summer 2008 * - R3 German Language version

* Planned dates, may be subject to change without notification

AutoCAD P&ID - Timescales


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17 2006 Autodesk

Autodesk Plant Solutions

AutoCAD P&ID demoSee Dag at the Autodesk stand


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18 2006 Autodesk

Autodesk Plant SolutionsAutoCAD 3D Plant



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19 2006 Autodesk

AutoCAD 3D PlantPress release

September 2007Mark Strassman VP Plant SolutionsUpfront .eZINE News

Also due next year is 3D Plant Piping, also running on AutoCAD. It uses

technology that was acquired, developed in-house, and borrowed from

Inventor and MEP [mechanical, electrical, plumbing].

The recently-acquired NavisWorks will be linked to provide visualization,

walk-throughs, and clash detection. There'll also be a link to Inventor,

which can provide the frameworks for the pipes.


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20 2006 Autodesk

AutoCAD 3D PlantKey functionality

3D model-based design

Piping, structure, equipment

Exact pipe length and shape

Isometrics for pipe fabrication Industry specific content

Clash detection (NavisWorks)

Interoperability with other engineering disciplines


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21 2006 Autodesk

AutoCAD 3D PlantEase of Use


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22 2006 Autodesk

Multi-Discipline Design in Plant

Architectural Equipment

StructuralMEP

Civil

Instrumentation

3D Plant Design


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23 2006 Autodesk

Autodesk Technology Portfolio

Which Will Contribute to COMPLETE Solution

Skid Units Equipment, Piping and

Structure

Inventor

Electrical

Panels, Conduit,

Tray, Hangers

Reinforced Duct

Systems Design and

Manufacturing

Inventor

Structural Steel Design and Analysis

Revit


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24 2006 Autodesk

Building Design

Including services

Architecture

Electrical

E&I Schematics, Index,

Data Sheets, Loops,

Termination

3DS Max

Rendering and

Animation

NavisWorks

Design Review

Including Walk-thru,Interference, and

Construction Sim




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25 2006 Autodesk

Design Review NavisWorksSee John Foster at the Autodesk Stand

Designer visualization aid

Pipe Lead checking tool

Multidiscipline design

checks

Client reviewsConstruction planning

Interference detection andmanagement

NavisWorks is a proven

Design Review tool used

extensively in the Plant market




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26 2006 Autodesk

Plant Design Backbone vision

P&ID, 3D Plant & Interoperability

AutoCAD P&ID

AutoCAD 3D Plant

ODBC / Excel / PLM / etc

Building Design

(AutoCAD Architecture/Revit)

Project Management(Buzzsaw)

Civil Design, Terrain Modeling(AutoCAD Civil 3D)

Equipment modeling(Autodesk Inventor)

Heating, Ventilation, AC(AutoCAD MEP)

Autodesk Products

Pipe Fabrication / Isometrics

Visualization

Clash Detection

Instrumentation

Structural

Intergraph

Complementary Software

NavisW

orks


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27 2006 Autodesk

November 2007 - Preview of AutoCAD Plant 3d at AU in Las Vegas.

Will run as avi files to showcase what we are building.

2008 * Software that we can demo both inside and outside thecompany. This release will not ship to customers, and

functionality will be limited, geared towards gathering.

2008 * Beta 1 It will ship to beta users under NDA.

2008 * Shipment of R1 The goal is to announce at AU 2008 that

we have a 3D product.

2009 * Shipment of R2 To be released soon after the FCS of the

yearly AutoCAD Release.

* Planned dates, may be subject to change without notification

AutoCAD Plant 3D - Timelines


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28 2006 Autodesk

Wrap Up

Autodesk Sees Both Need andOpportunity

Entering Plant with commitment

Have Studied Industry Needs

P&ID feedback encouraging

Committed to Addressing the KeyUser Issues

Drawing From a Broad, PowerfulTechnology Portfolio

Aiming For High Usability andEfficiency With Lost Cost andRisk

Thanks!

Documents

Malkin Mike