JOB VACANCY

MARKETING MANAGER

37 ½ hours per week c.£36,000 full time Shipton under Wychwood

Are you right for us – are we right for you?

An exciting opportunity with a values-led, forward thinking company.

Founded 25 years ago, the Rooflight Company is a successful, employee-owned West Oxfordshire business with approximately 70 employees, designing and manufacturing rooflights and roof windows for the UK construction / specification market.

The Rooflight Company is not your run-of-the mill organisation. We are open and communicate clearly and regularly with everyone. We recognise and value the strengths each person brings to the team. We continuously challenge the norm to make improvements. We implement change.

Our mission, in line with our guiding principles, is to position the customer experience at the heart of everything we do, know what the customer wants, where we add value and profitably deliver on this. Our award-winning marketing department has a vacancy for an experienced and hands-on Marketing Manager at our site in Shipton under Wychwood to inspire and drive this mission.

It is a role which requires attention to detail and the ability to keep momentum and meet tight deadlines. Reporting into the Sales & Marketing Director, the candidate must have the skills and confidence to work independently, whilst managing the in-house team of Graphic Designer, Digital Content Producer & Marketing Assistant. Experience of managing external agencies and suppliers (media, digital, PR, website) is a given.

This is an excellent opportunity for an experienced marketeer to join this successful, values-led, customer-focused organisation and become an employee-owner.

Interested? Then apply on our website https://www.therooflightcompany.co.uk/about/recruitment or send your CV to hr@therooflightcompany.co.uk, and tell us why this is the right role for you.

THE ROLE AND ACCOUNTABILITIES

The right candidate must be able to hit the ground running with the following:

GENERAL

Demonstrable experience in managing full mix marketing campaigns and projects, from inception to delivery, including new product launches and event planning.

Experience in lead generation and audience creation campaigns. Excellent knowledge of traditional marketing channels along with digital channels, paid social,

PPC, website UX and email. Work with key stakeholders to develop, manage and implement marketing plans to support

business and revenue growth priorities. Media schedule planning across all media.

Manage & control the annual marketing budget. Evaluate marketing campaigns to ensure the activity is helping the company achieve its goals

and use the information to help guide and improve future marketing initiatives. Experienced CRM user.

COPYWRITING

Oversee and contribute to the production of engaging content for all communication channels including adverts, website, emails, brochures & fliers, social media, press advertorials, blog posts, case studies and sales support materials

GRAPHIC DESIGN

Guide and inspire the in-house Graphic Designer in producing high quality, on-brand designs for adverts, imagery, e-mails, brochures & fliers, case studies, internal marketing / HR communications

SOCIAL MEDIA

Oversee and contribute to producing engaging and inspiring social media posts across Facebook, Twitter, Instagram, Pinterest and LinkedIn for the company’s products and brand

Drive the growth of all the Rooflight Company’s social media channels Pro-actively manage all social media content

EVENTS ORGANISATION

Event and exhibition planning and management Investigate and recommend new event opportunities (UK & Europe)

COMPETITOR RESEARCH

Review and maintain data on competitor’s product ranges, prices, and marketing messages each quarter

ORGANISING AND MANAGING

Manage an in-house team of a Graphic Designer, Marketing Assistant and Digital Production Executive

Brief and manage suppliers Liaise with the company’s digital, PR and website agencies Liaise with all relevant media to schedule campaigns Strong negotiation skills Proactively review and recommend suppliers

PRESENTATIONS

Be a confident presenter. Weekly and monthly presentations are required.

QUALIFICATIONS & EXPERIENCE

REQUIRED

Minimum 2 years’ experience as a Marketing Manager The ability to demonstrate successfully implementing the tasks set out in this job specification A CIM qualification / Degree in Marketing GCSE / A Level English and GCSE Maths grades A-C minimum

Presentation Skills Strong knowledge of Microsoft applications such as Word, Excel, PowerPoint Knowledge of CRM systems and data mining

DESIRED

Building product / construction industry experience

THE QUALITIES WE’RE LOOKING FOR

In addition, and just as importantly, candidates must be able to demonstrate that they are aligned with our company values and adopt the following behaviours in their dealings with our employees, customers and suppliers:

Integrity

We give and receive honest and constructive feedback. We hold ourselves and each other accountable for our words and actions. We don’t blame, we learn and grow.

Care

We work to the best of our ability and take pride in our work. We continuously work in the best interests of our community and our environment. We show active interest in others’ wellbeing and treat them with respect and compassion.

Empowered

We trust each other to make well-informed, responsible decisions. We let people know we believe in them and encourage them to grow in knowledge and skills. We continuously challenge the norm to make improvements and implement change.

Unity

We support each other to achieve our shared goals and celebrate our successes. We recognise and value the strengths each person brings to the team. We are open and communicate clearly and regularly with everyone.