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8/10/2019 Management - change lecture notes
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Change Management
8/10/2019 Management - change lecture notes
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Organizational changeis both the process in
which an organization changes its structure,
strategies, operational methods, technologies,
or organizational culture to affect change
within the organization andthe effects of
these changes on the organization.
Organizational change can be continuous oroccur for distinct periods of time.
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Forces for Change Nature of the Workforce
Greater diversity
Technology
Faster, cheaper, more mobile
computers and handheld devices
Economic Shocks
Debt meltdown
Competition
Global marketplace
Social Trends
Environmental awareness and liberalization
of attitudes towards gay, lesbian and transgender employees
World Politics
Opening of markets of China
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Planned Change
Change
Making things different
Planned Change
An intentional, goal-oriented activity Goals of planned change
Improving the ability of the organization to adapt to changesin its environment
Changing employee behavior Change Agents
Persons who act as catalysts and assume the responsibilityfor managing change activities
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LEVELS OF CHANGE
(a) Individual Level Change
Job assignment, physical Move, Change in maturity of aperson
Not significant on organisation, but significant on group
b) Group Level Changes
Major effect because organizational activities are done ingroups like departments or informal groups
affect workflows, job design, social organisation, influenceand status systems, and communication patterns.
Managers must consider group factors
(c) Organization Level Changes involves major programs that affect both individuals and
groups
Decisions regarding these changes are generally made bysenior management and are seldom implemented by only a
single manager
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TYPES OF CHANGE
a) Strategic Change Change in the mission (when acquired)
b) Structural Change
Decentralization c) Process-oriented Change
In manufacturing operations
d) People-oriented Change Selfactualization (Motivation, Loyalty, Training,
Relationships)
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Resistance to Change
Resistance to change appears to be a natural andpositive reaction to change.
Forms of Resistance to Change:
Overt and Immediate
Voicing complaints, engaging in job actions
Implicit and Deferred
Loss of employee loyalty and motivation, increased errors ormistakes, increased absenteeism
Deferred resistance clouds the link between source andreaction
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Sources of Resistance to Change
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Tactics for Overcoming Resistance to
Change Education and Communication
Show those effected the logic behind the change
Participation
Participation in the decision process lessens resistance
Building Support and Commitment
Counseling, therapy, or new-skills training Implementing Change Fairly
Be consistent and procedurally fair
Manipulation and Cooptation
Spinning the message to gain cooperation
Selecting people who accept change
Hire people who enjoy change in the first place
Coercion
Direct threats and force
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The Politics of Change
Impetus for change is likely to come fromexternal change agents, new employees, ormanagers outside the main power structure.
Internal change agents are most threatenedby their loss of status in the organization.
Long-time power holders tend to implementincremental but not radical change.
The outcomes of power struggles in theorganization will determine the speed andquality of change.
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Lewins Three-Step Change Model
Unfreezing
Change efforts to overcome the pressures of bothindividual resistance and group conformity by increasingthe driving force and decreasing the restraining force
Moving Moving from the status quo to the desired end state
Refreezing Stabilizing a change intervention by balancing driving and
restraining forces
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Unfreeze Move Refreeze
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Lewin: Unfreezing the Status Quo
Driving Forces
Forces that direct behavior away from the status
quo
Restraining Forces
Forces that hinder movement from the existing
equilibrium
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Kotters Eight-Step Plan
A detailed approach to implementing change thatis built on Lewins three-step model
To implement change:1. Establish a sense of urgency
2. Form a coalition
3. Create a new vision
4. Communicate the vision
5. Empower others by removing barriers
6. Create and reward short-term wins
7. Consolidate, reassess, and adjust
8. Reinforce the changes
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Unfreezing
Movement
Refreezing